June 12-13 2013 – New York City

FORUM - 2013

FORUM - 2013

2013 Marketing Opportunities

BRANDING | EXECUTIVE VISIBILITY | CUSTOMER HOSPITALITY | AUDIENCE ENGAGEMENT

Adam Bleifeld - Vice President of Sales

ableifeld@wobi.com

+1 212 812-9610

June 12-13 2013 – New York City

FORUM - 2013

Major Sponsorship Branding

o One of eight category exclusive major sponsors

o Create top-notch association in an 10 month marketing blitz reaching millions of executives:

― Logo on Brochures – logo on direct mail brochures sent to thousands of executives

― Logo on Website – logos, links, white papers can be uploaded to www.wifny.com

― Logo on Ads – logo included in print campaign that includes executive reach publications

such as WSJ, Bloomberg Businessweek, MIT Sloan Management Review

― Prominent onsite and on-stage branding with other major sponsors

o Opportunity to run a 30-second video spot on information screens during breaks

o Branded onsite materials: attendee notebooks, badges, schedules, etc.

Executive Visibility

o A senior executive from your organization may introduce a keynote speaker, creating strong

association with the event content and enhancing networking opportunities

Special Event

o Choose from a variety of formats:

― Q&A featuring a relevant World Innovation Forum speaker

― Keynote or workshop delivered by one of your executives

― Panel featuring a group of customers or related practitioners/experts

o Cater to an audience that meets your objectives:

― Engage an exclusive group of your best customers and partners

― Promote to all attendees to create broad exposure and uptake

― Work with HSM to invite WIF attendees with a select profile

Customer Hospitality

o Share the WIF experience with your top executives and best customers

o Major sponsorship includes 20 tickets, additional tickets available at a preferred sponsor rate

Direct Marketing/Audience Engagement

o Display/hospitality area within the venue

o Integrate Product into event (ie: computers at registration)

o Materials on attendee usb’s

o Post-event email follow-up to all attendees

o Collaborate with HSM to create a custom, engaging experience or incorporate one of our a la

carte options

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June 12-13 2013 – New York City

FORUM - 2013

Supporting Sponsorship Branding

o Logo inside brochures and in the supporting sponsor section of website – creating top-notch association in a 10-month marketing blitz reaching millions of executives

o Branding on select onsite signs and materials

Special Event

o Choose from a variety of formats:

― Q&A featuring a relevant World Innovation Forum speaker

― Keynote or workshop delivered by one of your executives

― Panel featuring a group of customers or related practitioners/experts

o Cater to an audience that meets your objectives:

― Engage an exclusive group of your best customers and partners

― Promote to all attendees to create broad exposure and uptake

― Work with HSM to invite WIF attendees with a select profile

Customer Hospitality

o Share the WIF experience with your top executives and best customers

o Supporting sponsorship includes 10 tickets and additional tickets are available at a preferred sponsor rate

Direct Marketing/Audience Engagement

o Display/hospitality area within the venue

o Materials in attendee USB´s flash drive

o Post-event email follow-up to all attendees

o Collaborate with HSM to create a custom, engaging experience or incorporate one of our a la carte options

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June 12-13 2013 – New York City

FORUM - 2013

Custom Sponsorship Offering

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These packages are available as individual Sponsorship offerings, or in addition to your Major or Supporting sponsor package.

Benefits include:

• Onsite Engagement and Interaction via a special event

o Choose from a variety of formats:

• Q&A featuring a relevant World Innovation Forum speaker.

• Keynote or workshop delivered by one of your executives.

• Panel featuring a group of customers or related practitioners/experts.

o Cater to an audience that meets your objectives:

• Engage an exclusive group of your best customers and partners.

• Promote to all attendees to create broad exposure and demand.

• Work with HSM to invite WIF attendees with a select profile.

o VIP Experience within your event

• Exclusive area/table for your key guests and senior executives.

• Post Event Marketing and Education

o Lead Generation

• All attendees from the special event will receive a follow-up via email featuring branding by your company.

o Inclusion in Executive Summary

• Interview highlights will be included with the executive summary of the entire event. The summary is distributed post-event to the entire World Innovation Forum audience.

o Recordable Content and wobilive.com

• HSM will provide video and audio recording of the interview.

• Content will be included in the On Demand offerings available to all attendees after the event.

o Website Advertising

• Sponsor will receive six months of website advertising promoting the On Demand

offering.

June 12-13 2013 – New York City

FORUM - 2013

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Event Marketing Opportunities – Sample Formats

?What If! Innovation Breakfast Workshop

Ray Kurzweil addresses a targeted

group of our attendees at a lunch hosted by Fidelity

Opt-in Breakfast featuring Sponsor Content / Workshop

Leverage the buzz and excitement of the World Innovation Forum by

collaborating with HSM to deliver a customized content session or

workshop, in the form of a breakfast or lunch, for select WIF attendees

who have opted-in to attend your event.

o HSM will promote your event among 500,000 executives via

the World Innovation Forum brochures and in one edition of

the World Innovation Forum newsletter sent to registered

attendees.

o This opt-in event will also be promoted on www.wifny.com.

o Attendees will be encouraged to register for your event during

the World Innovation Forum registration process

Invitation-Only Private Event

Collaborate with HSM to identify and invite a targeted group of

Forum participants to a private meal/reception with a World

Innovation Forum keynote speaker.

o Provides an intimate setting for your sales team to connect

with top prospects from the WIF audience to drive new

business.

o Delivers a once-in-a-lifetime opportunity for your best

clients to connect with a sought-after thought leader from

the World Innovation Forum stage.

o Creates a memorable experience for those who matter

most to your business.

Client Engagement

Enhance your best business relationships and take your most important

business dialogues to a new level by sharing the thought-provoking,

inspirational experience of the World Innovation Forum with your best

clients and partners.

o 10-20 tickets for your team and clients to attend the World

Innovation Forum

o Reserved Seating section affording your group a tremendous

opportunity to sit side-by-side during the two-day

transformational experience of the World Innovation Forum.

o Host a private event with a keynote speaker for your group.

Typically held as a meal function or reception during the

World Innovation Forum; this is a very cost-effective way to

treat your clients to an intimate experience with an iconic

thought leader.

Bloomberg Businessweek private

client luncheon, featuring Assistant

Managing Editor, Innovation & Design, Bruce Nussbaum

June 12-13 2013 – New York City

FORUM - 2013

Direct Marketing & Branding Opportunities (only available in addition to overall Sponsorship)

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Event APP

Logo plus company icon(unique to app sponsor) on event app that all attendees have access to prior and during forum.

Lanyards

Enhance your brand presence by having all attendees wear your logo around their necks for the entire two days of the Forum.

Attendee USB’s

Promote your brand in a highly visible spot within and beyond the event by

placing your logo on all attendee USB’s.

Seat Covers

Achieve prominent brand positioning with branded seat covers throughout the venue. May include logo + URL.

Print Advertisement in the Speaker Presentation Workbook

Include your brand message and call-to-action within this content rich reference used by all attendees within and beyond the event. Includes speaker presentations, interesting facts, recommended reading, and note-taking sections.

BRANDING

Content Inserts

Place a branded item, thought leadership or marketing materials on attendee USB flash drives

Display Area

Create a home-base within the venue to engage the audience and create

relationships. Very effective for networking and lead generation.

DIRECT MARKETING

June 12-13 2013 – New York City

FORUM - 2013

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Pre-roll video’s before every presentation (10´ sec commercial) both Live and On-

Demand During 2 days live + 3 months of on demand.

Advertisement (still or 30´ sec commercial) during coffee breaks of live event.

Branding of the video-player frame - this could be the Q&A area, live chat area,

Agenda, Speaker bios, etc.

Exclusive advertiser on WIF broadcast in Americas an added value with $20,000

WOBI-Live commitment.

ACTIVATIONS

June 12-13 2013 – New York City

FORUM - 2013

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40 Bloggers/Social Media Space attendees featuring some of the leading Innovation influential.

Over 3000 tweets sent over the two days.

46,800 Page Impressions on Facebook the week of the event.

381,800 Impressions on Twitter the week of the event.

Sponsor Benefits of Social Media Lounge

o Co-branding on all invitations and pre-event promotions

o Co-branding on all Bloggers Hub event signage and materials

o Opportunity to distribute materials to all bloggers

o Watermark branding on all event photos provided to Bloggers

o Opportunity to host a cocktail or luncheon for the bloggers

o Create a custom post-event summary of “Best of WIF Blogs”

o Custom activations may be explored in collaboration with HSM

o Web Link for Reference: www.wifny.com/bloggershub

o Sponsor of Twitter stream

Sponsor Review

Social Media Highlights – Extensive Reach & Impact