MORE TRAFFIC, MORE SALES, MORE RETURN

NOW THAT’S TOURISM AT WORK!

With over a decade helping recognized Theme Parks, Regional Attractions and

Ohio’s largest Convention and Visitor’s Bureau attract and boost attendance,

we know one thing: everyone has a destination motivation. For some, it’s a

well-planned family vacation, a weekend getaway, a sports tournament or a

regional staycation. Knowing how to keep your brand and products top-of-mind

takes more than a seasonal approach.

We help stuck or stalled brands come alive again.

Entertainment brands, state travel and tourism

as well as iconic destination brand properties

can all lose their place in the consumer’s

mind or fall victim to changing generations

and demographics.

We take a strategic approach to repositioning your

brand for new growth. Then, we walk you through

a comprehensive brand activation plan that

connects with your core audience, attracts new

visitors and delights everyone at every turnstile.

REPOSITIONING YOUR BRAND

BOOST ATTENDANCE

Every destination wants to increase visitors.

Devising the right tourism strategy and

destination marketing plan has led to gold

for our clients. We showed Kings Island how

to achieve record-breaking Gold Pass sales.

We helped Warren County CVB hit the billion-

dollar mark in generated tourism dollars. And

we helped set attendance records for some

of the fastest and tallest attractions around.

WARREN COUNTY CONVENTION & VISITORS BUREAU

Record increase in

tourism that surpassed

$1 billion in tourism

dollars for the first time

in history. Increased

organic web traffic by

33%, and award-winning

campaign recognized

by Tourism and CVB

Associations.

Boosting attendance is easier when you have

something new to offer: a new ride or show

stopping entertainment. But what happens when

you don’t have anything new to offer for the year?

Time to think outside the park! For one regional

attraction this was the case. Our solution was

to create a year long calendar of World Record

breaking events… setting a single day

attendance and revenue record.

Ever see a client scream with excitement?

We have!

PROMOTIONAL STRATEGY

KINGS ISLAND

Agency leads this

legendary park

to consecutive,

through-the-roof

attendance and

record-setting revenue.

LOYALTY ENGAGEMENT

Travel and Tourism is built on engagement. We

believe loyalty programs also have a seat in the

sun. Turning first time visitors into repeatable,

loyal ambassadors is the Holy Grail. And, we know

how to build programs that reward the faithful.

If you’re not using a data-driven marketing

approach to connect with this audience,

you are missing the best thrill around.

Research shows

visitors that enjoy

multiple visits to the

amusement park

annually spend more

money inside the

park. We created a

Gold Card promotion

for Kings Island that

helped lift sales to an

all-time high.

KINGS ISLAND

SEAWORLD

SeaWorld’s merchandising

group needed a new set

of visual tools to create

branded merchandise

opportunities for the

park’s largest attraction.

Wilson created a sales

kit to demonstrate the

breadth of the Shamu

line and appeal on

the shelf.

Once they’re in the park we know the goal. It’s

why SeaWorld asked us to turn a gift shop into

a revitalized merchandise machine. Rebranding

hard and soft goods. Using fashion trends to

re-energize tired merchandise and bring

new product ideas to life. A merchandise

program redefined.

MERCHANDISING DEVELOPMENT

GROUP SALES INITIATIVES

Every destination and amusement park knows

the importance of group sales. Big groups. Small

groups. Church groups. Teen groups. They all

matter in a season of rides, thrills, spills and chills.

Need a new approach to getting that Math club

in your park? Mrs. Flannigan’s middle school? The

local corporation to book your park for the day…

been there, rode that ride.

NEWPORT AQUARIUM

We helped Newport

Aquarium effectively

communicate their

new “fintastic field

trips” for schools. It is

a unique underwater

classroom adventure!

AT WILSON, WE HAVE A MISSION:

Surprise and delight our customers, do the same for our employees

and partners, and our stakeholders will be happy campers. Our clients

have been honored with accolades and awards, for which we join

them in celebration. From best theme park, best new attraction,

world’s best kid’s area 14 years running to receiving top honors in

state tourism categories 5 years consecutively.

Please keep hands and arms inside the cart when applauding!

D a y t o n , O H 9 3 7 • 2 9 1 • 4 8 9 9

W I L S O N R E B R A N D I N G . C O M

We make old brands young again.

We help leading brands stay that way.