Wikimedia Strategy - making it impactful, measuring impact, and thinking about tech and localisation
-
Upload
simon-knight -
Category
Education
-
view
550 -
download
1
description
Transcript of Wikimedia Strategy - making it impactful, measuring impact, and thinking about tech and localisation
Making the strategy impactful
Simon KnightUser:Sjgknight
Vice chair, Wikimedia UK
Strategy process
Two senses of ‘making the strategy impactful’ 1. We wanted a strategy to help us frame, measure,
and evaluate our activities2. We also wanted the process of ‘making the
strategy’ to be impactful, we wanted to engage stakeholders and not reinvent the wheel
Strategy process
Two pressures:• Stability:– Framing our work, building a narrative– Need for clear targets against our strategy– Reporting needs (e.g. FDC, charity law)
• Flexibility:– Avoided priority setting for activities at this
stage– Less concern for investment on particular
goals – this will come with time, community engagement, & consideration of impact
By 663highland (663highland) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons https://upload.wikimedia.org/wikipedia/commons/e/ed/Horyu-ji09s3200.jpg
Model
Basic model
• We do things for a reason (we have goals)• We run activities to meet those goals• And to justify the activities, and assess their
success, we track activity outputs against our goals (we measure)
Taken by: fir0002 | flagstaffotos.com.auThis file is published under the following Creative Commons license: Attribution NonCommercial Unported 3.0
Strategy process
• Looked to:– Other chapters (challenges)– Other charities (but…)– Other Open Knowledge groups– The WMF (why didn’t we just use
that?)
WMF Goals
• To stabilize Wikimedia’s technical, financial and organizational infrastructure
• To increase participation• To improve quality• To increase reach• To encourage innovation
Then sets of concrete changes
Goals
We have five Strategic Goals that fall within our Mission: • G1 Develop Open Knowledge• G2 As a volunteer-led organisation, ensuring effective use of
the resources available to us: – G2.1 Develop, involve and engage WMUK volunteers– G2.2 Use effective and high quality governance and resource
management processes• G3 Reduce barriers to accessing Open Knowledge• G4 Encourage and support technological innovation• G5 Develop, support, and engage with other Wikimedia
communities
E.g. G1 Develop Open Knowledge
• G1.1 The quantity of Open Knowledge continues to increase
• G1.2 The quality of Open Knowledge continues to improve
• G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the development of Open Knowledge.
E.g. G1 Develop Open Knowledge
G1.1 The quantity of Open Knowledge continues to increase• Top down – which activities do this?• Bottom up – which outcome is this activity
aimed at?
Outcomes without activities, or activities without outcomes – a problem!
E.g. G1 Develop Open Knowledge
G1.1 The quantity of Open Knowledge continues to increase• General monitoring, but no goal• Need to be clear on outcomes – n. of articles
(increase in open knowledge) v longevity of diverse editors (G3/5 - thriving community), we care about them all!
Easier reporting…?
• Highlighted need for impact methods – e.g. volunteer questionnaire
• Need for tools – “increased access” via project metrics (Kiwix, digital literacy, etc.) and QRPedia scans, poor indicators
• Challenges e.g. on advocacy (e.g. ‘legislative change for open content’) indicators
Lessons
Charting the territory
Chapters dialogue raised point: Diff orgs are exploring new territory, do we share a perspective?
By NASA [Public domain], via Wikimedia Commonshttps://upload.wikimedia.org/wikipedia/commons/1/1d/Satellite_image_of_Cape_peninsula.jpg
Charting the territory
Chapters dialogue raised point: Diff orgs are exploring new territory, do we share a perspective?
But, can we share our mapping methods, cartography relies on shared meaning
By U.S. Government; Uploader Zondor at en.wikipedia [Public domain], via Wikimedia Commons https://upload.wikimedia.org/wikipedia/commons/d/d3/Sample-national-park-service-pictographs.gif
five Strategic Goals • G1 Develop Open Knowledge
– Organisations different in each country• G2 As a volunteer-led organisation, ensuring effective use of the
resources available to us inc developing volunteers (G2.1) and using high quality governance (G2.2)– Governance ‘standards’ different, volunteer needs (and groups) also
vary• G3 Reduce barriers to accessing Open Knowledge
– Legal context and open-knowledge eco-system crucial• G4 Encourage and support technological innovation
– Ditto• G5 Develop, support, and engage with other Wikimedia
communities– Bi-relational context matters
From Strategy to Impact Measurement
Simon KnightUser:Sjgknight
Vice Chair Wikimedia UK
Model
Outcome indicators
• Input – Money, volunteer/staff time, materials• Activity - An editathon• Outputs - Attendees, articles edited, new articles• Outcomes - Community growth, quality and
quantity of content increases• Impact – Develop open knowledge
Outcome indicators
• Input teacher/student time• Activity – a lesson on subject of ‘bias’• Output – test score on ‘bias’ test• Outcome – Learning about bias• Impact – Learner confident about subject of bias
Inputs outputs challengeChallenge:• Tempting to measure “number of events doing
x”– but this is an input/activity• Or set targets to increase “number of
members” – but what does this indicate?• Outputs indicate – e.g. “n. of new articles”, “n.
of women leading events”
Outcomes and Evaluation
• Outcomes – what we want to achieve, what our impact is– Measured via output indicators
• Evaluation – an assessment of how effectively we are addressing our outcomes– Assessed via a variety of means, including outputs.
Thinking about how we run a programme more effectively and in differing contexts
WMF Goals
• To stabilize Wikimedia’s technical, financial and organizational infrastructure
• To increase participation• To improve quality• To increase reach• To encourage innovation
Goals
We have five Strategic Goals that fall within our Mission: • G1 Develop Open Knowledge• G2 As a volunteer-led organisation, ensuring effective use of
the resources available to us: – G2.1 Develop, involve and engage WMUK volunteers– G2.2 Use effective and high quality governance and resource
management processes• G3 Reduce barriers to accessing Open Knowledge• G4 Encourage and support technological innovation• G5 Develop, support, and engage with other Wikimedia
communities
E.g. G1 Develop Open Knowledge
• G1.1 The quantity of Open Knowledge continues to increase
• G1.2 The quality of Open Knowledge continues to improve
• G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the development of Open Knowledge.
E.g. G1 Develop Open Knowledge
G1.1 The quantity of Open Knowledge continues to increase• Top down – which activities do this?• Bottom up – which outcome is this activity
aimed at?
Outcomes without activities, or activities without outcomes – a problem!
E.g. G1 Develop Open Knowledge
G1.1 The quantity of Open Knowledge continues to increase• Plausibility of controlled trials• Top level v activity target setting• Need to be clear on outcomes too – n. of
articles (increase in open knowledge) v longevity of diverse editors (G3/5 - thriving community)
• Highlighted need for impact methods – e.g. volunteer questionnaire
• Need for tools – “increased access” via project metrics (Kiwix, digital literacy, etc.) and QRPedia scans, poor indicators
• Challenges e.g. on advocacy (e.g. ‘legislative change for open content’) indicators
Lessons
Measuring impact – co-ordination, and localisation
Making the most of tech?
Simon KnightUser:Sjgknight
Vice chair, Wikimedia UK
Basic model
• We do things for a reason (we have goals)• We run activities to meet those goals• And to justify the activities, and assess their
success, we evaluate them against our goals (we measure)
Tenuous analogy time
• Think about a modern smart phone (device, OS, plug) • Phone – strategy• OS – activities• Plug – impact
• What we do is tied to the framing, the capabilities, restrictions, flexibility of the strategy.
• It also requires that we’re having impact – or else the strategy gets old and tired, and our activities cease (the phone dies)
• We should be free to remix as much as possible• And I wonder to what extent we need shared
phones/OS/plugs…
Public domainhttp://wikitravel.org/shared/File:Universal-plug-adaptor.jpg
WMMetrics, Wiki-Metrics, Metric-Wikis, Wiki-trust wwwwwwwwww
• WMF – Wiki Metrics• WMF – WM Metrics• Other tools to appropriate – Wiki-trust, wiki-
todo, social-tools (snuggle), etc. • Keeping track, sharing good practice, localising
– how do we do it?
e.g. WM-Metrics (France)
• List all files in category uploaded between timestamp t1 and t2
• """Wikipedia article statistics.""“ (not yet t1 and t2)
• New articles• File use• Category use
five Strategic Goals • G1 Develop Open Knowledge
– Organisations different in each country• G2 As a volunteer-led organisation, ensuring effective use of the
resources available to us inc developing volunteers (G2.1) and using high quality governance (G2.2)– Governance ‘standards’ different, volunteer needs (and groups) also
vary• G3 Reduce barriers to accessing Open Knowledge
– Legal context and open-knowledge eco-system crucial• G4 Encourage and support technological innovation
– Ditto• G5 Develop, support, and engage with other Wikimedia
communities– Bi-relational context matters