Wijze Case: SEA
47
Search engine advertising
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21-Oct-2014 -
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Technology
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Transcript of Wijze Case: SEA
Search engine advertising
WIJSdigital agency
‣ digital agency
‣ everything online
‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...
‣ 54 FTE (june 2012)
‣ focused on results (sales, leads, conversions)
‣ strong methodology - user centered approach
‣ integrated process and teams
Tweet-style Summary
Process
Operate
Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!
Traffic
Search engine advertising
Search engine advertising
Search engine advertising
1 month of data, compared with same month last year.
Search engine advertising
Search engine advertising
37% more
revenue
Search engine advertising
37% more
revenue
Search engine advertising
37% more
revenue
with 15%
less budget
‣ develop and roll out adwords campaign structure
‣ keyword research
‣ set up content network and remarketing campaigns
‣ testing with different ads
‣ increase ROI based on analytics data
‣ set up ad planning based on conversion data
What we did
Search engine advertising
Search engine advertising
Search engine advertising
Search engine advertising
1 million euro
more revenue
Search engine advertising
1 million euro
more revenue
Search engine advertising
1 million euro
more revenue
with the
same budget
How?
Search engine advertising
Search engine advertising
Search engine advertising
Average value from
€172 to €182
Search engine advertising
Average value from
€172 to €182
Search engine advertising
Conversion rate
from 9% to 13%
Average value from
€172 to €182
Search engine advertising
Conversion rate
from 9% to 13%
Average value from
€172 to €182
Search engine advertising
Conversion rate
from 9% to 13%
Average value from
€172 to €182
6% less visitors...
Search engine advertising
Conversion rate
from 9% to 13%
Average value from
€172 to €182
6% less visitors...
Search engine advertising
Conversion rate
from 9% to 13%
Average value from
€172 to €182
6% less visitors...
CTR from 4,21%
to 1,73%...
Search engine advertising
Conversion rate
from 9% to 13%
Average value from
€172 to €182
6% less visitors...
CTR from 4,21%
to 1,73%...
Less but better visitors!
Why SEA?
Search engine advertising
Search engine advertising
Every visitor
costs €0,23.
Search engine advertising
Every visitor
costs €0,23.
Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
Every visitor
costs €0,23.
Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
Every visitor
costs €0,23.
1 in 10 visitors
buys something.
Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
Every visitor
costs €0,23.
1 buyer costs €2,3.
1 in 10 visitors
buys something.
Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
Every visitor
costs €0,23.
1 buyer costs €2,3.
1 in 10 visitors
buys something.
Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
Every visitor
costs €0,23.
1 buyer costs €2,3.
1 in 10 visitors
buys something.
Is margin on average
sale higher than €2,3?
Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
Every visitor
costs €0,23.
1 buyer costs €2,3.
1 in 10 visitors
buys something.
Is margin on average
sale higher than €2,3?
If yes: start with SEA!
Process
We deliver strategy, execution and tools to help you score in digital.
We will make you awesome in digital.
Questions?
Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://[email protected]
BE 0473.071.275
