Table of Contents

VIC Radio Seeks Hosts for 50-­Hour Marathon (News Release No. 1)

City Rhythms DJ Interviews Project Pat (News Release No. 2)

VIC 50-­Hour Marathon Media Alert

Pitch Letter

Garbage Man Pushes College Radio Station to No. 1 (Feature Story) (Feature Story)

Letter to the Editor

WICB Rush Night Talking Points

Psych/Out Fact Sheet

WICB Brochure

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!! ! ! ! !!!!!!!!!!!!! !!Contact: Rebecca Long FOR IMMEDIATE RELEASE: Tel: 484/889/8946 Email: rlong3@ithaca.edu

VIC Radio Seeks Hosts for 50-Hour Marathon

(ITHACA, N.Y., February 20, 2014) – WICB’s sister station, VIC Radio, is looking for four DJs

to host its 28th Annual 50-Hour Marathon this coming April. Applications are due this Friday,

Feb. 21 at 5 p.m.

Every year the selected DJs broadcast over WICB’s FM airwaves for 50 hours straight,

entertaining listeners with an array of creative skits, song sets and giveaways to raise money for

a local, nonprofit organization. This year, VIC Radio will donate all funds raised by the 50-Hour

Marathon to the Veteran’s Sanctuary, a space where ex-military personnel can gather to discuss

and process their experiences as well as engage in therapeutic activities. The sanctuary is

planning on using the funds from the marathon to provide more writing workshops for its

veterans and enhance its organic farming space.

Previous 50-Hour Marathons have raised thousands of dollars for organizations such as

the Ithaca Health Alliance and the Ithaca Community Harvest. Last year, VIC Radio DJs

Sarah Czwartacky, Shannon Anthony, Alex Ogle and Matt Kelly received over $4,000 for the

Cayuga Dog Rescue, a shelter that houses abandoned and neglected dogs in Central New York.

“Raising money for the Cayuga Dog Rescue was an amazing experience. The first day of

the marathon, a representative actually came into the studio with us and brought one of their

rescues — so she chatted with us and really gave us a detailed explanation of where the money

would go,” Czwartacky said.

In conjunction with WICB, VIC Radio works hard to promote the idea of giving back to

the Ithaca community. Czwartacky explained the joy she felt after making a visible difference

within the Cayuga Dog Rescue.

“It was amazing to be able to see exactly where it [the money] was going and how much

we were affecting the organization,” she said.

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About WICB

Located in the Roy H. Park School of Communications, 92 WICB is Ithaca College’s student-

operated FM radio station. Since its founding in 1949, WICB has been broadcasting high quality

music programs and local sporting events to the residents of Tompkins County and beyond.

WICB is in operation 24 hours a day, 365 days a year. Today, the station is committed to

remaining not-for-profit and commercial free as it has for the last 65 years. For additional

information about WICB call 607.274.3217 or visit wicb.org.

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!! ! ! ! !!!!!!!!!!!!! !!Contact: Rebecca Long FOR IMMEDIATE RELEASE: Tel: 484/889/8946 Email: rlong3@ithaca.edu

City Rhythms DJ Interviews Project Pat

(ITHACA, N.Y., February 26, 2014) – On Monday, DJ Patrick Ring spoke with rapper Project

Pat, better known as Juicy J’s older brother. The interview airs on WICB Thursday, Feb. 27 at 8

p.m.

During their conversation, Project Pat revealed that he will release his latest album,

“Mista Don’t Play 2,” this summer. He explained that shortly after the release, he plans on

leaking a mix tape that he created while traveling with Juicy J on his Never Sober Tour.

Although Project Pat is most commonly identified by his younger brother’s success, his

name became increasingly popular over the last decade. His rap career took off in 2000 when he

provided the hook for Three Six Mafia’s hit single, “Sippin’ on Some Syrup.” That same year,

Project Pat released his second studio album, “Mista Don’t Play: Everythangs Workin,” which

was certified platinum after selling more than 900,000 copies.

Since 2000, Project Pat has released five additional records and appeared on tracks with

artists Kanye West, Wiz Kalifa, Akon and, of course, Juicy J. His fifth studio album, “Walkin’

Bank Roll,” debuted at number 45 on the Billboard 200 in 2007.

“What was surprising to me was he’s okay with his brother taking the limelight from

him,” said Ring. “He’s cool with that because that lets him do his thing. He’s always been a solo

artist.”

Ring is a senior television-radio major at Ithaca College who joined WICB because of the

station’s previous success with celebrity interviews.

“I helped out with the interview last year that we [City Rhythms] had with T.I. and John

Legend, but this one I did by myself,” said Ring.

Ring hopes to pursue celebrity interviewing as a career and plans to relocate to Los

Angeles after graduation.

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About WICB

Located in the Roy H. Park School of Communications, 92 WICB is Ithaca College’s student-

operated FM radio station. Since its founding in 1949, WICB has been broadcasting high quality

music programs and local sporting events to the residents of Tompkins County and beyond.

WICB is in operation 24 hours a day, 365 days a year. Today, the station is committed to

remaining not-for-profit and commercial free as it has for the last 65 years. For additional

information about WICB call 607.274.3217 or visit wicb.org.

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!! ! ! ! !!!!!!!!!!!!! !!Contact: Rebecca Long FOR IMMEDIATE RELEASE: Tel: 484/889/8946 Email: rlong3@ithaca.edu

Media Alert

What: VIC Radio’s 50-Hour Marathon is an annual event where four DJs broadcast on-air for 50 hours straight to raise funds for a local nonprofit organization. This year all funds raised will benefit the Veteran’s Sanctuary, which focuses on helping veterans from the wars in Iraq and Afghanistan as they transition from combat to civilian life. All weekend long, DJs encourage listeners to donate by entertaining them with an array of creative skits, song sets, giveaways and much more. Who: Special guest interview with veteran combat medic and current workshop facilitator and outreach coordinator at the Sanctuary, Jenny Pacanowski. Hosted by VIC Radio DJs Jessica Lubas ‘15, Joseph Calinda ’16, Patrick Hayes ’14 and David Sperling ’14. Where: VIC Radio, 118 Park Hall, Ithaca College, Ithaca, NY 14850 When: April 11 at 4 p.m. until April 13 at 6 p.m. Additional Info: For promotional photos and interviews, contact Shannon Anthony at community@vicradio.org.

April 5, 2014 Megan Devlin The Ithacan 220 Park Hall 953 Danby Road Ithaca, NY 14850 Dear Megan, Chris Wheatley wasn’t always a radio guru. The current general manager of WICB actually dropped out of Johnson State College in 1977 after studying environmental science for two years and became a garbage man. At the time, Chris was suffering from an anxiety that many college students encounter during the course of their academic careers, figuring out what they want to be when they grow up. He knew that he wasn’t passionate enough about environmental science, so he decided to travel cross-country on his motorcycle and dabble in various career fields to discover what the world had to offer. His story then goes on to explain how he came to be at Ithaca College and WICB, as well as how the station has enhanced under his leadership.

Chris has helped WICB to grow into a nationally recognized radio station. Since his appointment as general manager, the Princeton Review has recognized WICB as the No. 1 college radio station in the nation not once, but twice. However, earning awards isn’t the only thing Chris has contributed to IC. He’s shown hundreds of students who have walked through WICB’s doors in the last 30 years that it’s important to as he says, “get good at a lot of things” and not to stress about answering the dreaded question of, “what do you want to be when you grow up?” Instead, he suggests students explore all of their options and take some time to uncover their true passions.

Chris’ story is reassuring for all college students as they journey into the workforce. It stresses that it’s okay not to know exactly what career path to take, but to continue to work hard and expand the mind. Thus, I’ve come to you first because I know The Ithacan’s interest in inspiring and educating Ithaca’s next generation of graduates. If you are interested in pursuing this story, please contact me at your earliest convenience, and I will put you in touch with Chris Wheatley. Thank you for your time and consideration. Sincerely, Rebecca Long WICB Modern Rock DJ (484) 889-8946 / email: rlong3@ithaca.edu

Garbage Man Pushes College Radio Station to No. 1 By: Rebecca Long

After two years of studying environmental science at Johnson State College, Chris

Wheatley, now the general manager of WICB Radio, did something unexpected. In 1977, he

dropped out of school and became a garbage man.

“I loved it. The guys on my crew were mostly underemployed master’s and Ph.D. holders

working in garbage, so were talkin’ arts, literature, politics, driving a garbage truck,” Wheatley

said.

Like many students, Wheatley discovered he needed to take some time off not only to

explore the world, but also to explore his passions before he chose a more permanent career path.

As a result, he spent a year driving cross-country on his motorcycle and working side jobs like

garbage collecting, commercial painting and school bus driving before he figured out his next

big move: radio.

“I have always been interested in radio,” Wheatley said. His fascination began with a

small transistor radio his grandmother bought him when he was 7 or 8. Later in high school, he

dabbled in the field and then eventually became the director of programming at a small, 100-watt

station during his time at Johnson State.

However, it was not until a friend of his sister’s mentioned the communications program

at Ithaca College that he considered making his hobby into a career. “I knew I couldn’t be a

garbage man forever,” Wheatley said. Consequently, he visited the school, and in 1978 he

decided to finish his degree there as a planned studies major. Shortly after graduation, he got

involved with managing the college’s FM radio station, WICB, which was pretty disorganized at

the time.

“I lived in town, and I noticed that WICB hadn’t changed its clocks, so I called to tell

them that it was now Eastern Standard Time not Eastern Daylight Time. That was on a Sunday,

and on a Monday they still hadn’t done it,” Wheatley said.

At that point, Wheatley decided to fix the problem himself, and in 1985 he applied for the

position of general manager at WICB. Once appointed, his goal was to professionalize the station

and find its place in the market.

Fast-forwarding almost 30 years, Wheatley is still the general manager at WICB and has

rebranded the station as “The Station for Innovation.” Under that title, Wheatley has made

WICB’s mission to bring the newest modern rock songs to all of Tompkins County before any

other radio station in Ithaca. His tactics have not gone unnoticed. Over Wheatley’s time as

general manager, WICB has won numerous awards including a Marconi Award in 1993 and

MTV U’s Woodie Award for Best College Radio in 2008. Most recently, in both 2010 and 2014,

the Princeton Review named WICB the No. 1 college radio station in the nation.

Yet earning prestigious awards is not the only thing Wheatley has contributed to the

Ithaca College community. He has had a monumental impact on hundreds of students who have

come through WICB’s doors.

“Chris is one of the best supervisors I’ve ever had because he makes you feel like you’re

part of the family. He pays close attention to detail and is always giving me tips on how to sound

better on-air,” said Emily Roscoe, a junior television radio major and talent coordinator at

WICB.

Roscoe is just one of many students whom Wheatley’s versatile skill set has affected in a

positive way. Based on his personal experiences, he tries to stress the importance of acquiring

knowledge in various fields, so students are prepared for whatever career path they choose.

“Get good at a lot of things. It will make you better in the end,” said Wheatley.

April 17, 2014 Tracy Corrigan The Wall Street Journal 1211 Avenue of the Americas New York, NY 10036 Dear Tracy, In the article “Radio’s Answer to Spotify? Less Variety,” Hannah Karp explains that Top 40 radio stations have adopted the habit of playing fewer hit singles repeatedly under the assumption that audiences won’t change stations if they hear songs they know. However, as the general manager of WICB Radio, the student-run station at Ithaca College, I am leery of the effectiveness of that tactic.

When I first started managing WICB Radio in 1985, the station was suffering from a brand identity crisis. Unlike most radio stations that know their place in the market, WICB did not identify with a specific genre of music and played almost anything, making it hard to distinguish the station’s audience. It wasn’t until I held a long refocusing meeting shortly after my appointment that WICB became known as “The Station for Innovation.” Under that title, my team and I decided that WICB’s mission would be to play the latest modern rock hits before any other station in the Ithaca area. Unlike the playlist format of many Top 40 radio stations, WICB listeners hear two brand new songs every hour. In addition, we believe in giving our audience as much variety as possible, so we wait four hours after a song’s last airing before playing it again. From using this playlist tactic, WICB’s listenership and ratings have improved dramatically. For instance, in both 2010 and 2014, the Princeton Review ranked WICB as the No. 1 college radio station in the nation and as of 2013, our listenership has increased to close to 250,000 people. Thus, I have to disagree with Karp’s article because WICB is a testament that playing the same songs repetitively isn’t the only way to keep your listeners from changing stations. Thank you for your time and consideration. Sincerely, Christopher Wheatley WICB General Manager (607) 227-4094 / email: generalmanager@wicb.org !(http://online.wsj.com/news/articles/SB10001424052702303754404579313150485141672) !

TALKING POINTS: WICB RADIO RUSH NIGHT EMILY ROSCOE (TALENT CORDINATOR) TIPS FOR HAVING QUALITY TALKSETS ON-AIR

1. SOUNDING PROFESSIONAL ON AIR IS 80% ORGANIZATION AND 20% VARIETY • ORGANIZED IN THE SENSE THAT YOU FOLLOW THE CORRECT FORMAT

FOR EACH TALKSET. • VARIETY IN THE SENSE THAT YOU MAKE THOSE FORMATS SOUND

FRESH AND ORIGINAL EVERYTIME YOU SPEAK ON-AIR.

2. THE FIRST TALKSET OF THE HOUR – LINER A • BEGIN WITH A STATION ID (92 WICB, THE STATION FOR INNOVATION 92

WICB, 91.7 FM, COMMERCIAL FREE ICB) AND THEN BACKSELL – TELL THE AUDIENCE THE ARTIST AND NAME OF THE SONG OR SONGS THAT JUST PLAYED.

• GIVE OUT THE STATION TELEPHONE NUMBER AND INTRODUCE YOURSELF.

• FRONT SELL – TELL THE AUDIENCE THE ARTIST AND NAME OF THE SONG YOU ARE GOING TO PLAY NEXT AND FINISH THE SET WITH A STATION ID.

3. THE WEATHER TALKSET • THIS TALKSET OCCURS TWICE AN HOUR AND SHOULD FALL ON THE :16

AND THE :46 OF EACH HOUR. • BACKSELL AND THEN MOVE INTO THE WEATHER FORMAT

o WEATHER ALWAYS BEGINS WITH THE PHRASE, “TAKING A LOOK AT YOUR CENTRAL NEW YORK WEATHER.”

o GIVE THE WEATHER FOR THE CURRENT TIME PERIOD AND THE NEXT THREE TIME PERIODS AFTER YOUR SHIFT. FOR EXAMPLE, RIGHT NOW, TONIGHT, TOMORROW AND TOMORROW NIGHT.

o END EACH WEATHER REPORT WITH THE PHRASE, “IT IS ______ DEGREES ON ITHACA’S SOUTH HILL.”

• FINALLY, FRONTSELL THE NEXT ARTIST TO BE PLAYED AND END WITH A STATION ID.

4. THE LINER B TALKSET • A LINER B TALKSET NORMALLY OCCURS ONCE EVERY TWO HOURS

AND IS A CHANCE FOR DJS TO TELL THE AUDIENCE DIFFERENT EVENTS GOING ON IN THE COMMUNITY.

• YOU DO NOT NEED TO BEGIN OR END THIS TALKSET WITH A STATION ID.

• RATHER, YOU SIMPLY READ THE SCHEDULED LINER B THAT CAN BE FOUND IN THE LINER B BINDER IN THE STUDIO.

5. THE PERSONALITY TALKSET • AS ALWAYS, YOU SHOULD BEGIN THIS TALKSET WITH A STATION ID

AND BACKSELL THE LAST THREE SONGS PLAYED ON-AIR. • HERE YOU HAVE A CHANCE TO SHOW THE AUDIENCE YOUR

PERSONALITY AND TALK ABOUT SOMETHING EITHER IN THE NEWS OR A PERSONAL EXPERIENCE THAT YOU FIND INTERESTING.

o HOWEVER, THIS TALKSET SHOULD RUN NO LONGER THAN 45 SECONDS IN TOTAL.

o IN ADDITION, IT SHOULD NOT CONTAIN ANY CONTROVERSIAL NEWS OR PERSONAL EXPERIENCES THAT ARE INAPPROPRIATE OR THAT COULD POTENTIALLY OFFEND THE AUDIENCE.

6. THE NEW MUSIC TALKSET – LINER C

• BEGIN THIS TALKSET WITH A STATION ID. • DO NOT FRONTSELL OR BACKSELL. • INSTEAD, INTRODUCE THE NAME AND ARTIST OF THE NEW MUSIC YOU

ARE ABOUT TO PLAY. • END THIS TALKSET WITH A STATION ID.

7. THE LAST TALKSET OF THE HOUR – LINER D

• BEGIN THIS TALKSET WITH A STATION ID. • BACKSELL UP TO THE LAST THREE SONGS PLAYED. • HERE YOU SHOULD REINTRODUCE YOURSELF, GIVE OUT THE STATION

TELEPHONE NUMBER AGAIN AND INTRODUCE THE ARTISTS WHOSE NEW MUSIC YOU ARE GOING TO PLAY IN THE UPCOMING HOUR.

• FINALLY, FRONT SELL THE NEXT SONG YOU ARE GOING TO PLAY AND END WITH A STATION ID.

8. INTRODUCING VARIETY INTO THE TALKSETS • IN ORDER TO DIFFERENTIATE YOURSELF ON-AIR AND PREVENT

SOUNDING REPETITIVE, WE SUGGEST THAT YOU WRITE OUT 10 DIFFERENT WAYS TO SAY EACH TALKSET (I.E. INTRODUCE YOURSELF IN A NEW WAY IN EVERY LINER A AND LINER D TALKSET).

• POSTING – IF THE BEGINNING OF A SONG IS LONG ENOUGH, CONSIDER POSTING, OR TALKING OVER THE BEGINNING OF THAT SONG FOR YOUR TALKSET, INSTEAD OF USING GENERIC BACKGROUND MUSIC.

• FINALLY, BE CONFIDENT. IF YOU ACT AS IF YOU KNOW WHAT YOU ARE DOING, IT WILL ALWAYS SOUND THAT WAY TO THE AUDIENCE.

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Located in the Roy H. Park School

of Communications, 92 WICB is

Ithaca College’s student-­operated

FM radio station. Since its founding in

1949, WICB has been broadcasting

high quality music programs and

local sporting events to the residents

of of Tompkins County and beyond.

WICB is in operation 24 hours a day,

365 days a year. Today, the station is

committed to remaining

not-­for-­profit and commercial free

as it has for the last 65 years.

What’s WICB?

For more information contact

WICB Studio

118 Park Hall

Ithaca College

Ithaca, NY 14850

(607) 274-­3217

wicb.owicb.org

Modern Rock Better known as the staple of the sta-­

tion, WICB’s modern rock programming

brings listeners the lastest in modern

music before anyone else. Featuring

artists like Vampire Weekend, Grouplove

and CHVRCHES, DJs entertain the

audience not only with new music, but

also with personality breaks, live news

and sports casts, weather updates and

much more.

Think you are interested in hearing the latest and greatest of modern music? Tune into 91.7 FM.

Modern rock is not the only type of

music played on WICB. In fact, the station

has over 20 specialty shows dedicated to

bringing the residents of Tompkins County

anything and everything that they want to

hear. Some WICB specialty shows include:

Beat Crazy-­ Plays a mix of house,

dubstep and trance

music

-­ Features artists like

Avicii, Dada Life and

Tiesto

-­ Airs Saturdays from

10 p.m. to 12 a.m. 10 p.m. to 12 a.m.

-­ Plays music by

the Beatles

-­ Features rarities,

hits and live

performances

-­ Airs Sundays from

12 p.m. to 2 p.m.

Specialty Shows

Breakfast with the Beatles

“City Rhythms always gets me pumped up for the weekend.”

-­ Marlowe Padilla

Want to hear a particular urban song? Call (607) 274-­3217 during City Rhythms.

Broadcasting every Thursday,

Friday, Saturday and Sunday night

from 8 p.m. to 3 a.m., City Rhythms is

Ithaca’s weekend soundtrack. Play-­

ing everything from underground

hip-­hop to rhythm and blues, City

Rhythms DJs bring an array of urban

favorites to the air-­waves. favorites to the air-­waves.

City Rhythms