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WIMBN & Social Media - Adelaide 16th Feb 2011
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WIMBN SOCIAL MEDIA Adelaide – Wednesday 16 February
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A presentation about social media given to the Women in Mortgage Broking Network in Adelaide and Perth, 16th and 17th February 2011
Transcript of WIMBN & Social Media - Adelaide 16th Feb 2011
WIMBN SOCIAL MEDIAAdelaide – Wednesday 16 February
Zoe UyenFAST
Thank you to our WIMBN sponsors
Housekeeping
Toilets Telephones
Lee Hopkins
Where we are today
http://www.youtube.com/watch?v=gQ0wFqNfu7A
Australia
On Facebook Population
Australia
Social Media Can Do This: Reduce RISC
Bolster a company’s Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the
company’s Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
Today
Risks
Benefits
Case studies
Risks
Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)
But... but... but...
What if they don’t love me?
Risks
Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)
Benefits
Branding
Goodwill
Lead generation
Customer service
Engagement with audiences
3Ts + A
= Social Media Ethos
Truth
Trust
Transparency
Accountability
Examples
nab breakup
http://www.youtube.com/watch?v=iBoXvgysltw
Professional portfolio
Customer testimonials
Company profile
Fellow professionals
Signal search updates
ROI
http://www.youtube.com/watch?v=ypmfs3z8esI
Doing it ‘wrong’
"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile.
The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
Doing it ‘wrong’
Doing it ‘wrong’
http://www.youtube.com/watch?v=xwgYqIZUtZ0
How to get started
Kiss
Find your
lovers
Start small
Take a pulse
Refine5
!@#!
•Truth, Trust, Transparency & Accountability
3T&A communication universe:
•The Internet
•9/11•PC•Harry Potter
Black Swan moments in
history
Conclusions
5 Go to Twitter.com and set up a profile Go to LinkedIn and set up a profile Go to Facebook and search for your
competitors Collect some resources you can give away Think about what makes you stand out
Next week: Start planning your business’ Facebook
Page
Things to do this afternoon
http://www.youtube.com/watch?v=xwgYqIZUtZ0
Further information
LeeHopkins.net
LeeHopkins.com
Twitter: LeeHopkins
Facebook: HopkinsCommunication
Slideshare: LeeHopkins
Tel: 0410 642 052
UPCOMING EVENTS:Excellence Awards
• 4 March 2011• Crown, Melbourne
MFAA National Convention• 1 – 3 June 2011 • Brisbane Convention & Exhibition Centre
Thank you to our WIMBN sponsors
