Will Travis: President, SID LEE - CC2014
18
sid lee “Everyone experiences far more than he understands. Yet it is experience, rather than understanding, that influences behaviour.” - Marshall McLuhan
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Transcript of Will Travis: President, SID LEE - CC2014
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sid lee
“Everyone experiences far more than he understands.
Yet it is experience, rather than understanding, that influences
behaviour.”
- Marshall McLuhan
![Page 2: Will Travis: President, SID LEE - CC2014](https://reader034.fdocuments.net/reader034/viewer/2022042700/554dcdc6b4c905c7488b5640/html5/thumbnails/2.jpg)
sid lee
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sid lee
2 lives2 lives
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sid lee
CONTEXTCONTEXT
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FEARFEAR
sid lee
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bonfires
sid lee
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cultureculture
sid lee
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INNOVATEINNOVATE
sid lee
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archetypesarchetypes
sid lee
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relevancyrelevancy
sid lee
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sid lee
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sid lee
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sid lee 7
how we think
THE EXPERIENCE IS THE MESSAGE + THE CONSUMER IS
THE MEDIUM
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sid leesid lee
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EXPERIENCERECRUITMENT AMPLIFICATION