Wild Rock Outfitters May Newsletter

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Wild Rock Outfitters Newsletter 05

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The May edition of our monthly digital magazine!

Transcript of Wild Rock Outfitters May Newsletter

Page 1: Wild Rock Outfitters May Newsletter

Wild Rock OutfittersNewsletter

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GIFTS FOR MOM

Patagonia Kamala skirt/dress. $79.99. Sunday Afternoon Milan hat. $40.00Ambler 405 Tablet tote. $49.99Patagonia cotton cardigan. $89.99

SHE’S WORTH IT

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GIFTS FOR MOM

Horny Toad Metamorphose dress/skirt. $89.99Horny Toad Whisper tank. $59.99Sunday Afternoon Milan hat. $40.00Pistol Mingo hat. $45.00 (middle)Lole Camille wallet. $39.99

SHE’S WORTH IT

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GIFTS FOR MOM

Counterclockwise from top left. Sunday Afternoon Milan hat. $40.00Pistol Mingo hat. $45.00Puffin Linen Garden hat. $60.

SHE’S WORTH IT

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GIFTS FOR MOM

Lole Camille wallet. $39.99Left: Amber 407 Essential purse. $49.99Amber 405 tablet tote. $49.99

SHE’S WORTH IT

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Benefits

Strengthens thighs, calves & ankles

Stretches the thighs, groins, torso and shoulders

Improves sense of balance & co-ordination

May help alleviate sciatica and strengthen the arches of your feet

Improves focus and concentration

Tree (Vrksasana)

Rachele is wearing the Lole salutation leggings $89.99and Lole warm up tank top $59.99

Rachele - The Hummingbird Academy

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‘These are the ultimate Kawartha summer shoes’

Living in the Kawarthas means that we are lucky to be surrounded by a great many lakes, rivers, beaches and good old cottage living!

Hopping in and out of a canoe, shuttling around a stand-up paddle board, or kicking around the lake can create an interesting dilemma when it comes to your footwear. Shoes? Too hot. Sandals? Not enough protection. Flip Flops? Maybe for the beach.

How about a little of column A, a little of column B and the end result is something completely new. Is it a shoe? A sandal? A Shoandal? What the folks at Columbia came up with is the Drainmaker.

Take the comfort and protection of a shoe, with the all day, play in the water versatility of a sandal.

The Drainmaker is designed to, well, drain: drain water, keeping the shoe from getting that nasty soggy, clammy feeling that we all hate.

Wear it at the cottage, on the lake, in the river without switching out your shoes/sandal/watershoe combo. Even the outsole is designed to grip better on wet surfaces - helping you scramble up wet rocks or a slippery dock.

Wild Rock has the Drainmaker for Men and Women in stock and starting at $90 for the Drainmaker II, and $100 for the Powerdrain Cool.

Learn more about the Drainmaker here!

GOODBYE SWAMP FOOT

photo: Matt Stetson

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Hitthetrails

photos: Matt Stetson

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THE TRAIL BIKEThe trail bike is the

do-it-all mountain bike. From the rocks

of Harold Town to the fast singletrack of

Durham Forest. With 29” or 26” wheels,

longer travel and slacker geometry - the trail bike is all

about fun!

The Specialized Camber FSR is a 29er trail bike with 110mm of bump eating travel. $1899.99

THE 29” HARDTAILThe 29” wheel

hardtail has become our hottest seller in

mountain bikes. Fast rolling, lightweight and up to any off-

road challenge that lies ahead.

The Trek Stache 7 is a new trail machine for 2013. A great first 29er . $1749.99

WOMEN’S SPECIFICTrek and Specialized

have great new women’s specific

mountain bikes for 2013. Hardtail, full

suspension, 26” or 29” - the options are

plenty this year for mountain bike riding

ladies.

The Trek Lush 29” with a women’s specific frame and 110mm of travel. $2499.99

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MOUNTAINBIKESTYLE

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‘Lycra is for roadies’

May is the time to get out on your mountain bike. The trails are finally drying up and it is time to get

some dirt on your tires in 2013!

Hit the trails this spring with some great new mountain bike gear - loose fitting jerseys, baggy

shorts, full finger gloves and new helmets all made specifically for mountain bikers!

1. Trail Riding Jersey. Loose fitting mountain bike jerseys are the choice for trail riding - the Pearl Izumi Launch jersey packs lightweight Transfer fabric and

great style with several colour options.

2. Baggy Shorts. Baggy mountain bike shorts have come a long way . Shorts such as the Pearl Izumi Impact offer

casual styling, with a wide array of tech features including a removable liner with the great 3D chamois.

3. Full Finger Gloves. Full finger gloves offer the best protection for trail riding. The Pearl Izumi Launch glove

is a great all around glove - with great colours too.

4. Trail Helmet. Mountain bike helmets that offer a bit more protection are the perfect choice for the trail rider.

There is none finer then the Troy Lee Designs A1.

photos: Matt Stetsonrider: Jamie Elcombelocation: Harold Town

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Go by bikeA few items to help you get your commute on.

GARMIN EDGE 510$329. Track your daily

commute with GPS accuracy and the best cycling computer

on the market.

TREK ION 1$37.99 w/ Flare 1. Be seen with the 15 Lumen Ion front

light. Up to 100 hour run time the Ion will keep the path lit.

TREK FLARE 1$37.99 w/ Ion 1. A flashing rear

red light is an essential. 8 lumens of LED power and 80+

hours of battery life.

ZEFAL SPY MIRROR$18.99 Keep a close eye on

traffic with the sleek Spy Mirror. Super easy to install.

BONTRAGER VEST$69.99. HI-Vis colour lets you stand out on your commute. Lightweight fabric is versatile

for all seasons.

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Shifting Gears

“Shifting Gears is a month-long transportation competition and campaign in the city of Peterborough encouraging people to leave their cars at home and use sustainable ways to get to work: walk, bike, take transit, share a ride, or work from home. In 2013, it runs from May 1-31. If you register before May 6th, 2013, you will be able to select one of our great incentive kits! The incentives you can choose from are:

Walking Kit (includes one pair YakTraks)Cycling Kit (includes a Gift Certificate valued at $20 that can be used toward the cost of a bicycle tune-up at participating shops, or toward the cost of a membership at B!KE: the Peterborough Community Bike Shop)Transit Kit (includes a 10-trip Peterborough Transit Pass and a Peterborough Transit Map)

Sign up now and help to support alternative transportation in our community!”

Brianna Salmon | Manager, Transportation and Climate Change

WHATWERIDEWild Rock staff are devout supporters of alternative transportation - and we love the Shifting Gears Challenge! Here is a look at how a few of our staff take on bicycle commuting during the month of May!

We hope to see you take on the Shifting Gears Challenge every month of the year!

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CAFE RACERRIDER: JAMIE E.MANAGER/MEDIACOMMUTE: 12 KM

URBAN CHICRIDER: TANYA M.LOGISTICS/DESIGNCOMMUTE: 2.5 KM

Icebreaker Merino Wool Commute Jacket

Cannondale Bad Boy

Levis Commuter Denimfrom the Plush Boutique

Chrome Bravo Roll Top BagComing soon to Wild Rock

Roomy Basket

Lole Tote Bag

Specialized Daily

Cute shoes

photos: Matt Stetson

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URBAN CHIC

RETRO RULESRIDER: CHARLIE B.BICYCLE GURU/SALESCOMMUTE: 34 KM

Specialized Propero II helmet

NEW Troy Lee Designs GP gloves

Vintage Muddy Fox

NEED FOR SPEEDRIDER: JESS M.MANAGER/BUYERCOMMUTE: 16 KM

Blinky light

Oakley Split Jacket

Osprey Courier bag

Pearl Izumi Elite Barrier jacket

Trek 2.1road bike

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Psst. This is how yousave money.

Keep your bike clean and it will

reward you by running better and

lasting longer.

Bike Wash for the cleaning. Degreaser

for the grime. Proper chain lube keeps it

smooth. Simple.

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B!KE Peterborough Community Bike Shopthe

bikefest

& trails

Shifting Gearsin partnership with

International Trails Daypresent

friday may 31st, 2013 | millennium park3:00pm - 6:00pm, international trails day kick-o! at 5:00pm

Join us for a celebration of cycling and trails! This free community event will showcase many of the local organizations and businesses who help to support and encourage cycling and trails -

take advantage of a free bicycle check-up, pick up some great giveaways, donate an old bike to our youth program bike drive, and enjoy some delicious snacks from the Silver Bean Café.

For more information about International Trails Day, visit

www.otonabee.comFor more information about Shifting Gears, visit

www.peterboroughmoves.com

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STAYHYDRATED

If you have shopped at Wild Rock lately you may have noticed that we have a pretty heavy offering of Osprey bags in the store.....

Osprey have been making top quality outdoor gear since way back in1974. It is their commitment to quality, great design, and the legendary reputation for backing their bags with the “All Mighty Guarantee” that has made Osprey the brand of choice for bags at Wild Rock.

For 2013 Wild Rock and Osprey have a great line-up of versatile, functional and stylish hydration packs for men and women.

The Osprey hydration line is packed full of features, a great fit, and the best bladder system on the market.

Hit the woods with all the water and storage space you need for your next cycling, hiking, or trail running adventure.

Osprey's Manta (Men's) and Mira (Woman's) Hydration packs are their most well spec'd and most voluminous offering. Designed as a day hiking and multi-sport pack this pack shines hiking or cycling with extra gear. Also of note is the Airspeed system offering a highly breathable suspended back panel. Includes the newest incarnation of their industry leading 3.0L hydraulics reservoir! Check out this video here for more info! 

The Viper (M's) and Verve (W's) packs offer an excellent balance of features, weight and purchase price. Made with the same bomber construction you've come to love from Osprey now in fun bright colours too! We are stocking the 5 and 9 models designed to fit well hitting the trails for a short run/hike or going for a couple hour bike ride. The 2.0L (in the 5) and 3.0L (in the 9) Hydraulics reservoir is also included. There's a great video you can watch about this series here.

Osprey's premium mountain bike packs, the Raptor (M's) and Raven (W's), are packed with features. You can watch a great video overview here. A couple things to look out for over the Viper and Verve series are the Advanced Airscape harness, a secure fitting hipbelt with pockets, 3.0L hydraulics reservoir and a roll out tool sleeve!

MIRA $160

VERVE 9 $110VIPER 9 $110

VERVE 5 $110

photo: Matt Stetsonwords: Ryan Sutherland

CLICKTOWINA NEW

OSPREY HYDRATION

BAG!

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stand-up paddlingWell the ice is almost out this season and soon the lakes will be warming up! Thoughts of being out on the water are starting to come around again and SUP boarding is a great way to get out there! Weather you just want a playful board for around the cottage, have an urge to catch a wave, or you want to plan an overnight trip, we have a board for you!

Here are some of our boards to look for spring 2013!

Starboard Touring 12'6"x30"

The Touring model is your go to for speed and tracking. Featuring a displacement hull this model cuts through small chop and extends your waterline creating extra glide. Front and rear tie-downs offer built in options for gear attachment in the case of day or multi-day adventuring. The impact resistant wood deck is beautiful and Starboard added a UV protective layer to help keep it that way. Standing area is a 4mm square groove EVA foam that will help keep your feet happy on your longer paddles.

Wood $1999.99

Starboard Cruiser 12'6"x30"

Well, as the name implies, this is a cruiser! Fast on both smooth or windswept lakes. This is Starboards staple "all-rounder". 

Wood $1999.99  Silver $1839.99

Starboard Blend 11'2"x30"

Starboard states that this board is "Paddleboarders' favorite for blending flat water and wave." As one of our best selling boards of 2012 it definitely has a following! This is our most playful of the bunch. Probably best suited for lighter paddlers in a flat-water sense or anyone looking for more of a surfy feeling. Fun!

Wood $1899.99Silver $1739.99Candy $1739.99ASAP $1099.99

paddle.surf.explore

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RUNLIKE NO ONEIS WATCHING

OR MAYBE NOT

Marmot wind ridge s/s  $35Patagonia nine trails short $59.99Marmot trail wind jkt $79.99

IIcebreaker 260 quantum zip $199.99Icebreaker 150gt sonic l/s zip neck $129.99Icebreaker sonic shorts 5" $95

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"I love waking up early and jogging down by the river.

The millennium trail is perfectly accessible and

serene."- Janessa

Trent Bird/Nature Sanctuary trails have to be my favorite

area as it is close to town but you get immersed in forest very quickly.  It is also dog

friendly. - Scott

"I run around Little Lake with Scott at lunch time. He's the

boss, so I do what he tells me."

- Noel"I generally run around my

neighbourhood, up and down Woodland Dr. It has lots of

hills, and its a perfect distance for a 5 km run. I'm

too lazy to drive anywhere to run - when I want to run, I

can't wait! I just have to go."- Jessica

RUNLOCAL

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WE HAVE SOME EXTRA SHOESTAKE AN EXTRA $20 OFF ANY PAIRIN THE CLEARANCE ROOMFIND A PAIR. TAKE ‘EM TO THE FRONT CASH. TELL OUR STAFF YOU SAW IT HERE. SAVE.