Why Your Customers Need An Online Community
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Why Your Customers Need An Online Community (And How to Prove It’s Working When You Have One)
Transcript of Why Your Customers Need An Online Community
Why Your Customers Need An Online Community
(AndHowtoProveIt’sWorkingWhenYouHaveOne)
Inspower.co
Building & op:mizing your online community
• Howtogetstarted• Howtomakesurethisisreallyaboutyourcustomers• Howtomeasureengagementandeffec@veness• Howtoleverageonlineandofflineworlds—together!
nevillesmit.com
Who we are • BeckyBenishek,SocialMedia&CommunityManagerfortheCrisisPreven<onIns<tute(CPI).
• Over6yearsofexperiencewithstrategy&tac<csforexternalsocialmediaandinternal/privateonlinecommuni<es.
• LinkedIn|techcommunity.microsoI.com
• JuliePorter,TrainingDirector-CPIInstructorAssocia<on
• SupportsCer<fiedInstructorsinthedeliveryofhigh-quality,meaningfultrainingprogramsintheirworkplaces.
• RecognizesinstructorsfortheircommitmenttoCPIstandardsandcrea<ngenvironmentsofCare,Welfare,SafetyandSecurity™.
“Our prime purpose in life is to help others.” – Dalai Lama
Howdowesupportpeoplesogoodatsuppor@ngothers?
“Our a8tude towards others determines their a8tude towards us.” – Earl Nigh>ngale
cuteoverload.com
BringingTheOneToTheMany
cuteoverload.com
Tip#1:Knowyourwhy.
junce/iStock
The boss is in
Tip#2:Getexecu@vebuy-in.
funnyanimalphoto.blogspot.com
Tip#3:Buildyourteam.
pinterest.com
Tip#4:Getthewordout.funnyanimalphoto.blogspot.com
Tip#4A:Justdon’tcallit“socialmedia.”
MarioGustavoFiorucci/ComedyWildlifePhotoAwards2016
comedywildlifephoto.com
Tip#5:Nurture-to-Grow
Tip#6:Lurkersgonnalurk.
Dmytro_Skorobogatov/iStock
Tip#6A:Don’tpanic!
snocoach.com
Tip#7:PlantoRe-Evaluate—Constantly
AshishInamdar/WildlifePhoto2016
Tip#8:FailureIsYourSecretBonus
NicolasdeVaulx/ComedyWildlifePhoto2016
Tip#9:Rememberwhothisisfor.
metro.co.uk
TimetoMeasure!(i.e.ValueHasWeight)
funnyanimalphoto.blogspot.com
CommunitySnapshot
Soglaunch
Postcardinkits
Bigofflineconference
!
YamJamYamJam
Teachersout
Recoveringfrom
fes@vi@es
WhatHappensOfflineStaysOnline
Bigofflineconference
!
Recoveringfrom
fes@vi@es
Postcardinkits
OfflineAwareness=Con@nuedEngagement
YamJam
YamJam
Teachersout
Postcardinkits
By The Numbers
30%engagement!
TheCPICer@fiedInstructorAssocia@on
funnyanimalphoto.blogspot.com
Pleasejoinusatournextmee@ngonWednesday,November9,2016from6:00p.m.to7:30p.m.atSEDOLadministra@onbuilding,18160GagesLakeRoad,Gages
Lake,IL.
What Our Community Does For Us (Andbyextension,whatonecoulddoforyou.)
Weprovideaservice.Customersfindvalueinthisservice.Customersuseservicewithpurpose.
Welearnwhattheyneedtosucceed.
QualitystoriesChallenge-to-Success
Welcomingnewcustomers“Howdoyou…?”
ResourcesPostedResourcesRequested
“I’vetrainedCPIfor20years.”Helpingthroughexample
“HeyCPI,Ineed…”
Strategy Recap • Defineyourobjec<ve(thiswillevolve)• Getleadershipbuy-in• Haveadedicatedperson/team• Marketoffline&onwithcare• Nurture-to-grow• Letlurkerslurk(i.e.,don’tpanic!)• Con<nuallyevaluatecustomerneeds:WhatdoTHEYwant?• Con<nuerela<onship-building• Measure,measure,measure• TRYITOUT!
boredpanda.com
