Wiley New Student Text Book Catalog

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Business 1

Management 5

Marketing 32

Finance 39

Accounting 50

Economics 52

Author / Subject Listing 55

CONTENTS

NOTE

TBA indicates - To Be Announced

Prices are subject to change without prior notice

Prices of exclusive titles are available on request

indicates availability of Instructor Manual

1Prices are subject to change without prior notice.

Business Ethics: An Indian Perspective Agrawal

DescriptionThe book is designed to provide a comprehen-sive coverage of the subject of business ethics from an Indian perspective dealing with all its facets in seven parts. The book starts with rich Indian heritage & goes on to ethics as relevant in environmental destruction and later to insights about managerial leadership.

Table of Contents• Part I. The Indian Perspective • Part II. The Corporate Governance • Part III. Business Ethics in Practice • Part IV. Practical Issues • Part V. New Economy Areas • Part VI. Case Studies and Analysis • Part VII. Speeches

ISBN: 9788177221671 | ` 329

Business Strategy Pathfinder: Core Concepts and Micro-Cases Angwin

DescriptionThe Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kind of situations they will encounter in their working lives while provok-ing discussions about key theoretical themes. Original presentation and design makes this

an essential companion for both the business-school classroom and the executive briefcase. The book also brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know.

Table of Contents• The Strategy Pathfinder User’s Guide • Strategic Pathways • The Strategy Paths Combined • Macro-Shocks • Movers & Shakers • Industry Terrain • The Big Picture

• Perfect Positioning • Living Strategy • Corporate Character • Crossing Borders • Guiding Change • Sustain Ability • Maverick Strategies

ISBN: 9788126515882 | ` 329

Business Statistics for Contemporary Decision Making, 5edBlack

DescriptionThis edition helps business professionals see the big picture in the application of busi-ness statistics. It includes the Tree Taxonomy Diagram for Unit 3, which illustrates the con-nection between topics and helps them pick the correct technique to use to solve problems.

A new organization of the chapters also makes the material easier to learn. And additional real-world examples are included as well to make the concepts more rel-evant. Business professionals will be able to apply this information in order to make the most effective decisions.

Table of Contents• Unit I: Introduction. • Unit II: Distributions and Sampling. • Unit III: Making Inferences about Population Parameters. • Unit IV: Regression, Forecasting, and Quality: Relationships, Prediction, and Process Improvement.

ISBN: 9788126521548 | | ` 569

E-Commerce: Fundamentals and ApplicationsChan

DescriptionThis book explores the full range of tech-nologies, protocols, and techniques necessary for building successful e-commerce sites. Placing this technical know-how in business context, the authors walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and Publishing. It is a running case study depicting a Virtual Book Store (VBS), step-by-step pro-

gramming exercises, and real-world examples round out this highly practical, easily accessible guide.

Table of Contents• Part I: Technologies (Fundamentals) • Part 2: Applications

ISBN: 9788126514694 | ` 459

Elements of International BusinessChary

DescriptionThis is a book that refers to international busi-ness in the Indian and Asian context and looks at the whole array of factors – economic, politi-cal, social and cultural. In doing so, it presents facts, figures, trends, theories and practical analysis. The aspects of international busi-ness such as international trade, foreign direct investment, international politics, regional

integration, regulatory organizations, intercultural management, and company-level strategies have all been presented around the specific environment in which the businesses from India and the other developing countries operate.

Table of Contents• Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow

ISBN: 9788126506941 | ` 419

BUSINESS

2 Visit us at www.wileyindia.com

Patterns of EntrepreneurshipKaplan

DescriptionThis book is designed to share real entrepre-neurial business experience. The goal is to provide a more complete understanding of the textual material and make the book as interac-tive as possible, encouraging internet research and study.

Table of Contents• Starting the Venture • Sources of Financing • Implementation • Alternatives and Options

ISBN: 9788126512829 | | ` 379

Essentials of Business Processes and Information Systems Magal

DescriptionWritten in partnership with SAP, this is the first IS book that provides the right introductory content and combines it with hands-on practice in the form of a simulated SAP environment. It also offers a unique perspective by discussing both the typical processes in organizations and the role of information systems in supporting

these processes. Readers will learn about the steps that enable businesses to func-tion and the enterprise software needed for the successful execution and manage-ment of those operations.

Table of Contents• Organizations, Processes, and Information Systems • Enterprise Systems • The Procurement Process • The Fulfillment Process • The Production Process • Integrated Processes

ISBN: 9788126521753 | | ` 239

Contemporary Business Communication, 5ed, w/CDOber

DescriptionIn this book, each chapter begins with an on-the-job interview with managers from MNCs, small entrepreneurial companies and nonprofit organisations. The text places minor emphasis on traditional technology (such as word processing) and major emphasis on newer technologies (such as teleconferencing, videoconferencing, and video and electronic presentations). To make the book reader friend-

ly, continuing examples are used throughout the chapter (and sometimes carried forward to the next Chapter). It contains mini-cases based on current events appear at the end of each chapter so that students can practice solving real-world com-munication problems.

International Business, 8edCzinkotaReleasing Soon | TBA

Business Ethics: Ethical Decision Making and Cases, 6edFerrell

DescriptionThe book is designed to help students, to prepare for real-world ethical dilemmas instead of focusing on intellectual reasoning or a philo-sophical discussion of ideas. It includes chapter on best practices, ethics audits, and disaster recovery planning helps increase students’ awareness of cross-national ethical issues and

develop their strategic skills for planning and working through disasters. The book incorporates nine new cases that reinforce the text’s applied approach to ethics and cover a range of organizations and topics.

Table of Contents• An Overview of Business Ethics • The Ethical Decision-Making Process • Implementing Business Ethics in a Global Economy • 18 Cases, Appendices

ISBN: 9788177225136 | | ` 349

Business Law for Managers, 2006-2007edGoel

DescriptionThis book teaches business law in a simple, lucid, and practical manner in tune with the interdisciplinary aspect of business practices as taught in management. The objective is to prepare knowledgeable managers rather than lawyers.

Table of Contents• Laws relating to Contract, Sale of Goods,

Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.

ISBN: 9788177225358 | ` 329

Comdex Call Centre/ BPO Training Course Kit , w/CDGupta

DescriptionComdex Call Centre Training Kit is a revolution-ary 3-stage self learning system that covers the contents in sessions to give the readers a comprehensive exposure to the world of Call Centers. These sessions help to initiate call center skills and further sharpen the acquired skills for becoming a seasoned call center executive. The book contains a CD running an Accent Training Software. Such an approach

aids in finding any possible mismatch of acquired and desired skills. It helps to prac-tice hard on those areas.

ISBN: 9788177223453 | ` 249

Mastering the Rockefeller HabitsHarnish

DescriptionMastering the Rockfeller Habits is a compila-tion of best practices adapted from some of the bestrun firms on the planet. These winning habits need to be embraced by all companies. Also, there are case studies demonstrating the validity of various practical approaches.

ISBN: 9788177228120 | ` 399

Consumer Behaviour, 2008ed, 4edHoyer

DescriptionThe book is an accessible and topical introduc-tion to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate

consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class manage-ment text while adding value through closer-home Indian equivalents.

Table of Contents• An Introduction to Consumer Behavior • The Process of Making Decisions • The Consumer’s Culture • Consumer Behavior Outcomes • Consumer Welfare

ISBN: 9788177227543 | | ` 399

BUSINESS

Business Intelligence: Data Mining and Optimization for Decision MakingVercellis

Releasing Soon | TBA


Table of Contents• Understanding Business Communication • Work-Team Communication • Communicating Technology • Writing with Style: Individual Elements • Writing With Style: Overall Tone and Readability • The Process of Writing • Routine Messages 8. Persuasive Messages • Bad-News Messages • Planning the Report • Collecting and Analyzing the Data • Writing the Report • Planning the Business Presentation • Illustrating and Delivering the Business Presentation • Employment Communication

• Indian Case Studies

ISBN: 9788177225228 | | ` 399

Contemporary Business English Ober

DescriptionThe book contains chapters on mechanics that are spread throughout the text to prevent boredom and give students sufficient time to practice writing. Each of these chapters includes a 100-word spelling list based on Ober’s published research of the most fre-quently occurring as well as the most frequent-ly misspelled words in business writing. The book includes extensive examples that illustrate

each rule of grammar and end-of-chapter summaries provide students with a con-venient review of these rules. It also includes end-of-chapter exercises that continue to challenge and engage students throughout the text.

Table of Contents• The Language of Business • Sentences • Commas and Semicolons • Verbs • Subject-Verb Agreement • Punctuation: Other Marks • Pronouns • Adjectives and Adverbs • Capitals and Abbreviations • Prepositions and Conjunctions • Plurals and Possessives

• Number Expression • Compound Words • Word Confusions • Spelling

ISBN: 9788177225709 | | ` 199

Public Speaking, 6edOsborn

Table of Contents• The Foundations of Public Speaking • Preparation for Public Speaking • Developing Presentation Skills • Types of Public Speaking

ISBN: 9788177225273 | |

` 299

Patterns of EntrepreneurshipKaplan

DescriptionThis book is designed to share real entrepre-neurial business experience. The goal is to provide a more complete understanding of the textual material and make the book as interac-tive as possible, encouraging internet research and study.

Table of Contents• Starting the Venture • Sources of Financing • Implementation • Alternatives and Options

ISBN: 9788126512829 | | ` 379

Essentials of Business Processes and Information Systems Magal

DescriptionWritten in partnership with SAP, this is the first IS book that provides the right introductory content and combines it with hands-on practice in the form of a simulated SAP environment. It also offers a unique perspective by discussing both the typical processes in organizations and the role of information systems in supporting

these processes. Readers will learn about the steps that enable businesses to func-tion and the enterprise software needed for the successful execution and manage-ment of those operations.

Table of Contents• Organizations, Processes, and Information Systems • Enterprise Systems • The Procurement Process • The Fulfillment Process • The Production Process • Integrated Processes

ISBN: 9788126521753 | | ` 239

Contemporary Business Communication, 5ed, w/CDOber

DescriptionIn this book, each chapter begins with an on-the-job interview with managers from MNCs, small entrepreneurial companies and nonprofit organisations. The text places minor emphasis on traditional technology (such as word processing) and major emphasis on newer technologies (such as teleconferencing, videoconferencing, and video and electronic presentations). To make the book reader friend-

ly, continuing examples are used throughout the chapter (and sometimes carried forward to the next Chapter). It contains mini-cases based on current events appear at the end of each chapter so that students can practice solving real-world com-munication problems.

Comdex Call Centre/ BPO Training Course Kit , w/CDGupta

DescriptionComdex Call Centre Training Kit is a revolution-ary 3-stage self learning system that covers the contents in sessions to give the readers a comprehensive exposure to the world of Call Centers. These sessions help to initiate call center skills and further sharpen the acquired skills for becoming a seasoned call center executive. The book contains a CD running an Accent Training Software. Such an approach

aids in finding any possible mismatch of acquired and desired skills. It helps to prac-tice hard on those areas.

ISBN: 9788177223453 | ` 249

Mastering the Rockefeller HabitsHarnish

DescriptionMastering the Rockfeller Habits is a compila-tion of best practices adapted from some of the bestrun firms on the planet. These winning habits need to be embraced by all companies. Also, there are case studies demonstrating the validity of various practical approaches.

ISBN: 9788177228120 | ` 399

Consumer Behaviour, 2008ed, 4edHoyer

DescriptionThe book is an accessible and topical introduc-tion to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate

consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class manage-ment text while adding value through closer-home Indian equivalents.

Table of Contents• An Introduction to Consumer Behavior • The Process of Making Decisions • The Consumer’s Culture • Consumer Behavior Outcomes • Consumer Welfare

ISBN: 9788177227543 | | ` 399

BUSINESS


Global Trade in the New Millennium in H/BParthasarathy

Table of Contents• Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment

• Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations

• India EU Cooperation • Impact of Free Trade Agreement • Sanitary and Phyto-Sanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development Through

Global Economic Governance

ISBN: 9789350040997 | ` 449

Also available in P/BISBN: 9789350040119 | ` 349

Fundamentals of Business Analytics, w/CDPrasad, Acharya

DescriptionThe book provides a holistic coverage begin-ning with an enterprise context, developing deeper understanding through the use of tools, touching a few domains where BI is embraced and discussing the problems that BI can help solve. It covers the complete life cycle of BI/Analytics project: Covering operational/transactional data sources, data transformation, data mart/warehouse design-build, analytical

reporting, and dashboards. To ensure that concepts can be practiced for deeper understanding at low cost, the book is accompanied with step-by-step hands-on manual in the CD.

Table of Contents• Business View of Information Technology Applications • Case Study Briefs - (i) GoodLife HealthCare Group; (ii) GoodFood Restaurants Inc; (iii) TenToTen Retail Stores • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration

• Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead

ISBN: 9788126532032 | | ` 449

Indian Retailing : Text and CasesRamkishen


Entrepreneurship and Small Business, 3rd Asia-Pacific EditionSchaper

DescriptionStarting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This text provides students with the theoretical and practical knowledge needed to successfully own and manage a new, small or growing busi-ness venture. It covers all of the key concepts

and tools needed in both entrepreneurship and small business management. It provides comprehensive information about small business management and entre-preneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong, providing students with a truly international perspective.

Table of ContentsPART 1 The nature of small business and entrepreneurship: • Entrepreneurship: defi-nition and evolution • The personality of entrepreneurs • Creativity, innovation and entrepreneurship • Small business: definitions and characteristics PART 2 Getting into business: • Options for going into business • Market research and strategy formulation • Preparing a business plan • APPENDIX Sample business plan • Legal issues • Financing new and growing business ventures • Accessing business advice and assistance • Marketing • Operations management • Human resource issues in new and small firms • Financial information and management PART 4 Selected top-ics: • ICT as a business tool • Managing growth and transition • Corporate entrepre-neurship • Contemporary issues in small businessand entrepreneurship

ISBN: 9788126531165 | | ` 499

Business CommunicationSharma


Management Research MethodsVelde

DescriptionThis textbook shows business students how to conduct reliable research and how to argue the soundness of their research approach. Guide to Management Research Methods is a practi-cal introduction to research methods and also gives students the ability to conduct reliable research on the basis of empirical field data. It helps in deciding which methods are most appropriate and is filled with real-life examples,

cases and practical guidelines.

Table of contents• Planning The Research Project • Conducting The Research Project • Reporting The Research Project

ISBN: 9788126515912 | ` 279

MANAGEMENT

BUSINESS

Business Communication

Sharma

Indian Retailing : Text and Cases

Ramkishen

Store OperationsAgarwal

DescriptionThis book in Store Operations is designed to meet the need of all categories of read-ers, particularly, students of management and commerce. It provides an in-depth coverage of store concepts, day-to-day activities, practical aspects of operations and managing the sys-tem, starting with store opening and ends with store closing. The entire text is divided into 15 chapters. The text also provides case studies with examples. Thus, it is a pedagogically ideal

book for students.

Table of Contents• Part I: Introduction to Retails and Store • Part II: Front Operations and Merchandizing • Part III: Stock Management • Part IV: Administrative and Employee Management • Part V Security Management

ISBN: 9788177225167 | ` 299

Business Strategy Pathfinder: Core concepts and Micro-Cases Angwin

DescriptionThe Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provok-ing discussions about key theoretical themes.

NEW

NEW


Indian Retailing : Text and CasesRamkishen


Entrepreneurship and Small Business, 3rd Asia-Pacific EditionSchaper

DescriptionStarting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This text provides students with the theoretical and practical knowledge needed to successfully own and manage a new, small or growing busi-ness venture. It covers all of the key concepts

and tools needed in both entrepreneurship and small business management. It provides comprehensive information about small business management and entre-preneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong, providing students with a truly international perspective.

Table of ContentsPART 1 The nature of small business and entrepreneurship: • Entrepreneurship: defi-nition and evolution • The personality of entrepreneurs • Creativity, innovation and entrepreneurship • Small business: definitions and characteristics PART 2 Getting into business: • Options for going into business • Market research and strategy formulation • Preparing a business plan • APPENDIX Sample business plan • Legal issues • Financing new and growing business ventures • Accessing business advice and assistance • Marketing • Operations management • Human resource issues in new and small firms • Financial information and management PART 4 Selected top-ics: • ICT as a business tool • Managing growth and transition • Corporate entrepre-neurship • Contemporary issues in small businessand entrepreneurship

ISBN: 9788126531165 | | ` 499

Business CommunicationSharma



DescriptionThis textbook shows business students how to conduct reliable research and how to argue the soundness of their research approach. Guide to Management Research Methods is a practi-cal introduction to research methods and also gives students the ability to conduct reliable research on the basis of empirical field data. It helps in deciding which methods are most appropriate and is filled with real-life examples,


Table of contents• Planning The Research Project • Conducting The Research Project • Reporting The Research Project

ISBN: 9788126515912 | ` 279

MANAGEMENT

Business Intelligence: Data Mining and Optimization for Decision MakingVercellis


Store OperationsAgarwal

DescriptionThis book in Store Operations is designed to meet the need of all categories of read-ers, particularly, students of management and commerce. It provides an in-depth coverage of store concepts, day-to-day activities, practical aspects of operations and managing the sys-tem, starting with store opening and ends with store closing. The entire text is divided into 15 chapters. The text also provides case studies with examples. Thus, it is a pedagogically ideal

book for students.

Table of Contents• Part I: Introduction to Retails and Store • Part II: Front Operations and Merchandizing • Part III: Stock Management • Part IV: Administrative and Employee Management • Part V Security Management

ISBN: 9788177225167 | ` 299

Business Strategy Pathfinder: Core concepts and Micro-Cases Angwin

DescriptionThe Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provok-ing discussions about key theoretical themes.

Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The book also brings expe-rienced and potential executives alike an instant guide to the concepts and tech-niques they need to know.

Table of Contents• The Strategy Pathfinder User’s Guide • Strategic Pathways • The Strategy Paths Combined • Macro-Shocks • Movers & Shakers • Industry Terrain • The Big Picture

• Perfect Positioning • Living Strategy • Corporate Character • Crossing Borders • Guiding Change • Sustain Ability • Maverick Strategies

ISBN: 9788126515882 | ` 329

Management Information SystemsBanoor

Releasing Soon | TBAManagement Information

SystemsBanoor

NEW


Excel Models for Business and Operations Management, 2edBarlow

DescriptionThis text adopts an active learning approach with the emphasis being placed on the utiliza-tion of software tools to help build models. The book’s primary approach is to help the reader put theory into practice. The ‘learn by example’ approach used throughout the book guides the user through the complexities of model building. Every day examples from business and operations management form the basis

of the book’s ‘hands on’ development models that help the reader to appreciate Excel’s power and flexibility.

Table of Contents• A Systems View of Business • Model-Building tools • Financial Models • Investment Analysis Models • Worksheet Applications in Cost Accounting • Marketing Models

• Purchase Order Processing • Statistical Applications in Quality Control • Inventory Control Models • Models for Production Operations • Project Management

ISBN: 9788126509515 | | ` 379

Strategic Human Resources: Frameworks for General Managers, 3edBaron

DescriptionThis book deals with the strategic implica-tions of Human Resource Management as an important strategic asset and emphasizes its importance within the overall strategy of the firm. The book covers issues such as job design, evaluation, recruitment, training, career concern, and outsourcing and downsizing. The book is

aimed at the general manager, not the HRM practitioner and it stresses conceptual frameworks, not procedural methodology.

Table of Contents• Introduction • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society, and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases, and Distribution of Rewards • Job Design • Staffing and Recruitment

• Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR

ISBN: 9788126524914 | | ` 459

Management Communication, 3edBell

DescriptionThis book builds the essential writing, speak-ing, and listening skills needed to succeed. An entire section is devoted to helping non-native speakers of English in their efforts to produce readable, well-edited work. It includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Six brief interviews with real communication experts are presented

that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers.

Table of Contents• Part One: Pillars of Management Communication • Part Two: Letters, Memos, and E-mail • Part Three: Reports and Proposals • Part Four: Career Communication • Part Five:Communication Issues for Management Success

ISBN: 9788126529452 | | ` 499

Management CommunicationBell

DescriptionBeing an effective communicator is essential in business today. The authors of this book believe that as a communicator, the verbal tools you use are more important than the number of terms you know. This book takes an

“explain it-try it-evaluate it-perfect it” approach to communication instruction to teach readers the essential writing and speaking skills neces-sary to excel in business.

Table of ContentsFOUNDATIONS FOR MANAGEMENT COMMUNICATION: • Communication Directions for a New Century • Communication Theory and Architecture • Guidelines for Management Writing • Management Writing Style and Collaborative Writing. CORRESPONDENCE: • Form and Style for Business Letters • Saying “Yes” and “No” in Letters • Persuasive Letters • Memos and E-Mail Messages.

REPORTING AND PROPOSING: • Short and Long Reports • Graphic Aids • Proposals and Business Plans. CAREER COMMUNICATION: • The Career Search, Résumés, and Interviews • Listening • Gender Communication. MANAGING ORAL COMMUNICATION: • Oral Presentations • Managing Interviews, Meetings, and Telephone Work • Crisis Communication and Media Relations. GLOBAL ISSUES IN MANAGEMENT COMMUNICATION: • Communication for Intercultural Management

• Ethics and Law for Management Communication.

ISBN: 981253184X | $6.95

Customer Relationship ManagementBhasin


Modern Production/Operations Management, 8edBuffa

DescriptionThis book provides a conceptual and analytical operations management framework for both manufacturing and service firms. The thrust of this edition is more quantitative in approach and more comprehensive in its discussion of strategic issues. It provides treatments of multi-criteria decision methods, quality control, and operations strategy not found in other texts.

Table of Contents• Classification and Importance of Operations Management • Operations Planning and Control Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions

ISBN: 9788126513727 | ` 499

Project Management: Planning and Control Techniques, 4edBurke

DescriptionThe book provides coverage of improvements in communications through the Internet and mobile telephones, and the implications of these changes for project managers. It includes numerous worked examples and prac-tical exercises, which introduce the reader to the latest planning and control techniques.

Table of Contents• Introduction to Project Management • History of Project Management • Project Life-Cycle • Feasibility Study • Project Selection • Project Estimating • Planning and Control Cycle • Scope Management • Work Breakdown Structure (WBS) • Critical Path Method (CPM) • Schedule Barchart • Procurement Schedule • Resource Planning • Project Accounts • Project Control • Earned Value • Quality Management

• Project Risk Management • Project Communications • Project Organisation Structures • Project Teams • Project Leadership • Project Management Computing

ISBN: 9788126521647 | | ` 379

MANAGEMENT

Management Communication

Bell

Customer Relationship Management

Bhasin


Management Communication, 3edBell

DescriptionThis book builds the essential writing, speak-ing, and listening skills needed to succeed. An entire section is devoted to helping non-native speakers of English in their efforts to produce readable, well-edited work. It includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Six brief interviews with real communication experts are presented

that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers.

Table of Contents• Part One: Pillars of Management Communication • Part Two: Letters, Memos, and E-mail • Part Three: Reports and Proposals • Part Four: Career Communication • Part Five:Communication Issues for Management Success

ISBN: 9788126529452 | | ` 499

Management CommunicationBell

DescriptionBeing an effective communicator is essential in business today. The authors of this book believe that as a communicator, the verbal tools you use are more important than the number of terms you know. This book takes an

“explain it-try it-evaluate it-perfect it” approach to communication instruction to teach readers the essential writing and speaking skills neces-sary to excel in business.

Table of ContentsFOUNDATIONS FOR MANAGEMENT COMMUNICATION: • Communication Directions for a New Century • Communication Theory and Architecture • Guidelines for Management Writing • Management Writing Style and Collaborative Writing. CORRESPONDENCE: • Form and Style for Business Letters • Saying “Yes” and “No” in Letters • Persuasive Letters • Memos and E-Mail Messages.

REPORTING AND PROPOSING: • Short and Long Reports • Graphic Aids • Proposals and Business Plans. CAREER COMMUNICATION: • The Career Search, Résumés, and Interviews • Listening • Gender Communication. MANAGING ORAL COMMUNICATION: • Oral Presentations • Managing Interviews, Meetings, and Telephone Work • Crisis Communication and Media Relations. GLOBAL ISSUES IN MANAGEMENT COMMUNICATION: • Communication for Intercultural Management

• Ethics and Law for Management Communication.

ISBN: 981253184X | $6.95

Customer Relationship ManagementBhasin


Modern Production/Operations Management, 8edBuffa

DescriptionThis book provides a conceptual and analytical operations management framework for both manufacturing and service firms. The thrust of this edition is more quantitative in approach and more comprehensive in its discussion of strategic issues. It provides treatments of multi-criteria decision methods, quality control, and operations strategy not found in other texts.

Table of Contents• Classification and Importance of Operations Management • Operations Planning and Control Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions

ISBN: 9788126513727 | ` 499

Project Management: Planning and Control Techniques, 4edBurke

DescriptionThe book provides coverage of improvements in communications through the Internet and mobile telephones, and the implications of these changes for project managers. It includes numerous worked examples and prac-tical exercises, which introduce the reader to the latest planning and control techniques.

Table of Contents• Introduction to Project Management • History of Project Management • Project Life-Cycle • Feasibility Study • Project Selection • Project Estimating • Planning and Control Cycle • Scope Management • Work Breakdown Structure (WBS) • Critical Path Method (CPM) • Schedule Barchart • Procurement Schedule • Resource Planning • Project Accounts • Project Control • Earned Value • Quality Management

• Project Risk Management • Project Communications • Project Organisation Structures • Project Teams • Project Leadership • Project Management Computing

ISBN: 9788126521647 | | ` 379

Strategic Management of e-Business, 2edChen

DescriptionThis updated textbook focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice. The second edition features up-to-date case studies and data, and includes new material on developments in mobile Internet technology, the success and failure of Internet business models, develop-

ments in Asia-Pacific markets, integrating e-strategy with general business strategy, the use of electronic communities in information and software production, develop-ments in marketing using wireless devices, changes in political initiatives and public policy, the global impacts of e-Business, and lessons learned from the dot com crash.

Table of Contents• Introduction to E-Business • The Basics of E-Business Technology • The Markets for Electronic Commerce E-Marketing • The Economics of E-Business • Analysing the Industry Impacts of E-business • Developing an E-Business Strategy • Implementing an E-Business Strategy • Public Policy Issues • Future Trends

ISBN: 9812531890 | $5.50

Managing Quality, 5edDate

DescriptionThis popular and highly successful text on Quality Management has been fully revised and updated to reflect recent developments in the field. New to the fifth edition are chapters on Improvement Approaches, Six Sigma, and new challenges in Quality Management. The latest information on the ISO 9000 series of quality management system series standards is combined with up-to-date tools, techniques and quality systems. Some of the material has

been re-ordered and changes to terminology have been made to bring the book completely up to date. Contributions from new co-author Ton van der Wiele offer insights from a veteran teacher with experience in the latest international practices.

Table of Contents• Part I: The Development, Introduction and Sustaining of Total Quality Management (TQM) • Part II: The Business Context of TQM • Part III: Quality Management Systems, Tools and Techniques

ISBN: 9788126522460 | ` 379

MANAGEMENT


Bhasin

Strategic Management of e-Business, 2ed

Chen


International Logistics David

DescriptionThe book includes all of the information needed to gain a complete understanding of the ins and outs of exports and imports, types of shipping, international laws related to logistics and transportation of goods, finan-cial processing, and distribution channels. It contains up-to-date tables and charts showing various critical systems, forms, requirements, and import & export regulations. The book has thorough discussion of INCOTERMS, insurances,

and infrastructures.

Table of Contents• Introduction • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure

ISBN: 9788177224306 | | ` 399

Management Information Systems in Business, Government and SocietyDe


Knowledge ManagementDebowski

DescriptionThis book provides suggestions for building a strategic knowledge philosophy into a business culture, values and recognizes knowledge man-agement activities, explores the influences and support systems that should be offered from various service areas within the organization, and the new forms of service that should be built into the organization.

Table of Contents• The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and Leading a Knowledge Culture

• Developing the Knowledge Architecture: A Humanistic Perspective • Building an Integrated Strategic Organisational Knowledge System • Defining and Capturing Core Knowledge • Capturing and Managing the Strategic Knowledge • Developing an Effective Knowledge Service • Developing Effective Knowledge Users • Measuring

Knowledge Take-up • Knowledge Management Challenges • A Holistic View of Strategic Knowledge Management

ISBN: 9788126514502 | | ` 379

Human Resource Management, 10edDeCenzo

DescriptionWritten in a clear, lively, concise, and con-versational style, this book provides Human Resource professionals with an in-depth look at the most critical issues in human resource management (HRM). The tenth edition includes an extensive update with new examples and timely HR topics added. The majority of open-ing vignettes and Did You Know? boxes are new to provide the most relevant information.

The Workplace Issues, Technology Corner, and Ethical Issues in HRM boxes have also been updated to reflect current ideas and issues in HR. And HR professionals will find more detailed discussions on a wide range of topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.

Table of Contents• Part 1 Understanding HRM • Part 2 The Legal and Ethical Context of HRM • Part 3 Staffing the Organization • Part 4 Training and Development • Part 5 Maintaining High Performance • Part 6 Labor-Management Environments

ISBN: 9788126531196 | | ` 439

Global Operations and Logistics: Text and CasesDornier

DescriptionThis book addresses the process of global operations management from strategic think-ing all the way through planning and execu-tion. It demonstrates the implications for the different functional areas involved like opera-tions, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.

Table of Contents• Part I: Global Operations and Logistics Strategies • Part II: Global Operations and Logistics Planning • Part III: Effective Management of Global Operations and Logistics

ISBN: 9788126516841 | | Rs 419

Leadership Research Findings, Practice and Skills,2008 edDuBrin

DescriptionThe present book takes a practical, skill-build-ing approach to studying or teaching leader-ship. The text balances theory with real-world applications. DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events.

Table of Contents• The Nature and Importance of Leadership •

Traits, Motives, and Characteristics of Leaders • Charismatic and Transformational Leadership • Leadership Behaviors, Attitudes, and Styles • Contingency and Situational Leadership • Leadership Ethics and Social Responsibility • Power, Politics, and Leadership • Influence Tactics of Leaders • Developing Teamwork • Motivation and Coaching Skills • Creativity, Innovation, and Leadership • Communication and Conflict Resolution Skills • Strategic Leadership and Knowledge Management

• International and Culturally Diverse Aspects of Leadership • Leadership Development and Succession

ISBN: 9788177227659 | | ` 379

Information Quality Applied: Best Practices for Improving Business Information, Processes, & SystemsEnglish

DescriptionThis book covers the unique requirements for data warehouse and business intelligence information, and e-business data. Throughout, the author takes a hands-on approach, show-ing readers how to apply the core concepts to real business scenarios. He provides step-

by-step instructions, along with templates that readers can use to model their own quality initiatives. The companion website provides updates to the book as well as links to related sites.

Table of Contents• Introduction: Business Excellence through Information Excellence • From Information Crisis to Business Excellence through Information Excellence • The Step-by-Step Guide to the TIQM Quality System for Total Information Quality Management • Information Quality Applied to Core Business Value Circles

ISBN: 9788126524068 | ` 599

MANAGEMENT

NEW

Management Information

Systems in Business, Government and

SocietyDe


Knowledge Take-up • Knowledge Management Challenges • A Holistic View of Strategic Knowledge Management

ISBN: 9788126514502 | | ` 379

Human Resource Management, 10edDeCenzo

DescriptionWritten in a clear, lively, concise, and con-versational style, this book provides Human Resource professionals with an in-depth look at the most critical issues in human resource management (HRM). The tenth edition includes an extensive update with new examples and timely HR topics added. The majority of open-ing vignettes and Did You Know? boxes are new to provide the most relevant information.

The Workplace Issues, Technology Corner, and Ethical Issues in HRM boxes have also been updated to reflect current ideas and issues in HR. And HR professionals will find more detailed discussions on a wide range of topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.

Table of Contents• Part 1 Understanding HRM • Part 2 The Legal and Ethical Context of HRM • Part 3 Staffing the Organization • Part 4 Training and Development • Part 5 Maintaining High Performance • Part 6 Labor-Management Environments

ISBN: 9788126531196 | | ` 439

Global Operations and Logistics: Text and CasesDornier

DescriptionThis book addresses the process of global operations management from strategic think-ing all the way through planning and execu-tion. It demonstrates the implications for the different functional areas involved like opera-tions, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.

Table of Contents• Part I: Global Operations and Logistics Strategies • Part II: Global Operations and Logistics Planning • Part III: Effective Management of Global Operations and Logistics

ISBN: 9788126516841 | | Rs 419

Leadership Research Findings, Practice and Skills,2008 edDuBrin

DescriptionThe present book takes a practical, skill-build-ing approach to studying or teaching leader-ship. The text balances theory with real-world applications. DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events.

Table of Contents• The Nature and Importance of Leadership •

Traits, Motives, and Characteristics of Leaders • Charismatic and Transformational Leadership • Leadership Behaviors, Attitudes, and Styles • Contingency and Situational Leadership • Leadership Ethics and Social Responsibility • Power, Politics, and Leadership • Influence Tactics of Leaders • Developing Teamwork • Motivation and Coaching Skills • Creativity, Innovation, and Leadership • Communication and Conflict Resolution Skills • Strategic Leadership and Knowledge Management

• International and Culturally Diverse Aspects of Leadership • Leadership Development and Succession

ISBN: 9788177227659 | | ` 379

Information Quality Applied: Best Practices for Improving Business Information, Processes, & SystemsEnglish

DescriptionThis book covers the unique requirements for data warehouse and business intelligence information, and e-business data. Throughout, the author takes a hands-on approach, show-ing readers how to apply the core concepts to real business scenarios. He provides step-

by-step instructions, along with templates that readers can use to model their own quality initiatives. The companion website provides updates to the book as well as links to related sites.

Table of Contents• Introduction: Business Excellence through Information Excellence • From Information Crisis to Business Excellence through Information Excellence • The Step-by-Step Guide to the TIQM Quality System for Total Information Quality Management • Information Quality Applied to Core Business Value Circles

ISBN: 9788126524068 | ` 599

Human Resource Management, 2008edFisher

DescriptionThe book covers the current theoretical approaches to strategic HRM, impact of “bot-tom line” practices, a streamlined discussion of HRIS and how HR activities fit into a company’s overall business strategy. Updated end-of-chapter exercises and cases challenge students to put concepts into action and to make decisions like those faced by today’s human resource managers. Instructor’s Resource

Manual with PowerPoint slides contains instructional resources as well as test bank of questions. For each chapter, the Manual includes Chapter Synopsis, chapter objectives, lecture outlines, teaching notes for the end-of-chapter cases and exer-cises, and answers to discussion questions etc.

Table of Contents• Overview and Introduction • Planning for Organizations, Jobs, and People • Acquiring Human Resources • Building and Motivating Performance • Maintaining Human Resources • Multinational Human Resource Management

ISBN: 9788177227567 | | ` 429

Business Data Communications and Networking, 8edFitzGerald

DescriptionThis revised edition with new technologies, new applications, and new examples, offers balanced coverage of the technical and mana-gerial aspects of data communications to help understand how networks operate and how to successfully apply them. It features a chapter on wireless LANS, an expansion of the security

chapter to include more on security design and new technologies, and more cover-age of technology design material on network design including a selection of tech-nologies and best practices for network design.

Table of Contents• Introduction • Application Layer • Physical Layer • Data Link Layer • Network and Transport Layers • Local Area Networks • Wireless Local Area Networks • Backbone Networks • Metropolitan and Wide Area Networks • The Internet • Network Management • Network Security • Network Design

ISBN: 9788126513406 | | ` 459

MANAGEMENT

NEW


Strategic Management: Creating Value in a Turbulent WorldFitzroy

DescriptionThis MBA level book offers a managerial per-spective of strategic management, which the authors define as the task of creating organiza-tions that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by com-peting titles.

Table of Contents• Managing Strategically • The Fundamentals of Strategic Management • The Competitive Environment • Financial Markets • Internal Analysis: Managing Competences, Costs and Knowledge • Creating Future Direction • Business Level Strategy • Corporate Level Strategy • Managing Innovation and the Dynamic Scope of the Firm • Leading Organizational Change • Designing Organizational Architecture • Measuring Organizational Performance • Corporate Governance • Strategic Management in Transition

ISBN: 9788126512805 | ` 419

Applied Data Mining: Statistical Methods for Business and IndustryGiudici

DescriptionThis book is the first to describe applied data mining methods in a consistent statistical framework, and then show how they can be applied in practice. In this book, all the methods described are either computational, or of a statistical modelling nature. Complex probabilistic models and mathematical tools

are not used, so the book is accessible to a wide audience of students and industry professionals. The second half of the book consists of nine case studies, taken from the author’s own work in industry, that demonstrate how the methods described can be applied to real problems.

Table of Contents• Organisation Of The Data • Exploratory Data Analysis • Computational Data Mining • Statistical Data Mining • Evaluation Of Data Mining Methods • Market Basket Analysis • Web Click stream Analysis • Profiling Website Visitors • Customer Relationship Management • Credit Scoring • Forecasting Television Audience

ISBN: 9812531785 | $5.50

Strategic Financial Management, w/CDGoel

DescriptionThe book gives a comprehensive view of the mutual fund market. The text includes numer-ous application oriented problems with solu-tions along with extra problems for practice. The chapters are arranged in a logical manner to facilitate easy comprehension. A key feature about this book is the inclusion of relevant dis-cussion of the contemporary practical aspects of the corporate world, essential for every

finance and Management student.

Table of Contents• Introduction • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance

ISBN: 9788177222524 | | ` 329

Project Management Core Textbook, First Indian ed, w/2CDs Gopalan

DescriptionResponding to the rising demand for educa-tion on Project Management, this hands-on guide offers streamlined coverage and an applied approach to the subject. Project Management Core Textbook clearly explains how to apply proven management tools and techniques at each stage in a project’s life cycle

– from selecting, and initiating projects, to scheduling and budgeting, to project monitoring and control, and to termination.

Table of Contents• The World of Project Management • The Manager, The Organization, and The Team • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project

ISBN: 9788126509409 | ` 549

Management Guide to Quality and Productivity, 2edGopalan

DescriptionThe book promotes professional management in small business sector through research, training and consultancy. It focuses on the basics concepts and approaches to managing quality and productivity in small scale indus-try. The book is organized into 11 chapters. Separate chapters are added on Six Sigma, ISO

9001 and Environment Management System (ISO 14000) and E-Enabled Services for enhancing productivity.

Table of Contents• The Gurus • Improvement Cycles • The “7 Tools” of Quality • Holding the Gains • Six New Tools • The 7 Wastes • General Tools • Service Tools • ISO 9001: 2000 • Six Sigma • E-Enabled Services for Enhancing Productivity

ISBN: 9788177224580 | ` 299

Contemporary Strategic Management Case Studies, 6edGrant

DescriptionThis popular casebook is now available in a more compact and updated edition. In response to requests from instructors and stu-dents for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th ed), each

case is designed to enable students to apply particular concepts and techniques of strategy analysis.

Table of Contents• Madonna • Laura Ashley Holdings plc: The Battle for Survival • The US Airline Industry in 2007 • Ford and the World Automobile Industry in 2007 • Wal-Mart Stores Inc., 2007 • Manchester United: The Glazer Takeover • Eastman Kodak: Meeting the Digital Challenge • Organizational Restructuring within the Royal Dutch Shell Group • Harley-Davidson, Inc., January 2007 • Raisio Group and the Benecol Launch • Rivalry in Video Games • Eni SpA: Building an International Energy Major • Birds Eye and the UK Frozen Food Industry • Outback Steakhouse: Going International • Euro Disney: From Dream to Nightmare • Richard Branson and the Virgin Group of Companies in 2007 • Jack Welch and the General Electric Management System • Jeff Immelt at General Electric, 2001--2006 • AES Corporation: Rewriting the Rules of Management

ISBN: 9788126519637 | | ` 289

Contemporary Strategic Management, 6edGrant

DescriptionThis latest edition introduces students, espe-cially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and cor-porate level.

Table of Contents• Part I Introduction • Part II The Tools of Strategy Analysis • Part III The Analysis of Competitive Advantage • Part IV Business Strategies in Different Industry Contexts • Part V Corporate Strategy

ISBN: 9788126519644 | | ` 399

MANAGEMENT

Applied Data Mining: Statistical

Methods for Business and

IndustryGiudici

NEW


Strategic Financial Management, w/CDGoel

DescriptionThe book gives a comprehensive view of the mutual fund market. The text includes numer-ous application oriented problems with solu-tions along with extra problems for practice. The chapters are arranged in a logical manner to facilitate easy comprehension. A key feature about this book is the inclusion of relevant dis-cussion of the contemporary practical aspects of the corporate world, essential for every

finance and Management student.

Table of Contents• Introduction • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance

ISBN: 9788177222524 | | ` 329

Project Management Core Textbook, First Indian ed, w/2CDs Gopalan

DescriptionResponding to the rising demand for educa-tion on Project Management, this hands-on guide offers streamlined coverage and an applied approach to the subject. Project Management Core Textbook clearly explains how to apply proven management tools and techniques at each stage in a project’s life cycle

– from selecting, and initiating projects, to scheduling and budgeting, to project monitoring and control, and to termination.

Table of Contents• The World of Project Management • The Manager, The Organization, and The Team • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project

ISBN: 9788126509409 | ` 549

Management Guide to Quality and Productivity, 2edGopalan

DescriptionThe book promotes professional management in small business sector through research, training and consultancy. It focuses on the basics concepts and approaches to managing quality and productivity in small scale indus-try. The book is organized into 11 chapters. Separate chapters are added on Six Sigma, ISO

9001 and Environment Management System (ISO 14000) and E-Enabled Services for enhancing productivity.

Table of Contents• The Gurus • Improvement Cycles • The “7 Tools” of Quality • Holding the Gains • Six New Tools • The 7 Wastes • General Tools • Service Tools • ISO 9001: 2000 • Six Sigma • E-Enabled Services for Enhancing Productivity

ISBN: 9788177224580 | ` 299

Contemporary Strategic Management Case Studies, 6edGrant

DescriptionThis popular casebook is now available in a more compact and updated edition. In response to requests from instructors and stu-dents for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th ed), each

case is designed to enable students to apply particular concepts and techniques of strategy analysis.

Table of Contents• Madonna • Laura Ashley Holdings plc: The Battle for Survival • The US Airline Industry in 2007 • Ford and the World Automobile Industry in 2007 • Wal-Mart Stores Inc., 2007 • Manchester United: The Glazer Takeover • Eastman Kodak: Meeting the Digital Challenge • Organizational Restructuring within the Royal Dutch Shell Group • Harley-Davidson, Inc., January 2007 • Raisio Group and the Benecol Launch • Rivalry in Video Games • Eni SpA: Building an International Energy Major • Birds Eye and the UK Frozen Food Industry • Outback Steakhouse: Going International • Euro Disney: From Dream to Nightmare • Richard Branson and the Virgin Group of Companies in 2007 • Jack Welch and the General Electric Management System • Jeff Immelt at General Electric, 2001--2006 • AES Corporation: Rewriting the Rules of Management

ISBN: 9788126519637 | | ` 289

Contemporary Strategic Management, 6edGrant

DescriptionThis latest edition introduces students, espe-cially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and cor-porate level.

Table of Contents• Part I Introduction • Part II The Tools of Strategy Analysis • Part III The Analysis of Competitive Advantage • Part IV Business Strategies in Different Industry Contexts • Part V Corporate Strategy

ISBN: 9788126519644 | | ` 399

Human Resource Management, 2edGriffin

DescriptionThis comprehensive book covers new point / counterpoint boxes, in every chapter that focus on areas of controversy within HRM. HR Legal Briefs sections call attention to important legal issues. Similarly, HR Tech Talk inserts look at how different innovations have affected HR practices. Other inserts include HR around the Globe and HR in the Twenty-First century. Chapter-opening cases focus on a recent event,

issue or trend that illustrates key concepts. A more detailed case appears at the end of each chapter. Chapter Summary and Review & Discussion questions along with Ethical dilemmas in HRM are provided at the end of each chapter.

Table of Contents• An Overview of Human Resource Management • The Environment of Human Resource Management • Staffing the Organization • Enhancing Motivation and Performance • Compensating and Rewarding the Workforce • Managing the Existing Workforce

ISBN: 9788177225235 | | ` 349

Management, 8edGriffin

DescriptionThe book presents a functional approach to management (planning, leading, organizing, and controlling), and integrates real-world examples throughout the text. It has new or enhanced coverage of the service sector, eth-ics, global management, and IT. This book explains the conceptual framework underlying key managerial activities and offers relevant examples. Each chapter includes an opening incident that features companies such as Nike,

Pfizer, JetBlue and starbucks.

Table of Contents• An Introduction to Management • The Environmental Context of Management • Planning and Decision making • The Organizing Process • The Leading Process • The Controlling Process • Indian Supplement

ISBN: 9788177225129 | ` 419

Global Strategy and the Organization Gupta

DescriptionThe twin forces of ideological change and technology revolution are making globalization one of the most important strategic and orga-nizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a

MANAGEMENT

Global Strategy and the

Organization Gupta

NEW


global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? This book is designed to help students and managers learn how to address this important question.

Table of Contents• The Challenge of Globalization • Developing a Global Expansion Strategy • Analysis of Wal-Mart’s Global Expansion • Building Global Competitive Advantage • Cultivating a Global Mindset • Leveraging Knowledge Across the Global Network • Creating and Managing Global Business Teams • Transforming the Global Game • Globalization in the Digital Age

ISBN: 9812531238 | $2.90

Human Resource ManagementGupta

DescriptionThe book is structured in a reader-friendly manner to explain the principles and funda-mentals of human resource management. To enhance readers’ knowledge, the book focuses on the current and emerging trends in the field of HRM, such as Succession Planning, Change Management, HRD Audit and Accounting, Future of HRM, High Quality Work Life, iHRM and HRIS. It also includes figures, charts, tables,

exhibits, and real world examples to simplify the complex concepts and to enrich the understanding of the readers. In addition, case studies are provided to give a practical view of the concepts and theories of HRM.

Table of Contents• Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification, and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management

ISBN: 9788177228212 | ` 349

Organizational Behaviour: Design Structure and CultureGupta

DescriptionThe book meets the syllabus requirements of Post Graduate Students of Management, Education and Psychology and those pursuing Diploma Courses in Counselling and Guidance. It provide a clear and concise account of dif-ferent aspects of Counselling and Negotiation, and other issues related to Human Resource Management, including Trade Unions, Collective Bargaining and related Negotiation.

The 34 years teaching experience of the author has made it a unique and indispens-able book for working managers as well.

Table of Contents• Introduction • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development

• Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA

ISBN: 9788177224597 | | ` 395

Operations, Strategy, and Technology: Pursuing the Competitive EdgeHayes

DescriptionIn Operations, Strategy, and Technology: Pursuing the Competitive Edge--the long-awaited follow-up to the highly successful classic, Restoring Our Competitive Edge--Bob Hayes, Gary Pisano, Dave Upton, and Steve Wheelwright take a fresh look at the founda-tions of corporate success. This book address-

es the basic principles that guide the development of a powerful operations organi-zation, and describes how a company’s operating and technological resources can be applied to create a sustainable competitive advantage in today’s “new” (global and IT-intensive) economy. Achieving a competitive advantage through superior operations is what the authors refer to as the “operations edge.”

Table of Contents• Operations Management Confronts a New Millennium • Operations Strategy: Origins and New Directions • Capacity Strategy • Determining Organizational Boundaries: Vertical Integration and Outsourcing • Designing and Managing Operating Networks • Information Technology and Operations • Creating an Edge Through New Process Development • Creating an Edge Through Superior Project Management • Evaluating and Justifying Capital Investments • Sharpening the Edge: Driving Operations Improvement • Guiding the Pursuit of an Operations Edge

ISBN: 9788126531158 | | ` 479

Organizational Behavior: A Strategic Approach, 2edHitt

DescriptionThis book presents up-to-date concepts of organizational behavior in a lively and easy-to-read manner. It takes a strategic approach, communicating how managing people is criti-cal to implementing an organization’s strategy, gaining an advantage over competitors, and ensuring positive organizational performance. The second edition presents extended exam-ples, opening cases and insert materials that

have been changed or updated to the present.

Table of Contents• Part I -The Strategic Lens • Part II -Individual Processes • Part III - Groups, Teams And Social Processes • Part IV -The Organizational Context

ISBN: 9788126523948 | | ` 499

Management: Principles and GuidelinesIvancevich

DescriptionThe world’s economies and organizations, and people are in a state of rapid and continuous change. Individuals who are contemplating a career in management must be prepared for competition, speed, change, and demands for better quality products and services, decisive decision making attention to detail and con-tinuous learning. This book is written for indi-viduals preparing for an exciting, fast-paced

challenge awaiting them in terms of management and leading others.

Table of Contents• Introduction to Management • Planning • Organizing • Leadership • Controlling • Managing Change and Innovation

ISBN: 9788177223866 | | ` 379

Training and Development (Indian Text ed)Janakiram

Table of Contents• Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases (Including Model Case Analysis) Solved Model Papers, Bibliography

ISBN: 9788177227253 | ` 329

Cases in ManagementJham

ISBN: 9788177229141 |

Rs 299

NEW

NEW

MANAGEMENT


Table of Contents• Introduction • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development

• Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA

ISBN: 9788177224597 | | ` 395

Operations, Strategy, and Technology: Pursuing the Competitive EdgeHayes

DescriptionIn Operations, Strategy, and Technology: Pursuing the Competitive Edge--the long-awaited follow-up to the highly successful classic, Restoring Our Competitive Edge--Bob Hayes, Gary Pisano, Dave Upton, and Steve Wheelwright take a fresh look at the founda-tions of corporate success. This book address-

es the basic principles that guide the development of a powerful operations organi-zation, and describes how a company’s operating and technological resources can be applied to create a sustainable competitive advantage in today’s “new” (global and IT-intensive) economy. Achieving a competitive advantage through superior operations is what the authors refer to as the “operations edge.”

Table of Contents• Operations Management Confronts a New Millennium • Operations Strategy: Origins and New Directions • Capacity Strategy • Determining Organizational Boundaries: Vertical Integration and Outsourcing • Designing and Managing Operating Networks • Information Technology and Operations • Creating an Edge Through New Process Development • Creating an Edge Through Superior Project Management • Evaluating and Justifying Capital Investments • Sharpening the Edge: Driving Operations Improvement • Guiding the Pursuit of an Operations Edge

ISBN: 9788126531158 | | ` 479

Organizational Behavior: A Strategic Approach, 2edHitt

DescriptionThis book presents up-to-date concepts of organizational behavior in a lively and easy-to-read manner. It takes a strategic approach, communicating how managing people is criti-cal to implementing an organization’s strategy, gaining an advantage over competitors, and ensuring positive organizational performance. The second edition presents extended exam-ples, opening cases and insert materials that

have been changed or updated to the present.

Table of Contents• Part I -The Strategic Lens • Part II -Individual Processes • Part III - Groups, Teams And Social Processes • Part IV -The Organizational Context

ISBN: 9788126523948 | | ` 499

Management: Principles and GuidelinesIvancevich

DescriptionThe world’s economies and organizations, and people are in a state of rapid and continuous change. Individuals who are contemplating a career in management must be prepared for competition, speed, change, and demands for better quality products and services, decisive decision making attention to detail and con-tinuous learning. This book is written for indi-viduals preparing for an exciting, fast-paced

challenge awaiting them in terms of management and leading others.

Table of Contents• Introduction to Management • Planning • Organizing • Leadership • Controlling • Managing Change and Innovation

ISBN: 9788177223866 | | ` 379

Training and Development (Indian Text ed)Janakiram

Table of Contents• Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases (Including Model Case Analysis) Solved Model Papers, Bibliography

ISBN: 9788177227253 | ` 329

Cases in ManagementJham

ISBN: 9788177229141 |

Rs 299

Cases in Management: Indian and International PerspectivesJham

DescriptionA thoroughly practical book contains practical cases that identify issues and challenges expe-rienced by various organizations across geo-graphical regions. It provides insights into some of the organizations successes and failures in managing their ever-changing and demanding business environments. The book highlights various strategies adopted by companies to successfully maintain an edge over their com-

petitors by achieving high profit and growth rate.

Table of Contents• Strategy • Marketing • OB/HRM • Finance • Operations/IT

ISBN: 9788177229936 | ` 449

Business Statistics: Decision Making with Data Johnson

DescriptionThis text offers readers experience in dealing with real data and numerous opportunities to see how data analysis and inference can effect sound business decisions. It casts statistical methods as useful tools for generating, sum-marizing, and analyzing numerical information with the general goal of improving processes and products, and adding economic value to the organization. The goal of this book is to

provide readers with an understanding of the reasoning by which findings from sample data can be extended to general conclusions to solve business problems.

Table of Contents• Describing Patterns in Data • Organizing Data: Association and Relationships • Collecting Data • Probability • Random Variables and Probability Distributions • Continuous Random Variables and Sampling Distributions • From Samples to Populations: Inferences About Means • Comparing Means • Analyzing Count Data

• Simple Linear Regression • Multiple Linear Regression and Time Series Models • Management and Statistics

ISBN: 9812530150 | $8.25

Management Information SystemsJoshi

Table of Contents• Module 1: Information Technology and Systems • Module 2: Information Systems for Business Operations • Module 3: Information Systems for Management • Module 4: Managing Information Technology • Module 5: Planning and Implementing Changes with IT •

NEW

MANAGEMENT

Business Statistics: Decision Making

with Data Johnson


Module 6: IT Security and Controls • Module 7: Internet and E-Commerce • Module 8: IT for Distributed Teams

ISBN: 9789350040072 | ` 329

Organizational BehaviorJoshi

DescriptionThe book entitled Organizational Behavior is authored to serve the students of mainstream OB courses and allied programs. It is written in a reader-friendly language and maintains a balance between theory and practice. The book describes organizational behavior from the individual, group, and organizational perspectives. It covers several topics, such as perception, personality, attitude, motivation, and morale. In addition, it explains various

theories and models of leadership, conflict management, and stress management. It attempts to simplify complex ideas through descriptive and clear explanations, contemporary examples, and learning exercises. Case studies, figures, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter.

Table of Contents• Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global Perspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior

ISBN: 9788177227987 | ` 349

Human Resource Management: A Managerial ToolKleiman

DescriptionThe book contains exercises in each chapter that are designed to keep students thinking about competitive advantage in a variety of scenarios; discussion questions. The book is having dozens of up-to-date cases with analysis and discussion as well as cases for additional student analysis. It contains expe-

riential exercises in which the user is asked to analyse a case study. The book also features policies and materials from well-known companies’ HR Policy statements and practices, examples of commonly used forms, and relevant laws and govern-ment regulations.

ISBN: 9788177223750 | ` 349

Organizational DevelopmentKogent


Production and Operations ManagementKogent


Supply Chain ManagementKogent


Global Marketing Management, 5edKotabeReleasing Soon | TBA

Management, 2008edKreitner

DescriptionThe 10th edition, Management continues to offer a practical, student-oriented approach to four central themes: change, diversity, ethics, and globalization. It contains updated data and examples which reflect current trends, the 10th Edition integrates issues from popular culture and media, putting topics in context and engaging students. The text promotes skill development through hands-on exercises and team-building activities to cover timely and

relevant issues such as corporate responsibility. The Closing cases in most of the chapters are replaced with Indian equivalents to give the book a local flavour.

Table of Contents• The Management Challenge • Planning and Decision Making • Organizing, Managing Human Resources, and Communicating • Motivating and Leading • Organizational Control Processes

ISBN: 9788177227598 | | ` 375

Quality ControlKulkarni

DescriptionQuality Control is designed with an integrated approach for the interdisciplinary courses on Quality Control and Total Quality Management. The book serves as a textbook for the core course on Statistical Quality Control and is aimed at undergraduate students of engineer-ing at all Indian universities. The text provides a comprehensive coverage of the subject from basic principles to state-of-the-art concepts and applications. With a strong engineering

and management orientation, the book explores the modern use of statistical meth-ods in quality control and improvement

Table of Contents• Quality Concepts • Quality Milestones • Juran’s Trilogy • Cost of Quality and Value of Quality • Total Quality Management • Statistical Quality Control and Acceptance Sampling • Taguchi’s Quality Engineering • Six Sigma • Reliability, Availability and Maintainability • Quality Culture: A Global Paradigm Shift

ISBN: 9788126519071 | ` 369

Applied Management Science: Modeling, Spreadsheet Analysis and Communication for Decision Making, 2ed, w/CDLawrence

DescriptionThis book shows readers how to use the management science results in actual manage-rial decision making. It focuses on real-world

NEW

MANAGEMENT

Organizational Development

Kogent

Production and Operations Management

Kogent

Global Marketing Management,

5edKotabe

Supply Chain Management

Kogent


Organizational DevelopmentKogent


Production and Operations ManagementKogent


Supply Chain ManagementKogent


Global Marketing Management, 5edKotabeReleasing Soon | TBA

Management, 2008edKreitner

DescriptionThe 10th edition, Management continues to offer a practical, student-oriented approach to four central themes: change, diversity, ethics, and globalization. It contains updated data and examples which reflect current trends, the 10th Edition integrates issues from popular culture and media, putting topics in context and engaging students. The text promotes skill development through hands-on exercises and team-building activities to cover timely and

relevant issues such as corporate responsibility. The Closing cases in most of the chapters are replaced with Indian equivalents to give the book a local flavour.

Table of Contents• The Management Challenge • Planning and Decision Making • Organizing, Managing Human Resources, and Communicating • Motivating and Leading • Organizational Control Processes

ISBN: 9788177227598 | | ` 375

Quality ControlKulkarni

DescriptionQuality Control is designed with an integrated approach for the interdisciplinary courses on Quality Control and Total Quality Management. The book serves as a textbook for the core course on Statistical Quality Control and is aimed at undergraduate students of engineer-ing at all Indian universities. The text provides a comprehensive coverage of the subject from basic principles to state-of-the-art concepts and applications. With a strong engineering

and management orientation, the book explores the modern use of statistical meth-ods in quality control and improvement

Table of Contents• Quality Concepts • Quality Milestones • Juran’s Trilogy • Cost of Quality and Value of Quality • Total Quality Management • Statistical Quality Control and Acceptance Sampling • Taguchi’s Quality Engineering • Six Sigma • Reliability, Availability and Maintainability • Quality Culture: A Global Paradigm Shift

ISBN: 9788126519071 | ` 369

Applied Management Science: Modeling, Spreadsheet Analysis and Communication for Decision Making, 2ed, w/CDLawrence

DescriptionThis book shows readers how to use the management science results in actual manage-rial decision making. It focuses on real-world

applications and using software rather than straight mathematics. This approach allows readers to concentrate on learning to use the management science results in managerial decision making.

Table of Contents• Introduction to Management Science Models • Linear and Integer Programming Models • Applications of Linear and Integer Programming Models • Network Models • Project Scheduling Models • Decision Models • Forecasting • Inventory Models • Queuing Models • Simulation Models

ISBN: 9788126517015 | | ` 529

Information Technology: Strategic Decision Making for Managers Lucas

Table of Contents• Technology Transforms the Organization • A Dynamic Model of IT Strategy in a Netcentric Economy • New Business Models • Organizational Transformation with IT • Globalization and IT in International Business • Assessing the Value of Investing in IT: The Productivity Paradox • Making the

IT Investment Decision • Choosing Technology • Implementing IT• Structuring and Managing The IT Function • Management Control of Information Technology • The Legacy Environment • The First Component: Computer Systems • The Second Component: The Database • The Third Component: Powerful Networks • Electronic Commerce: Changing How Business Is Done • Business Process: Examples from ERP and CRM • Decision and Intelligent Systems • Knowledge Management: Benefiting from Core Competencies • Technology Haves and Have Nots: The Digital Divide in the US and the World • Ethical Issues and a Look Ahead

ISBN: 9788126517596 | | ` 419

Forecasting: Methods and Applications, 3edMakridakis

DescriptionKnown from its last editions as the “Bible of Forecasting”, the third edition of this authori-tative text has adopted a new approach-one that is as new as the latest trends in the field:

“Explaining the past is not adequate for pre-dicting the future”. In this book, readers will find the latest techniques used by managers in business today, discover the importance of forecasting and learn how it’s accomplished.

Table of Contents• The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the Long-Term • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: Its Uses, Advantages, and Limitations

ISBN: 9788126518524 | | ` 499

MANAGEMENT


Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2edManimala

DescriptionThe book is a collection of the author’s major research papers on entrepreneurship, deriv-ing valuable propositions from a wide range of entrepreneurial practices. It contains eight newly added chapters including a brilliant cri-tique on the author’s Theory of Entrepreneurial Heuristics by three British scholars. The papers included in this book deal with a variety of

themes in entrepreneurship theory.

ISBN: 9788177224603 | ` 449

Information Technology Project Management, 3ed, w/CDMarchewka

DescriptionThis book provides IT project managers with the tools to create Measurable Organizational Value (MOV). This edition presents more hands-on, practical exercises at the end of every chapter to show how the concepts are applied in the field. The chapters have been updated and reorganized to improve the flow

of topics. An appendix that discusses how to prepare for the PMP certification exam is also included.

Table of Contents• The Nature of Information Technology Projects • Conceptualizing and Initializing the IT Project • Developing the Project Charter and Baseline Project Plan • The Human Side of Project Management • Defining and Managing Project Scope • The Work Breakdown Structure and Project Estimation • The Project Schedule and Budget • Managing Project Risk • Project Communication, Tracking, and Reporting • IT Project Quality Management • Managing Organizational Change, Resistance, and Conflict • Project Procurement Management and Outsourcing • Leadership and Ethics • Project Implementation, Closure, and Evaluation

ISBN: 9788126523184 | | ` 399

Information Technology Project Management, 2ed, w/CDMarchewka

DescriptionThis text fits a quickly emerging course in the IT curriculum- project management for IT. The focus is on addressing the issues that arise with software projects in industry- the costs, complexities and risks associated with IT proj-ects, even as IT becomes more reliable, faster and less expensive. These risks are alleviated

by effective use of project management techniques, and this book addresses those issues and the techniques used to solve them.

Table of Contents• The Nature of Information Technology Projects • Conceptualizing and Initiating the IT Project • Developing the Project Charter and Baseline Project Plan • The Human Side of Project Management • Defining and Managing Project Scope • The Work Breakdown Structure and Project Estimation • The Project Schedule and Budget • Managing Project Risk • Project Communication, Tracking, and Reporting • IT Project Quality Management • Managing Organizational Change, Resistance, and Conflict • Project Implementation, Closure, and Evaluation

ISBN: 9788126508044 | | ` 379

Project Management, w/CDMarwah

DescriptionThe book not only helps you acquire the knowledge of the project management pro-cess, but also helps you build the desired skills and acumen to manage different projects effectively; and consequently, lead the projects to success. Targeted primarily at students of management and other technical courses, the book also promises to serve as a good read for professionals. Along with the theoretical con-cepts of project management, project life cycle,

and project planning and implementation, you also get to explore a plethora of case studies that help you to exercise your brain, analyze diverse situations, and develop the required project management acumen. The book adopts a holistic approach to each topic and helps you to internalize the concepts and core ideas.

ISBN: 9788177229721 | | ` 349

Industrial SociologyMathur

DescriptionThe book is divided into four units. The first unit provides conceptual framework of Sociology and Industrial Sociology and also how Industrial Sociology is related to other social sciences. It also deals with the develop-ment of Industrial Sociology as a separate discipline. The second unit highlights the vari-ous phases of industrialization. It also depicts the causes of the Industrial Revolution as well as its contribution in the development of

modern day industries. The third unit discusses the process of industrialization in India and the influence of the Industrial Policy Resolutions on industrialization in the country. The fourth unit addresses various contemporary issues related to Industrial Sociology such as grievances and grievance handling procedure, industrial disputes, industrial relations machinery, bipartite and tripartite machinery and code of disci-pline in industry.

Table of Contents• Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery

• Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946

ISBN: 9788177228465 | ` 229

International Management, 4edMead

DescriptionAs in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book’s key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions. The 4th edition retains the spe-

cial appendix on how to write a successful dissertation or project which makes this a useful text for both MBA and advanced undergraduate courses.

Table of Contents• Part One Introduction • Part Two: Cross-Cultural Management • Part Three: International Management • Part Four: Conclusions

ISBN: 9788126529759 | | ` 529

Operations Management for MBA’s, 2edMeredithISBN: 9812530320

Operations Management for MBAs, 3edMeredith

DescriptionThis informative book arms them with a much-needed introduction to operations manage-ment and explains how to deal with the chal-lenges in these areas. It guides them through all the basics including core competency, mass customization, benchmarking, business process design, and enterprise resource planning (ERP). All the while, it emphasizes the critical role that operations management will play in all the

career paths that they choose.

Table of Contents• The Nature of Operations • Strategy, Operations, and Global Competitiveness •

NEW

MANAGEMENT

Operations Management for

MBA’s, 2edMeredith


by effective use of project management techniques, and this book addresses those issues and the techniques used to solve them.

Table of Contents• The Nature of Information Technology Projects • Conceptualizing and Initiating the IT Project • Developing the Project Charter and Baseline Project Plan • The Human Side of Project Management • Defining and Managing Project Scope • The Work Breakdown Structure and Project Estimation • The Project Schedule and Budget • Managing Project Risk • Project Communication, Tracking, and Reporting • IT Project Quality Management • Managing Organizational Change, Resistance, and Conflict • Project Implementation, Closure, and Evaluation

ISBN: 9788126508044 | | ` 379

Project Management, w/CDMarwah

DescriptionThe book not only helps you acquire the knowledge of the project management pro-cess, but also helps you build the desired skills and acumen to manage different projects effectively; and consequently, lead the projects to success. Targeted primarily at students of management and other technical courses, the book also promises to serve as a good read for professionals. Along with the theoretical con-cepts of project management, project life cycle,

and project planning and implementation, you also get to explore a plethora of case studies that help you to exercise your brain, analyze diverse situations, and develop the required project management acumen. The book adopts a holistic approach to each topic and helps you to internalize the concepts and core ideas.

ISBN: 9788177229721 | | ` 349

Industrial SociologyMathur

DescriptionThe book is divided into four units. The first unit provides conceptual framework of Sociology and Industrial Sociology and also how Industrial Sociology is related to other social sciences. It also deals with the develop-ment of Industrial Sociology as a separate discipline. The second unit highlights the vari-ous phases of industrialization. It also depicts the causes of the Industrial Revolution as well as its contribution in the development of

modern day industries. The third unit discusses the process of industrialization in India and the influence of the Industrial Policy Resolutions on industrialization in the country. The fourth unit addresses various contemporary issues related to Industrial Sociology such as grievances and grievance handling procedure, industrial disputes, industrial relations machinery, bipartite and tripartite machinery and code of disci-pline in industry.

Table of Contents• Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery

• Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946

ISBN: 9788177228465 | ` 229

International Management, 4edMead

DescriptionAs in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book’s key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions. The 4th edition retains the spe-

cial appendix on how to write a successful dissertation or project which makes this a useful text for both MBA and advanced undergraduate courses.

Table of Contents• Part One Introduction • Part Two: Cross-Cultural Management • Part Three: International Management • Part Four: Conclusions

ISBN: 9788126529759 | | ` 529

Operations Management for MBA’s, 2edMeredithISBN: 9812530320

Operations Management for MBAs, 3edMeredith

DescriptionThis informative book arms them with a much-needed introduction to operations manage-ment and explains how to deal with the chal-lenges in these areas. It guides them through all the basics including core competency, mass customization, benchmarking, business process design, and enterprise resource planning (ERP). All the while, it emphasizes the critical role that operations management will play in all the

career paths that they choose.

Table of Contents• The Nature of Operations • Strategy, Operations, and Global Competitiveness •

Process Planning and Design • Six Sigma for Process and Quality Improvement • Capacity and Location Planning • Schedule Management • Supply Chain Management • Supplement: The Beer Game • Inventory Management • Enterprise Resource Planning • Lean Management • Project Management

ISBN: 9788126518319 | | ` 449

Project Management: A Managerial Approach, 7edMeredith

DescriptionThis book prepares you to select, initiate, oper-ate, and control all types of projects while managing risks and uncertainties. The book includes screenshots of Microsoft Project and Crystal Ball throughout the pages. A number of end-of-chapter exercises also show how to apply these computer software packages to project management problems. Project manag-ers’ will gain the quantitative skills, knowledge

of organizational issues, and insights needed to do project management effectively.

Table of Contents• PART I: Project Initiation. • PART II: Project Planning. • PART III: Project Execution.

ISBN: 9788126525218 | | ` 549

Customer Service in Retailing, Indian Text edMishra

DescriptionThis book is designed to meet the needs of management students for a comprehensive textbook on a significant aspect of retail man-agement. It provides an in-depth coverage of retail service theory with an original and fresh treatment. It presents concepts that are clearly explained through illustrations, exhibits, tables and figures.

Table of Contents• Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function • Cases

ISBN: 9788177223712 | ` 249

Human Resource Planning & DevelopmetMishra


NEW

MANAGEMENT

Operations Management for

MBA’s, 2edMeredith

Human Resource Planning & Developmet

Mishra


Summer Internship SimplifiedMishra

DescriptionThe book contains HOW (for skill) and WHAT (for knowledge) of Summer Internship Program (SIP). HOW: To prepare SIP report; To conduct research; To behave; To make presentation after completion of SIP. WHAT: is SIP; Is Company’s and institute’s expectation from SIP.

Table of Contents• Introduction What Is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their

Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats (Including a Complete Specimen Project Report)

ISBN: 9788177225372 | ` 179

Supply Chain Management (Theories & Practices)Mohanty

DescriptionProfessionals engaged in managing the supply chain today do express the needs for a usable knowledge base, which can transform their traditional mindsets and help them in prepar-ing a holistic map for transforming the supply chain management process. This book is an attempt to attain this objective. The book pro-vides ample guidelines for the practitioners for implementing SCM initiatives to learn basically

the “why, what and how” of supply chain management.

Table of Contents• Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning

ISBN: 9788177221916 | | ` 299

Supply Chain Management (Indian Case Studies)Mohanty

DescriptionIndian Cases in Supply Chain Management Theories and Practices brings forth a blend of industrial and academic experience to cover theoretical as well as practical aspects of the subject.

ISBN: 9788177225808 |

Rs 129

Also Available in SET Supply Chain Management (2 Books) Theory and Practice + Indian Case StudiesMohanty

ISBN: 9788177225914 | ` 329

Corporate Governance, 4edMonks

DescriptionThis new edition offers an indispensable guide to the key concepts of corporate governance every student and business professional should know. It includes more exercises and student questions, penetrating analysis of the latest examples of corporate failure and controversy, and the lively “cases in point” which have characterized previous editions. It provides an authoritative overview, offering the latest codes of practice, new cases of current interest; and a

web link to The Corporate Library, the leading independent research firm in the field.

Table of Contents• What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis.

ISBN: 9788126524907 | | ` 499

Introduction to Statistical Quality Control, 4edMontgomery

DescriptionThis book is about the use of modern statistical methods for quality control and improvement. It provides comprehensive coverage of the subject from basic principles to state-of-art concepts and applications. The objective is to give the reader a sound understanding of the principles and the basis for applying them in a variety of both product and non-product situ-ations. While statistical techniques are empha-

sized throughout, the book has a strong engineering and management orientation.

Table of Contents• Statistical Methods Useful in Quality Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling

ISBN: 9788126514717 | | ` 449

Principles and Practices of Management, w/CDNerkar

DescriptionThe book, titled Principles and Practices of Management provides a comprehensive theoretical and practical knowledge of all the major aspects of management in a simple and easy-to-understand language. Overview of the recent developments and trends in the global environment of management are the key highlights of the book. Real-life examples and case studies have been included in the book to

provide readers with a glimpse of the actual corporate environment. Summary and learning exercises are supplemented at the end of each chapter for better under-standing of the subject matter.

Table of Contents• Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management

• Conflict, Communication, and Coordination • Power, Politics, and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization

• Case Studies

ISBN: 9789350042502 | | ` 399

Integrated Retail Management Ogden

Table of ContentsAn Introduction to Retailing: • The World of Retailing • Customer Value, Services, and Retailing Technologies Effective Retail Strategies • An Overview of the Retail Planning and Management Process • The Retail Environment: A Situational and Competitive Analysis • Evaluation and Identification of Retail Customers Internal Planning and Management: • Retailing Information Systems

and Research • Selecting the Appropriate Market and Location • Financial Aspects of Operations Management • Merchandise Buying and Handling • Human Resource Management Retail Tactics, Laws, and Ethics: • Pricing in Retailing • Developing an Effective Integrated Marketing Communications Mix • Customer Service in Retailing

• Laws and Ethics Diversity and Trends in Retailing • Indian Case Studies

ISBN: 9788177225112 | ` 399

MANAGEMENT


Also Available in SET Supply Chain Management (2 Books) Theory and Practice + Indian Case StudiesMohanty

ISBN: 9788177225914 | ` 329

Corporate Governance, 4edMonks

DescriptionThis new edition offers an indispensable guide to the key concepts of corporate governance every student and business professional should know. It includes more exercises and student questions, penetrating analysis of the latest examples of corporate failure and controversy, and the lively “cases in point” which have characterized previous editions. It provides an authoritative overview, offering the latest codes of practice, new cases of current interest; and a

web link to The Corporate Library, the leading independent research firm in the field.

Table of Contents• What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis.

ISBN: 9788126524907 | | ` 499

Introduction to Statistical Quality Control, 4edMontgomery

DescriptionThis book is about the use of modern statistical methods for quality control and improvement. It provides comprehensive coverage of the subject from basic principles to state-of-art concepts and applications. The objective is to give the reader a sound understanding of the principles and the basis for applying them in a variety of both product and non-product situ-ations. While statistical techniques are empha-

sized throughout, the book has a strong engineering and management orientation.

Table of Contents• Statistical Methods Useful in Quality Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling

ISBN: 9788126514717 | | ` 449

Principles and Practices of Management, w/CDNerkar

DescriptionThe book, titled Principles and Practices of Management provides a comprehensive theoretical and practical knowledge of all the major aspects of management in a simple and easy-to-understand language. Overview of the recent developments and trends in the global environment of management are the key highlights of the book. Real-life examples and case studies have been included in the book to

provide readers with a glimpse of the actual corporate environment. Summary and learning exercises are supplemented at the end of each chapter for better under-standing of the subject matter.

Table of Contents• Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management

• Conflict, Communication, and Coordination • Power, Politics, and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization

• Case Studies

ISBN: 9789350042502 | | ` 399

Integrated Retail Management Ogden

Table of ContentsAn Introduction to Retailing: • The World of Retailing • Customer Value, Services, and Retailing Technologies Effective Retail Strategies • An Overview of the Retail Planning and Management Process • The Retail Environment: A Situational and Competitive Analysis • Evaluation and Identification of Retail Customers Internal Planning and Management: • Retailing Information Systems

and Research • Selecting the Appropriate Market and Location • Financial Aspects of Operations Management • Merchandise Buying and Handling • Human Resource Management Retail Tactics, Laws, and Ethics: • Pricing in Retailing • Developing an Effective Integrated Marketing Communications Mix • Customer Service in Retailing

• Laws and Ethics Diversity and Trends in Retailing • Indian Case Studies

ISBN: 9788177225112 | ` 399

Understanding MicrofinancePanda

DescriptionThis book is both textual and contextual and focuses on the Indian Microfinance scenario. It gives an in-depth understanding on micro-finance products, supported by relevant case studies and examples. The different compo-nents of microfinance in the Indian context are discussed with suitable examples such as demand and supply of microfinance, intermedi-ation and regulations and so on. The book ana-lyzes the role of microfinance and microfinance

institutions in natural disasters and also scans various microfinance lending models practiced throughout the world, and focuses on the models practiced in India.

Table of Contents• Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

ISBN: 9788126519446 | ` 369

Strategic Management: Theory and Practice Parnell

DescriptionThis leading strategy text integrates current research of developing trends with updated cases and increased coverage of technol-ogy. Highlights include new material on the link between performance and competitive advantage, analyzing sources of competitive advantage and profitability, business strategy and game theory, how competition and strat-egy change as industries pass through different

growth stages, and horizontal integration and strategic outsourcing.

Table of Contents• Fundamentals of Strategic Management • Industry Competition • External Environment • Internal Environment • Corporate-Level Strategies • Business Unit Strategies • Functional Strategies • Strategy Formulation • Strategy Imple-mentation

• Strategic Control • Cases (20 in number)

ISBN: 9788177223743 | | ` 349

MANAGEMENT

NEW


Corporate Governance: Principles, Mechanisms & PracticeParthasarathy

DescriptionCorporate Governance has evolved and grown significantly as a burning issue especially since the mid-nineties following the high-profile col-lapse of firms such as Enron. The book exam-ines the issue in current context.

Table of Contents• Introduction to Corporate Governance •

History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System

• Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance

• Codes and Guidelines • Rules Versus Regulations • Enforcement of Regulations • International Corporate Governance

ISBN: 9788177227130 | ` 325

Computer Simulation in Management Science, 5edPidd

DescriptionThe fifth edition of this book reflects its contin-ued popularity and standing in the field. It pro-vides a clear guide to the role of modelling and the computer simulation methods used in man-agement science. Readers will find an in-depth coverage of the modelling, computing and statistical aspects of discrete simulation and systems dynamics. Overall the book shows how practical simulation models are built and used,

and provides the theory needed to do this. Revisions to this edition include a new chapter on Monte Carlo simulation using spreadsheets, a new look inside discrete simulation software and simulation models in Visual Basic, SIMUL8 and Micro Saint.

Table of Contents• Fundamentals of Computer Simulation in Management Science • Discrete Event Simulation • System Dynamics

ISBN: 9789812531933 | | $4.50

Introduction to ManagementPithadia


Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2edPowell

DescriptionThe new Excel 2007 update of this innovative book covers spreadsheet engineering, manage-ment science techniques, and those essential craft skills needed to develop real expertise in business modeling. Readers will discover how to utilize effective methods for designing,

building, and testing models, and for performing model-based analysis.

Table of Contents• Introduction • Modeling in a Problem-Solving Framework • Basic Excel Skills • Advanced Excel Skills • Spreadsheet Engineering. • Analysis Using Spreadsheets

• Data Analysis for Modeling • Regression Analysis • Short-Term Forecasting • Nonlinear Optimization • Linear Programming • Network Models • Integer Programming • Decision Analysis • Monte Carlo Simulation • Optimization in Simulation

ISBN: 9788126526918 | | ` 629




Table of Contents• Business View of Information Technology Applications • Case Study Briefs - (i)

GoodLife HealthCare Group (ii) GoodFood Restaurants Inc (iii) TenToTen Retail Stores • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration


ISBN: 9788126532032 | | ` 449

Strategic HRPraveen


Introduction to Information Systems: Enabling and Transforming Business, 3edRainer, Turban



DescriptionThis book helps make information technology come alive. It clearly shows how IT is utilized in today’s businesses and in our daily lives while also helping readers understand how valuable this area is to their future careers. Throughout the pages, the authors connect IT to accounting, finance, marketing, human resources, and oper-

ations to demonstrate how critical IT is to each functional area and every business.

Table of Contents• The Modern Organization in the Global, Web-Based Environment • Information Systems: Concepts and Management • Ethics, Privacy, and Information Security

• Data and Knowledge Management • Network Applications • E-Business and E-Commerce • Wireless, Mobile Computing, and Mobile Commerce • Organizational Information Systems • Managerial Support Systems • Acquiring Information Systems and Applications

ISBN: 9788126526406 | | ` 449

NEW

MANAGEMENT

Computer Simulation in Management Science, 5ed

Pidd

Introduction to Management

Pithadia

Strategic HRPraveen

Introduction to Information

Systems: Enabling and Transforming

Business, 3rdRainer, Turban


Introduction to ManagementPithadia


Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2edPowell

DescriptionThe new Excel 2007 update of this innovative book covers spreadsheet engineering, manage-ment science techniques, and those essential craft skills needed to develop real expertise in business modeling. Readers will discover how to utilize effective methods for designing,

building, and testing models, and for performing model-based analysis.

Table of Contents• Introduction • Modeling in a Problem-Solving Framework • Basic Excel Skills • Advanced Excel Skills • Spreadsheet Engineering. • Analysis Using Spreadsheets

• Data Analysis for Modeling • Regression Analysis • Short-Term Forecasting • Nonlinear Optimization • Linear Programming • Network Models • Integer Programming • Decision Analysis • Monte Carlo Simulation • Optimization in Simulation

ISBN: 9788126526918 | | ` 629




Table of Contents• Business View of Information Technology Applications • Case Study Briefs - (i)

GoodLife HealthCare Group (ii) GoodFood Restaurants Inc (iii) TenToTen Retail Stores • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration


ISBN: 9788126532032 | | ` 449

Strategic HRPraveen





DescriptionThis book helps make information technology come alive. It clearly shows how IT is utilized in today’s businesses and in our daily lives while also helping readers understand how valuable this area is to their future careers. Throughout the pages, the authors connect IT to accounting, finance, marketing, human resources, and oper-

ations to demonstrate how critical IT is to each functional area and every business.

Table of Contents• The Modern Organization in the Global, Web-Based Environment • Information Systems: Concepts and Management • Ethics, Privacy, and Information Security

• Data and Knowledge Management • Network Applications • E-Business and E-Commerce • Wireless, Mobile Computing, and Mobile Commerce • Organizational Information Systems • Managerial Support Systems • Acquiring Information Systems and Applications

ISBN: 9788126526406 | | ` 449

Introduction to Information Systems: Supporting and Transforming BusinessRainer, Turban , Potter

DescriptionThis streamlined, easy-to-read book provides readers with the basics of information tech-nology (IT). It is based on the fundamental premise that the major role of IT is to support employees, regardless of their functional area or level in the organization. The authors take a hands-on approach with the help of a case

study that actually shows how to apply the material in an organization. They also present strong coverage of e-commerce and wireless technologies, an excellent vari-ety of examples, and a website with additional real-world applications and cases.

Table of Contents• Information Systems: Concepts and Management • The Modern Organization in the Digital Economy • Ethics, Privacy, and Information Security • Data and Knowledge Management • Network Computing • E-Business and E-Commerce • Wireless, Mobile Computing, and Mobile Commerce • Organizational Information Systems

• Managerial Support Systems • Acquiring IT Applications • Technology Guide 1. Computer Hardware • Technology Guide 2. Computer Software

ISBN: 9788126508662 | | ` 419

Operations ResearchRao

Table of Contents• Information Systems: Concepts and Management • The Modern Organization in the Digital Economy • Ethics, Privacy, and Information Security • Data and Knowledge Management • Network Computing • E-Business and E-Commerce • Wireless, Mobile Computing, and Mobile Commerce

• Organizational Information Systems • Managerial Support Systems • Acquiring IT Applications • Technology Guide 1. Computer

Hardware • Technology Guide 2. Computer Software


Soft Skills for Young ManagersRao

Table of Contents• Introduction • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian

NEW

NEW

MANAGEMENTStrategic HR

Praveen

Introduction to Information

Systems: Enabling and Transforming

Business, 3rdRainer, Turban

Operations Research

Rao


Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India - An Emerging Super Power • Conclusion

9788177223774 | ` 375

Operations Research: Principles and Practice, 2edRavindran

DescriptionThis edition includes a new chapter on decision analysis, and additional material on computer solutions of linear programming problems, LP applications, the use of sensitivity analysis out-put, minimal spanning tree, goal programming, network of queues, and more. Throughout, mathematics is kept to an intermediate level.

Table of Contents• The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes

• Queueing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming

ISBN: 9788126512560 | | ` 459

Production Systems: Planning, Analysis and Control, 3ed Riggs

DescriptionThis thoroughly updated version of the book presents the newest concepts and explores the current problems facing production analysts; how to treat inflation, energy conservation, limited resources, preservation of the environ-ment, computer-aided design and manufac-turing, consumer and worker protection, the encompassing issue of productivity improve-ment, and many others.

Table of Contents• Section 1: Planning • Section 2: Analysis • Section 3: Control

ISBN: 9788126520268

(Exclusively distributed by Jyoti Book Depot)

Successful Project Management: A Step-by-Step Approach with Practical Examples, 4ed Rosenau

DescriptionThe Fourth Edition of this internationally best-seller details the quick and easy way to master the basics of project management. Using a lively, conversational style, project manage-ment gurus Mickey Rosenau and Gregory

Githens equip readers with fundamental principles and “tested-in-the-trenches” techniques for managing projects in any type of organization. Extensively revised and updated, this Edition examines the role of integration in project planning, risk-and-issues management, virtual teams, new theories, project management offices, and more! Successful Project Management, Fourth Edition is an ideal primer for stu-dents and an indispensable quick reference for experienced professionals.

Table of Contents• Defining the Goals of a Project • Planning a Project • Leading the People Who Work on a Project • Controlling the Project • Completing a Project • Other Issues in Project Management

ISBN: 9788126508693 | ` 349

Operations Management: Quality and Competitiveness in a Global Environment, 5edRussel

DescriptionFeaturing an ideal balance of managerial issues and quantitative techniques, this new Fifth Edition of Russell and Taylor’s comprehensive introduction to operations management keeps pace with current innovations and issues in the field, particularly those related to the impact of information technology and the global business environment on OM. The text

offers extensive collection of exercises and solved problems, along with outstanding problem-solving support, including eGrade Plus.

Table of Contents• Operations and Competitiveness • Operations Strategy • Quality Management • Statistical Process Control • Products and Services • Processes, Technology, and Capacity • Facilities • Human Resources • Project Management • Operational Decision-Making Tools: Transportation and Transshipment Models • Forecasting

• Inventory Management • Aggregate Planning • Resource Planning • Lean Production • Scheduling • Waiting Line Analysis for Service Improvement

ISBN: 9788126508815 | | ` 549

Operations Management: Along the Supply Chain, 6edRussell

DescriptionFeaturing an ideal balance of managerial issues and quantitative techniques, this introduc-tion to operations management keeps pace with current innovations and issues in the field. It presents the concepts clearly and logi-cally, showing readers how OM relates to real business. The new edition also integrates the experiences of a real company throughout each chapter to clearly illustrate the concepts.

Readers will find brief discussions on how the company manages areas such as inventory and forecasting to provide a real-world perspective.

Table of Contents• Introduction to Operations and Supply Chain Management • Quality Management • Statistical Quality Control • Product Design • Service Design • Process Planning,

Analysis and Innovation • Capacity and Facilities • Human Resources • Project Management • Supply Chain Strategy and Design • Global Sourcing and Logistics • Forecasting • Inventory Management • Sales and Operations Planning • Resources Planning • Lean Systems • Scheduling

ISBN: 9788126518661 | | ` 549

Strategic ManagementSaloner

DescriptionThis book is written for current and future general managers who have or will have overall responsibility for a business. The authors pro-vide a set of frameworks, tools, and concepts to build this capability. The book provides insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Table of Contents• Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multibusiness Company • The Strategy Process

ISBN: 9788126515684 | ` 349

International Economics, 8edSalvatore

Table of Contents• Part One: International Trade Theory • Part Two: International Trade Policy • Part Three: The Balance Of Payments, Foreign Markets And Exchange Rates • Part Four: Open Economy-Macroeconomics And The International Monetary System

ISBN: 9788126514137 |

| ` 539

Introduction to Management, 10ed, ISVSchermerhorn

DescriptionManagers have gained invaluable insight from Schermerhorn’s Management, which presents managerial concepts and theory related to the fundamentals of planning, leadership, organiz-ing, and controlling. The discussion of theory is framed in a unique, engaging, and practi-cal way. Concepts are emphasized by many hands-on applications, exercises, cases, and the integration of technology. The revised peda-

MANAGEMENT


Githens equip readers with fundamental principles and “tested-in-the-trenches” techniques for managing projects in any type of organization. Extensively revised and updated, this Edition examines the role of integration in project planning, risk-and-issues management, virtual teams, new theories, project management offices, and more! Successful Project Management, Fourth Edition is an ideal primer for stu-dents and an indispensable quick reference for experienced professionals.

Table of Contents• Defining the Goals of a Project • Planning a Project • Leading the People Who Work on a Project • Controlling the Project • Completing a Project • Other Issues in Project Management

ISBN: 9788126508693 | ` 349

Operations Management: Quality and Competitiveness in a Global Environment, 5edRussel

DescriptionFeaturing an ideal balance of managerial issues and quantitative techniques, this new Fifth Edition of Russell and Taylor’s comprehensive introduction to operations management keeps pace with current innovations and issues in the field, particularly those related to the impact of information technology and the global business environment on OM. The text

offers extensive collection of exercises and solved problems, along with outstanding problem-solving support, including eGrade Plus.

Table of Contents• Operations and Competitiveness • Operations Strategy • Quality Management • Statistical Process Control • Products and Services • Processes, Technology, and Capacity • Facilities • Human Resources • Project Management • Operational Decision-Making Tools: Transportation and Transshipment Models • Forecasting

• Inventory Management • Aggregate Planning • Resource Planning • Lean Production • Scheduling • Waiting Line Analysis for Service Improvement

ISBN: 9788126508815 | | ` 549

Operations Management: Along the Supply Chain, 6edRussell

DescriptionFeaturing an ideal balance of managerial issues and quantitative techniques, this introduc-tion to operations management keeps pace with current innovations and issues in the field. It presents the concepts clearly and logi-cally, showing readers how OM relates to real business. The new edition also integrates the experiences of a real company throughout each chapter to clearly illustrate the concepts.

Readers will find brief discussions on how the company manages areas such as inventory and forecasting to provide a real-world perspective.

Table of Contents• Introduction to Operations and Supply Chain Management • Quality Management • Statistical Quality Control • Product Design • Service Design • Process Planning,

Analysis and Innovation • Capacity and Facilities • Human Resources • Project Management • Supply Chain Strategy and Design • Global Sourcing and Logistics • Forecasting • Inventory Management • Sales and Operations Planning • Resources Planning • Lean Systems • Scheduling

ISBN: 9788126518661 | | ` 549

Strategic ManagementSaloner

DescriptionThis book is written for current and future general managers who have or will have overall responsibility for a business. The authors pro-vide a set of frameworks, tools, and concepts to build this capability. The book provides insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Table of Contents• Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multibusiness Company • The Strategy Process

ISBN: 9788126515684 | ` 349


Table of Contents• Part One: International Trade Theory • Part Two: International Trade Policy • Part Three: The Balance Of Payments, Foreign Markets And Exchange Rates • Part Four: Open Economy-Macroeconomics And The International Monetary System

ISBN: 9788126514137 |

| ` 539

Introduction to Management, 10ed, ISVSchermerhorn

DescriptionManagers have gained invaluable insight from Schermerhorn’s Management, which presents managerial concepts and theory related to the fundamentals of planning, leadership, organiz-ing, and controlling. The discussion of theory is framed in a unique, engaging, and practi-cal way. Concepts are emphasized by many hands-on applications, exercises, cases, and the integration of technology. The revised peda-

gogy is based on the concept of “from the inside, out” so readers can immediately start applying what they’ve learned. It focuses on the most important aspects of the PLOC model without extraneous discussion, thereby emphasizing skill-building. Each chapter also encourages managers to conduct self-assessments and complete experiential exercises which enable them to build skills to prepare for a successful career in the workplace.

Table of Contents• Introducing Management • Management Learning Past to Present • Environment and Organizational Culture • Ethics and Social Responsibility • Global Dimensions of Management • Information and Decision Making • Planning Processes and Techniques • Strategy and Strategic Management • Designing Organization Structures • Human Resources Management • Managing Innovation and Change

• Individual Behavior • Motivation Theory and Practice. • Teams and Teamwork • Communication and Collaboration • Leading and Leadership Development • Control Processes and Systems • Operations Management and Services

ISBN: 9788126523160 | | Rs 499

Management and Organizational Behaviour Essentials Schermerhorn

ISBN: 9812531459 | $5.00

Management, 8edSchermerhorn

DescriptionThe book show students how to “Get Connected” as they discover the dynamics of management in the context of a challenging and new work environment. Readers will learn about the responsibilities of a manager and what this means for their future career through many practical examples that are interwoven with core concepts and theories.

Table of Contents• The Dynamic New Workplace • Management - Past to Present • Ethical Behavior and Social Responsibility • Environment and Diversity • Global Dimensions of Management • Entrepreneurship and Small Business • Information and Decision Making • Planning and Controlling • Strategic Management • Organizing • Organization Design and Work Processes • Human Resource Management • Leading

• Motivation - Theory and Practice • Individual Behavior and Performance • Teams and Teamwork • Communication and Interpersonal Skills • Change Leadership • Self-Test Answers

ISBN: 9788126508785 | ` 499

MANAGEMENT

Management and Organizational

Behaviour Essentials

Schermerhorn


Organizational Behavior, 10edSchermerhorn

DescriptionWith this book as their guide, readers learn the skills and attributes they require in order to become more effective employees in the work-place. Whether it’s turning into a stronger com-municator, team member, or problem-solver, the Tenth Edition shows them how. They also gains a better understanding of the four major dimensions of organizational behavior: leading, communicating, decision making/problem-solving, and team building.

Table of Contents• Organizational Behavior Today • Individuals and Performance • Group Dynamics and Teamwork • Leadership and Organizational Processes • Organizational Context

ISBN: 9788126524211 | | ` 459

Organizational Behavior, 9edSchermerhorn

DescriptionThis book provides a comprehensive introduc-tion to the major themes, theories, concepts and terminology of organizational behavior. It follows a streamlined, skill-building approach that arms readers with practical knowledge and hands-on experience. The book also contains exclusive chapters on current issues in the field including intellectual capital, justice and orga-nizational citizenship, corporate governance, organizational transformation and ethical

leadership.

Table of Contents• Introducing Organizational Behavior • Current Issues in Organizational Behavior • Organizational Behavior Across Cultures • Personality and Individual Differences • Perception and Attribution • Motivation Theories • Motivation and Job Design • Performance Management and Rewards • How Groups Work • Team Building and Team Performance • Leadership • Power and Politics • Information and Communication • Decision Making • Conflict and Negotiation • Change and Stress

• Organization Structures • Strategic Competency and Organizational Design • Organizational Culture and Development

ISBN: 9788126508679 | | ` 449

Strategic Human Resource Management, 2edSchuler

DescriptionThis book provides management students and senior practitioners with a completely new and updated guide to the latest work in the field of strategic Human Resource Management. It also has a collection of important and highly read-able articles from authors around the world charts key developments that have changed the theory and practice of SHRM over the last six years. The new edition reflects important

shifts in areas like knowledge management, the resource based approach to corpo-rate strategy and globalization.

Table of Contents• Overview of SHRM • Global Demensions • Strategy into Action • Role of HR Department of HR Professionals • Conclusion

ISBN: 9788126515899 | ` 449

Research Methods for Business: A Skill Building Approach, 5edSekaran

DescriptionReputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practi-cal knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such

as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout.

Table of Contents• Introduction to Research • Scientific Investigation • The Research Process: The Broad Problem Area and Defining the Problem Statement • The Research Process: Theoretical Framework and Hypothesis Development • The Research Process: Elements of Research Design • Measurement of Variables: Operational Definition • Measurement: Scaling, Reliability, Validity • Data Collection Methods • Experimental Designs • Sampling • Quantitative Data Analysis • Quantitative Data Analysis Part 2: Hypothesis Testing • Qualitative Data Analysis • The Research Report

ISBN: 9788126531318 | | ` 399

Employee Engagement in HBSengupta

DescriptionThis book on ‘Employee Engagement’, that encompasses eight chapters and eight business cases, is an attempt to bring out various facets of engaging the most valuable resource in the organization from practical and application point of view. Engagement’s relationship with profitability of the enterprise, gender inequali-ties in engagement, creation of value-propo-sition for employees, changing workplace and changing workforce & their expectations espe-

cially that of the millennial generation or Gen Y, the service-marketing-mix approach in engaging people, the extended honeymoon model, measurement of engagement and benchmarking practices are some of the issues that have been discussed in the eight chapters. The eight business cases primarily look at how an enduring culture of an organization is important in creating true engagement. Organization like Taj Hotels, Resorts & Palaces, Titan Industries limited, Tata Consultancy Services, Oliver Wyman, Google, Bharti-Airtel feature in these cases.

Table of Contents• Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement

ISBN: 9788177226713 | ` 395

Also Available in P/B

ISBN: 9788177229134 | ` 295

Human Resource ManagementSengupta


International Business , w/CDShenkar

DescriptionOded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and actionfocused approach to the field that helps students make explicit connec-tions across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden

MANAGEMENT

Human Resource Management

Sengupta

NEW


Strategic Human Resource Management, 2edSchuler

DescriptionThis book provides management students and senior practitioners with a completely new and updated guide to the latest work in the field of strategic Human Resource Management. It also has a collection of important and highly read-able articles from authors around the world charts key developments that have changed the theory and practice of SHRM over the last six years. The new edition reflects important

shifts in areas like knowledge management, the resource based approach to corpo-rate strategy and globalization.

Table of Contents• Overview of SHRM • Global Demensions • Strategy into Action • Role of HR Department of HR Professionals • Conclusion

ISBN: 9788126515899 | ` 449

Research Methods for Business: A Skill Building Approach, 5edSekaran

DescriptionReputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practi-cal knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such

as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout.

Table of Contents• Introduction to Research • Scientific Investigation • The Research Process: The Broad Problem Area and Defining the Problem Statement • The Research Process: Theoretical Framework and Hypothesis Development • The Research Process: Elements of Research Design • Measurement of Variables: Operational Definition • Measurement: Scaling, Reliability, Validity • Data Collection Methods • Experimental Designs • Sampling • Quantitative Data Analysis • Quantitative Data Analysis Part 2: Hypothesis Testing • Qualitative Data Analysis • The Research Report

ISBN: 9788126531318 | | ` 399

Employee Engagement in HBSengupta

DescriptionThis book on ‘Employee Engagement’, that encompasses eight chapters and eight business cases, is an attempt to bring out various facets of engaging the most valuable resource in the organization from practical and application point of view. Engagement’s relationship with profitability of the enterprise, gender inequali-ties in engagement, creation of value-propo-sition for employees, changing workplace and changing workforce & their expectations espe-

cially that of the millennial generation or Gen Y, the service-marketing-mix approach in engaging people, the extended honeymoon model, measurement of engagement and benchmarking practices are some of the issues that have been discussed in the eight chapters. The eight business cases primarily look at how an enduring culture of an organization is important in creating true engagement. Organization like Taj Hotels, Resorts & Palaces, Titan Industries limited, Tata Consultancy Services, Oliver Wyman, Google, Bharti-Airtel feature in these cases.

Table of Contents• Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement

ISBN: 9788177226713 | ` 395

Also Available in P/B

ISBN: 9788177229134 | ` 295

Human Resource ManagementSengupta


International Business , w/CDShenkar

DescriptionOded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and actionfocused approach to the field that helps students make explicit connec-tions across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden

their understanding of the global business environment and its repercussions for executives.

Table of Contents• International Trade Theory and Application • Foreign Direct Investment-Theory and Application • The Multinational Enterprise • Country Competitiveness • The Cultural Environment • The Political and Legal Environment • International Economic and Institutions • The International Monetary System and the Financial Markets • International Entry Strategies • Organizing and Structuring Global Operations • Building and Managing Global Strategic Alliances (GSAs) • Managing Global Research and Development (R&D) • Financial Management for Global Operations International Accounting for Global Operations • Global Marketing and Supply Chain • Global Human Resources Management • Global Internet and E-Commerce • Ethics and Corruption in the Global Marketplace

ISBN: 9788126516445 | | ` 539

Practicing Leadership Principles and Applications, 3edShriberg


Computer Applications in Management, w/CDShrivastava

DescriptionThe book provides an introduction about com-puters and operating systems develops a basic understanding about the software programs applied for office automation, introduces the basic concepts of database management, and provides an overview about the concepts of data communication, Internet, and E-commerce. It helps you to learn about computer usage in business organizations with specific reference

to commercial data processing systems. The book is ideal for the management stu-dents who are willing to have a grasp over fundamental concepts of computers and the software and hardware systems applied in various domains of business organi-zations for office automation and communication.

Table of Contents• Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 • Working with Text, Graphs, and Multimedia

• Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML

• Working with Lists, Tables, and Frames • Working with Hyperlinks, Images, and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce

ISBN: 9788177228502 | ` 399

MANAGEMENT

Human Resource Management

Sengupta

NEW


Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools, Revised edShrum

DescriptionWritten by the co-founders of a leading busi-ness school admissions service, this book guide you through the demanding application pro-cess and help you differentiate yourself in the ever-growing pool of applicants.

Table of Contents• New Game, New Rules • The Four Dimensions Of A Perfect Applicant • Applicant Profiles • Understanding The Application Components • Developing Strategies For Top Programs • Assembling Your Game Plan • Game Over

ISBN: 9788177227741

Exclusively distributed by Book Service Syndicate

Risk Management and Insurance Perspectives in Global Economy Skipper

DescriptionRisk Management & Insurance: Perspectives in a Global Economy provides an in-depth under-standing of international risk management and insurance, their dynamics, and the economic, social, political, and regulatory environments surrounding global risk and insurance markets.

Table of Contents• Introduction • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy • Conclusions

ISBN: 9788126515936 | ` 499

Strategic Retail ManagementSrinivasan

DescriptionThis is India’s first textbook that emphasizes on Indian Retailing aspects. The book is a blend of theory coupled with practical applications for a better understanding of the concepts so as to provide a thorough grounding in the subject. It contains specially formulated Indian case studies with real life situations. Here new chapters on Rural Retailing, Visual Merchandising, Unorganized Retailing & Category Management are also featured. This

textbook is ideally suited for Post graduate and graduate students of all manage-ment courses of leading Indian universities and also corporate in the field of retail-ing apart from academic practitioners.

Table of Contents• Module I. Retail Conceptual Framework (6 chapters) • Module II. Retail - Applied Framework (15 chapters) • Module III. Retailing - The Future (4 chapters)

ISBN: 9788177226706 | ` 329

Organization Design and Development: Concepts and ApplicationsSrivastava

DescriptionThe book is based on author’s conviction that we have to start focusing on organization design as a tool for gaining and maintaining competitive advantage in the present day world of business marked by rapid changes in technology and a turbulent environment.

Table of Contents• Organizations and Emergent Paradigm • Organization Theories: An Overview • Systems and Contingency Approaches to Designing Organizations • Creating the New Paradigm Organizations • Structural Elements of Organization Design • Contextual Dimensions & Structural Options • Designing Organization: Environmental & Strategic considerations • Designing Organization: Technological Imperative and Size • Conflict Power and Politics: Implications for Organization Design • Life Cycle & Phases of Growth • Organizational Effectiveness & Excellence

• Organization Culture, Values & Ethics • Creating a Learning Organization • Organization Development: Planned Change Strategy • Organization Development: Interventions & Competencies • Managing Change in Times of Turbulence

ISBN: 9788177221664 | ` 379

Production and Operations Management Starr

DescriptionThis book has been developed through exten-sive research to reflect both the practices and traditional concepts that instructors feel are important for students to know. The author uses real-world themes such as quality, tech-nology, people and teamwork, globalization, service and manufacturing, environmental awareness and initiatives, and problem solving. It also has detailed coverage of security, safety,

and crisis management in the context of quality and project management.

Table of Contents• Overview and Introduction to Production and Operations Management (P/OM) • Strategic Perspectives for Operations Management • Designing the Process, Analysis, and Improvement • Operating the System and Making Product - P/OM Tactics Transitions Management: Preparing for the Future

ISBN: 9788177224634 | ` 399

Global and Transnational Business: Strategy and Management, 2edStonehouse

DescriptionIn this book the authors assess the turbulent environment in which international busi-nesses operate and the approaches to strategy formulation and implementation which can be adopted. The topics covered in this book includes leadership in transnational companies, cultural issues in international management,

entrepreneurship and SMEs in global business, etc.

Table of Contents• Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management

• Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends

ISBN: 9788126515233 | | ` 419

Integrated Business Communication in a Global MarketplaceStuart

DescriptionThis book is designed to give business stu-dents a basic knowledge and broad overview of communication practices in the workplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts.

Table of Contents• Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of Your Messages • Breaking through the Noise • Communication Channels • Business Communication and Public Relations Tools • External Communication: Messaging to Your Publics • Internal Communication: Messaging within Your Company • The Importance of Effective Communication in the Workplace • Issues of Organisational Leadership • Global Communication Expands • Communication in the New Management World • Issues Affecting Communication Strategy • New Focus on Responsible Communication • Looking Ahead

ISBN: 9788126513451 | | ` 449

MANAGEMENT


Table of Contents• Module I. Retail Conceptual Framework (6 chapters) • Module II. Retail - Applied Framework (15 chapters) • Module III. Retailing - The Future (4 chapters)

ISBN: 9788177226706 | ` 329

Organization Design and Development: Concepts and ApplicationsSrivastava

DescriptionThe book is based on author’s conviction that we have to start focusing on organization design as a tool for gaining and maintaining competitive advantage in the present day world of business marked by rapid changes in technology and a turbulent environment.

Table of Contents• Organizations and Emergent Paradigm • Organization Theories: An Overview • Systems and Contingency Approaches to Designing Organizations • Creating the New Paradigm Organizations • Structural Elements of Organization Design • Contextual Dimensions & Structural Options • Designing Organization: Environmental & Strategic considerations • Designing Organization: Technological Imperative and Size • Conflict Power and Politics: Implications for Organization Design • Life Cycle & Phases of Growth • Organizational Effectiveness & Excellence

• Organization Culture, Values & Ethics • Creating a Learning Organization • Organization Development: Planned Change Strategy • Organization Development: Interventions & Competencies • Managing Change in Times of Turbulence

ISBN: 9788177221664 | ` 379

Production and Operations Management Starr

DescriptionThis book has been developed through exten-sive research to reflect both the practices and traditional concepts that instructors feel are important for students to know. The author uses real-world themes such as quality, tech-nology, people and teamwork, globalization, service and manufacturing, environmental awareness and initiatives, and problem solving. It also has detailed coverage of security, safety,

and crisis management in the context of quality and project management.

Table of Contents• Overview and Introduction to Production and Operations Management (P/OM) • Strategic Perspectives for Operations Management • Designing the Process, Analysis, and Improvement • Operating the System and Making Product - P/OM Tactics Transitions Management: Preparing for the Future

ISBN: 9788177224634 | ` 399

Global and Transnational Business: Strategy and Management, 2edStonehouse

DescriptionIn this book the authors assess the turbulent environment in which international busi-nesses operate and the approaches to strategy formulation and implementation which can be adopted. The topics covered in this book includes leadership in transnational companies, cultural issues in international management,

entrepreneurship and SMEs in global business, etc.

Table of Contents• Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management

• Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends

ISBN: 9788126515233 | | ` 419

Integrated Business Communication in a Global MarketplaceStuart

DescriptionThis book is designed to give business stu-dents a basic knowledge and broad overview of communication practices in the workplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts.

Table of Contents• Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of Your Messages • Breaking through the Noise • Communication Channels • Business Communication and Public Relations Tools • External Communication: Messaging to Your Publics • Internal Communication: Messaging within Your Company • The Importance of Effective Communication in the Workplace • Issues of Organisational Leadership • Global Communication Expands • Communication in the New Management World • Issues Affecting Communication Strategy • New Focus on Responsible Communication • Looking Ahead

ISBN: 9788126513451 | | ` 449

Organizational BehaviorSultan

DescriptionThe book describes the organizational behavior from the individual, group, and organizational perspectives. It covers the topics, such as per-ception, personality, attitude, motivation, and morale. It also explains various theories and models of leadership, conflict management, and stress management. The book attempts to simplify complex ideas through descriptive and clear explanations, contemporary examples, and learning exercises. Case studies, figures,

tables, and exhibits are used to elaborate the concepts and make the readers com-fortable with the subject matter. The exceptional features of the book are its consis-tent pedagogical structure and methodical framework.

Table of Contents• Introduction • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management

ISBN: 9788177228526 | ` 299

Communication Skills Handbook: How to Succeed in Written and Oral CommunicationSummers

ISBN: 9788126522231 |

Rs 129

Total Quality ManagementSuriReleasing Soon, TBA

MANAGEMENT

Total Quality Management

Suri


Software Engineering Project Management, 2edThayer

DescriptionRichard Thayer’s popular; bestselling book presents a top-down, practical view of manag-ing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. The text focuses on the five functions of general management by first describing each function and then detailing the project

management activities that support each function.

Table of Contents• Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project

• Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets

ISBN: 9788126508358 | ` 549

Managing Innovation: Integrating Technological Market and Organizational Change, 4edTidd


Managing Innovation: Integrating Technological Market and Organizational Change, 3edTidd

DescriptionManaging Innovation provides readers with the knowledge to understand, and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competi-

tiveness of firms and effectiveness of other organizations. The management of inno-vation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject.

Table of Contents• Key Issues in Innovation Management • Innovation as a Management Process • Developing the Framework for an Innovation Strategy • Positions: The National and

Competitive Environment • Paths: Exploiting Technological Trajectories • Processes: Integration for Strategic Learning • Learning from Markets • Learning Through Alliances • Managing the Internal Processes • Learning Through Corporate Ventures

• Building the Innovative Organization • Creating Innovative New Firms • An Integrative Approach to Innovation Management

ISBN: 9788126509713 | | ` 449

Facilities Planning, 4edTompkins

Releasing Soon | | TBA


DescriptionUpdated with the latest advances, Facilities Planning, Third Edition introduces current industry practices, and shows how to approach facilities planning with creativity, precision, and analytic techniques that encourage quantitative thinking. The text guides you through each step in the planning process, from defining requirements to developing alternative material handling techniques and manufacturing/ware-house operations to selecting and evaluating

facilities plans. You’ll learn how to apply quantitative tools and engineering design principles to achieve highly effective, efficient, and successful plans.

Table of Contents• Defining Requirements • Developing Alternatives: Concepts and Techniques • Facility Design for Various Facilities Functions • Developing Alternatives: Quantitative Approaches• Evaluating, Selecting, Preparing, Presenting, Implementing, and Maintaining

ISBN: 9788126517817 | | ` 499

Entrepreneurship, w/CDTrehan

DescriptionThis book is divided into two parts. First part covers the concept of entrepreneurship and the challenges, rewards, and issues faced by entrepreneurs in starting and growing the enterprises. It provides a more practical and detailed roadmap defining entrepreneurial development theory, process, decision making, and the skills and characteristics required for real world business practices. Throughout the

book you will find the tips on how to become a successful entrepreneur and issues to be avoided. The second part relates to Small Scale enterprises which includes the concept of small scale enterprises, their roles, significance, characteristics, sickness in small scale enterprises, establishing a small Scale enterprise and its successful man-agement. All concepts are explained in an easy comprehensible manner, to facilitate a clear understanding among the readers, about Entrepreneurship and Small Scale Enterprises.

Table of Contents• Introduction to Entrepreneurship • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity, and Culture • Decision Support System • Intellectual Property • Franchising

ISBN: 9789350040263 | | ` 399

Strategic ManagementTrehan

DescriptionThe book discusses the principles and concepts of strategic management. Strong emphasis on the current trends in the strategic manage-ment discipline is one of the special attributes of the book. A complete chapter is dedicated for each current topic that explains strategic management process in the context of global-ization, international business, and information technology. Coverage of latest theories related to strategic management, new business models,

and advanced techniques make this book a distinguished text. Case studies, dia-grams, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter.

Table of Contents• Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management

ISBN: 9788177228229 | ` 299

Introduction to Information Technology, 2ed, w/CDTurban, Rainer, Potter

Description This book is based on the fundamental premise that the major role of information technology (IT) is to support employees, regardless of their functional area (e.g. sales, marketing, account-ing, HR) or level in the organization. Intense global competition, a heightened focus on the bottom line, and an increasingly rapid pace of change are forcing organizations, and their employees, to continuously improve their per-

formance. IT provides the tools that enable all employees to better perform.

MANAGEMENT

NEW


Competitive Environment • Paths: Exploiting Technological Trajectories • Processes: Integration for Strategic Learning • Learning from Markets • Learning Through Alliances • Managing the Internal Processes • Learning Through Corporate Ventures

• Building the Innovative Organization • Creating Innovative New Firms • An Integrative Approach to Innovation Management

ISBN: 9788126509713 | | ` 449


Releasing Soon | | TBA


DescriptionUpdated with the latest advances, Facilities Planning, Third Edition introduces current industry practices, and shows how to approach facilities planning with creativity, precision, and analytic techniques that encourage quantitative thinking. The text guides you through each step in the planning process, from defining requirements to developing alternative material handling techniques and manufacturing/ware-house operations to selecting and evaluating

facilities plans. You’ll learn how to apply quantitative tools and engineering design principles to achieve highly effective, efficient, and successful plans.

Table of Contents• Defining Requirements • Developing Alternatives: Concepts and Techniques • Facility Design for Various Facilities Functions • Developing Alternatives: Quantitative Approaches• Evaluating, Selecting, Preparing, Presenting, Implementing, and Maintaining

ISBN: 9788126517817 | | ` 499

Entrepreneurship, w/CDTrehan

DescriptionThis book is divided into two parts. First part covers the concept of entrepreneurship and the challenges, rewards, and issues faced by entrepreneurs in starting and growing the enterprises. It provides a more practical and detailed roadmap defining entrepreneurial development theory, process, decision making, and the skills and characteristics required for real world business practices. Throughout the

book you will find the tips on how to become a successful entrepreneur and issues to be avoided. The second part relates to Small Scale enterprises which includes the concept of small scale enterprises, their roles, significance, characteristics, sickness in small scale enterprises, establishing a small Scale enterprise and its successful man-agement. All concepts are explained in an easy comprehensible manner, to facilitate a clear understanding among the readers, about Entrepreneurship and Small Scale Enterprises.

Table of Contents• Introduction to Entrepreneurship • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity, and Culture • Decision Support System • Intellectual Property • Franchising

ISBN: 9789350040263 | | ` 399

Strategic ManagementTrehan

DescriptionThe book discusses the principles and concepts of strategic management. Strong emphasis on the current trends in the strategic manage-ment discipline is one of the special attributes of the book. A complete chapter is dedicated for each current topic that explains strategic management process in the context of global-ization, international business, and information technology. Coverage of latest theories related to strategic management, new business models,

and advanced techniques make this book a distinguished text. Case studies, dia-grams, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter.

Table of Contents• Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management

ISBN: 9788177228229 | ` 299

Introduction to Information Technology, 2ed, w/CDTurban, Rainer, Potter

Description This book is based on the fundamental premise that the major role of information technology (IT) is to support employees, regardless of their functional area (e.g. sales, marketing, account-ing, HR) or level in the organization. Intense global competition, a heightened focus on the bottom line, and an increasingly rapid pace of change are forcing organizations, and their employees, to continuously improve their per-

formance. IT provides the tools that enable all employees to better perform.

Table of Contents• IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals

ISBN: 9788126509683 | | ` 499

Information Technology for Management: Transforming Organizations in the Digital Economy 7edTurban

DescriptionThis book provides managers in all depart-ments with a strong understanding of how IT can help them achieve their business goals. It highlights new technology that is changing how organizations operate and compete in the current global environment. This includes a

look at how social networks are transforming how people communicate, work, and play. The technology aspects are now featured in the technology guides and the discussions on strategy are reduced. New cutting edge topics such green IS and business intelligence are also integrated throughout the chapters.

Table of Contents• IT Support of Organizational Performance • Information Technologies • Data Management • Networking Discovery, Communication, Collaboration • E-Business

• Wireless. • Transaction Processing & Functional Areas • Enterprise Systems. • IOS and Global IS • KM • Business Intelligence and Performance Management • Managerial Decision Making • Using IT for Strategic Advantage • Econ • Acquiring & Developing Systems • Security • Impacts

ISBN: 9788126526390 | | ` 499

Information Technology for Management: Transforming Organizations in the Digital Economy, 6ed, w/CD Turban

DescriptionThis comprehensive new edition highlights this new technology and scores of others that are changing how organizations operate and com-pete in the current global environment. The text addresses the major principles of MIS and its major objective is to prepare managers and

staff in the modern enterprise to understand the role of information technology in the digital enterprise

Table of Contents• IT Support of Organizational Performance • Information Technologies: Concepts and Management • Data Management: Data, Databases, and Warehousing • Networking: Discovery, Communication, Collaboration • E-Business and E-Commerce • Mobile, Wireless, and Pervasive Computing • Transaction Processing, Functional Applications, and Integration • Enterprise Systems • Inter-organizational and Global Information Systems • Knowledge Management • Business Intelligence and Corporate Performance Management• Management Decision Support and Intelligent Systems • IT Strategy and Planning • Information Technology Economics •

MANAGEMENT

NEW


Acquiring IT Applications and Infrastructure • Security • Impacts of IT on Individuals, Organizations, and Society

ISBN: 9788126514410 | | ` 499

Fundamentals of Risk and Insurance, 9ed Vaughan

DescriptionThis consumer-oriented textbook addresses the principles of risk management without skimp-ing on the discussion of insurance. It summa-rizes the nature of pure risk on the individual and on society and illustrates how insurance can be used to deal with the problems posed by such risk. Mirroring the diverse experience of its authors, the text is equally effective in presenting the principles of insurance theory

and offering how-to advice to students. The traditional fields of life insurance, health insurance, property and liability insurance, and social insurance are treated in terms of their relationship to the wide range of insurable risks to which the individual and the business firm are exposed.

Table of Contents• Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liablity insurance

ISBN: 9788126513062 | ` 499


Description This textbook shows business students how to conduct reliable research and how to argue the soundness of their research approach. Guide to Management Research Methods is a practi-cal introduction to research methods and also gives students the ability to conduct reliable research on the basis of empirical field data. It helps in deciding which methods are most appropriate and is filled with real-life examples,


Table of Contents• Planning The Research Project • Conducting The Research Project • Reporting The Research Project

ISBN: 9788126515912 | ` 279

Baldrige User’s Guide: Organization Diagnosis, Design, and Transformation, 4ed, w/CDVinyard

DescriptionWhether diagnosing the existing organization, designing or redesigning systems or lead-ing the transformation, this practical guide has the tools and advice that readers need to build a high performing organization. The second edition delves into the latest advances

in the Baldrige process, which helps drive organizations to be more competitive and achieve performance excellence. Authors Latham and Vinyard strike a balance between theoretical and practical approaches, emphasizing the impact of the lead-er’s role in determining healthy directions for a changing organization.

ISBN: 9788126521906 | ` 789

Operations Management: Concepts, Methods and Strategies Vonderembse

Table of ContentsIntroduction to Operations Management in a Global Environment. PART I: BUILDING CAPABILITIES TO COMPETE GLOBALLY: • Gaining Competitive Advantage Through Operations. • Enhancing Productivity: A Key to Success • Quality Management • Enterprise Integration and Supply Chain Management: A

Strategic Perspective. PART II: DESIGNING THE SYSTEM TO PRODUCE SERVICES AND GOODS: • Product Development: A Team Approach • Models and Forecasting

• Process Selection: Volume Drives Costs and Profits • Capacity Decisions • Facility Location in a Global Environment • Facility Layout. PART III: PLANNING AND MANAGING OPERATIONS: • Aggregate Planning • Planning for Material and Resource Requirements. • Inventory Management • Just-In-Time and Theory of Constraints • Scheduling • Project Management. Additional Chapters online: • Time-Based Competition • Redesigning Business Proc esses • Quality Control • Supply Management • Job Design and Work Management.

ISBN: 9812531637 | $6.90

Modern Methods for Quality Control and Improvement, 2edWadsworth

DescriptionThis text provides a single source for informa-tion on both the structure and management of quality systems and the use of statistics to con-trol and improve quality. The goal of the sec-ond edition is to promote learning by means of practical, effective applications intended to develop, control, and improve quality systems

and processes.

Table of Contents• History and Evolution of Quality Control and Assurance • Quality and Quality Systems • The ISO 9000 Quality System • Total Quality Management • Review of Fundamental Statistical Concepts • Introduction to Control Charts • Control Charts for Attributes • Control Charts for Variables • Special Control Charts • Specification Limits, Tolerances, and Related Techniques • Process Control and Improvement Techniques • Industrial Experimentation • Robust Design • Reliability • Acceptance Sampling for Attributes • Attribute Sampling Tables • Acceptance Sampling by Variables • Special Attribute Sampling Procedures

ISBN: 9788126516452 | | ` 449

Inventory Control and Management, 2edWaters

DescriptionThis book is a clear, practical, and self-contained guide to inventory management. It describes recent thinking about stocks and the methods for their control, developing the subject from basic principles through to higher level materials and newer developments. It does not assume any previous knowledge of the subject, nor of any other specific field such as management, operations, mathematics, or

accounting. The Second Edition has been completely rewritten to improve the clarity and flow of the text, and includes a host of new information, examples, and support materials.

Table of Contents• Stocks and Inventories • Stocks within an Organisation • Economic Order Quantity • Models for Known Demand • Models for Uncertain Demand • Sources of Information • Forecasting Demand • Material Requirements Planning • Just-in-Time

ISBN: 9788126516483 | | ` 349

Data Management, 3edWatson

DescriptionTwice recognized as one of the top ten most productive MIS researchers, Watson provides a balanced treatment of the technical and busi-ness sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the mana-gerial issues and business philosophy behind

databases.

Table of Contents• Managing Data • Information • The Single Entity • The One-To-Many Relationship • The Many-To-Many Relationship • One-To-One And Recursive Relationships • Data Modeling • Reference 1: Basic Structures • Normalization And Other Data Modeling Methods • The Relational Model • SQL • Reference 2: SQL Playbook • Data Structure And Storage • Data Storage And Data Processing Architectures • Hierarchical And Network Models • Object-Oriented Database Management Systems • Groupware

Operations Management:

Concepts, Methods and Strategies

Vonderembse

MANAGEMENT


Baldrige User’s Guide: Organization Diagnosis, Design, and Transformation, 4ed, w/CDVinyard

DescriptionWhether diagnosing the existing organization, designing or redesigning systems or lead-ing the transformation, this practical guide has the tools and advice that readers need to build a high performing organization. The second edition delves into the latest advances

in the Baldrige process, which helps drive organizations to be more competitive and achieve performance excellence. Authors Latham and Vinyard strike a balance between theoretical and practical approaches, emphasizing the impact of the lead-er’s role in determining healthy directions for a changing organization.

ISBN: 9788126521906 | ` 789

Operations Management: Concepts, Methods and Strategies Vonderembse

Table of ContentsIntroduction to Operations Management in a Global Environment. PART I: BUILDING CAPABILITIES TO COMPETE GLOBALLY: • Gaining Competitive Advantage Through Operations. • Enhancing Productivity: A Key to Success • Quality Management • Enterprise Integration and Supply Chain Management: A

Strategic Perspective. PART II: DESIGNING THE SYSTEM TO PRODUCE SERVICES AND GOODS: • Product Development: A Team Approach • Models and Forecasting

• Process Selection: Volume Drives Costs and Profits • Capacity Decisions • Facility Location in a Global Environment • Facility Layout. PART III: PLANNING AND MANAGING OPERATIONS: • Aggregate Planning • Planning for Material and Resource Requirements. • Inventory Management • Just-In-Time and Theory of Constraints • Scheduling • Project Management. Additional Chapters online: • Time-Based Competition • Redesigning Business Proc esses • Quality Control • Supply Management • Job Design and Work Management.

ISBN: 9812531637 | $6.90

Modern Methods for Quality Control and Improvement, 2edWadsworth

DescriptionThis text provides a single source for informa-tion on both the structure and management of quality systems and the use of statistics to con-trol and improve quality. The goal of the sec-ond edition is to promote learning by means of practical, effective applications intended to develop, control, and improve quality systems

and processes.

Table of Contents• History and Evolution of Quality Control and Assurance • Quality and Quality Systems • The ISO 9000 Quality System • Total Quality Management • Review of Fundamental Statistical Concepts • Introduction to Control Charts • Control Charts for Attributes • Control Charts for Variables • Special Control Charts • Specification Limits, Tolerances, and Related Techniques • Process Control and Improvement Techniques • Industrial Experimentation • Robust Design • Reliability • Acceptance Sampling for Attributes • Attribute Sampling Tables • Acceptance Sampling by Variables • Special Attribute Sampling Procedures

ISBN: 9788126516452 | | ` 449

Inventory Control and Management, 2edWaters

DescriptionThis book is a clear, practical, and self-contained guide to inventory management. It describes recent thinking about stocks and the methods for their control, developing the subject from basic principles through to higher level materials and newer developments. It does not assume any previous knowledge of the subject, nor of any other specific field such as management, operations, mathematics, or

accounting. The Second Edition has been completely rewritten to improve the clarity and flow of the text, and includes a host of new information, examples, and support materials.

Table of Contents• Stocks and Inventories • Stocks within an Organisation • Economic Order Quantity • Models for Known Demand • Models for Uncertain Demand • Sources of Information • Forecasting Demand • Material Requirements Planning • Just-in-Time

ISBN: 9788126516483 | | ` 349

Data Management, 3edWatson

DescriptionTwice recognized as one of the top ten most productive MIS researchers, Watson provides a balanced treatment of the technical and busi-ness sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the mana-gerial issues and business philosophy behind

databases.

Table of Contents• Managing Data • Information • The Single Entity • The One-To-Many Relationship • The Many-To-Many Relationship • One-To-One And Recursive Relationships • Data Modeling • Reference 1: Basic Structures • Normalization And Other Data Modeling Methods • The Relational Model • SQL • Reference 2: SQL Playbook • Data Structure And Storage • Data Storage And Data Processing Architectures • Hierarchical And Network Models • Object-Oriented Database Management Systems • Groupware

And Imaging • Organizational Intelligence Technologies • The Web And Data Management • XML • Data Integrity • Data Administration

ISBN: 9788126515622 | ` 379

Fundamentals of ManagementYadavReleasing Soon, TBA

Culture Clash: Managing the Global High-Performance TeamZweifel

DescriptionLike it or not, all of us are touched by global-ization. But few leaders are prepared for work-ing across borders, and the costs of cultural blind-spots can be immense—from lawsuits to lost opportunities. In Culture Clash, Dr. Zweifel gives you the global and intercultural compe-tencies it takes to manage across cultures any-

where in the world. Using a variety of proven processes, learn how to: • Parachute into any culture and get the job done while respecting local customs. • Avoid costly mistakes in your cross-cultural interactions. • Use the Global Results Pyramid™ to decode any national or corporate culture. • Work with Global Integrator™ to navi-gate cross-cultural mergers and joint ventures.

ISBN: 9788177221619 | ` 129

MANAGEMENT

Fundamentals of Management

Yadav


Marketing Research,10edAaker

DescriptionThe new tenth edition will show them how to utilize these techniques to compliment traditional methods. New co-author Robert Leone adds his expertise on the role of mar-keting intelligence today. The book focuses on international market research and incorporates new case studies to present the latest informa-tion in the field. Marketers will also be able to access the book’s Web site for a list of readings, links to other key sites, sample datasets for

analysis, and practice questions after each chapter.

Table of ContentsPART I - The Nature and Scope of Marketing Research PART II - Data Collection:

• SECTION A - Secondary and Exploratory Research • SECTION B - Descriptive Research • SECTION C - Causal Research • SECTION D - Sampling PART III - Data Analysis PART IV - Special Topics in Data Analysis PART V - Applications of Marketing Intelligence

ISBN: 9788126531189 | | ` 549

Strategic Market Management, 9edAaker


Strategic Market Management, 7edAaker

DescriptionStrategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic ques-tions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. It provides greater emphasis on external market

analysis, including the value proposition, product category analysis, the value of rel-evance, and competitor analysis.

Table of Contents• Introduction and Overview • Strategic Analysis • Alternative Business Strategies • Growth Strategies • Implementation

ISBN: 9788126516049 | | ` 399

Marketing ManagementAnand

DescriptionThe book covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. It provides the foundation for developing the skills required for an MBA student with lots of Indian exam-ples and more than 275 photos, tables and

diagrams to understand the Marketing better. It also serves as a must have resource for marketing professionals and entrepreneurs to become efficient and effective marketer.

Table of Contents• Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion–Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview

ISBN: 9789350042489 | ` 329

Fish Production & Marketing ManagementAsthana

DescriptionThe book is an analytical study of inland and marine fishery sector. It is a comprehensive coverage of various theories of fishery man-agement that highlights the objective of Fishery Management. This book also contains the detailed discussion on Common Property Management: A new dimension of fishery management and includes marketing of fishery.

Table of Contents• Introduction • Theory and Objective of Fishery Management • Fishery Development in India • Fishery Profile of Gujarat • Inland Fishery Management in Gujarat • Marine Fishery Management in Gujarat • Marketing of Fish in Gujarat

ISBN: 9788177229950 | ` 299

Marketing ManagementChopra

DescriptionThe book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and end-of-chapter exer-cises provided in the book facilitate the recapit-ulation of the essential terms and concepts to enhance the in-depth knowledge and learning

experience of the readers. It also contains concise, lucid, and engaging information supplemented with real-life examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books.

Table of Contents• Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends

ISBN: 9788177228427 | ` 299

Services Marketing: Operation, Management and Strategy, 2edClow

DescriptionThe book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a ser-vice business and every concept is followed by a real-world example. The book uses a unique

triangular method of positioning a service operation. It contains eight comprehen-sive cases that can be used for term projects. Each chapter of this book ends with discussion and critical thinking questions to pose challenging scenarios.

Table of Contents• Part I. The Foundation of Service Marketing • Part II. Managing the Service Outcome • Part III. Service Strategies

ISBN: 9788177223767 | | ` 379

International Marketing Research, 2edCraig

DescriptionThe edition is completely updated to reflect changes in both the structure and practice of international marketing research. The book covers latest researches being conducted in developing markets. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological

MARKETING

International Marketing

Research, 2edCraig

NEW

NEW


Table of Contents• Introduction and Overview • Strategic Analysis • Alternative Business Strategies • Growth Strategies • Implementation

ISBN: 9788126516049 | | ` 399

Marketing ManagementAnand

DescriptionThe book covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. It provides the foundation for developing the skills required for an MBA student with lots of Indian exam-ples and more than 275 photos, tables and

diagrams to understand the Marketing better. It also serves as a must have resource for marketing professionals and entrepreneurs to become efficient and effective marketer.

Table of Contents• Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion–Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview

ISBN: 9789350042489 | ` 329

Fish Production & Marketing ManagementAsthana

DescriptionThe book is an analytical study of inland and marine fishery sector. It is a comprehensive coverage of various theories of fishery man-agement that highlights the objective of Fishery Management. This book also contains the detailed discussion on Common Property Management: A new dimension of fishery management and includes marketing of fishery.

Table of Contents• Introduction • Theory and Objective of Fishery Management • Fishery Development in India • Fishery Profile of Gujarat • Inland Fishery Management in Gujarat • Marine Fishery Management in Gujarat • Marketing of Fish in Gujarat

ISBN: 9788177229950 | ` 299

issues in designing and executing research.

Table of Contents• Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales • Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International Marketing Research • Future Directions in International Marketing Research

ISBN: 9971513862 | $6.50

Sales Management: Concepts and Cases, 10edCron

DescriptionThis book arms sales managers with the tools to help their companies gain a competitive edge as well as acquire strategic advantages in their careers. With the tenth edition, they’ll find streamlined coverage for easier readability and retention. Numerous new cases have been added and several others have been signifi-cantly updated. The majority of case studies at the beginning of each chapter have been

reworked. This material empowers sales managers to build a sales force, manage strategic relationships, and motivate the sales team.

Table of Contents• Early Management Thought • The Scientific Management Era • The Social Person Era • The Modern Era

ISBN: 9788126526383 | | ` 449

Marketing Management, 7edDalrymple

DescriptionThis popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy, including all the main terms and concepts associated with mar-keting management. Cases integrated through-out the text provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope.

Table of Contents• The Role of Marketing in Organizations and Society • Marketing Strategy • Customer Analysis • Market Segmentation and Product Differentiation • Competitive Analysis and Product Positioning • Product Development and Testing • Brand Management • Services Marketing • Pricing • Selecting Distribution Channels • Personal Selling and Sales Force Management • Direct Marketing • Designing Advertising Programs • Sales Promotion and Public Relations • International Marketing • Marketing Planning.

ISBN: 9814126217 | $7.50

Marketing ManagementChopra

DescriptionThe book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and end-of-chapter exer-cises provided in the book facilitate the recapit-ulation of the essential terms and concepts to enhance the in-depth knowledge and learning

experience of the readers. It also contains concise, lucid, and engaging information supplemented with real-life examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books.

Table of Contents• Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends

ISBN: 9788177228427 | ` 299

Services Marketing: Operation, Management and Strategy, 2edClow

DescriptionThe book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a ser-vice business and every concept is followed by a real-world example. The book uses a unique

triangular method of positioning a service operation. It contains eight comprehen-sive cases that can be used for term projects. Each chapter of this book ends with discussion and critical thinking questions to pose challenging scenarios.

Table of Contents• Part I. The Foundation of Service Marketing • Part II. Managing the Service Outcome • Part III. Service Strategies

ISBN: 9788177223767 | | ` 379

International Marketing Research, 2edCraig

DescriptionThe edition is completely updated to reflect changes in both the structure and practice of international marketing research. The book covers latest researches being conducted in developing markets. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological

MARKETING

International Marketing

Research, 2edCraig

Marketing Management, 7ed

Dalrymple

NEW

MARKETIN

G


Consumer Behavior, 2008 edDasgupta

DescriptionThe book is an accessible and topical introduc-tion to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze adver-

tisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.

Table of ContentsI. An Introduction to Consumer Behavior III. The Process of Making Decisions IV. The Consumer’s Culture V. Consumer Behavior Outcomes VI. Consumer Welfare

ISBN: 9788177227543 | | ` 399

Business Research MethodologyDwivedi


Consumer BehaviourEvans

DescriptionThis is a particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown The book is appropriate for the increasing number of con-sumer behaviour elements within professional programmes and is very student centric in its approach.

Table of Contents• Consumer Motives and Values • Consumer Response to Marketing: Exposure, Attention, Perception • Consumer Response to Marketing: Learning, Attitudes • Consumer Response to Marketing: Action, Post Purchase Dissonance, Consumer Involvement • Consumer Demographics • Consumer Psychographics • Social Group, Tribal and Household Buying Influences • Culture, Sub Culture • New Product Buying • Repeat, Loyal and Relational Behaviour • Databased Consumer Behaviour • Consumer Misbehaviour

ISBN: 9788126513444 | | ` 449

Service Management and Marketing: Customer Management in Service Competition, 3edGronroos

Table of Contents• The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption, and its Marketing Consequences • Service

and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing the Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite For Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm Into a Service Business • Conclusions: Managing Services and Relationships

ISBN: 9788126512874 | | ` 449

Global Marketing Strategies, 6edHennessey

DescriptionThis book earns high praise for its up-to-date coverage of the field, especially from instruc-tors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the “global mindset,” with current examples from wellknown companies across Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to offer a

practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and con-tinued opposition to unlimited globalization.

Table of Contents• Understanding the Global Marketing Environment • Analyzing Global Marketing Opportunities • Analyzing Global Marketing Opportunities • Designing Global Marketing Programs • Managing the Global Marketing Effort

ISBN: 9788177225181 | ` 349

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Hoyle

Description This book involves advertising, sales, public relations, community involvement, to name a few components, all integrated into a cam-paign designed to attract interest, to persuade one to take action, and to achieve desired quantitative and qualitative results for the

event.

Table of Content• Introduction to Event Marketing. • Event Promotion, Advertising, and Public Relations. • Electronic Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings, Conferences, Events, and Expositions. • Marketing Corporate Meetings, Products, Services, and Events. • Marketing Festivals, Fairs, and Other Special Events. • Trends in Event Marketing.

ISBN: 9788126524679 | ` 349

Customer Relationship ManagementKaur


Global Marketing Management, 3edKotabe

DescriptionThe ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also-

presents marketing in a cross- functional approach to the business operation.

Table of Contents• Globalization • Global Marketing Environment • Development of Competitive Marketing Strategy • Global Marketing Strategy Development • Managing Global Operations

ISBN: 9812530991 | $8.50

MARKETING

Business Research Methodology

Dwivedi

Global Marketing Management, 3ed

Kotabe


Kaur


Service Management and Marketing: Customer Management in Service Competition, 3edGronroos

Table of Contents• The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption, and its Marketing Consequences • Service

and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing the Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite For Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm Into a Service Business • Conclusions: Managing Services and Relationships

ISBN: 9788126512874 | | ` 449

Global Marketing Strategies, 6edHennessey

DescriptionThis book earns high praise for its up-to-date coverage of the field, especially from instruc-tors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the “global mindset,” with current examples from wellknown companies across Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to offer a

practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and con-tinued opposition to unlimited globalization.

Table of Contents• Understanding the Global Marketing Environment • Analyzing Global Marketing Opportunities • Analyzing Global Marketing Opportunities • Designing Global Marketing Programs • Managing the Global Marketing Effort

ISBN: 9788177225181 | ` 349

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Hoyle

Description This book involves advertising, sales, public relations, community involvement, to name a few components, all integrated into a cam-paign designed to attract interest, to persuade one to take action, and to achieve desired quantitative and qualitative results for the

event.

Table of Content• Introduction to Event Marketing. • Event Promotion, Advertising, and Public Relations. • Electronic Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings, Conferences, Events, and Expositions. • Marketing Corporate Meetings, Products, Services, and Events. • Marketing Festivals, Fairs, and Other Special Events. • Trends in Event Marketing.

ISBN: 9788126524679 | ` 349

Customer Relationship ManagementKaur


Global Marketing Management, 3edKotabe

DescriptionThe ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also-

presents marketing in a cross- functional approach to the business operation.

Table of Contents• Globalization • Global Marketing Environment • Development of Competitive Marketing Strategy • Global Marketing Strategy Development • Managing Global Operations

ISBN: 9812530991 | $8.50

International Marketing: An Asia Pacific FocusKotabe

DescriptionInternational Marketing - An Asia Pacific Focus”” is a significant overhaul of the original Kotabe and Helsen “”Global Marketing Management”” text. A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of ‘real world’ examples of small to medium sized enterprises (SME’s) and multinational corporations (MNC’s) operating

in the Asia Pacific region. International marketing is presented from an interdisci-plinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing.

Table of Contents• International marketing environment • Analysing international marketing opportu-nities • Developing international marketing strategy • Trends in global marketing

ISBN: 9788126518487 | | ` 499

Customer Relationship Management : Concepts and Application Kumar

DescriptionBridging the chasm between theory and prac-tice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, cus-

tomer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valu-able customer relationships.

ISBN: 9788177226225 | | ` 329

Customer Relationship Management: A Databased ApproachKumar

DescriptionThis innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database market-ing in order to build strong and profitable cus-tomer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications.

MARKETIN

G

Global Marketing Management, 3ed

Kotabe


Kaur


Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Table of Contents• CRM, Database Marketing, and Customer Value • CRM Industry Landscape • Strategic CRM • Implementing the CRM Strategy • Introduction to Customer-Based Marketing Metrics • Customer Value Metrics-Concepts and Practices • Using Databases • Designing Loyalty Programs • Effectiveness of Loyalty Programs • Data Mining • Campaign Management • Applications of Database Marketing in B-to-C and B-to-B Scenarios • Application of the Customer Value Framework to Marketing Decisions • Impact of CRM on Marketing Channels

ISBN: 9788126509133 | | ` 299

Essentials of Marketing Research, 2edKumar

DescriptionManagers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and rela-

tionship marketing as also covered.

Table of Contents• The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications

ISBN: 9812531823 | $7.50

International Marketing (with Casebook) Lascu

DescriptionThis book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illus-trated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book begins with key

terms and an outline along with learning objectives. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters.

Table of Contents• Part I. Introduction to International Marketing • Part II. The International Marketing Environment • Part III. International Marketing Strategy Decisions • Part IV. Managing the International Marketing Mix • Part V. International Marketing Strategy: Implementation

ISBN: 9788177223705 | | ` 399

Shopper, Buyer and Consumer Behavior: Theory and Marketing ApplicationsLindquist

DescriptionThis book offer tidbits of information about marketing practices, interesting research find-ings, and company anecdotes that bring addi-tional life and color to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are

not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manage-able tasks that provide a hands-on feel for where “consumer behavior rubber meets the marketing road.”

Table of Contents• The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics

ISBN: 9788177223835 | | ` 329

Research MethodologyManohar


Production and Operations Management: An Applied Modern Approach Martinich

DescriptionThis book explains why operations manage-ment tools are critical and how to successfully use them. Over 200 examples from real com-panies show how non operations professionals are using operations management concepts daily. It also introduces operations strategy early and often throughout to show how

operational decisions are crucial to developing and executing a company’s overall strategy.

Table of Contents• Production Systems and Operations Management • Operations Strategy • Tours of Operations • Forecasting • Capacity Planning and Facility Location • Selecting the Process Structure and Technology • The Quality Management System • Aggregate Planning • Managing Materials with Dependent Demands • Operations and Personnel Scheduling • Project Planning and Scheduling

ISBN: 9788126516094 | | ` 499

International Marketing: Consuming Globally, Thinking GloballyMcAuley

DescriptionThis book has been written for students taking a modular or one semester course in interna-tional marketing. In this book, Andrew McAuley examines key aspects of international market-ing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). Examples and case

studies are provided that illustrate situations faced by marketers in the international marketplace such as market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.

Table of Contents• Trading Places: An Overview of the World Economy • Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of Internationalization

• Smes: Key Players in aGlobal Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance

• Globalization, the Internet and the Marketer • International Growth through Franchising

ISBN: 9812532358 | $5.50

Marketing Research, 8ed, w/CDMcDaniel

DescriptionIn order to make the concepts more relevant, this eighth edition includes more examples and mini-cases of contemporary companies. It presents marketing research through the eyes of a manager using and purchasing research information while also covering quantitative methods. New real-world examples including opening vignettes for each chapter and boxed

inserts are included to provide relevant material from the popular press. End-of-chapter cases and mini cases help readers synthesize chapter concepts by focusing on real marketing research problems and real companies. New examples based on products like MP3s, cell phones and blackberries are incorporated in an effort to further engage marketing professionals and make the material even more relevant.

Table of Contents• The Role of Marketing Research in Management Decision Making • The Marketing Research Industry and Research Ethics • Problem Definition, Exploratory Research,

MARKETING

Essentials of Marketing Research,

2edKumar

Research Methodology

Manohar

International Marketing: Consuming

Globally, Thinking GloballyMcAuley


ISBN: 9788177223705 | | ` 399

Shopper, Buyer and Consumer Behavior: Theory and Marketing ApplicationsLindquist

DescriptionThis book offer tidbits of information about marketing practices, interesting research find-ings, and company anecdotes that bring addi-tional life and color to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are

not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manage-able tasks that provide a hands-on feel for where “consumer behavior rubber meets the marketing road.”

Table of Contents• The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics

ISBN: 9788177223835 | | ` 329

Research MethodologyManohar


Production and Operations Management: An Applied Modern Approach Martinich

DescriptionThis book explains why operations manage-ment tools are critical and how to successfully use them. Over 200 examples from real com-panies show how non operations professionals are using operations management concepts daily. It also introduces operations strategy early and often throughout to show how

operational decisions are crucial to developing and executing a company’s overall strategy.

Table of Contents• Production Systems and Operations Management • Operations Strategy • Tours of Operations • Forecasting • Capacity Planning and Facility Location • Selecting the Process Structure and Technology • The Quality Management System • Aggregate Planning • Managing Materials with Dependent Demands • Operations and Personnel Scheduling • Project Planning and Scheduling

ISBN: 9788126516094 | | ` 499

International Marketing: Consuming Globally, Thinking GloballyMcAuley

DescriptionThis book has been written for students taking a modular or one semester course in interna-tional marketing. In this book, Andrew McAuley examines key aspects of international market-ing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). Examples and case

studies are provided that illustrate situations faced by marketers in the international marketplace such as market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.

Table of Contents• Trading Places: An Overview of the World Economy • Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of Internationalization

• Smes: Key Players in aGlobal Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance

• Globalization, the Internet and the Marketer • International Growth through Franchising

ISBN: 9812532358 | $5.50

Marketing Research, 8ed, w/CDMcDaniel

DescriptionIn order to make the concepts more relevant, this eighth edition includes more examples and mini-cases of contemporary companies. It presents marketing research through the eyes of a manager using and purchasing research information while also covering quantitative methods. New real-world examples including opening vignettes for each chapter and boxed

inserts are included to provide relevant material from the popular press. End-of-chapter cases and mini cases help readers synthesize chapter concepts by focusing on real marketing research problems and real companies. New examples based on products like MP3s, cell phones and blackberries are incorporated in an effort to further engage marketing professionals and make the material even more relevant.

Table of Contents• The Role of Marketing Research in Management Decision Making • The Marketing Research Industry and Research Ethics • Problem Definition, Exploratory Research,

and the Research Process • Secondary Data and Databases • Qualitative Research • Traditional Survey Research • Online Marketing Research • Primary Data Collection: Observation • Primary Data Collection: Experimentation and Test Markets • The Concept of Measurement • Using Measurement Scales to Build Marketing Effectiveness • Questionnaire Design • Basic Sampling Issues • Sample Size Determination • Data Processing and Fundamental Data Analysis • Statistical Testing of Differences and Relationships • Bivariate Correlation and Regression • Multivariate Data Analysis • Communicating the Research Results • Managing Marketing Research

ISBN: 9788126529353 | | ` 549

Strategic Brand ManagementMohanty


Marketing: Concepts and Strategies, 12edPride

DescriptionThe book is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting signifi-cantly enhances the text’s visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter

of this book also contains a summary, important terms, discussion and review ques-tions, application questions, and internet exercises & resources. At the end, appen-dices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.

Table of ContentsI. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing

ISBN: 9788177225204 | | ` 399

MARKETIN

G

Strategic Brand Management

Mohanty

International Marketing: Consuming

Globally, Thinking GloballyMcAuley


Research MethodologyRamamurthy

DescriptionThe book is designed for the students of varied management streams and for practitioners doing research projects to enrich and sharpen their analytical skills and business expertise. It provides a comprehensive description about the research problems, research design, data collection, analysis, and interpretation, followed by the guidelines of writing a concise and an effective research report. The book demon-strates the complex statistical tools and tech-

niques in an easy to understand way. The summary and end-of-chapter exercises help readers to recapitulate the main ideas of the chapter. Case studies based on diverse real-life business research projects is the unique feature of the book, which will assist the readers while undertaking their dissertation or internship report.

Table of Contents• Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions

ISBN: 9788177229714 | ` 399

Marketing ResearchSathapriya


Effective Public Relations, 2edShelburne

DescriptionThe book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on ‘Cyber PR’ contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The book also includes exercises for building high confi-dence level.

Description• Part I. Preparation • Part II. General Practice • Part III. The PR Campaign • Part IV. Special Circumstances • Part V. Crisis Mgmt

ISBN: 9788177223736 | ` 249

International MarketingSiddiqui

DescriptionThe book entitled International Marketing serves the students, exporters, importers, and entrepreneurs exploring international boundar-ies. The book contains essential and relevant information about international trade theories and practices. The text follows a logical and systematic approach, which commences with an initial introduction to the international trade environment, export-import procedures, and documentation, and concludes with the

information on Indian foreign trade policies with emerging new trends in the global arena.

Table of Contents• Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting, and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies

ISBN: 9788177229752 | ` 349

E-Marketing: Text & CasesSople

DescriptionThis book provides a strategic framework for e-Marketing management, leading to competi-tive advantage for a business enterprise. It con-sists of sixteen chapters followed by Glossary and index. The book presents a comprehensive treatment of online marketing concepts and applications therein.

Table of Contents• Role of Internet • Marketing on Internet •

Consumer Behaviour • Product Decisions • Pricing Decisions • Advertisement And Promotion • Marketing Research • Marketing Strategy • E-retailing • B2B Networks and Ecommerce Hubs • Website Design • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • Globalisation of Business • IPR and Legal Issues

ISBN: 9788177224320 | ` 375

Research Methods, 2edTrochim

DescriptionThe book’s major focus and structure centre around transdisciplinary research methods the-ory & applications. It guides students in mak-ing good choices in applying research methods to reach quality conclusions (methodology for valid research), rather than just the principles and awareness about research methods. An encyclopedic database focuses on specific research method school of thought, the book explores how to ‘mix methods’ intelligently.

Table of ContentsPart I. Foundations: • The language of Research Part II. Sampling: • Sampling: External Validity Part III. Measurement: • Theory of Measurement Construct Validity

• Survey Research and Scaling Survey Research • Qualitative and Unobtrusive Measures Part IV. Design: • Design • Experimental Design • Quasi- Experimental Design • Advanced Design Topics Part V. Analysis: • Analysis • Analysis for Research Design • Write-Up

ISBN: 9788177223729 | | ` 349

MARKETING

Marketing ResearchSathapriya

FINANCE

Comdex Tally 9 Course Kit, w/CDAgrawal

DescriptionThis book aims to upgrade the accounting skills of professionals through the latest computer software Tally 9. It begins with the basics of accounting so that even students and begin-ners find it useful. They can begin from the very basics of manual accounting and then eas-ily go on to learn computerized accounting.

ISBN: 9788177228106 | ` 269

Market Models: A Guide to Financial Data AnalysisAlexander

DescriptionThis new book provides numerous real world examples to illustrate concepts in an accessible manner, the accompanying CD will allow the reader to implement the examples themselves and adapt them for their own purposes. Carol Alexander brings many new insights to the practicalities of volatility and correlation analy-sis, modelling the market risk of portfolios and statistical models. New models that are based

NEW NEW

NEW


International MarketingSiddiqui

DescriptionThe book entitled International Marketing serves the students, exporters, importers, and entrepreneurs exploring international boundar-ies. The book contains essential and relevant information about international trade theories and practices. The text follows a logical and systematic approach, which commences with an initial introduction to the international trade environment, export-import procedures, and documentation, and concludes with the

information on Indian foreign trade policies with emerging new trends in the global arena.

Table of Contents• Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting, and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies

ISBN: 9788177229752 | ` 349

E-Marketing: Text & CasesSople

DescriptionThis book provides a strategic framework for e-Marketing management, leading to competi-tive advantage for a business enterprise. It con-sists of sixteen chapters followed by Glossary and index. The book presents a comprehensive treatment of online marketing concepts and applications therein.

Table of Contents• Role of Internet • Marketing on Internet •

Consumer Behaviour • Product Decisions • Pricing Decisions • Advertisement And Promotion • Marketing Research • Marketing Strategy • E-retailing • B2B Networks and Ecommerce Hubs • Website Design • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • Globalisation of Business • IPR and Legal Issues

ISBN: 9788177224320 | ` 375

Research Methods, 2edTrochim

DescriptionThe book’s major focus and structure centre around transdisciplinary research methods the-ory & applications. It guides students in mak-ing good choices in applying research methods to reach quality conclusions (methodology for valid research), rather than just the principles and awareness about research methods. An encyclopedic database focuses on specific research method school of thought, the book explores how to ‘mix methods’ intelligently.

Table of ContentsPart I. Foundations: • The language of Research Part II. Sampling: • Sampling: External Validity Part III. Measurement: • Theory of Measurement Construct Validity

• Survey Research and Scaling Survey Research • Qualitative and Unobtrusive Measures Part IV. Design: • Design • Experimental Design • Quasi- Experimental Design • Advanced Design Topics Part V. Analysis: • Analysis • Analysis for Research Design • Write-Up

ISBN: 9788177223729 | | ` 349

Customer Relationship Management Zikmund

Table of Contents• The Nature of Customer Relationship Management • Understanding Customer Differences • Information Technology and Collecting Customer Data • The CRM Data Warehouse • Customer Loyalty • Customer Retention Strategies • Winback and Acquisition Strategies • Sales Force Automation and Automated Customer Service Centers • The Basics of Data Mining, Online Analytical

Processing, and Information Presentation • Measuring Customer Satisfaction and Loyalty • Issues for Implementing CRM Systems.

ISBN: 9788126528059 | | ` 329

NEW

MARKETIN

G

FINANCE

Comdex Tally 9 Course Kit, w/CDAgrawal

DescriptionThis book aims to upgrade the accounting skills of professionals through the latest computer software Tally 9. It begins with the basics of accounting so that even students and begin-ners find it useful. They can begin from the very basics of manual accounting and then eas-ily go on to learn computerized accounting.

ISBN: 9788177228106 | ` 269

Market Models: A Guide to Financial Data AnalysisAlexander

DescriptionThis new book provides numerous real world examples to illustrate concepts in an accessible manner, the accompanying CD will allow the reader to implement the examples themselves and adapt them for their own purposes. Carol Alexander brings many new insights to the practicalities of volatility and correlation analy-sis, modelling the market risk of portfolios and statistical models. New models that are based

on cointegration, principal component analysis, normal mixture densities, GARCH and many other areas are elegantly and rigorously explained, with an emphasis on concepts that makes this text accessible to a very wide audience. The book is also designed to be self contained, with many technical appendices.

Table of Contents• Volatility and Correlation Analysis • Modelling the Market Risk of Portfolios • Statistical Models for Financial Markets

ISBN: 9788126523702 | ` 599

Valuation for Mergers, Buyouts and Restructuring, 2ed, w/CD Arzac

DescriptionIt offers a unique combination of practical valuation techniques with the most current thinking and provides readers with an up-to-date synthesis of valuation theory as it applies to mergers, buyouts and restructuring. Readers will gain a strong understanding of the prob-lems encountered in valuation practice as well

as sound solutions. This includes detailed discussions of free cash flow valuation, financing and valuation of leveraged buyouts, real option analysis, and much more.

Table of Contents• Part One: The Tools of Valuation • Part Two: Mergers, Acquisitions, and Buyouts • Part Three: Recapitalizations and Restructuring

ISBN: 9788126524129 | | ` 459

NEW

NEW


Core Concepts of Accounting Information Systems, 9edBagranoff

ISBN: 9812531661 | $8.00

Marketing of Financial ServicesBapat


Security Analysis and Portfolio ManagementBhatt

DescriptionIndian Equity Market at present is a lucrative field for investors. Indian stocks are profitable not only for long and medium-term investors but also the position traders, short-term swing traders and also very short term intra-day trad-ers. In India as on December 30 2009, market capitalisation (BSE 500) at US$ 1638 billion was 150 per cent of GDP, matching well with other emerging economies and selected matured

markets. To derive profit from the current market we need to learn the basics of Security Analysis and having invested we should also learn Portfolio Management to ensure that our capital does not get eroded.

Table of Contents• Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares & Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies

ISBN: 9788177224870 | ` 349

Applied Corporate Finance: A User’s Manual, 3edDamodaran



DescriptionThe second edition classifies all decisions made by any business into three groups: decisions on where to invest the resources or funds that the business has raised, decisions on where and how to raise funds to finance these invest-ments, and decisions on how much and in what form to return funds back to the owners. All sections of the book are traceable to this framework. Also, four very different firms are

used as examples throughout the text to illustrate the universality of corporate financial principles across different firms in different markets and across different types of decisions.

Table of Contents• The Foundations • The Objective in Decision Making • The Basics of Risk • Risk Measurement and Hurdle Rates • Measuring Return on Investment • Project Interactions, Side Costs and Side Benefits • Capital Structure: Overview of the Financing Decision • Capital Structure: The Optimal Financing Mix • Capital Structure: The Financing Details • Dividend Policy • Analyzing Cash Returned to Stockholders • Valuation: Principles and Practice

ISBN: 9788126518517 | | ` 549

Corporate Finance Theory and Practice, 2edDamodaran

DescriptionAswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corpo-rate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.

Table of Contents• Introduction to Corporate Finance • Investment Analysis • The Financing Decision • The Dividend Decision • The Link Between Valuation and Corporate Finance Decisions

ISBN: 9788126511150 | | ` 549

Damodaran on Valuation, 2ed Damodaran

DescriptionIn order to be a successful CEO or corporate strategist, or an analyst properly valuing com-peting firms, Damodaran on Valuation stands out as the most comprehensive book on these subtle but critical valuation questions. Now completely revised and updated, it is the ideal book on valuation for CEOs and corporate strategists, and a perfect complement to the widely popular “nuts and bolts” valuation clas-sic, Investment Valuation 2/e. Damodaran on

Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed for the most complex and subtle valuation scenarios.

Table of Contents• Introduction to Valuation• Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts

ISBN: 9788126518852 | | ` 569

International Finance: A CasebookDesai

DescriptionDesai’s case studies provide readers with a unique perspective in the field of international corporate finance. His cases will help them understand international financial markets, including the instruments and techniques used in the foreign exchange market, monetary policy and international asset allocation. With the help of practical examples, readers will also examine the decision-making that goes

into formulating an appropriate foreign exchange hedging strategy, how to finance multinational operations, cross-border mergers and leveraged buy-outs, and much more.

Table of Contents• Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance

ISBN: 9788126510832 | | ` 459

Marketing of Financial Services

Bapat

Core Concepts of Accounting Information Systems, 9ed

Bagranoff

Applied Corporate Finance: A User’s

Manual, 3edDamodaranFI

NANCE





DescriptionThe second edition classifies all decisions made by any business into three groups: decisions on where to invest the resources or funds that the business has raised, decisions on where and how to raise funds to finance these invest-ments, and decisions on how much and in what form to return funds back to the owners. All sections of the book are traceable to this framework. Also, four very different firms are

used as examples throughout the text to illustrate the universality of corporate financial principles across different firms in different markets and across different types of decisions.

Table of Contents• The Foundations • The Objective in Decision Making • The Basics of Risk • Risk Measurement and Hurdle Rates • Measuring Return on Investment • Project Interactions, Side Costs and Side Benefits • Capital Structure: Overview of the Financing Decision • Capital Structure: The Optimal Financing Mix • Capital Structure: The Financing Details • Dividend Policy • Analyzing Cash Returned to Stockholders • Valuation: Principles and Practice

ISBN: 9788126518517 | | ` 549

Corporate Finance Theory and Practice, 2edDamodaran

DescriptionAswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corpo-rate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.

Table of Contents• Introduction to Corporate Finance • Investment Analysis • The Financing Decision • The Dividend Decision • The Link Between Valuation and Corporate Finance Decisions

ISBN: 9788126511150 | | ` 549

Damodaran on Valuation, 2ed Damodaran

DescriptionIn order to be a successful CEO or corporate strategist, or an analyst properly valuing com-peting firms, Damodaran on Valuation stands out as the most comprehensive book on these subtle but critical valuation questions. Now completely revised and updated, it is the ideal book on valuation for CEOs and corporate strategists, and a perfect complement to the widely popular “nuts and bolts” valuation clas-sic, Investment Valuation 2/e. Damodaran on

Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed for the most complex and subtle valuation scenarios.

Table of Contents• Introduction to Valuation• Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts

ISBN: 9788126518852 | | ` 569

International Finance: A CasebookDesai

DescriptionDesai’s case studies provide readers with a unique perspective in the field of international corporate finance. His cases will help them understand international financial markets, including the instruments and techniques used in the foreign exchange market, monetary policy and international asset allocation. With the help of practical examples, readers will also examine the decision-making that goes

into formulating an appropriate foreign exchange hedging strategy, how to finance multinational operations, cross-border mergers and leveraged buy-outs, and much more.

Table of Contents• Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance

ISBN: 9788126510832 | | ` 459

Cost Management: Measuring, Monitoring, and Motivating PerformanceEldenburg

DescriptionCost Management not only provides read-ers with an in-depth understanding of cost accounting procedures, it also empowers them to use cost accounting information for decision-making. The authors also present a problem-solving model, Steps for Better Thinking (SBT), which can be used to analyze and tackle various ethical scenarios.

Table of Contents• The Role of Accounting Information in Management Decision Making • The Cost Function • Cost-Volume-Profit Analysis • Relevant Costs for non-Routine Operating Decisions • Job Costing • Process Costing • Activity Based Costing and Management • Measuring and Assigning Support Department Costs • Joint Product and By Product Costing • Static and Flexible Budgets • Standard Costs and Variance Analysis • Strategic Investment Decisions • Joint Management of Revenues and Costs • Measuring and Assigning Costs for Income Statements • Performance Evaluation and Compensation • Strategic Performance Measurement

ISBN: 9788126511457 | | ` 569

Modern Portfolio Theory and Investment Analysis, 8edElton

DescriptionThis book examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. The majority of chap-ters have been revised or changed in this edi-tion. A new chapter on behavioral finance has been added to explore the nature of individual decision making. A new chapter has also been added on forecasting expected returns, a key

input to portfolio management.

Table of Contents• Introduction. • Financial Markets. • Financial Securities. • The Characteristics of the Opportunity Set Under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model. • The Correlation Structure of Security Returns: Multi-Index Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. • International Diversification. • Estimating Expected Returns. • How to Select Among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative Forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. • The Arbitrage Pricing Model and Its Empirical Relevance.

• Efficient Markets. • Behavioral Finance, Investor Decision Making, and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and Uses of Options.

• The Valuation and Uses of Financial Futures. • Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.

ISBN: 9788126528141 | | ` 459

FINANCE


Project Financing: Asset-Based Financial Engineering, 2edFinnerty

DescriptionThis second edition includes updated and revised material on the rationale for project financing, assessing risk, security arrangements, legal structure and contract options, preparing the financial plan, estimating the borrowing capacity on a project, legal requirement, and much more. Using examples and case studies, the author takes the reader through all of the necessary steps involved in a project financing

attempt. He also uses these examples to analyze the shortcoming of unsuccessful project financing attempts. New material covers the work of renowned Harvard researcher Benjamin C. Esty, a description of the techniques used for hedging proj-ect risks, and an overview of the financiers of large projects.

Table of Contents• What is Project Financing? • The Rationale for Projects? • What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability • Designing Security Arrangements • Structuring the Project • Preparing the Project Financing Plan • Discounted Cash Flow Analysis • Financial Modeling and Project Evaluation • Using Real-Options Analysis to Evaluate a Project • Sources of Project Funds • Managing Project Risks • Issues for the Host Government • Case Study: The Indiantown Cogeneration Project • Case Study: The Tribasa Toll Road Project

• Case Study: The Euro Disneyland Project • Case Study: The Eurotunnel Project • Conclusion

ISBN: 9788126531288 | ` 549

Mergers, Acquisitions, and Corporate Restructurings, 5edGaughan

DescriptionCorporate restructurings are an indispens-able tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspec-tive, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully ana-lyzes the strategies and motives that inspire M&As, the laws and rules that govern the field,

as well as the offensive and defensive techniques of hostile acquisitions.

Table of ContentsPart One Background: • Introduction • History of Mergers • Legal Framework • Merger Strategy. Part Two Hostile Takeovers: • Antitakeover Measures • Takeover Tactics. Part Three Going Private Transactions and Leveraged Buyouts: • Leveraged Buyouts • Topics In Going Private Transactions • Employee Stock Ownership Plans Part Four Corporate Restructuring: • Corporate Restructuring • Restructuring In Bankruptcy • Corporate Governance • Joint Ventures And Strategic Alliances • Valuation • Tax Issues

ISBN: 9788126531660 | | ` 569

Direct Taxation, A.Y. 2011-2012Goyal

DescriptionThis book specifically caters to the require-ment of MBA (Finance) students in every major University throughout India. The book follows a balanced approach with exclusive focus on the MBA (finance) syllabus making it a required text book for Direct Taxation. The chapters have been arranged in a logical manner to facilitate easy comprehension. It includes numerous application oriented problems with

solutions to ease understanding of the material. Extra practice problems help in bet-ter preparation for the subject. The book has been updated with the latest amend-ments in the Finance Act 2011-12. Relevant case laws are mentioned in appropriate sections throughout the book.

Table of Contents• Basic Concepts and Tax Rates • Residential Status • Agricultural Income and Exempted Income • Income from Salary • Income from House Property • Profits and Gains from Business of Profession • Capital Gains • Income from Other Sources • Clubbing of Income • Set off, or Carry Forward and Set off of Losses • Deductions under Chapter VIA and Relief • Tax Deducted and Collected at Source • Returns of Income and PAN • Advance Tax and Interest • Introduction to Wealth Tax

ISBN: 9788177221275 | | ` 325

Wiley 2011-12 Interpretation and Application of IFRS for Indian CompaniesMackenzie, Tsee, Njikizana, Chamboko, Colyvas

DescriptionFor many years the International Accounting Standards Board (IASB) has been working to develop a set of accounting standards which can be used to bring about uniformity in financial reporting around the world. Uniform accounting will reduce the costs of preparing financial statements for multinational compa-

nies and facilitate the jobs of investment analysts, investors, and others in assessing business results. Written by two well-known international experts on the subject who have hands-on experience in applying these standards, this book is an indis-pensable guide to IFRS compliance.

Table of Contents• Introduction to International Financial Reporting Standards • Presentation of Financial Statements • Statement of Financial Position • Statements of Income, Comprehensive Income, and Changes in Equity • Statement of Cash Flows • Fair Value • Financial Instruments • Inventory • Revenue Recognition, Including Construction Contracts • Property, Plant, and Equipment • Intangible Assets • Interests in Associates, Joint Ventures, and Investment Property • Business Combinations and Consolidated Financial Statements • Current Liabilities, Provisions, Contingencies, and Events after the Reporting Period • Financial Instruments —Noncurrent Liabilities • Leases • Income Taxes • Employee Benefits • Shareholders’ Equity • Earnings Per Share • Interim Financial Reporting • Operating Segments • Accounting Policies, Changes in Accounting Estimates, and Errors • Foreign Currency

• Related-Party Disclosures • Specialized Industry Accounting • Inflation and Hyperinflation • Government Grants • First-Time Adoption of International Financial Reporting Standards

ISBN: 9788126529520

Exclusively distributed by Times Group Books

Also Available Wiley IFRS 2010-11: for Indian Companies, Epstein, JermakowiczISBN: 9788126525270


International GAAP 2011, Set of Vol. 1 & Vol. 2Ernst & Young

DescriptionThe 2011 edition of International GAAP® is the leading and most comprehensive guide to interpreting and implementing IFRS International GAAP® 2011 has been fully revised and updated in order to:

• Deal with all new and amended authoritative pronouncements, including the new stan-dard on Financial Instruments (IFRS 9) and

the recent and significant revisions of IAS 1 (Presentation of Financial Statements), IAS 24 (Related Party Disclosures), IAS 27 (Consolidated and Separate Financial Statements), IFRS 3 (Business Combinations) and all changes that have been made through the Annual Improvements process.

• Explain the many current initiatives that are being pursued by the IASB that will lead to significant changes in accounting requirements; in particular projects on Consolidation, Revenue Recognition, Leases, Financial Statement presentation and Financial Instruments and Insurance Contracts may all significantly change current accounting practices.

• Provide insight and guidance on the interpretation and practical application of IFRS from a truly global perspective, based on the experience of the book’s authors in dealing with recent day-to-day practical issues. Extensive interpretation and practi-cal guidance helps resolve complex financial reporting problems. Providing leading interpretation and practical guidance, every chapter contains detailed analysis of how complex financial reporting problems can be resolved appropriately and effectively.

ISBN: 9788126529728 | ` 3,999

FINANCE

NEW

NEW

NEW


Direct Taxation, A.Y. 2011-2012Goyal

DescriptionThis book specifically caters to the require-ment of MBA (Finance) students in every major University throughout India. The book follows a balanced approach with exclusive focus on the MBA (finance) syllabus making it a required text book for Direct Taxation. The chapters have been arranged in a logical manner to facilitate easy comprehension. It includes numerous application oriented problems with

solutions to ease understanding of the material. Extra practice problems help in bet-ter preparation for the subject. The book has been updated with the latest amend-ments in the Finance Act 2011-12. Relevant case laws are mentioned in appropriate sections throughout the book.

Table of Contents• Basic Concepts and Tax Rates • Residential Status • Agricultural Income and Exempted Income • Income from Salary • Income from House Property • Profits and Gains from Business of Profession • Capital Gains • Income from Other Sources • Clubbing of Income • Set off, or Carry Forward and Set off of Losses • Deductions under Chapter VIA and Relief • Tax Deducted and Collected at Source • Returns of Income and PAN • Advance Tax and Interest • Introduction to Wealth Tax

ISBN: 9788177221275 | | ` 325

Wiley 2011-12 Interpretation and Application of IFRS for Indian CompaniesMackenzie, Tsee, Njikizana, Chamboko, Colyvas

DescriptionFor many years the International Accounting Standards Board (IASB) has been working to develop a set of accounting standards which can be used to bring about uniformity in financial reporting around the world. Uniform accounting will reduce the costs of preparing financial statements for multinational compa-

nies and facilitate the jobs of investment analysts, investors, and others in assessing business results. Written by two well-known international experts on the subject who have hands-on experience in applying these standards, this book is an indis-pensable guide to IFRS compliance.

Table of Contents• Introduction to International Financial Reporting Standards • Presentation of Financial Statements • Statement of Financial Position • Statements of Income, Comprehensive Income, and Changes in Equity • Statement of Cash Flows • Fair Value • Financial Instruments • Inventory • Revenue Recognition, Including Construction Contracts • Property, Plant, and Equipment • Intangible Assets • Interests in Associates, Joint Ventures, and Investment Property • Business Combinations and Consolidated Financial Statements • Current Liabilities, Provisions, Contingencies, and Events after the Reporting Period • Financial Instruments —Noncurrent Liabilities • Leases • Income Taxes • Employee Benefits • Shareholders’ Equity • Earnings Per Share • Interim Financial Reporting • Operating Segments • Accounting Policies, Changes in Accounting Estimates, and Errors • Foreign Currency

• Related-Party Disclosures • Specialized Industry Accounting • Inflation and Hyperinflation • Government Grants • First-Time Adoption of International Financial Reporting Standards

ISBN: 9788126529520


Also Available Wiley IFRS 2010-11: for Indian Companies, Epstein, JermakowiczISBN: 9788126525270


International GAAP 2011, Set of Vol. 1 & Vol. 2Ernst & Young

DescriptionThe 2011 edition of International GAAP® is the leading and most comprehensive guide to interpreting and implementing IFRS International GAAP® 2011 has been fully revised and updated in order to:

• Deal with all new and amended authoritative pronouncements, including the new stan-dard on Financial Instruments (IFRS 9) and

the recent and significant revisions of IAS 1 (Presentation of Financial Statements), IAS 24 (Related Party Disclosures), IAS 27 (Consolidated and Separate Financial Statements), IFRS 3 (Business Combinations) and all changes that have been made through the Annual Improvements process.

• Explain the many current initiatives that are being pursued by the IASB that will lead to significant changes in accounting requirements; in particular projects on Consolidation, Revenue Recognition, Leases, Financial Statement presentation and Financial Instruments and Insurance Contracts may all significantly change current accounting practices.

• Provide insight and guidance on the interpretation and practical application of IFRS from a truly global perspective, based on the experience of the book’s authors in dealing with recent day-to-day practical issues. Extensive interpretation and practi-cal guidance helps resolve complex financial reporting problems. Providing leading interpretation and practical guidance, every chapter contains detailed analysis of how complex financial reporting problems can be resolved appropriately and effectively.

ISBN: 9788126529728 | ` 3,999

International GAAP 2010, Vol. 1 & Vol. 2 Ernst & Young

DescriptionInternational GAAP 2010 is fully revised and updated in order to: • Deal with all new and amended authoritative pronouncements, including the recent and significant revisions to IAS 1 (Presentation of Financial Statements), IAS 23 (Borrowing Costs), IAS 27 (Consolidated and Separate Financial Statements) and IFRS 3 (Business Combinations) • Provide insight and guidance on the interpretation and practical

application of IFRS from a truly global perspective, based on the experience of the book’s authors in dealing with recent day-to-day practical issues • Explain the many current initiatives that are being pursued by the IASB and IFRIC and that will lead to changes in accounting requirements.

Table of Contents• The Development of International GAAP • The Quest for a Conceptual Framework for Financial Reporting • Presentation of Financial Statements and Accounting Policies • Non-Current Assets Held for Sale and Discontinued Operations • First-Time Adoption • Consolidated Financial Statements • Consolidation Procedures and Non-Controlling Interests • Separate and Individual Financial Statements • Business Combinations • Common Control Business Combinations • Associates • Joint Ventures • Foreign Exchange • Hyperinflation • Intangible Assets • Property, Plant and Equipment • Investment Property • Impairment of Fixed Assets and Goodwill • Capitalisation of Borrowing Costs • Inventories • Construction Contracts • Leases

• Transactions with Governments: Grants and Service Concession Arrangements • Provisions, Contingent Liabilities and Contingent Assets • Revenue Recognition • Income Taxes • Share-Based Payment • Employee Benefits • Financial Instruments: Introduction • Financial Instruments: Recognition, De recognition and Offset • Financial Instruments: Financial Liabilities and Equity • Financial Instruments: Measurement • Financial Instruments: Hedge Accounting • Financial Instruments: Disclosures • Operating Segments • Earnings per Share • Events after the Reporting Period • Related Party Disclosures • Statement of Cash Flows • Interim Financial Reporting • Agriculture • Extractive Industries • Insurance Contracts

ISBN: 9788126525003 | ` 2,999

Behavioural FinanceForbes

DescriptionBehavioural Finance’ builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what stu-dents already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to

everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers’ decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

FINANCE

NEW


Table of Contents• Part I Foundations • Part II Asset Pricing • Part III Corporate Finance • Part IV The Professions

ISBN: 9788126529360 | | ` 449

Mergers, Acquisitions, and Corporate Restructurings, 4edGaughan

DescriptionCorporate restructurings continue to be an indispensable tool in building the emerging generation of re-engineered companies with the power and resources to compete on a global basis. However, the issues, methods, motives, and techniques that shape today’s world of mergers, acquisitions, divestitures, and reorganizations is often too complex for even the most savvy business managers to com-

prehend. And today, running a business successfully means being able not only to understand, but also harness the complexities of corporate restructurings.

Table of Contents• Background • Hostile Takeovers • Going Private Transactions and Leveraged Buyouts • Corporate Restructuring

ISBN: 9788126518845 | | ` 569

Commercial Banking: The Management of Risk, 3edGup

DescriptionThe book provides a comprehensive, practical introduction to bank management, empha-sizing risk management. It examines current banking practices that control different kinds of risk. It explores the management of bank lending, securities, capital, liabilities, and liquidity; and discusses regulation, competi-tion, policy, and internal bank management. It also covers the latest banking developments,

including new product and service offerings and the changing role of banks in the financial system.

Table of Contents• Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset/Liability Management (ALM) • Techniques of Asset/Liability Management: Futures, Options, and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment, and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services

ISBN: 9788126510443 | | ` 449

Comdex Computer and Financial Accounting with Tally 9.0 Course Kit , w/CDGupta

DescriptionThis course kit is simple and takes typically mundane subjects of accounting and busi-ness finance - the Balance Sheets, the Income Statement and the Cash Flow Statement and makes them something you can easily learn, understand, remember and use. The book starts with steps and procedures for perform-

ing for performing simple calculations in Microsoft Excel and proceeds to an exclu-sive coverage on computing payroll, TDS, VAT, Service Tax, FBT and other types of taxes in Tally 9.0, a well known and preferred financial accounting software.

Table of Contents• Fundamentals of Computer • Introducing Windows XP • Starting Windows XP • Windows Explorer • Introduction to Spreadsheets • Simple Charts • Manipulating Data • Changing the Layout • Introduction to Tally • Groups, Ledgers, Vouchers, Orders, Cost Centres and Categories • Stock and Godown in Tally • Reports in Tally • Payroll • Taxation • Tally Vault and Email in Tally • Important Features of Tally

ISBN: 9788177227390 | ` 299

International Financial Management (Indian Text ed.)Janakiram

ISBN: 9788177226218 |

Rs 199

Investments: Principles and Concepts, 11edJones

DescriptionIn today’s economy, it’s critical for investors to have a strong understanding of the strategies needed to make the best decisions. Jones arms them with the most up-to-date information in the field while offering a proper balance between investment opportunities, techniques and analytics. He includes new discussions on the rapid rise and interest in exchange-traded funds, the new NYSE-Euronext market, the

merger of the NYSE and Amex, and more. Expanded coverage is also presented in behavioral finance and the bond markets.

Table of Contents• Investing is an Important Activity Worldwide • Investment Alternatives: Generic Principles All Investors Must Know • Indirect Investing: A Global Activity • Securities Markets Matter to All Investors • All Financial Markets Have Regulations and Trading Practices • Return and Risk: The Foundation of Investing Worldwide • Portfolio Theory is Universal • Portfolio Selection for All Investors • Asset Pricing Principles • Common Stock Valuation: Lessons for All Investors • Managing a Stock Portfolio: A Worldwide Issue • What Happens If Markets are Efficient--Or Not? • Economy/Market Analysis Must Be Considered By All Investors • Sector/Industry Analysis • Company Analysis • Technical Analysis • Fixed Income Securities Are Available Worldwide • Managing Bond Portfolios: Some Issues Affect All Investors • Understanding Derivative Securities: Options • Understanding Derivative Securities: Futures • All Investors Must Consider Portfolio Management • Evaluation of Investment Performance: A Global Concept

ISBN: 9788126526376 | | ` 499

Mergers and AcquisitionsJoshi


Corporate GovernanceKhurana

DescriptionThis book provides a profound insight on poli-cies, practices, rules, regulations, processes, and procedures that are prevalent in contemporary business world. It comprises case studies, activities, and other elements that help the stu-dents to recapitulate the knowledge imparted throughout the chapters. The book touches upon various scams and their root causes, giv-ing a clear view of the common errors in the contemporary business world. The special fea-

ture of this book is its simple and concise writing style and structure, which channel-izes conceptual framework of corporate governance through real-world examples.

Table of Contents• Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility, and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions

ISBN: 9788177228090 | ` 299

FINANCE

Mergers and Acquisitions

Joshi


Comdex Computer and Financial Accounting with Tally 9.0 Course Kit , w/CDGupta

DescriptionThis course kit is simple and takes typically mundane subjects of accounting and busi-ness finance - the Balance Sheets, the Income Statement and the Cash Flow Statement and makes them something you can easily learn, understand, remember and use. The book starts with steps and procedures for perform-

ing for performing simple calculations in Microsoft Excel and proceeds to an exclu-sive coverage on computing payroll, TDS, VAT, Service Tax, FBT and other types of taxes in Tally 9.0, a well known and preferred financial accounting software.

Table of Contents• Fundamentals of Computer • Introducing Windows XP • Starting Windows XP • Windows Explorer • Introduction to Spreadsheets • Simple Charts • Manipulating Data • Changing the Layout • Introduction to Tally • Groups, Ledgers, Vouchers, Orders, Cost Centres and Categories • Stock and Godown in Tally • Reports in Tally • Payroll • Taxation • Tally Vault and Email in Tally • Important Features of Tally

ISBN: 9788177227390 | ` 299

International Financial Management (Indian Text ed.)Janakiram

ISBN: 9788177226218 |

Rs 199

Investments: Principles and Concepts, 11edJones

DescriptionIn today’s economy, it’s critical for investors to have a strong understanding of the strategies needed to make the best decisions. Jones arms them with the most up-to-date information in the field while offering a proper balance between investment opportunities, techniques and analytics. He includes new discussions on the rapid rise and interest in exchange-traded funds, the new NYSE-Euronext market, the

merger of the NYSE and Amex, and more. Expanded coverage is also presented in behavioral finance and the bond markets.

Table of Contents• Investing is an Important Activity Worldwide • Investment Alternatives: Generic Principles All Investors Must Know • Indirect Investing: A Global Activity • Securities Markets Matter to All Investors • All Financial Markets Have Regulations and Trading Practices • Return and Risk: The Foundation of Investing Worldwide • Portfolio Theory is Universal • Portfolio Selection for All Investors • Asset Pricing Principles • Common Stock Valuation: Lessons for All Investors • Managing a Stock Portfolio: A Worldwide Issue • What Happens If Markets are Efficient--Or Not? • Economy/Market Analysis Must Be Considered By All Investors • Sector/Industry Analysis • Company Analysis • Technical Analysis • Fixed Income Securities Are Available Worldwide • Managing Bond Portfolios: Some Issues Affect All Investors • Understanding Derivative Securities: Options • Understanding Derivative Securities: Futures • All Investors Must Consider Portfolio Management • Evaluation of Investment Performance: A Global Concept

ISBN: 9788126526376 | | ` 499

Mergers and AcquisitionsJoshi


Corporate GovernanceKhurana

DescriptionThis book provides a profound insight on poli-cies, practices, rules, regulations, processes, and procedures that are prevalent in contemporary business world. It comprises case studies, activities, and other elements that help the stu-dents to recapitulate the knowledge imparted throughout the chapters. The book touches upon various scams and their root causes, giv-ing a clear view of the common errors in the contemporary business world. The special fea-

ture of this book is its simple and concise writing style and structure, which channel-izes conceptual framework of corporate governance through real-world examples.

Table of Contents• Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility, and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions

ISBN: 9788177228090 | ` 299

International Financial ManagementKogent


Tally.ERP 9 in Simple Steps in TeluguKogent


Tally.ERP 9 in Simple Steps Hindi EditionKogent

DescriptionThis book offers you in-depth knowledge about how to work with TALLY.ERP 9 in a pre-cise and easy-to understand language with lots of graphics and real-time examples. This book explains the concepts of accounting and finan-cial management in detail; thereby, catering to the diverse needs of Tally professionals as well as beginners who wish to develop their career in these fields. The book exclusively covers

Tally.NET, the remote access feature, introduced for the first time in Tally.ERP 9. Tally.NET offers the facility of remote login and sharing of data among systems located in different parts of the world; thereby, allowing the user to manage and process vari-ous business transactions much more quickly than ever before.

Table of Contents• Introduction to Tally.ERP 9 • Stock and Godwon in Tally • Groups, Ledgers, Vouchers and Orders • Reports in Tally.ERP 9 • Payroll • Taxation • Important Features of Tally.ERP 9 • Tally.NET in Tally.ERP 9

ISBN: 9788177229356 | ` 199

FINANCE

International Financial

ManagementKogent

Mergers and Acquisitions

Joshi

Tally.ERP 9 in Simple Steps in

TeluguKogent

NEW


Tally 9 in Simple StepsKogent

Description This is a book that helps you to learn Tally quickly and easily. Precision, an easy-to-under-standing style, real life examples in support of the concepts, and practical approach in pre-sentation are some of the features that make the book unique in itself. The text in the book is presented in such a way that is equally help-ful to beginners as well as professionals. Apart from the basic concepts of Tally, this edition of the book deals with some advanced topics,

such as VAT, TDS/TCS, Service Tax, Data Backup and Restore, and data transfer from Tally 7.2 to Tally 9.

Table of Contents• Introduction to Tally • Groups, Ledgers, Vouchers and Orders • Reports in Tally • Payroll • Taxation • Important Features of Tally

ISBN: 9788177229233 | ` 199

Tally 9 in Simple Steps, Hindi edKogent

DescriptionThis book helps you to learn Tally quickly and easily. Precise and complete, with an easy to understand style, examples to support the concepts, and use of practical approach in presentation are some of the features that make the book unique in itself. The text in the book is presented in such a way that it will be equally helpful to the beginners as well as to the professionals. Apart from the basic

concepts of Tally, this edition of the book deals with some advanced topics, such as VAT, TDS/TCS, Service Tax, Data BackUp and Restore, and Migration from Tally 7.2 to Tally 9, etc.

Table of Contents• Introduction to Tally.ERP 9 • Stock and Godwon in Tally • Groups, Ledgers, Vouchers and Orders • Reports in Tally.ERP 9 • Payroll • Taxation • Important Features of Tally.ERP 9 • Tally.NET in Tally.ERP 9

ISBN: 9789350040973 | ` 149

Futures, Options, and Swaps, 5edKolb

DescriptionWritten in an accessible, non-technical style, this is the most comprehensive text on deriva-tives markets available. As the only book to utilize such a reader-friendly, instructive approach, students will find the material readily comprehensible without a professor’s guidance, thereby freeing instructors to cover only the vital topics, or to teach a more technical course.New and updated information reflects current

conditions in a variety of areas, including electronic trading platforms, globalization of markets, hedge funds, financial scandals involving derivatives, and government regulation.

Table of Contents• Introduction • Futures Markets • Futures Prices • Using Futures Markets • Interest Rate Futures: An Introduction • Interest Rate Futures: Refinements • Security Futures Products: An Introduction • Security Futures Products: Refinements • Foreign Exchange Futures • The Options Market • Option Payoffs and Option Strategies • Bounds on Option Prices • European Option Pricing • Option Sensitivities and Option Hedging • American Option Pricing • Options on Stock Indexes, Foreign Currency, and Futures • The Options Approach to Corporate Securities • Exotic Options • Interest Rate Options • The Swaps Market: An Introduction • Swaps: Economic Analysis and Pricing • Swaps: Applications

ISBN: 9788126523665 | ` 599

Fundamentals of Financial InstrumentsParameswaran


Fundamentals of Financial DerivativesParasuraman

DescriptionFinancial Derivatives are important instru-ments of trade in all major stock exchanges. Many investors and end-users depend on the broking community and financial advisors for putting these instruments to use. In the corporate world, new and highly optimal uses are being discovered for derivatives and these help in risk-reduction and profit-optimization. This subject is a key elective in Finance in most

B-schools. Students are exposed to various uses and applications of these instru-ments in conjunction with other assets.

Table of Contents• Introduction to Derivatives Markets • Forwards and Futures • Types of Options • Principles of Option Pricing - Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Options Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Risk Management with Derivatives

ISBN: 9788126516599 | ` 299

Fundamentals of Financial Derivatives, 2ed, w/CDParasuraman

DescriptionThis book covers the complex subject of derivatives in a step-by-step approach, with each chapter containing a number of practi-cal and easy-to-understand examples and includes explanations on more complex applications. The book takes a simple and practical approach and avoids use of complex mathematical derivations. This second edi-tion has been brought out encouraged by the

overwhelming success of the first edition. In response to requests by students, more practical examples have been included in this 2nd edition.

Table of Contents• Introduction to Derivatives Markets • Forwards and Futures • Types of Options • Principles of Option Pricing – Put–Call Parity • The Binomial Model for Pricing of Options • The Black–Scholes Model • Volatility and Implied Volatility from the Black–Scholes Model • Exotic Options – An Introduction • Introduction to Options Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives

ISBN: 9788126520756 | ` 399

Fundamentals of Corporate FinanceParrino

DescriptionThis book offers a unique approach helping corporate finance professionals develop the critical judgments necessary to apply financial tools in real-world decision-making situations. The theme of value creation is integrated throughout the pages to demonstrate the relationships between the various concepts. Along with numerous examples, most chap-ters include Learning by Doing applications

that contain quantitative problems with step-by-step solutions. Decision-Making Checkpoints also provide corporate finance professionals with experience in finan-cial decision making.

Table of ContentsPart 1: Introduction. • The Financial Manager and the Firm. Part 2: Foundations.

• The Financial Environment and the Level of Interest Rates. • Financial Statements,

FINANCE

Fundamentals of Financial InstrumentsParasuraman


Futures, Options, and Swaps, 5edKolb

DescriptionWritten in an accessible, non-technical style, this is the most comprehensive text on deriva-tives markets available. As the only book to utilize such a reader-friendly, instructive approach, students will find the material readily comprehensible without a professor’s guidance, thereby freeing instructors to cover only the vital topics, or to teach a more technical course.New and updated information reflects current

conditions in a variety of areas, including electronic trading platforms, globalization of markets, hedge funds, financial scandals involving derivatives, and government regulation.

Table of Contents• Introduction • Futures Markets • Futures Prices • Using Futures Markets • Interest Rate Futures: An Introduction • Interest Rate Futures: Refinements • Security Futures Products: An Introduction • Security Futures Products: Refinements • Foreign Exchange Futures • The Options Market • Option Payoffs and Option Strategies • Bounds on Option Prices • European Option Pricing • Option Sensitivities and Option Hedging • American Option Pricing • Options on Stock Indexes, Foreign Currency, and Futures • The Options Approach to Corporate Securities • Exotic Options • Interest Rate Options • The Swaps Market: An Introduction • Swaps: Economic Analysis and Pricing • Swaps: Applications

ISBN: 9788126523665 | ` 599

Fundamentals of Financial InstrumentsParameswaran


Fundamentals of Financial DerivativesParasuraman

DescriptionFinancial Derivatives are important instru-ments of trade in all major stock exchanges. Many investors and end-users depend on the broking community and financial advisors for putting these instruments to use. In the corporate world, new and highly optimal uses are being discovered for derivatives and these help in risk-reduction and profit-optimization. This subject is a key elective in Finance in most

B-schools. Students are exposed to various uses and applications of these instru-ments in conjunction with other assets.

Table of Contents• Introduction to Derivatives Markets • Forwards and Futures • Types of Options • Principles of Option Pricing - Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Options Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Risk Management with Derivatives

ISBN: 9788126516599 | ` 299

Fundamentals of Financial Derivatives, 2ed, w/CDParasuraman

DescriptionThis book covers the complex subject of derivatives in a step-by-step approach, with each chapter containing a number of practi-cal and easy-to-understand examples and includes explanations on more complex applications. The book takes a simple and practical approach and avoids use of complex mathematical derivations. This second edi-tion has been brought out encouraged by the

overwhelming success of the first edition. In response to requests by students, more practical examples have been included in this 2nd edition.

Table of Contents• Introduction to Derivatives Markets • Forwards and Futures • Types of Options • Principles of Option Pricing – Put–Call Parity • The Binomial Model for Pricing of Options • The Black–Scholes Model • Volatility and Implied Volatility from the Black–Scholes Model • Exotic Options – An Introduction • Introduction to Options Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives

ISBN: 9788126520756 | ` 399

Fundamentals of Corporate FinanceParrino

DescriptionThis book offers a unique approach helping corporate finance professionals develop the critical judgments necessary to apply financial tools in real-world decision-making situations. The theme of value creation is integrated throughout the pages to demonstrate the relationships between the various concepts. Along with numerous examples, most chap-ters include Learning by Doing applications

that contain quantitative problems with step-by-step solutions. Decision-Making Checkpoints also provide corporate finance professionals with experience in finan-cial decision making.

Table of ContentsPart 1: Introduction. • The Financial Manager and the Firm. Part 2: Foundations.

• The Financial Environment and the Level of Interest Rates. • Financial Statements,

Cash Flows, and Taxes. • Analyzing Financial Statements. Part 3: Valuation of Future Cash Flows and Risk. • The Time Value of Money. • Discounted Cash Flows and Valuation. • Risk and Return. • Bond Valuation and the Structure of Interest Rates. • Stock Valuation. Part 4: Capital Budgeting Decisions. • The Fundamentals of Capital Budgeting. • Cash Flows and Capital Budgeting. • Evaluating Project Economics and Capital Rationing. • The Cost of Capital. Part 5: Financing Decisions.

• Working Capital Management. • How Firms Raise Capital. • Capital Structure Policy. • Dividends and Dividend Policy. Part 6: Business Formation, Valuation, and Financial Planning. • Business Formation, Growth, and Valuation. • Financial Planning and Forecasting. Part 7: Valuation and International Decisions. • Options and Corporate Finance. • International Financial Management.

ISBN: 9788126530069 | | ` 549

Advanced Financial ManagementPremlatha


Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed Proctor

DescriptionUnlike the more technical financial mod-eling books on the market which often require knowledge of VBA (Visual Basic for Applications), this book provides beginning or intermediate level computer users with a com-prehensive guide to building financial models

using Microsoft Excel, the most popular spreadsheet program available. Building Financial Models with Microsoft Excel provides step-by-step instructions on the building of financial models using Excel, and the accompanying CD-ROM contains sample Excel worksheets to guide the reader.

Table of Contents• PART ONE: The Master Budget. • PART TWO: Financial Statements and Free Cash Flows. • PART THREE: Analysis of a Financial Model.

ISBN: 9788126525157 | ` 499

FINANCE

Advanced Financial Management

Premlatha


International Financial ManagementSathye

ISBN: 9812532374 | $8.50

Working Capital ManagementSekhar


Financial Management, 2ed, w/CDShah

DescriptionThis 2nd edition contains cases in the form of Conceptual Cases and Business Application Cases developed for select chapters. Numbers of Illustrations (solved examples) are increased in most of the chapters & new problems (unsolved exercises) are also added. It contains four new chapters ‘Valuation of Securities’, ‘Risk and Return’, ‘Corporate Risk Management’ and ‘Options’. In the last chapter, ‘Cases in Financial

Management’, comprehensive cases have been introduced. Out of these, three cases along with illustrated case analysis are given. Additionally, ten unsolved com-prehensive cases are given. The book has self-evaluation exercises that have been appended at the end of each chapter.

Table of Contents• Part 1. Fundamental Concepts of Financial Management • Part 2. Long term invest-ment decisions • Part 3. Working capital management • Part 4. Financing and divi-dend decisions • Part 5. Financial analysis, planning and forecasting • Part 6. Special topics in Financial management

ISBN: 9788177229028 | | ` 449

Financial ServicesShanmugham

DescriptionThis book deals with the functioning and per-formance of the vibrant financial services sector of India in a well-structured format. It contains chapters devoted to credit rating, factoring, venture capital, securitisation and depositories. The dynamic growth of the capital market in India has opened up the need for various ser-vices like merchant banking, stock broking and issue management. This book throws light on such financial services with a focus on the basic

concepts, regulatory issues and the contemporary developments in the industry.

Table of Contents• Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitisation • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services

ISBN: 9788126519903 | | ` 399

Multinational Financial Management, 8ed Shapiro

DescriptionThe book provides a conceptual framework within which key financial decisions of the mul-tinational firm can be analyzed. The approach is to treat international financial management as a natural extension of financial management principles.

Table of Contents• Environment of international financial man-

agement • Foreign exchange Risk Management • Financing the multi National Corporation • Foreign investment analysis • Multinational working capital management.

ISBN: 9788126516056 | | ` 569

Analysis of Financial Time Series, 3edTsay



DescriptionThis book provides a comprehensive and sys-tematic introduction to current financial econo-metric models and their applications to model-ing and prediction of financial time series data. It utilizes real-world examples and real financial data throughout the book to apply the models and methods described. The author begins with basic characteristics of financial time series data before covering three main topics: analysis and

application of univariate financial time series; the return series of multiple assets; and Bayesian inference in finance methods. The overall objective of the book is to provide some knowledge of financial time series, introduce some statistical tools useful for analyzing these series, and gain experience in financial applications of various econometric methods.

Table of Contents• Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantile Estimation, and Value at Risk • Multivariate Time Series Analysis and Its Applications

• Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications

ISBN: 9788126523696 | | ` 569

Essentials of Insurance: A Risk Management PerspectiveVaughan

DescriptionA condensed version of Vaughan’s classic Fundamentals of Risk and Insurance, this accessible text contains the latest forms, stat-utes, and court decisions along with such timely issues as the high cost of medical care and automobile insurance. Examines specific contracts in detail to emphasize insurance principles. There is also a special section on buying insurance educates the reader for future

purchases.

Table of ContentsRISK AND INSURANCE: • The Problem of Risk • The Insurance Device • Risk Management • The Fields of Insurance • The Private Insurance Industry • Regulation of the Insurance Industry • Functions of Insurers • The Legal Framework LIFE AND HEALTH INSURANCE: • Managing Personal Risks • Social Insurance Programs • Introduction to Life Insurance • The Life Insurance Contract. PROPERTY AND LIABILITY INSURANCE: • The Homeowners Policy • Negligence and Legal Liability • The Personal Auto Policy • Insurance in the Future

ISBN: 9971514222 | $8.90

FINANCE

International Financial

ManagementSathye

Working Capital Management

Analysis of Financial Time Series, 3ed

Tsay

Essentials of Insurance: A Risk

Management Perspective

Vaughan


Financial ServicesShanmugham

DescriptionThis book deals with the functioning and per-formance of the vibrant financial services sector of India in a well-structured format. It contains chapters devoted to credit rating, factoring, venture capital, securitisation and depositories. The dynamic growth of the capital market in India has opened up the need for various ser-vices like merchant banking, stock broking and issue management. This book throws light on such financial services with a focus on the basic

concepts, regulatory issues and the contemporary developments in the industry.

Table of Contents• Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitisation • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services

ISBN: 9788126519903 | | ` 399

Multinational Financial Management, 8ed Shapiro

DescriptionThe book provides a conceptual framework within which key financial decisions of the mul-tinational firm can be analyzed. The approach is to treat international financial management as a natural extension of financial management principles.

Table of Contents• Environment of international financial man-

agement • Foreign exchange Risk Management • Financing the multi National Corporation • Foreign investment analysis • Multinational working capital management.

ISBN: 9788126516056 | | ` 569




DescriptionThis book provides a comprehensive and sys-tematic introduction to current financial econo-metric models and their applications to model-ing and prediction of financial time series data. It utilizes real-world examples and real financial data throughout the book to apply the models and methods described. The author begins with basic characteristics of financial time series data before covering three main topics: analysis and

application of univariate financial time series; the return series of multiple assets; and Bayesian inference in finance methods. The overall objective of the book is to provide some knowledge of financial time series, introduce some statistical tools useful for analyzing these series, and gain experience in financial applications of various econometric methods.

Table of Contents• Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantile Estimation, and Value at Risk • Multivariate Time Series Analysis and Its Applications

• Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications

ISBN: 9788126523696 | | ` 569

Essentials of Insurance: A Risk Management PerspectiveVaughan

DescriptionA condensed version of Vaughan’s classic Fundamentals of Risk and Insurance, this accessible text contains the latest forms, stat-utes, and court decisions along with such timely issues as the high cost of medical care and automobile insurance. Examines specific contracts in detail to emphasize insurance principles. There is also a special section on buying insurance educates the reader for future

purchases.

Table of ContentsRISK AND INSURANCE: • The Problem of Risk • The Insurance Device • Risk Management • The Fields of Insurance • The Private Insurance Industry • Regulation of the Insurance Industry • Functions of Insurers • The Legal Framework LIFE AND HEALTH INSURANCE: • Managing Personal Risks • Social Insurance Programs • Introduction to Life Insurance • The Life Insurance Contract. PROPERTY AND LIABILITY INSURANCE: • The Homeowners Policy • Negligence and Legal Liability • The Personal Auto Policy • Insurance in the Future

ISBN: 9971514222 | $8.90

Fixed Income SecuritiesVeronesi

DescriptionThis book provides a thorough discussion of these complex securities, the forces affecting their prices, their risks, and of the appropri-ate risk management practices. Fixed Income Securities, however, provides a methodology, and not a “shopping list” of all the possible interest rate securities ever been invented. It provides instead examples and methodologies that can be applied quite universally, once the basic concepts have been understood.

Table of ContentsPART I: BASICS: • An Introduction to Fixed Income Markets • Basics of Fixed Income Securities • Basics of Interest Rate Risk Management • Basic Refinements in Interest Rate Risk Management • Interest Rate Derivatives: Forwards and Swaps

• Interest Rate Derivatives: Futures and Options • Inflation, Monetary Policy, and the Federal Funds Rate • Basics of Residential Mortgage Backed Securities. PART II: TERM STRUCTURE MODELS: TREES: • One Step Binomial Trees • Multi-Step Binomial Trees • Risk Neutral Trees and Derivative Pricing • American Options

• Monte Carlo Simulations on Trees. PART III: TERM STRUCTURE MODELS: CONTINUOUS TIME: • Interest Rate Models in Continuous Time • No Arbitrage and the Pricing of Interest Rate Securities • Dynamic Hedging and Relative Value Trades

• Risk Neutral Pricing and Monte Carlo Simulations • The Risk and Return of Interest Rate Securities • No Arbitrage Models and Standard Derivatives • The Market Model for Standard Derivatives • Forward Risk Neutral Pricing and the LIBOR Market Model

• Multifactor Models

ISBN: 9788126531714 | | ` 599

The Analysis and Use of Financial Statements, 3ed, w/CDWhite

DescriptionThis text is an expert guide to interpreting financial statements and information that helps readers in the competitive edge they need. This book shows how to accurately evaluate a firm’s financial status and make informed investment decisions.

Table of Contents• Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting and Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables

ISBN: 9788126510221 | | ` 569

FINANCE

Essentials of Insurance: A Risk

Management Perspective

Vaughan

NEW


Managerial AccountingBalakrishnan

DescriptionThis book lays the groundwork by presenting managerial accounting in a strategic frame-work. Each module examines cost estimation and planning decisions in both the short- and long-term context. Budgets are then discussed as devices that connect planning and control decisions. Within each chapter, a specific deci-sion problem is framed in a four-step manner. Throughout the pages, Chapter Connections ties the decision problems to concepts in ear-

lier chapters. End-of-chapter material also provides a good balance of quantitative and qualitative problems.

Table of Contents• Module I: Introduction and Framework • Module II: Short-Term Planning And Control: Maximizing Contribution • Module III: Planning and Control Over the Long Term: Maximizing Profit • Module IV: Cost Accounting Systems

ISBN: 9788126526444 | | ` 659

Modelling and Designing Accounting Systems: Using Access to Build a Database, w/CDChang

DescriptionWith Chang and Ingraham’s Data Modeling and Database Design: Using Access to Build a Database you can develop the skills needed to build an actual accounting information system. Taking an approach that is both conceptual and practical, this book will help you under-

stand the theory of data modeling, as well as its application and ultimate implemen-tation in database design.

Table of Contents• Business Processes, Data Modeling and Information Systems • Data Models and Relational Databases • Using Access to Implement a Rational Databases • Sales/Collection Business Process • Acquisition/Payment Business Process • Human Resource Business Process

ISBN: 9788126507900 | | ` 279

Managerial Accounting, 2ed,w/CDJiambalvo

DescriptionThis text focuses on key concepts and themes important to readers learning managerial accounting. It provides a new, flexible learning system designed to enhance the understand-ing of managerial accounting. It places equal importance on text and media, providing read-ers with a conceptual understanding which includes problem solving, exploration, research and enjoyment.

Table of Contents• Managerial Accounting in the Information Age • Job-Order Costing and Modern Manufacturing Practices • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decision, Analyzing Customer Profitability, and Activity-Based Pricing • Capital Budgeting Decisions • Budgetary Planning and Control • Standard Cost and Variance Analysis • Decentralization and Performance Evaluation • Analyzing Financial Statement: A Managerial Perspective

ISBN: 9788126508259 | | ` 499

Accounting for Non-Specialists Jones

DescriptionAccountancy for Non-Specialists is a resource for professionals and non professionals who are familiar with accounting practices but have never received training. As well as a thorough treatment of core material on financial and management accounting, this book provides coverage of other important topics such as the regulatory framework, corporate governance, creative accounting, international account-

ing and strategic management accounting. The text blends theory and practice by stressing the underlying concepts and context of accounting and supplemented by working examples to illustrate key issues.

Table of Contents• Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting

ISBN: 9788126512638 | | ` 619

Financial Accounting: Tools for Business Decision Making, 5edKimmel

DescriptionThe fifth edition begins by presenting a macro view of accounting information, taking readers through real financial statements. Readers will quickly discover how these statements com-municate the financing, investing, and operat-ing activities of a business to users of account-ing information. Kimmel, Weygandt and Kieso

also arm readers with a Decision Toolkit consisting of a finite set of tools necessary to make intelligent business decisions based on financial information. The integra-tion of this toolkit and the use of financial statements for decision-making make this one of the most user-oriented books available today.

Table of Contents• Introduction to Financial Statements • A Further Look at Financial Statements.Just Fooling Around? • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, And Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture

ISBN: 9788126523931 | | ` 649

Accounting for ManagersKogent


Corporate Governance and AccountabilitySolomons

DescriptionCorporate Governance and Accountability has been written to provide readers with an up-todate summary of both theory and practice in the area. It provides a full discussion of cor-porate governance issues taking the broadest view of the corporate governance agenda. It contains numerous contemporary illustrations and case studies, including a chapter dedicated to the collapse of Enron.

ACCOUNTING

Accounting for Managers

Kogent


Managerial Accounting, 2ed,w/CDJiambalvo

DescriptionThis text focuses on key concepts and themes important to readers learning managerial accounting. It provides a new, flexible learning system designed to enhance the understand-ing of managerial accounting. It places equal importance on text and media, providing read-ers with a conceptual understanding which includes problem solving, exploration, research and enjoyment.

Table of Contents• Managerial Accounting in the Information Age • Job-Order Costing and Modern Manufacturing Practices • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decision, Analyzing Customer Profitability, and Activity-Based Pricing • Capital Budgeting Decisions • Budgetary Planning and Control • Standard Cost and Variance Analysis • Decentralization and Performance Evaluation • Analyzing Financial Statement: A Managerial Perspective

ISBN: 9788126508259 | | ` 499

Accounting for Non-Specialists Jones

DescriptionAccountancy for Non-Specialists is a resource for professionals and non professionals who are familiar with accounting practices but have never received training. As well as a thorough treatment of core material on financial and management accounting, this book provides coverage of other important topics such as the regulatory framework, corporate governance, creative accounting, international account-

ing and strategic management accounting. The text blends theory and practice by stressing the underlying concepts and context of accounting and supplemented by working examples to illustrate key issues.

Table of Contents• Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting

ISBN: 9788126512638 | | ` 619

Financial Accounting: Tools for Business Decision Making, 5edKimmel

DescriptionThe fifth edition begins by presenting a macro view of accounting information, taking readers through real financial statements. Readers will quickly discover how these statements com-municate the financing, investing, and operat-ing activities of a business to users of account-ing information. Kimmel, Weygandt and Kieso

also arm readers with a Decision Toolkit consisting of a finite set of tools necessary to make intelligent business decisions based on financial information. The integra-tion of this toolkit and the use of financial statements for decision-making make this one of the most user-oriented books available today.

Table of Contents• Introduction to Financial Statements • A Further Look at Financial Statements.Just Fooling Around? • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, And Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture

ISBN: 9788126523931 | | ` 649

Accounting for ManagersKogent


Corporate Governance and AccountabilitySolomons

DescriptionCorporate Governance and Accountability has been written to provide readers with an up-todate summary of both theory and practice in the area. It provides a full discussion of cor-porate governance issues taking the broadest view of the corporate governance agenda. It contains numerous contemporary illustrations and case studies, including a chapter dedicated to the collapse of Enron.

Table of Contents• Defining Corporate Governance • Enron: A Case Study in Corporate Governance Failure • Corporate Governance Reform in the UK • The Role of Boards in Corporate Governance • The Role of Institutional Investors in Corporate Governance • The Role of Transparency in Corporate Governance • An Introduction to Corporate Governance Systems Worldwide • A Reference Dictionary of Corporate Governance Systems • Discharging a Broader Corporate Accountability • Socially Responsible Investment • The future of corporate governance and accountability

ISBN: 9788126513925 | ` 349

Financial Accounting, 4edWeygandt

DescriptionFrom one of the hottest author teams in accounting comes a new edition of the highly-successful Financial Accounting! This edition retains the traditional procedural coverage of the previous editions along with a practical decision-making focus.

Table of Contents• Accounting in Action • The Recording Process • Adjusting the Accounts • Completion of

the Accounting Cycle • Accounting for Merchandising Operations • Inventories • Accounting Principles • Internal Control and Cash • Accounting for Receivables • Plant Assets, Natural Resources, and Intangible Assets • Liabilities • Corporations: Organization, Stock Transactions, Dividends, and Retained Earnings • Investments • The Statement of Cash Flows • Financial Statement Analysis

ISBN: 9788126510511 | | ` 599

ACCOUNTING

Accounting for Managers

Kogent

ACCOUNTING


Economics of Strategy, 3edBesanko

DescriptionCovering the broad sweep of modern econom-ics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm’s strategic position. Completely updated and revised, this new edition inte-grates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theo-retical and empirical foundation familiar to

academics working in economics and strategy.

Table of Contents• Firm Boundries • Market and Competitive Analysis • Strategic Position and Dynamics • Internal Organization

ISBN: 9788126517756 | | ` 499

Microeconomics, 4edBesanko

DescriptionBusiness professionals that struggle to under-stand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material acces-sible while helping them build their problem-solving skills. It includes numerous new prac-tice problems and exercises that arm them with a deeper understanding. Learning by Doing exercises explore the theories while boost-ing overall math skills. Graphs are included

throughout the mathematical discussions to reinforce the material. In addition, the balanced approach of rigorous economics gives business professionals a more prac-tical resource.

Table of Contents• Part 1: Introduction To Microeconomics • Part 2: Consumer Theory • Part 3: Production and Cost Theory • Part 4: Perfect Competition • Part 5: Market Power • Part 6: Imperfect Competition and Strategic Behavior • Part 7: Special Topics

ISBN: 9788126532063 | | ` 529

The New Managerial Economics (Indian Adaptation), 2005edBoyes

DescriptionThe book focuses on business strategy and the usefulness of economics to the manager. It provides a window into the strategic workings of the modern firm - businesses both small and large, domestic and multinational, busi-nesses that provides a wide array of products and services. Each chapter in this book begins

with an introductory case profiling a company. Near the end of each Chapter the case is reviewed which enables the students to examine the company’s choices in light of underlying chapter concepts.

Table of Contents• Part I. Introduction and Foundation • Part II. Seeking Competitive Advantage • Part III. Sustaining Competitive Advantage • Part IV. Analytic Problem-Solving Tools • Part V. Looking Outside the Firm • Part VI. Putting It All Together

ISBN: 9788177225150 | | ` 299

Essential Mathematics for Economics and Business, 2edBradley

DescriptionEssential Mathematics for Economics and Business has become established as one of the leading introductory books on mathemat-ics. It combines a non-rigorous approach to mathematics with applications in economics and business. The fundamental mathematical concepts are explained as simply and as briefly as possible, using a wide selection of worked examples, graphs and real-world applications.

Table of Contents• Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equa-tions • Solutions to progress exercises

ISBN: 9788126509188 | | ` 499

Applied Econometric Time Series, 2edEnders

DescriptionThis new edition reflects recent advances in time-series econometrics, such as out-of-sample forecasting techniques, non-linear time-series models, Monte Carlo analysis, and bootstrapping. Numerous examples from fields ranging from agricultural economics to trans-national terrorism illustrate various techniques.

Table of Contents• Difference Equations • Stationary Time-Series Models • Modeling Volatility • Models with Trend • Multiequation Time-Series Models • Cointegration and Error-Correction Models • Nonlinear Time-Series Models

ISBN: 9788126515646 | | ` 319

Applied Time Series Modelling and ForecastingHarris

DescriptionA time series is a sequence of numerical data in which each item is associated with a particular instant in time. Examples of time series include: monthly unemployment figures, weekly mea-sures of money supply, and daily closing prices of stock indices. The purpose of time series analysis is to study the dynamics or temporal structure of the data.

Table of Contents• Introduction and Overview • Short- and Long-Run Models • Testing for Unit Roots • Cointegration in Single Equations • Cointegration in Multivariate Systems • Modelling the Short-Run Multivariate System • Panel Data Models and Cointegration • Modelling and Forecasting Financial Times Series

ISBN: 9812532323 | $6.00

Managerial Economics: An Economic Foundation for Business Decisions, 2edKeating

DescriptionThe book is designed to help students apply economic models and economic reasoning to making managerial decision in both the private and public sectors. The text is appropriate for both undergraduate and graduate level courses.

Table of Contents• Managerial Economics: An Introduction and Overview • The Economic Environment of Business • Optimization: Finding the Best Solution for Business Decisions • Understanding and Building Business and Economic Models • Understanding

ECONOMICS

Applied Time Series Modelling and Forecasting

Harris

NEW


The New Managerial Economics (Indian Adaptation), 2005edBoyes

DescriptionThe book focuses on business strategy and the usefulness of economics to the manager. It provides a window into the strategic workings of the modern firm - businesses both small and large, domestic and multinational, busi-nesses that provides a wide array of products and services. Each chapter in this book begins

with an introductory case profiling a company. Near the end of each Chapter the case is reviewed which enables the students to examine the company’s choices in light of underlying chapter concepts.

Table of Contents• Part I. Introduction and Foundation • Part II. Seeking Competitive Advantage • Part III. Sustaining Competitive Advantage • Part IV. Analytic Problem-Solving Tools • Part V. Looking Outside the Firm • Part VI. Putting It All Together

ISBN: 9788177225150 | | ` 299

Essential Mathematics for Economics and Business, 2edBradley

DescriptionEssential Mathematics for Economics and Business has become established as one of the leading introductory books on mathemat-ics. It combines a non-rigorous approach to mathematics with applications in economics and business. The fundamental mathematical concepts are explained as simply and as briefly as possible, using a wide selection of worked examples, graphs and real-world applications.

Table of Contents• Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equa-tions • Solutions to progress exercises

ISBN: 9788126509188 | | ` 499

Applied Econometric Time Series, 2edEnders

DescriptionThis new edition reflects recent advances in time-series econometrics, such as out-of-sample forecasting techniques, non-linear time-series models, Monte Carlo analysis, and bootstrapping. Numerous examples from fields ranging from agricultural economics to trans-national terrorism illustrate various techniques.

Table of Contents• Difference Equations • Stationary Time-Series Models • Modeling Volatility • Models with Trend • Multiequation Time-Series Models • Cointegration and Error-Correction Models • Nonlinear Time-Series Models

ISBN: 9788126515646 | | ` 319

Applied Time Series Modelling and ForecastingHarris

DescriptionA time series is a sequence of numerical data in which each item is associated with a particular instant in time. Examples of time series include: monthly unemployment figures, weekly mea-sures of money supply, and daily closing prices of stock indices. The purpose of time series analysis is to study the dynamics or temporal structure of the data.

Table of Contents• Introduction and Overview • Short- and Long-Run Models • Testing for Unit Roots • Cointegration in Single Equations • Cointegration in Multivariate Systems • Modelling the Short-Run Multivariate System • Panel Data Models and Cointegration • Modelling and Forecasting Financial Times Series

ISBN: 9812532323 | $6.00

Managerial Economics: An Economic Foundation for Business Decisions, 2edKeating

DescriptionThe book is designed to help students apply economic models and economic reasoning to making managerial decision in both the private and public sectors. The text is appropriate for both undergraduate and graduate level courses.

Table of Contents• Managerial Economics: An Introduction and Overview • The Economic Environment of Business • Optimization: Finding the Best Solution for Business Decisions • Understanding and Building Business and Economic Models • Understanding

Demand • Forecasting for Better Business Decisions • Production and Technology • Cost Analysis for Business Decisions • Market Structure and Pricing • Monopolistic Competition and Oligopoly • Further Analysis of Pricing Decisions • The Economics of Investment and Finance • Economic Regulation of Business • Economic Concepts for Global Managers

ISBN: 9788177223859 | ` 369

Introduction to Econometrics, 4edMaddala


Introduction to Econometrics, 3edMaddala

DescriptionIntroduction to Econometrics has been signifi-cantly revised to include new developments in the field. The book contains new chapters on panel data analysis, large sample inference and small sample inference. It also has a separate chapter on Unit Roots and Co integration which reflects recent developments in the Dickey-Fuller (DF), the Augmented Dickey-Fuller (ADF) tests and the Johansen procedure.

Table of Contents• Part I Introduction And The Linear Regression Model • Part II Violation Of The Assumptions Of The Basic Model • Part III Special Topics

ISBN: 9788126510955 | | ` 499

Macroeconomics: Understanding the Wealth of Nations, 2edMiles

DescriptionThe goal of this book is to help the reader understand how the global economy works and the way economists think. Completely up to date and full of international data, the second edition covers current events as well as many striking historical examples. The infor-mation will enable the reader to think more clearly about the economy and evaluate the

arguments of economists.

ECONOMICS

ECONOMICS

Applied Time Series Modelling and Forecasting

Harris


Table of Contents• What is Macroeconomics? • The Language of Macro - The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems

ISBN: 9788126516414 | | ` 419

Economic Analysis in Health CareMorris

DescriptionThis book provides a comprehensive coverage of both the economics of health care systems and the evaluation of health care technolo-gies. It has been written as a core textbook for advanced undergraduate and postgraduate students with knowledge of economic analysis and will appeal to an international audience.

Table of ContentsPart I Health Care Markets: • The Demand for Health Care • The Production and Costs of Health Care • The Supply of Health Care • Markets, Market Failure and the Role of Government in Health Care • Health Insurance and Health Care Financing • Equity in Health Care Part II Economic Evaluation in Health Care: • Principles of Economic Evaluation in Health Care • Measuring and Valuing Health Care Output • Economic Evaluation Methods • The Use of Economic Evaluation in Decision Making

ISBN: 9788126522156 | | ` 529


DescriptionThis book has an even handed, unbiased introduction to the concepts and the latest theoretical and policy issues in international economics. The text’s balanced presentation of policy controversies allows the reader to con-sider different sides of crucial issues. Over 100 case studies-many new to this edition-back up the material with real-world examples and applications from economics and business. Appendices provide expanded coverage to

enrich the material without interrupting the basic flow of the narrative.

Table of Contents• The Law of Comparative Advantage • The Standard Theory of International Trade • Demand and Supply, Offer Curves, and the Terms of Trade • Factor Endowments and the Heckscher-Ohlin Theory • Economies of Scale, Imperfect Competition, and International Trade • Economic Growth and International Trade • Trade Restrictions: Tariffs • Nontariff Trade Barriers and the New Protectionism • Economic Integration: Customs Unions and Free Trade Areas • International Trade and Economic Development • International Resource Movements and Multinational Corporations

• Balance of Payments • Foreign Exchange Markets and Exchange Rates • Exchange Rate Determination • The Price Adjustment Mechanism with Flexible and Fixed Exchange Rates • The Income Adjustment Mechanism and Synthesis of Automatic Adjustments • Open-Economy Macroeconomics: Adjustment Policies • Prices and Output in an Open Economy: Aggregate Demand and Aggregate Supply • Flexible versus Fixed Exchange Rates, the European Monetary System and Macroeconomic Policy Coordination • The International Monetary System: Past, Present, and Future

ISBN: 9788126514137 | | ` 539

Managerial Economics, 5edSamuelson

DescriptionIn today’s highly competitive business envi-ronment, managers must be able to make increasingly more complex decisions. This book illustrates the central problems they face and provides the economic analysis needed to guide their decisions. This edition includes many revised applications and coverage of game theory, decision making under uncer-tainty, international topics, e-commerce, and the Internet.

Table of Contents• Introduction to Economic Decision Making • Optimal Decisions Using Managerial Analysis • Demand Analysis and Optimal Pricing • Estimating Demand • Forecasting

• Production • Cost Analysis • Decision Making Under Uncertainty • The Value of Information • Perfect Competition • Monopoly • Oligopoly • Game Theory and Competitive Strategy • Regulation, Public Goods, and Benefit-Cost Analysis • Asymmetric Information and Organizational Design • Bargaining and Negotiating • Auctions and Competitive Bidding • Linear Programming • Capital Budgeting

ISBN: 9788126517725 | | ` 549

Managerial EconomicsSinha



DescriptionThis book provides an in-depth understanding of international risk management and insur-ance, their dynamics, and the economic, social, political, and regulatory environments sur-rounding global risk and insurance markets.

Table of Contents• Introduction • Factors Shaping the Risk

Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy • Conclusions

ISBN: 9788126515936 | ` 499

Managerial Economics: Analysis, Problems, Cases, 8edTruett

DescriptionThe textbook shows how to use economic analysis to make effective managerial decisions in the complex world of business. The book provides a clear, concise, and current statement of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how those principles are applied.

Table of Contents• Introduction, Basic Principles, and Methodology • Revenue of the Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of the Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information, and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-

Managerial Economics

Sinha

ISBN AUTHOR TITLE PRICE QTY. (`)

BUSINESS9788177221671 Agrawal Business Ethics: An Indian Perspective 3299788126515882 Angwin Business Strategy Pathfinder: Core Concepts and Micro-Cases 3299788126521548 Black Business Statistics for Contemporary Decision Making, 5ed 5699788126508099 Black Business Statistics for Contemporary Decision Making, 4ed, w/CD 5699788177225778 Canzer E-Business and Commerce: Strategic Thinking and Practice 2799788126514694 Chan E-Commerce: Fundamentals and Applications 4599788126506941 Chary Elements of International Business 419Releasing Soon Czinkota International Business, 8ed TBA9788177225365 Dey Business Process Reengineering and Change Management 2999788177225136 Ferrell Business Ethics: Ethical Decision Making and Cases, 6ed 3499788177225358 Goel Business Law for Managers, 2006-2007ed 3299788177223453 Gupta Comdex Call Centre/ BPO Training Course Kit , w/CD 2499788177228120 Harnish Mastering the Rockefeller Habits 3499788177227543 Hoyer Consumer Behaviour, 2008ed, 4ed 3999788126512829 Kaplan Patterns of Entrepreneurship 3799788126521753 Magal Essentials of Business Processes and Information Systems 239

ECONOMICS


• Balance of Payments • Foreign Exchange Markets and Exchange Rates • Exchange Rate Determination • The Price Adjustment Mechanism with Flexible and Fixed Exchange Rates • The Income Adjustment Mechanism and Synthesis of Automatic Adjustments • Open-Economy Macroeconomics: Adjustment Policies • Prices and Output in an Open Economy: Aggregate Demand and Aggregate Supply • Flexible versus Fixed Exchange Rates, the European Monetary System and Macroeconomic Policy Coordination • The International Monetary System: Past, Present, and Future

ISBN: 9788126514137 | | ` 539

Managerial Economics, 5edSamuelson

DescriptionIn today’s highly competitive business envi-ronment, managers must be able to make increasingly more complex decisions. This book illustrates the central problems they face and provides the economic analysis needed to guide their decisions. This edition includes many revised applications and coverage of game theory, decision making under uncer-tainty, international topics, e-commerce, and the Internet.

Table of Contents• Introduction to Economic Decision Making • Optimal Decisions Using Managerial Analysis • Demand Analysis and Optimal Pricing • Estimating Demand • Forecasting

• Production • Cost Analysis • Decision Making Under Uncertainty • The Value of Information • Perfect Competition • Monopoly • Oligopoly • Game Theory and Competitive Strategy • Regulation, Public Goods, and Benefit-Cost Analysis • Asymmetric Information and Organizational Design • Bargaining and Negotiating • Auctions and Competitive Bidding • Linear Programming • Capital Budgeting

ISBN: 9788126517725 | | ` 549

Managerial EconomicsSinha



DescriptionThis book provides an in-depth understanding of international risk management and insur-ance, their dynamics, and the economic, social, political, and regulatory environments sur-rounding global risk and insurance markets.

Table of Contents• Introduction • Factors Shaping the Risk

Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy • Conclusions

ISBN: 9788126515936 | ` 499

Managerial Economics: Analysis, Problems, Cases, 8edTruett

DescriptionThe textbook shows how to use economic analysis to make effective managerial decisions in the complex world of business. The book provides a clear, concise, and current statement of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how those principles are applied.

Table of Contents• Introduction, Basic Principles, and Methodology • Revenue of the Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of the Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information, and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-

Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal And Regulatory Environment Of The Firm

ISBN: 9788126512539 | | ` 379

Economics: Theory and Practice, 7edWelch

DescriptionThis edition introduces and surveys basic eco-nomic concepts and institutions to provide a solid understanding of key economic relation-ships and terms. It offers up-to-date and broad coverage of key concepts and institutions that allows the reader to use economic thinking in their educational pursuits, careers, and every-day lives.

Table of Contents• Introduction to Economics • The Macroeconomy • The Microeconomy • The International Economy

ISBN: 9788126512621 | ` 459

Principles of Engineering Economic Analysis, 5edWhite


ECONOMICS


BUSINESS9788177221671 Agrawal Business Ethics: An Indian Perspective 3299788126515882 Angwin Business Strategy Pathfinder: Core Concepts and Micro-Cases 3299788126521548 Black Business Statistics for Contemporary Decision Making, 5ed 5699788126508099 Black Business Statistics for Contemporary Decision Making, 4ed, w/CD 5699788177225778 Canzer E-Business and Commerce: Strategic Thinking and Practice 2799788126514694 Chan E-Commerce: Fundamentals and Applications 4599788126506941 Chary Elements of International Business 419Releasing Soon Czinkota International Business, 8ed TBA9788177225365 Dey Business Process Reengineering and Change Management 2999788177225136 Ferrell Business Ethics: Ethical Decision Making and Cases, 6ed 3499788177225358 Goel Business Law for Managers, 2006-2007ed 3299788177223453 Gupta Comdex Call Centre/ BPO Training Course Kit , w/CD 2499788177228120 Harnish Mastering the Rockefeller Habits 3499788177227543 Hoyer Consumer Behaviour, 2008ed, 4ed 3999788126512829 Kaplan Patterns of Entrepreneurship 3799788126521753 Magal Essentials of Business Processes and Information Systems 239


9788177227581 McFarlin International Management: Strategic Opportunities and Cultural Challenges, 2008ed 3759788177225228 Ober Contemporary Business Communication, 5ed, w/CD 3999788177225709 Ober Contemporary Business English 1999788177225273 Osborn Public Speaking, 6ed 2999789350040119 Parthasarathy Global Trade in the New Millennium 3499789350040997 Parthasarathy Global Trade in the New Millennium in H/B 4499788126532032 Prasad Fundamentals of Business Analytics, w/CD NEW 449Releasing Soon Ramkishen Indian Retailing : Text and Cases TBA9788126531165 Schaper Entrepreneurship and Small Business, 3rd Asia-Pacific Edition NEW 499Releasing Soon Sharma Business Communication TBA9788126515912 Velde Management Research Methods 279Releasing Soon Vercellis Business Intelligence: Data Mining and Optimization for Decision Making TBA

MANAGEMENT 9788177225167 Agarwal Store Operations 299 9788177224566 Alexander S-Business: Reinventing the Services Organization 3999788126515882 Angwin Business Strategy Pathfinder: Core concepts and Micro-Cases 329Releasing Soon Banoor Management Information Systems TBA9788126509515 Barlow Excel Models for Business and Operations Management, 2ed 3799788126524914 Baron Strategic Human Resources: Frameworks for General Managers, 3ed 4599788126529452 Bell Management Communication, 3ed 499 981253184X Bell Management Communication $6.95 Releasing Soon Bhasin Customer Relationship Management TBA9788126513727 Buffa Modern Production/Operations Management, 8ed 4999788126521647 Burke Project Management: Planning and Control Techniques, 4ed 3799812531890 Chen Strategic Management of e-Business, 2ed $5.50 9788126522460 Date Managing Quality, 5ed 3799788177224306 David International Logistics 329Releasing Soon De Management Information Systems in Business, Government and Society TBA9788126514502 Debowski Knowledge Management 3799788126531196 DeCenzo Human Resource Management, 10ed NEW 4399788126516841 Dornier Global Operations and Logistics: Text and Cases 4199788177227659 DuBrin Leadership Research Findings, Practice and Skills,2008 ed 3799788126524068 English Information Quality Applied: Best Practices for Improving Business Information, Processes, & Systems 5999788177227567 Fisher Human Resource Management, 2008ed 3759788126513406 FitzGerald Business Data Communications and Networking, 8ed 4599788126512805 Fitzroy Strategic Management: Creating Value in a Turbulent World 4199812531785 Giudici Applied Data Mining: Statistical Methods for Business and Industry $5.50 9788177222524 Goel Strategic Financial Management, w/CD NEW 3299788126509409 Gopalan Project Management Core Textbook, First Indian ed, w/2CDs 5499788177224580 Gopalan Management Guide to Quality and Productivity, 2ed 2999788126519637 Grant Contemporary Strategic Management Case Studies, 6ed 2899788126519644 Grant Contemporary Strategic Management, 6ed 3999788177225235 Griffin Human Resource Management, 2ed 3499788177225129 Griffin Management, 8ed 4199812531238 Gupta Global Strategy and the Organization $2.90 9788177228212 Gupta Human Resource Management 349 9788177224597 Gupta Organizational Behaviour: Design Structure and Culture NEW 395 9788126531158 Hayes Operations, Strategy, and Technology: Pursuing the Competitive Edge NEW 479 9788177227635 Hill Strategic Management: An Integrated Approach, 2009 ed 4299788126523948 Hitt Organizational Behavior: A Strategic Approach, 2ed 4999788177223866 Ivancevich Management: Principles and Guidelines 3799788177227253 Janakiram Training and Development (Indian Text ed) 3299788177229141 Jham Cases in Management 2999788177229936 Jham Cases in Management: Indian and International Perspectives 4499812530150 Johnson Business Statistics: Decision Making with Data $8.25 9788177225174 Jones Strategic Management: An Integrated Approach, 6ed 4499789350040072 Joshi Management Information Systems 329



9788177227987 Joshi Organizational Behavior 3499788177223750 Kleiman Human Resources Management: A Managerial Tool 349Releasing Soon Kogent Organizational Development TBAReleasing Soon Kogent Production and Operations Management TBAReleasing Soon Kogent Supply Chain Management TBAReleasing Soon Kotabe Global Marketing Management, 5ed TBA9788177227598 Kreitner Management, 2008ed 3759788126519071 Kulkarni Quality Control 3699788126517015 Lawrence Applied Management Science: Modeling, Spreadsheet Analysis and Communication for Decision Making, 2ed, w/CD 529 9788126517596 Lucas Information Technology: Strategic Decision Making for Managers 4199788126518524 Makridakis Forecasting: Methods and Applications, 3ed 499 9788177224603 Manimala Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed 4499788126523184 Marchewka Information Technology Project Management, 3ed, w/CD 3999788126508044 Marchewka Information Technology Project Management: Providing Measurable Organizational Value, 2ed ,w/CD 3799788177229721 Marwah Project Management, w/CD 3499788177228465 Mathur Industrial Sociology 2299788126529759 Mead International Management, 4ed 5299812530320 Meredith Operations Management for MBA’s, 2ed 9788126518319 Meredith Operations Management for MBAs, 3ed 4499788126525218 Meredith Project Management: A Managerial Approach, 7ed 5499788177223712 Mishra Customer Service in Retailing, Indian Text ed 249Releasing Soon Mishra Human Resource Planning & Developmet TBA9788177225372 Mishra Summer Internship Simplified 1799788177221916 Mohanty Supply Chain Management (Theories & Practices) 2999788177225808 Mohanty Supply Chain Management (Indian Case Studies) 1299788177225914 Mohanty SET Supply Chain Management (2 Books) 3299788126524907 Monks Corporate Governance, 4ed 4999788126514717 Montgomery Introduction to Statistical Quality Control, 4ed 4999788177227642 Moorhead Organizational Behaviour: Managing People and Organizations, 2009 ed 3999789350042502 Nerkar Principles and Practices of Management, w/CD 3999788177225112 Ogden Integrated Retail Management 3499788126519446 Panda Understanding Microfinance 3699788177223743 Parnell Strategic Management: Theory and Practice 3499788177227130 Parthasarathy Corporate Governance: Principles, Mechanisms & Practice 3259788177227666 Parthasarthy Fundamentals of Strategic Management, 2008ed 2999789812531933 Pidd Computer Simulation in Management Science, 5ed $4.50 Releasing Soon Pithadia Introduction to Management TBA9788126526918 Powell Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed 6299788126532032 Prasad Fundamentals of Business Analytics, w/CD 449Releasing Soon Praveen Strategic HR TBAReleasing Soon Rainer Introduction to Information Systems: Enabling and Transforming Business, 3ed TBA9788126526406 Rainer Introduction to Information Systems: Enabling and Transforming Business, 2ed 4499788126508662 Rainer Introduction to Information Systems: Supporting and Transforming Business 4199788177226232 Rajaram Total Quality Management 349Releasing Soon Rao Operations Research TBAReleasing Soon Rao Soft Skills for young Managers TBA9788126512560 Ravindran Operations Research: Principles and Practice, 2ed 4599788177224313 Redmond Media Organization Management, 2ed 3499788126520268 Riggs Production Systems: Planning, Analysis and Control, 3ed (Exclusively distributed by Jyoti Book Depot) 9788177225266 Riordan Technical Report Writing Today, 8ed 2999788126508693 Rosenau Successful Project Management: A Step-by-Step Approach with Practical Examples, 4ed 3499788126508815 Russell Operations Management: Quality and Competitiveness in a Global Environment, 5ed 5499788126518661 Russell Operations Management: Along the Supply Chain, 6ed 5499788126515684 Saloner Strategic Management 3499788126514137 Salvatore International Economics, 8ed 5399788126523160 Schermerhorn Introduction to Management, 10ed, ISV 4999812531459 Schermerhorn Management and Organizational Behaviour Essentials $5.00 9788126508785 Schermerhorn Management, 8ed 499


9788177227581 McFarlin International Management: Strategic Opportunities and Cultural Challenges, 2008ed 3759788177225228 Ober Contemporary Business Communication, 5ed, w/CD 3999788177225709 Ober Contemporary Business English 1999788177225273 Osborn Public Speaking, 6ed 2999789350040119 Parthasarathy Global Trade in the New Millennium 3499789350040997 Parthasarathy Global Trade in the New Millennium in H/B 4499788126532032 Prasad Fundamentals of Business Analytics, w/CD 449Releasing Soon Ramkishen Indian Retailing : Text and Cases TBA9788126531165 Schaper Entrepreneurship and Small Business, 3rd Asia-Pacific Edition 499Releasing Soon Sharma Business Communication TBA9788126515912 Velde Management Research Methods 279Releasing Soon Vercellis Business Intelligence: Data Mining and Optimization for Decision Making TBA

MANAGEMENT 9788177225167 Agarwal Store Operations 299 9788177224566 Alexander S-Business: Reinventing the Services Organization 3999788126515882 Angwin Business Strategy Pathfinder: Core concepts and Micro-Cases 329Releasing Soon Banoor Management Information Systems TBA9788126509515 Barlow Excel Models for Business and Operations Management, 2ed 3799788126524914 Baron Strategic Human Resources: Frameworks for General Managers, 3ed 4599788126529452 Bell Management Communication, 3ed 499 981253184X Bell Management Communication $6.95 Releasing Soon Bhasin Customer Relationship Management TBA9788126513727 Buffa Modern Production/Operations Management, 8ed 4999788126521647 Burke Project Management: Planning and Control Techniques, 4ed 3799812531890 Chen Strategic Management of e-Business, 2ed $5.50 9788126522460 Date Managing Quality, 5ed 3799788177224306 David International Logistics 329Releasing Soon De Management Information Systems in Business, Government and Society TBA9788126514502 Debowski Knowledge Management 3799788126531196 DeCenzo Human Resource Management, 10ed 4399788126516841 Dornier Global Operations and Logistics: Text and Cases 4199788177227659 DuBrin Leadership Research Findings, Practice and Skills,2008 ed 3799788126524068 English Information Quality Applied: Best Practices for Improving Business Information, Processes, & Systems 5999788177227567 Fisher Human Resource Management, 2008ed 3759788126513406 FitzGerald Business Data Communications and Networking, 8ed 4599788126512805 Fitzroy Strategic Management: Creating Value in a Turbulent World 4199812531785 Giudici Applied Data Mining: Statistical Methods for Business and Industry $5.50 9788177222524 Goel Strategic Financial Management, w/CD 3299788126509409 Gopalan Project Management Core Textbook, First Indian ed, w/2CDs 5499788177224580 Gopalan Management Guide to Quality and Productivity, 2ed 2999788126519637 Grant Contemporary Strategic Management Case Studies, 6ed 2899788126519644 Grant Contemporary Strategic Management, 6ed 3999788177225235 Griffin Human Resource Management, 2ed 3499788177225129 Griffin Management, 8ed 4199812531238 Gupta Global Strategy and the Organization $2.90 9788177228212 Gupta Human Resource Management 349 9788177224597 Gupta Organizational Behaviour: Design Structure and Culture 395 9788126531158 Hayes Operations, Strategy, and Technology: Pursuing the Competitive Edge 479 9788177227635 Hill Strategic Management: An Integrated Approach, 2009 ed 4299788126523948 Hitt Organizational Behavior: A Strategic Approach, 2ed 4999788177223866 Ivancevich Management: Principles and Guidelines 3799788177227253 Janakiram Training and Development (Indian Text ed) 3299788177229141 Jham Cases in Management 2999788177229936 Jham Cases in Management: Indian and International Perspectives 4499812530150 Johnson Business Statistics: Decision Making with Data $8.25 9788177225174 Jones Strategic Management: An Integrated Approach, 6ed 4499789350040072 Joshi Management Information Systems 329



9788177227987 Joshi Organizational Behavior NEW 3499788177223750 Kleiman Human Resources Management: A Managerial Tool 349Releasing Soon Kogent Organizational Development TBAReleasing Soon Kogent Production and Operations Management TBAReleasing Soon Kogent Supply Chain Management TBAReleasing Soon Kotabe Global Marketing Management, 5ed TBA9788177227598 Kreitner Management, 2008ed 3759788126519071 Kulkarni Quality Control 3699788126517015 Lawrence Applied Management Science: Modeling, Spreadsheet Analysis and Communication for Decision Making, 2ed, w/CD 529 9788126517596 Lucas Information Technology: Strategic Decision Making for Managers 4199788126518524 Makridakis Forecasting: Methods and Applications, 3ed 499 9788177224603 Manimala Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed 4499788126523184 Marchewka Information Technology Project Management, 3ed, w/CD 3999788126508044 Marchewka Information Technology Project Management: Providing Measurable Organizational Value, 2ed ,w/CD 3799788177229721 Marwah Project Management, w/CD NEW 3499788177228465 Mathur Industrial Sociology 2299788126529759 Mead International Management, 4ed 5299812530320 Meredith Operations Management for MBA’s, 2ed 9788126518319 Meredith Operations Management for MBAs, 3ed 4499788126525218 Meredith Project Management: A Managerial Approach, 7ed 5499788177223712 Mishra Customer Service in Retailing, Indian Text ed 249Releasing Soon Mishra Human Resource Planning & Developmet TBA9788177225372 Mishra Summer Internship Simplified 1799788177221916 Mohanty Supply Chain Management (Theories & Practices) 2999788177225808 Mohanty Supply Chain Management (Indian Case Studies) 1299788177225914 Mohanty SET Supply Chain Management (2 Books) 3299788126524907 Monks Corporate Governance, 4ed 4999788126514717 Montgomery Introduction to Statistical Quality Control, 4ed 4999788177227642 Moorhead Organizational Behaviour: Managing People and Organizations, 2009 ed 3999789350042502 Nerkar Principles and Practices of Management, w/CD NEW 3999788177225112 Ogden Integrated Retail Management 3499788126519446 Panda Understanding Microfinance 3699788177223743 Parnell Strategic Management: Theory and Practice 3499788177227130 Parthasarathy Corporate Governance: Principles, Mechanisms & Practice 3259788177227666 Parthasarthy Fundamentals of Strategic Management, 2008ed 2999789812531933 Pidd Computer Simulation in Management Science, 5ed $4.50 Releasing Soon Pithadia Introduction to Management TBA9788126526918 Powell Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed 6299788126532032 Prasad Fundamentals of Business Analytics, w/CD NEW 449Releasing Soon Praveen Strategic HR TBAReleasing Soon Rainer Introduction to Information Systems: Enabling and Transforming Business, 3ed TBA9788126526406 Rainer Introduction to Information Systems: Enabling and Transforming Business, 2ed 4499788126508662 Rainer Introduction to Information Systems: Supporting and Transforming Business 4199788177226232 Rajaram Total Quality Management 349Releasing Soon Rao Operations Research TBAReleasing Soon Rao Soft Skills for young Managers TBA9788126512560 Ravindran Operations Research: Principles and Practice, 2ed 4599788177224313 Redmond Media Organization Management, 2ed 3499788126520268 Riggs Production Systems: Planning, Analysis and Control, 3ed (Exclusively distributed by Jyoti Book Depot) 9788177225266 Riordan Technical Report Writing Today, 8ed 2999788126508693 Rosenau Successful Project Management: A Step-by-Step Approach with Practical Examples, 4ed 3499788126508815 Russell Operations Management: Quality and Competitiveness in a Global Environment, 5ed 5499788126518661 Russell Operations Management: Along the Supply Chain, 6ed 5499788126515684 Saloner Strategic Management 3499788126514137 Salvatore International Economics, 8ed 5399788126523160 Schermerhorn Introduction to Management, 10ed, ISV 4999812531459 Schermerhorn Management and Organizational Behaviour Essentials $5.00 9788126508785 Schermerhorn Management, 8ed 499




9788126524211 Schermerhorn Organizational Behavior, 10ed 4599788126508679 Schermerhorn Organizational Behavior, 9ed 4499788126515899 Schuler Strategic Human Resource Management, 2ed 4499788126531318 Sekaran Research Methods for Business: A Skill Building Approach, 5ed NEW 3999788177226713 Sengupta Employee Engagement in HB 3959788177229134 Sengupta Employee Engagement 295Releasing Soon Sengupta Human Resource Management TBA9788126516445 Shenkar International Business , w/CD 539Releasing Soon Shriberg Practicing Leadership Principles and Applications, 3ed TBA9788177228502 Shrivastava Computer Applications in Management, w/CD 3999788177227741 Shrum Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools, Revised ed (Exclusively distributed by Book Service Syndicate) 9788126515936 Skipper Risk Management and Insurance Perspectives in Global Economy 4999788177229127 Srinivasan Cases in Retail Management 2259788177226706 Srinivasan Strategic Retail Management 3299788177221664 Srivastava Organization Design and Development: Concepts and Applications 3799788177224634 Starr Production and Operations Management 3999788126515233 Stonehouse Global and Transnational Business: Strategy and Management, 2ed 4199788126513451 Stuart Integrated Business Communication in a Global Marketplace 4499788177228526 Sultan Organizational Behavior 299 9788126522231 Summers Communication Skills Handbook: How to Succeed in Written and Oral Communication 129Releasing Soon Suri Total Quality Management TBA9788126508358 Thayer Software Engineering Project Management, 2ed 549Releasing Soon Tidd Managing Innovation: Integrating Technological Market and Organizational Change, 4ed TBA9788126509713 Tidd Managing Innovation: Integrating Technological Market and Organizational Change, 3ed 449Releasing Soon Tompkins Facilities Planning, 4ed TBA9788126517817 Tompkins Facilities Planning, 3ed 4999789350040263 Trehan Entrepreneurship, w/CD NEW 3999788177228229 Trehan Strategic Management 2999788126509683 Turban Introduction to Information Technology, 2ed, w/CD 4999788126526390 Turban Information Technology for Management:Transforming Organizations in the Digital Economy 7ed 4999788126514410 Turban Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/CD 4999788126513062 Vaughan Fundamentals of Risk and Insurance, 9ed 4999788126515912 Velde Management Research Methods 2799788126521906 Vinyard Baldrige User’s Guide: Organization Diagnosis, Design, and Transformation, 4ed, w/CD 7899812531637 Vonderembse Operations Management: Concepts, Methods and Strategies $6.90 9788126516452 Wadsworth Modern Methods for Quality Control and Improvement, 2ed 4499788126516483 Waters Inventory Control and Management, 2ed 3499788126515622 Watson Data Management, 3ed 379 9788177227604 Wolff Organizational Behaviour in Action: Cases & Exercises, 2008ed 299Releasing Soon Yadav Fundamentals of Management TBA9788177221619 Zweifel Culture Clash: Managing the Global High-Performance Team 129

MARKETING 9788126531189 Aaker Marketing Research,10ed NEW 549Releasing Soon Aaker Strategic Market Management, 9ed TBA9788126516049 Aaker Strategic Market Management, 7ed 3999789350042489 Anand Marketing Management NEW 3299788177225211 Assael Consumer Behavior: A Strategic Approach (Indian Edition 2005) 4299788177229950 Asthana Fish Production & Marketing Management 2999788177223828 Berman Marketing: Marketing in the 21st Century, 8ed 3299788177228427 Chopra Marketing Management 2999788177223767 Clow Services Marketing: Operation, Management and Strategy, 2ed 3799971513862 Craig International Marketing Research, 2ed $6.50 9788126526383 Cron Sales Management: Concepts and Cases, International Student Version, 10ed 4499814126217 Dalrymple Marketing Management, 7ed $7.50 9788177227543 Dasgupta Consumer Behavior, 2008 ed 399Releasing Soon Dwivedi Business Research Methodology TBA

9788126513444 Evans Consumer Behaviour 4499788126512874 Gronroos Service Management and Marketing: Customer Management in Service Competition, 3ed 4499788177225181 Hennessey Global Marketing Strategies, 6ed 3499788126524679 Hoyle Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions 3499788177225587 Kashyap The Rural Marketing Book (Text & Practice), w/VCD 399Releasing Soon Kaur Customer Relationship Management TBA9812530991 Kotabe Global Marketing Management, 3ed $8.50 9788126518487 Kotabe International Marketing: An Asia Pacific Focus 4999788177226225 Kumar Customer Relationship Management : Concepts and Application 3299788126509133 Kumar Customer Relationship Management: A Databased Approach 2999812531823 Kumar Essentials of Marketing Research, 2ed $7.50 9788177223705 Lascu International Marketing (with Casebook) 3999788177223835 Lindquist Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications 329Releasing Soon Manohar Research Methodology TBA9788126516094 Martinich Production and Operations Management: An Applied Modern Approach 4999812532358 McAuley International Marketing: Consuming Globally, Thinking Globally $5.50 9788126529353 McDaniel Marketing Research, 8ed, w/CD 549 Releasing Soon Mohanty Strategic Brand Management TBA9788177225204 Pride Marketing: Concepts and Strategies, 12ed 3999788177229714 Ramamurthy Research Methodology 399Releasing Soon Sathapriya Marketing Research TBA9780415311335 Shaw International Marketing Analysis and Strategy 3759788177223736 Shelburne Effective Public Relations, 2ed 2499788177229752 Siddiqui International Marketing 3499788177224320 Sople E-Marketing: Text & Cases 3759788177223729 Trochim Research Methods, 2ed 3499788177225730 Vincze Strategic Marketing, 2ed 3999788126528059 Zikmund Customer Relationship Management 329

FINANCE 9788177228106 Agrawal Comdex Tally 9 Course Kit, w/CD 2699788126523702 Alexander Market Models: A Guide to Financial Data Analysis 5999788126524129 Arzac Valuation for Mergers, Buyouts and Restructuring, 2ed, w/CD 4599812531661 Bagranoff Core Concepts of Accounting Information Systems, 9ed $8.00 Releasing Soon Bapat Marketing of Financial Services TBA9788177224870 Bhatt Security Analysis and Portfolio Management 349 Releasing Soon Damodaran Applied Corporate Finance: A User’s Manual, 3ed TBA9788126518517 Damodaran Applied Corporate Finance: A User’s Manual, 2ed 5499788126511150 Damodaran Corporate Finance Theory and Practice, 2ed 5499788126518852 Damodaran Damodaran on Valuation, 2ed 5699788126510832 Desai International Finance: A Casebook 4599788126511457 Eldenburg Cost Management: Measuring, Monitoring, and Motivating Performance 5699788126528141 Elton Modern Portfolio Theory and Investment Analysis, 8ed 4599788126531288 Finnerty Project Financing: Asset-Based Financial Engineering, 2ed 5499788177221275 Goyal Direct Taxation, A.Y. 2011-2012 Releasing Soon Kogent International Financial Management TBAReleasing Soon Kogent Tally.ERP 9 in Simple Steps in Telugu TBA9788126529520 Mackenzie Wiley 2011-12 Interpretation and Application of IFRS for Indian Companies (Exclusively distributed by Times Group Books) 9788126525270 Epstein Wiley IFRS 2010-12: for Indian Companies, (Exclusively distributed by Times Group Books) 9788126529728 Ernst & Young International GAAP 2011, Set of Vol. 1 & Vol. 2 3,9999788126525003 Ernst & Young International GAAP 2010, Vol. 1 & Vol. 2 2,9999788126531660 Gaughan Mergers, Acquisitions, and Corporate Restructurings, 5ed 5699788126518845 Gaughan Mergers, Acquisitions, and Corporate Restructurings, 4ed 5699788177221275 Goyal Direct Taxation, A.Y. 2011-2012 3259788126510443 Gup Commercial Banking: The Management of Risk, 3ed 4499788177227390 Gupta Comdex Computer and Financial Accounting with Tally 9.0 Course Kit , w/CD 2999788177226218 Janakiram International Financial Management (Indian Text ed.) 1999788126526376 Jones Investments: Principles and Concepts, 11ed 499




9788126524211 Schermerhorn Organizational Behavior, 10ed 4599788126508679 Schermerhorn Organizational Behavior, 9ed 4499788126515899 Schuler Strategic Human Resource Management, 2ed 4499788126531318 Sekaran Research Methods for Business: A Skill Building Approach, 5ed 3999788177226713 Sengupta Employee Engagement in HB 3959788177229134 Sengupta Employee Engagement 295Releasing Soon Sengupta Human Resource Management TBA9788126516445 Shenkar International Business , w/CD 539Releasing Soon Shriberg Practicing Leadership Principles and Applications, 3ed TBA9788177228502 Shrivastava Computer Applications in Management, w/CD 3999788177227741 Shrum Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools, Revised ed (Exclusively distributed by Book Service Syndicate) 9788126515936 Skipper Risk Management and Insurance Perspectives in Global Economy 4999788177229127 Srinivasan Cases in Retail Management 2259788177226706 Srinivasan Strategic Retail Management 3299788177221664 Srivastava Organization Design and Development: Concepts and Applications 3799788177224634 Starr Production and Operations Management 3999788126515233 Stonehouse Global and Transnational Business: Strategy and Management, 2ed 4199788126513451 Stuart Integrated Business Communication in a Global Marketplace 4499788177228526 Sultan Organizational Behavior 299 9788126522231 Summers Communication Skills Handbook: How to Succeed in Written and Oral Communication 129Releasing Soon Suri Total Quality Management TBA9788126508358 Thayer Software Engineering Project Management, 2ed 549Releasing Soon Tidd Managing Innovation: Integrating Technological Market and Organizational Change, 4ed TBA9788126509713 Tidd Managing Innovation: Integrating Technological Market and Organizational Change, 3ed 449Releasing Soon Tompkins Facilities Planning, 4ed TBA9788126517817 Tompkins Facilities Planning, 3ed 4999789350040263 Trehan Entrepreneurship, w/CD 3999788177228229 Trehan Strategic Management 2999788126509683 Turban Introduction to Information Technology, 2ed, w/CD 4999788126526390 Turban Information Technology for Management:Transforming Organizations in the Digital Economy 7ed 4999788126514410 Turban Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/CD 4999788126513062 Vaughan Fundamentals of Risk and Insurance, 9ed 4999788126515912 Velde Management Research Methods 2799788126521906 Vinyard Baldrige User’s Guide: Organization Diagnosis, Design, and Transformation, 4ed, w/CD 7899812531637 Vonderembse Operations Management: Concepts, Methods and Strategies $6.90 9788126516452 Wadsworth Modern Methods for Quality Control and Improvement, 2ed 4499788126516483 Waters Inventory Control and Management, 2ed 3499788126515622 Watson Data Management, 3ed 379 9788177227604 Wolff Organizational Behaviour in Action: Cases & Exercises, 2008ed 299Releasing Soon Yadav Fundamentals of Management TBA9788177221619 Zweifel Culture Clash: Managing the Global High-Performance Team 129

MARKETING 9788126531189 Aaker Marketing Research,10ed 549Releasing Soon Aaker Strategic Market Management, 9ed TBA9788126516049 Aaker Strategic Market Management, 7ed 3999789350042489 Anand Marketing Management 3299788177225211 Assael Consumer Behavior: A Strategic Approach (Indian Edition 2005) 4299788177229950 Asthana Fish Production & Marketing Management 2999788177223828 Berman Marketing: Marketing in the 21st Century, 8ed 3299788177228427 Chopra Marketing Management 2999788177223767 Clow Services Marketing: Operation, Management and Strategy, 2ed 3799971513862 Craig International Marketing Research, 2ed $6.50 9788126526383 Cron Sales Management: Concepts and Cases, International Student Version, 10ed 4499814126217 Dalrymple Marketing Management, 7ed $7.50 9788177227543 Dasgupta Consumer Behavior, 2008 ed 399Releasing Soon Dwivedi Business Research Methodology TBA

9788126513444 Evans Consumer Behaviour 4499788126512874 Gronroos Service Management and Marketing: Customer Management in Service Competition, 3ed 4499788177225181 Hennessey Global Marketing Strategies, 6ed 3499788126524679 Hoyle Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions 3499788177225587 Kashyap The Rural Marketing Book (Text & Practice), w/VCD 399Releasing Soon Kaur Customer Relationship Management TBA9812530991 Kotabe Global Marketing Management, 3ed $8.50 9788126518487 Kotabe International Marketing: An Asia Pacific Focus 4999788177226225 Kumar Customer Relationship Management : Concepts and Application 3299788126509133 Kumar Customer Relationship Management: A Databased Approach 2999812531823 Kumar Essentials of Marketing Research, 2ed $7.50 9788177223705 Lascu International Marketing (with Casebook) 3999788177223835 Lindquist Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications 329Releasing Soon Manohar Research Methodology TBA9788126516094 Martinich Production and Operations Management: An Applied Modern Approach 4999812532358 McAuley International Marketing: Consuming Globally, Thinking Globally $5.50 9788126529353 McDaniel Marketing Research, 8ed, w/CD 549 Releasing Soon Mohanty Strategic Brand Management TBA9788177225204 Pride Marketing: Concepts and Strategies, 12ed 3999788177229714 Ramamurthy Research Methodology NEW 399Releasing Soon Sathapriya Marketing Research TBA9780415311335 Shaw International Marketing Analysis and Strategy 3759788177223736 Shelburne Effective Public Relations, 2ed 2499788177229752 Siddiqui International Marketing NEW 3499788177224320 Sople E-Marketing: Text & Cases NEW 3759788177223729 Trochim Research Methods, 2ed 3499788177225730 Vincze Strategic Marketing, 2ed 3999788126528059 Zikmund Customer Relationship Management 329

FINANCE 9788177228106 Agrawal Comdex Tally 9 Course Kit, w/CD 2699788126523702 Alexander Market Models: A Guide to Financial Data Analysis 5999788126524129 Arzac Valuation for Mergers, Buyouts and Restructuring, 2ed, w/CD 4599812531661 Bagranoff Core Concepts of Accounting Information Systems, 9ed $8.00 Releasing Soon Bapat Marketing of Financial Services TBA9788177224870 Bhatt Security Analysis and Portfolio Management 349 Releasing Soon Damodaran Applied Corporate Finance: A User’s Manual, 3ed TBA9788126518517 Damodaran Applied Corporate Finance: A User’s Manual, 2ed 5499788126511150 Damodaran Corporate Finance Theory and Practice, 2ed 5499788126518852 Damodaran Damodaran on Valuation, 2ed 5699788126510832 Desai International Finance: A Casebook 4599788126511457 Eldenburg Cost Management: Measuring, Monitoring, and Motivating Performance 5699788126528141 Elton Modern Portfolio Theory and Investment Analysis, 8ed 4599788126531288 Finnerty Project Financing: Asset-Based Financial Engineering, 2ed NEW 5499788177221275 Goyal Direct Taxation, A.Y. 2011-2012 NEWReleasing Soon Kogent International Financial Management TBAReleasing Soon Kogent Tally.ERP 9 in Simple Steps in Telugu TBA9788126529520 Mackenzie Wiley 2011-12 Interpretation and Application of IFRS for Indian Companies (Exclusively distributed by Times Group Books) 9788126525270 Epstein Wiley IFRS 2010-12: for Indian Companies, (Exclusively distributed by Times Group Books) 9788126529728 Ernst & Young International GAAP 2011, Set of Vol. 1 & Vol. 2 3,9999788126525003 Ernst & Young International GAAP 2010, Vol. 1 & Vol. 2 2,9999788126531660 Gaughan Mergers, Acquisitions, and Corporate Restructurings, 5ed NEW 5699788126518845 Gaughan Mergers, Acquisitions, and Corporate Restructurings, 4ed 5699788177221275 Goyal Direct Taxation, A.Y. 2011-2012 NEW 3259788126510443 Gup Commercial Banking: The Management of Risk, 3ed 4499788177227390 Gupta Comdex Computer and Financial Accounting with Tally 9.0 Course Kit , w/CD 2999788177226218 Janakiram International Financial Management (Indian Text ed.) 1999788126526376 Jones Investments: Principles and Concepts, 11ed 499



Releasing Soon Joshi Mergers and Acquisitions TBA9788177228090 Khurana Corporate Governance 2999788177229356 Kogent Tally.ERP 9 in Simple Steps Hindi Edition NEW 1999788177229233 Kogent Tally 9 in Simple Steps 199 9789350040973 Kogent Tally 9 in Simple Steps, Hindi ed 149 9788126523665 Kolb Futures, Options, and Swaps, 5ed 599Releasing Soon Parameswaran Fundamentals of Financial Instruments TBA9788126516599 Parasuraman Fundamentals of Financial Derivatives 2999788126520756 Parasuraman Fundamentals of Financial Derivatives, 2ed, w/CD 3999788126530069 Parrino Fundamentals of Corporate Finance 549Releasing Soon Premlatha Advanced Financial Management TBA9788126525157 Proctor Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed 4999812532374 Sathye International Financial Management $8.50 Releasing Soon Sekhar Working Capital Management TBA9788177229028 Shah Financial Management, 2ed, w/CD 4499788126519903 Shanmugham Financial Services 3999788126516056 Shapiro Multinational Financial Management, 8ed 569Releasing Soon Tsay Analysis of Financial Time Series, 3ed TBA9788126523696 Tsay Analysis of Financial Time Series, 2ed 5699971514222 Vaughan Essentials of Insurance: A Risk Management Perspective $8.90 9788126531714 Veronesi Fixed Income Securities: Valuation, Risk, and Risk Management NEW 5999788126510221 White The Analysis and Use of Financial Statements, 3ed, w/CD 569

ACCOUNTING 9788126526444 Balakrishnan Managerial Accounting 6599788126507900 Chang Modelling and Designing Accounting Systems: using Access to Build a Database, w/CD 2799788126508259 Jiambalvo Managerial Accounting, 2ed,w/CD 4999788126512638 Jones Accounting for Non-Specitalists 619 9788126523931 Kimmel Financial Accounting: Tools for Business Decision Making, 5ed 649Releasing Soon Kogent Accounting for Managers TBA9788177227611 Needles Financial Accounting, 9ed (2008 Edition) 3759788126513925 Solomons Corporate Governance and Accountability 3499788126510511 Weygandt Financial Accounting, 4ed 599

ECONOMICS 9788126517756 Besanko Economics of Strategy, 3ed 4999788126532063 Besanko Microeconomics, 4ed NEW 5299788177225723 Boyes Textbook of Economics, 6ed, Indian Adaptation 3699788177225150 Boyes The New Managerial Economics (Indian Adaptation), 2005ed 2999788126509188 Bradley Essential Mathematics for Economics and Business, 2ed 4999788126515646 Enders Applied Econometric Time Series, 2ed 3199812532323 Harris Applied Time Series Modelling and Forecasting $6.00 9788177223859 Keating Managerial Economics: An Economic Foundation for Business Decisions, 2ed 369Releasing Soon Maddala Introduction to Econometrics, 4ed TBA9788126510955 Maddala Introduction to Econometrics, 3ed 4999788126516414 Miles Macroeconomics: Understanding the Wealth of Nations, 2ed 4199788126522156 Morris Economic Analysis in Health Care 5299788126514137 Salvatore International Economics, 8ed 5399788126517725 Samuelson Managerial Economics, 5ed 549Releasing Soon Sinha Managerial Economics TBA9788126515936 Skipper Risk Management and Insurance Perspectives in Global Economy 4999788177227628 Taylor Principles of Microeconomics, 5ed 3999788126512539 Truett Managerial Economics: Analysis, Problems, Cases, 8ed 3799788126512621 Welch Economics: Theory and Practice, 7ed 459Releasing Soon White Principles of Engineering Economic Analysis, 5ed TBA

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