wigo

roam the planet.

encourages strong connection with the outdoors by providing the means and gear to launch your adventure.

the johnson family

the johnson family

The Johnson family lives in the city, but they have a great passion for the outdoors.

the johnson family

Richard, 32, is the father of the family and has a bachelor’s degree in business administration. He spends the majority of his time requesting and reviewing reports, preparing memos and writing briefs for agency heads. He is focused and goal-oriented. Richard has been in love with the outdoors lifestyle since he was a child when his father took him on camping trips. He also has an interest in hiking and kayaking.

the johnson family

Ann, 30, is the mother of the family. She has a degree in psychology and works at a public high school as a guidance counselor. Ann utilizes her potential by influencing high school students. While outdoors, she enjoys rock climbing, hiking and canoeing.

the johnson family

Their son Patrick is 9 years old, has never been camping and has little experiences with nature. He spends most of his time either at school or at soccer practice.

the johnson family

The Johnsons cannot afford to purchase all the equipment required to participate in these activities and they lack the space to store extra gear. To save money and space, they rent one of the packages from w i g o .

Many people share these same challenges accessing the outdoors.

Wander Into the Great Outdoors

core values

core values

Instil an appreciation of the outdoors for current and future generations

core values


Strengthen the bond between participants and the outdoors

core values



Emphasize the significance of getting away

core values




Provide the opportunity to strengthen relationships

core values





Convenience and accessibility make it easy from start to finish comfortably

core values






Make it simple and convenient to comfortably adventure

core values






Make it simple and convenient to comfortably adventure

Offer access to our guide and resource network

objectivesMedia

website

mobile app

instructional videos

objectivesAdvertising / Marketing

print ads

banner ads

billboards

sides of buses

bus stop shelters

video spot

objectivesAccessible, friendly, easy 24/7 customer service

objectivesAccessible, friendly, easy 24/7 customer service

wigo

Documents

Transcript of wigo