Why your business needs a mobile presence & how to get started
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The mobile revolution is here - yet many businesses still don't have a mobile presence. See why mobile can't be ignored and learn how small businesses can start building their mobile presence quickly and easily. Covering the latest mobile promotion and engagement trends, plus insightful case studies, discover how mobile apps can increase your business' reach, expand your sales channels and build a base of loyal customers. #getmobilenow
Transcript of Why your business needs a mobile presence & how to get started
Why your business needs a mobile presence
How to get started with mobile
#GetMobileNow
Hosted by Krista McLandress
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The Mobile Revolution
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Mobile Usage
Mobile platforms account for 60% of total digital media time spent
Source: Comscore
Mobile apps accounted for more than 50% of all digital media time spent
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App Economy
Over 1.2 million apps available on
the Apple App Store
Over 1 million apps available on Google Play
Mobile stats
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Mobile stats
Actions taken after local searches
Mobile devices for local searches
94%
51%VISITED THE STORE
48%CALLED A STORE
29%MADE A PURCHASE
IN-STORE
Source: Google Mobile Planet Statistics
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SMEs & mobile
Over 65% of the UK’s 4.9 million small and medium enterprises (SMEs) do not currently have a mobile presence
Potential lost revenues of £52.6 Billion in the next 12 months alone!
Source: OnePoll
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46% lack
of technical knowledge
Source: OnePoll
Barriers: SMEs & mobile
36%perceived high cost
35% unsure
about overall benefit
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Benefits: SMEs & mobile
10Source: 2010 Cone Consumer New Media Study
Benefits: SMEs & mobile
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The Solution
#GetMobileNow
CREATE PROMOTE ENGAGE
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CreateC
RE
AT
E
• What are the goals?
• What does the customer want?
• Which features/content should be included?
• What will the look & feel be?
Ask yourself…
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Find your inspiration
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PromoteP
RO
MO
TE
Help your customers find your app
7 ways to promote your app: http://bit.ly/promote-your-app
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Mobile Redirect, Landing Page
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Social Share
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QR codes
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EngageE
NG
AG
E
Give your customers what they want…when they want it!
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Incentives
Offer incentives. Update customers in real time.
Pop-up images
Push notifications
Special Offers & Seasonal Promotions
Coupons
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Geo-target, Geo-fencing
Get local. Engage your customers in real time
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Increase Loyalty
Reward loyal customers for frequent visits
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The Solution
… and then?
CREATE PROMOTE ENGAGE
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Lather, rinse, repeat
Lather, rinse, repeat…
Analytics
New content, new sections
New promotion & engagement strategies
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Case Studies
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Case Study – TechCrunch
For more case studies: http://bit.ly/appsbuilder-case-studies
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Case Study – For the glow
For more case studies: http://bit.ly/appsbuilder-case-studies
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Overview
Wrap up
Mobile presence is the future, customers are mobile
Cost & resources are no longer a barrier
Create: Your goals with customer experience in mind!
Promote: Make is easy to find your app
Engage: Incentives, Localize, Reward
Repeat!
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Contacts
Contacts
Tweet me #GetMobileNow @appsbuilder
AppsBuilder Support Forumhttps://appsbuilder.zendesk.com/home
Official Bloghttp://blog.apps-builder.com/
Q&A
