Wifi marketing - S wifi - Digital activation 2015

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    15-Apr-2017
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Transcript of Wifi marketing - S wifi - Digital activation 2015

  • A new pathway to digital era through Wi-Fi solutions

  • Section 1:

    Vietnam Wi-Fi marketing

    solution overview

  • Wi-Fi access work flow

    Splash page Internet access Landing page

  • 01

    02

    03

    04

    Segmentation: hospital/ university/ dormitory/ bus station/ supermarket/ beach

    Audience: device/ gender/ age/ behavior,

    CPC Banner, game, scratch,.. CPV TVC 7s, 15s CPA - E-sampling, survey

    Operating, controlling, reporting campaign effectively. Third party checking

    Wi-Fi marketing characteristics

  • Core values

    REAL AUDIENCE

    BEST TARGETING SYSTEM

    BEST ROI

    TRANSPARENT MONITORING SYSTEM

    MANY SERVICES FOR DIFFERENT PURPOSES

    Source: S-wifi_Platform_Location

  • As of Nov 2015, S-wifi have covered Wi-Fi network in Hospitals, Universities and

    Wi-Fi city in 4 big cities.

    Location

    Wi-Fi marketing is deployed in various areas in

    Vietnam

    Source: S-wifi_Platform_Location_Nov 2015

  • Brands Source: S-wifi_Platform

    Banner %

    Banner HTML (Hiu ng) 21%

    Banner gif (ng) 4%

    Banner gpeg (Tnh) 61%

    TVC 13%

    Scratch (Co) 1%

    Game 1%

  • End users

    Source: S-wifi_Platform_enduser

  • End users

    CTR

    Total satisfied through

    access internet

    Friendly with

    Splash page and

    landing page

    Source: S-wifi_Platform_report

  • Section 2: Trend of Wi-Fi marketing solution

  • Internet usage

    More 145% population using mobile phone;

    Over 30 million 3G subscribers;

    Over 22 million Smartphones (Q4.2015 BMI);

    35% time on Mobile, 25% on Tivi, and other (Inmobi Research)

    Source: BMI Q4_2015

  • Internet usage

    End user will

    spend more time

    access internet

    on Smartphone

    through wifi

  • Wi-Fi hotspots are

    built everywhere

    Many Wi-Fi network companies are planning to deploy network in many cities to serve many segmentations

    Current Wi-Fi networks connect to

    Advertising platform and become Wi-Fi

    hotspots

    Wi-Fi city is deployed in many provinces

    Wi-Fi network

    Source: S-wifi_Plan 2020

  • Ideas without limit

    Interactive

    attract

    StandarBanner

    Scratch effect

    Mini Game

    Survey

    Slider

    Animations

    Video

    Shake

    Banner HTML5

    Selfie

    Source: S-wifi_Plan_2020

    Interact

    ive

    Video

    Call

    Lucky

    Draw

    Base on Wi-Fi technology we can make services, which are adapted

    to Brand campaigns

    Ideas come from every body

  • New Wi-Fi Marketing solution

  • Available Dedicated AP Monthly reach 90,000 -

    180,000 visits.

    CPC drive traffic to website, microsite, fan page, etc.

    CPV increase exposure of TVC

    CPA collect data, survey about products/brands. Acquire registration for event, sampling.

    New solution Interactive : Customers interact with

    Brand on Splash page through banner, TVC, survey, collect data

    Smart targeting: Ad content is sent to the right customers: Location, device, age, gender, behavior.

    New solutions for Campaign

  • New solutions for event

    Wi-Fi Homepage Ticket Interactive Window Concept Selfie Questions Lucky Draw Entertainment Lets smile Magic Mirror 3D Oculus

  • 1st time

    2nd time

    Banner

    Smart Banner

    Website/facebook

    Campaign monitoring, and report

    The splash

    page is setup

    by

    customers

    Customer

    and info

    managem

    ent

    Special

    customer

    care

    New solutions for Retail*

    Retail*: Location owners have wifi network without advertising

    Platform, such as hotel, shopping mall, building,

  • Advantages of Wi-Fi marketing solution

    The best targeting way through location

    Ideas of service without limits because of flexibility of Wi-Fi technology

    Attracting, satisfying customer with interaction solution

    The best ROI (CRT: 40-60%)

  • Thank you

    Mr. Toan Nguyen Mobile: 090 685 05 88 Email: toannb@s-wifi.vn Skype:toanspt

    mailto:toannb@s-wifi.vnmailto:toannb@s-wifi.vnmailto:toannb@s-wifi.vn