Widgets How to create and syndicate sharable content with the PBS Widget Builder May 4, 2010
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Transcript of Widgets How to create and syndicate sharable content with the PBS Widget Builder May 4, 2010
WidgetsHow to create and syndicate sharable content
with the PBS Widget Builder
May 4, 2010
What is a Widget?• A publicly sharable app that users can embed
on their website and/or social network pages• Different from a module, that can only be
shared among partners• Potential reach of a widget is greater as a
result
Why Widgets?Expand the reach of content• Increase brand awareness• Branded packaging• Great for partnerships
PBS Economy Widget– 45 widgets seeded– 189 installs
Why Widgets?Engage users wherever
they arePBS widget installs
– 50% on Facebook– 8.5% on Blogger
Widgets also easily shared on:
• Twitter, MySpace, Wordpress, Yahoo, iGoogle, StumbleUpon, and more
Why Widgets?Exploit the viral nature of the webPBS Economy Widget
– 90% of installs from 2nd generation– 10% of installs from 3rd generation or
beyond
Widgets work in Ad Networks- Can pay to have them installed
Widget PlatformPBS has a national deal with Gigya for power sharing and
analytics across the social-web.• They manage the rapidly changing APIs provided by Facebook,
Twitter, and others and standardize the calls that we make (we connect to Gigya -> Gigya connects to everyone).
• For widgets, they power the “Share” button.
Widget Builder
• Easily build and deploy station modules and widgets
• Based on a template model– Choose a template,
then customize based on that foundation
Widget Templates
• Customization– Color– Branding– Size– Content
• Enhancements don’t require any additional work from stations or producers
Share templates provide a framework that you can then customize
Color Options
Co-branding elements
Station or show logoWidget
Name/Headline
Additional Promotional Opportunity
• COVE-powered widgets will carry video monetization
• Non-COVE widgets should use this image for branding or to drive traffic
Analytics• Each station and producer receives their own Gigya account
to track the success of their widgets, these accounts roll up into a master PBS account.
• Metrics include:– Widget Installs– Grabbed Widget Views– Install conversion– Widget stickiness– Installs by destination– Installs by location– Unique Users– Viral Distribution, and more
Templates Available Now
COVE Video Player Template• COVE Feed-driven• Works for any
program, topic, or collection
• 3 size options available
• Videos play in widget
COVE Editorial Player Template• Content items are
individually managed within Widget Builder based upon items in the Video Portal
• 3 size options available
• Videos play in widget
RSS Promotional Template• Feed-based• 1-4 tabs can each
display a separate feed
• Dynamic size options• Static-content option
also available
RSS Promotional Template (landscape)
• Same functionality as the standard feed-driven template
• Contains a larger image and more description text
Templates Coming Soon
Headlines Widget
• Feed based• Customized size and
header• Javascript
implementation• Not Facebook
compatible
Available Spring 2010
TV Schedules “What’s On Tonight” Template
• Feed based• Customizable station
and time options
Available Spring 2010
Merlin Powered Promotional Template
• Feed based• Displays links to content
in Merlin API
Available Summer 2010
Early SuccessesWidget Platform and Widget Builder have been in beta since October, we first piloted the tool with the Economy Collaboration project. Since then we have tested the platform and builder throughout the development process.
To date:• 7.8 million impressions across
1,600 widget installations• 50% of widgets end up on Facebook
WIDGET BUILDERDemo
Widget Strategy• Use to promote brand awareness
• Seed with your fans• Deliver perceived utility• Something that adds value• Promote on Facebook and Twitter
• Seed with your Partners• Great for special projects• Economy Collaboration grant example
WATSON, UNC-TVWords from a Widget Builder Early Adopter
Available Today!
Contact your Program Manager or Station Products & Innovation
representative now.