Wifi marketing - S wifi - Digital activation 2015
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A new pathway to digital era through Wi-Fi solutions
Transcript of Wifi marketing - S wifi - Digital activation 2015
A new pathway to digital era through Wi-Fi solutions
Section 1:
Vietnam Wi-Fi marketing
solution overview
Wi-Fi access work flow
Splash page Internet access Landing page
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02
03
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Segmentation: hospital/ university/ dormitory/ bus station/ supermarket/ beach…
Audience: device/ gender/ age/ behavior,…
CPC – Banner, game, scratch,.. CPV –TVC 7s, 15s CPA - E-sampling, survey…
Operating, controlling, reporting campaign effectively. Third party checking
Wi-Fi marketing characteristics
Core values
REAL AUDIENCE
BEST TARGETING
SYSTEM
BEST ROI
TRANSPARENT MONITORING SYSTEM
MANY SERVICES FOR
DIFFERENT PURPOSES
Source: S-wifi_Platform_Location
As of Nov 2015, S-wifi have covered Wi-Fi network in Hospitals, Universities and
Wi-Fi city in 4 big cities.
Location
Wi-Fi marketing is deployed in various areas in
Vietnam
Source: S-wifi_Platform_Location_Nov 2015
Brands Source: S-wifi_Platform
Banner %
Banner HTML (Hiệu ứng) 21%
Banner gif (Động) 4%
Banner gpeg (Tĩnh) 61%
TVC 13%
Scratch (Cào) 1%
Game 1%
End users
Source: S-wifi_Platform_enduser
End users
CTR
Total satisfied through
access internet
Friendly with
Splash page and
landing page
Source: S-wifi_Platform_report
Section 2: Trend of Wi-Fi marketing solution
Internet usage
• More 145% population using mobile phone;
• Over 30 million 3G subscribers;
• Over 22 million Smartphones (Q4.2015 BMI);
• 35% time on Mobile, 25% on Tivi, and other (Inmobi Research)
Source: BMI Q4_2015
Internet usage
End user will
spend more time
access internet
on Smartphone
through wifi
Wi-Fi hotspots are
built everywhere
Many Wi-Fi network companies are planning to deploy network in many cities to serve many segmentations
Current Wi-Fi networks connect to
Advertising platform and become Wi-Fi
hotspots
Wi-Fi city is deployed in many provinces
Wi-Fi network
Source: S-wifi_Plan 2020
Ideas without limit
Interactive
attract
StandarBanner
Scratch effect
Mini Game
Survey
Slider
Animations
Video
Shake
Banner HTML5
Selfie
Source: S-wifi_Plan_2020
Interact
ive
Video
Call
Lucky
Draw
Base on Wi-Fi technology we can make services, which are adapted
to Brand campaigns
Ideas come from every body
New Wi-Fi Marketing solution
Available • Dedicated AP Monthly reach 90,000 -
180,000 visits.
• CPC drive traffic to website, microsite, fan page, etc.
• CPV increase exposure of TVC
• CPA collect data, survey about products/brands. Acquire registration for event, sampling.
New solution • Interactive : Customers interact with
Brand on Splash page through banner, TVC, survey, collect data
• Smart targeting: Ad content is sent to the right customers: Location, device, age, gender, behavior….
New solutions for Campaign
New solutions for event
Wi-Fi Homepage Ticket Interactive Window Concept Selfie Questions Lucky Draw Entertainment Let’s smile Magic Mirror 3D Oculus
1st time
2nd time
Banner
Smart Banner
Website/facebook
Campaign monitoring, and report
The splash
page is setup
by
customers
Customer
and info
managem
ent
Special
customer
care
New solutions for Retail*
Retail*: Location owners have wifi network without advertising
Platform, such as hotel, shopping mall, building,…
Advantages of Wi-Fi marketing solution
The best targeting way through location
Ideas of service without limits because of flexibility of Wi-Fi technology
Attracting, satisfying customer with interaction solution
The best ROI (CRT: 40-60%)
