Widget Network Overview

Eyal MagenChief Strategic Officer & Co-Founder

Affilicon Nov, 2008

Agenda

Why Widgets?Market size, Key Trends

Widget TechnologyGigya Share, Gigya Analytics

Widget DistributionNetwork Reach, Targeting, Scale

Gigya SocializeBringing the social web to your site

2

Why Widgets?

“A total of 604 million people, representing 65% of the worldwide internet users, viewed or engaged with a widget in March 2008 “

- comScore, May 2008

3

Core Widget Technology – Gigya Share

Install widgets to 60 top social networks, blogs or bookmarking platforms

Email-a-friend, with webmail contacts import feature

Fully-customizable

Easy-to-implement component-based technology

•

•

••

4

Core Widget Technology – Gigya Analytics

Real-time, web-based reporting• Track widget Installs by:

– Distribution point– Destination (e.g. social network, blog platform)– Unique URL (user page) – Geography– Email a friend feature– Computer system/browser

Advertiser: xCampaign: xDate: Friday, March 21, 2008

Widget Summary ReportYesterday Last 7 Days Total Goal

Widget Installs 0 20 41,443 41,000

Installed Widget Impressions 65,940 501,994 3,580,601 0

Budget Spent 0 0 80,000 80,000

• Impressions/Views• Unique users• Daily Interacted Views/% Daily Views with Interactions• Average Exposure Time by Day• Emails sent (by user to friends)• Stickiness (measurement of lifecycle)• Viral generations & hubs• Custom interaction metrics, e.g. video views, link

clicks, votes – there is no limit to what can be tracked• Custom dashboard/reports with user-defined

calculations

5

Core Widget Technology – Industry tested

Gigya is the leading widget platform Reaches more than 150MM* unique users, tracking billions

of widget impressions on social network profiles and blogs Handles nearly half a million widget installs per day

Gigya’s technology has been adopted by the majority of players in the widget industry Content sites – Electronic Arts, MTV, Oxygen Media,

Monster Worldwide Top widget sites – RockYou, Bunnyherolabs, Snapvine Rich media companies – DoubleClick, EyeBlaster,

EyeWonder, Unicast Widget platforms – Musestorm, Gydget, SproutBuilder Advertisers – Kimberly-Clark, Toyota, Sprint, Levis, Nike,

Sony/BMG, Disney, VH1, Unilever, Universal Music, AlbertoCulver, Wal-Mart

*comScore Oct 20086

7

With Gigya Socialize “In-Widget”, widget users will be able to participate in activities directly with friends in much the same way that they would via Facebook applications – but without the boundaries of a particular social network.

In-Widget actions are automatically published back to the social network newsfeeds

Messages can be sent from the widget to friends via the messaging systems of Social Networks

Gigya SocializeIn-Widget Social Networks

Widget pulls social graph information – user’s friend list - from Social Network

Gigya Socialize “In-Widget”

Gigya Network Reach

Gigya Network ReachUnique Widget Users

(comScore, October 2008)

Worldwide 150 Million

United States 70 Million

Western Europe 24 Million

Gigya’s unique network exclusively reaches

active widget and social media users

8

Distribution –Targeting & Controls

Targeting• By demo:

o Teenso Adults 18+o Males 12-24o Women 25-34o Momso Black/Hispanic

• By Social network, e.g. Facebook or MySpace

9

Controls• Frequency capping• Category exclusivity • Destination blacklisting

Distribution – Guaranteed Scale

Time

# of Widgets installed to user pages

GIGYA

OTHER DISTRIBUTION

Widget Install Growth CurveIllustrative

Gigya delivers a critical mass of installs from Day 1 of your campaign, accelerating growth.

10

Socialize

Gigya Socialize

12

Gigya Socialize provides the infrastructure to allow your users to connect with their existing social graphs on your site

Thank You!Eyal Magen

eyal@gigya.com