Why You Need To Know About Social Media, And Use It

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TRAVEL BROKERS CONFERENCE / WHY YOU NEED TO KNOW ABOUT SOCIAL MEDIA, AND USE IT MOSH.CO.NZ

Transcript of Why You Need To Know About Social Media, And Use It

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TRAVEL BROKERS CONFERENCE / WHY YOU NEED TO KNOW ABOUT SOCIAL MEDIA, AND USE IT

MOSH.CO.NZ

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SOME BRANDS WE’VE WORKED WITH

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Why Social Media?

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Facebook: Linkedin:Twitter:

More than 500,000 are 50+ in NZ500,000 are 40+ in NZFastest growing segment is 55-64 yr olds

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Case Studies.

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HELL Pizza.

IN: $3,000OUT: $54,379.40

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St Kilda Cambridge.

Facebook drives 80% of web traffic

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Only Good.

Overtook Eco-Store within 6 months of launch

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Social Media Key ChannelsFacebook: YouTube:Linkedin:Tumblr:Twitter:Instagram:Pinterest:Google+:Snapchat:

Fish where the fish areVideos, easily shared, easy to find (SEO)Professional person-person networkingBlogging for cool kidsFast breaking, loved by the mediaTrendy, mobile photo sharingBeautiful, image rich, loved by womenGreat features, techy, niche user baseYoung, fun, images that disappear (supposedly)

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Focus on Facebook (for now)

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Focus on Facebook (for now)

2.8M NZers2.1M return everyday

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How Facebook Works.

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1 Nov - 31 Jan 2015 we had 12,836 visits to the Page, and 8,848,684 total impressions.

That means less than 0.15% of our total exposure on Facebook was people visiting the Page.

Facebook is not a Website

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Content.

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How to Post.

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Ads - you need to feed the beast

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QUESTIONS ?

@JONATMOSH

LINKEDIN.COM/IN/JONRANDLES


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