Wigle Whiskey
Transcript of Wigle Whiskey
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Market Research for Wigle WhiskeyGen Lohr, Asia Jackson, Brandon Marsico
Wigle Whiskey
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Research Objectives
• Conduct secondary research on Philadelphia and Washington D.C.
• Conduct primary research to determine if women desire the product and experience as much as men.
• Through secondary research identify opportunities to create awareness in Philadelphia and Washington D.C.
• Through secondary research identify potential partnerships in Philadelphia and Washington D.C.
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Research Objective #1
Philadelphia
Washington D.C.
Population
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Philadelphia
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Research Objective #1
Age
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Research Objective #1
Education
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Research Objective #1
Employment
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Research Objective #1
Income
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Research Objective #2Survey
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Research Objective #2
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Research Objective #2
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Research Objective #2
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Research Objective #2
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Research Objective #3
• Whiskey and Fine Spirits Festival
Location: Philadelphia-Lincoln Financial Field, The SCA Club Vendor Admission: $1000.00 General Admission: $90.00 Turnout: Estimated Hundreds
• Philadelphia Taste Festival of Food, Wine and Spirits
Location: Philadelphia- Valley Forge Casino ResortVendor Admission: $1400.00-$1500.00General Admission: $45.00Turnout: Estimated Hundreds
Opportunities to create awareness in Philadelphia
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Research Objective #3
Opportunity to create awareness in Washington
D.C.
• Washingtonian on the Rocks
Location: Washington D.C. -Renaissance WashingtonVendor Admission: Not ListedGeneral Admission: $65.00Turnout: Estimated Hundreds
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Research Objective #4Potential Partnerships in
Philadelphia
Organic
White Dog CaféSprig and VineMelodia GrillHarvest Seasonal Grill
Restaurants
ForkMadMexMelting PotThe Capital GrillButcher and SingerChima Brazilian SteakhouseSovana BistroCity TavernSupper
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Research Objective #4Potential Partnerships in
Washington D.C.
Organic
Restaurant NoraCoppi’s Organic RestaurantBlue Duck TavernChixNorth Sea Restaurant
Restaurants
MadMexMelting PotRay’s the SteaksWoodmont GrillBlack’s Bar and KitchenKomiVidaliaThe Prime Rib
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Recommendation
Washington D.C.
Based on statistics in:• Income• Education• age