wildflour presentation

Wildflour An organic bakery boutique

A business proposal by students at the University of Tennessee

Autumn Mayberry Ivan Antipin Maurcia Boone

Kahala Schneider Tori Graumann Zhiying Zho


{About} •  Completely organic boutique bakery focusing on

Sweets, Treats, Breads, & Personalized Customer Service •  Located in Knoxville, TN (Bearden Hill) •  We are planning to employ around 11 •  1000 sq. ft. space: includes two kitchens, two

commercial ovens, six mixing stations, and spacious store space to accommodate at least 25 customers at once

•  Weekly grocery delivery via WildFlour membership •  Drive through order pick up •  Coffee shop helps to promote additional cash flow and

help with offsetting start up cost


{Mission & Vision} Mission

Wildflour is an institution for innovation, change, sustainability and making the world a better place. We strive for excellence through our

unique baked products and personalized customer service, as well as our use of

sustainable, organic ingredients. Vision

Be the company of choice for those who want to bring happiness and health into their lives!


{Goals} •  Generate close to $5,000 in daily revenue is a must in

order to sustain the business

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

Year 1 Year 2 Year 3

Sales

Gross Margin

Net profit


{Opportunity} •  Lack of quality baked

goods within Knoxville area

•  Lack of variety of baked goods

•  Special events products – Wildflour specializes in weddings and parties

•  Great investment opportunity

•  Great location on Kingston

•  There is not a one organic bakery in Knoxville, so our business will have no competitors with equal or better products

•  Consumers are eager to

buy healthy products and watch their diet


{A Knoxville Location} •  Located at the

intersection of Two major interstates

•  There is not a fully organic bakery in Knoxville

•  Many successful food ventures started in Knoxville

•  Knoxville has a very large market for young professionals


{What’s on the Menu}


{Location}


{Social Media/Marketing} •  Facebook –Strongly market events •  Twitter– More customer service, responding to

comments •  Instagram- People side •  Pinterest- What we do •  Campus Ambassador/Marketing Intern •  Deliver free samples to office buildings and

Schools •  Coupons


{Market Segment} •  SINK o  Single income no

kids o  Plenty of

disposable income

•  DINK o  Double income

no kids o  Strong presence

in Knoxville


{Competition} •  Primary •  Benefit your Life •  Hillside Bakery

•  Secondary •  Whole Foods •  Earth Fare •  Farmers Markets


{Insurance} Commercial General Liability

$425 and $455 in annual premiums Business Owners Policy

$500 to $1,607 in annual premiums Umbrella Insurance

$500 to $1,200 in annual premiums Workers CompensaOon

$1,994 to $6,404 in annual premiums


{Design/Layout}


{What it Will Take} •  Startup cost: $320,000 •  Rental fees, installment, equipment, furnishing,

materials, ingredients, delivery car, employee labor, and insurance.

•  Employees •  11 total employees •  kitchen prep(2), specialty chef(1), front-‐of-‐

house(4), driver(2), cleaning (1), repair/maintenance(1), and manager(1) Interns (4)


{Start-Up Costs} OrganizaOonal Costs (Legal, UOliOes) $9,000

Beginning Inventory $7,000

Equipment $100,000

Rent $4,000

Design & ConstrucOon $100,000

Furnishings $70,000

AdverOsing $3,000

Insurance $500

Kitchenware $4,000

Menus & Printed items $1,000

Working Capital (Cash) $20,000

Office supplies $1,000

Total Funding Needed $319,500


{Strengths/Weaknesses} Strengths -Capitalize on bakeries in Knoxville -Original recipes -Healthy options -Good location -Unique business plan -Custom options

Weaknesses -Food trend may not last forever -Have to create a strong customer base from scratch -Must have funds to afford equipment -Pricey


{Opportunities/Threats} Opportunities -Try out new recipes -Create a delivery system -Website/Online ordering -Marketing -Seasonal menu

Threats -Other local bakeries Location -Not enough capital to open -Health department regulations -Drought/environmental instability


{Things to Consider} •  Weather •  Football •  Food trends •  Local competitors •  Hiring qualified

bakers •  Amount of time it

takes to bake all the goods

•  Cost of new Equipment

•  License requirements •  Obtaining an

employer identification number

•  Sales permit •  Purchasing

ingredients


{Why it Works} •  No exclusively

organic bakeries in Knoxville

•  It follows new food trends

•  Customization •  Large profit

margin


Thank You! We will now entertain any questions.

wildflour presentation

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Transcript of wildflour presentation