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Gone are the days when online businesses in Kolkata and neighboringareas succeeded by designing websites using some colors andgraphics, some average content, stuffing web copy with keywords andbuilding unnatural links. Businesses that cling to these practices evenafter Google’s Panda, Penguin and Hummingbird updates had to bearthe brunt of the attack. These companies were seen rapidlydisappearing from the search engine results pages (SERPs). This iswhere the importance of an experienced web and SEO consulting firmlike SBRSBRSBRSBR TechnologiesTechnologiesTechnologiesTechnologies KolkataKolkataKolkataKolkata comes into the picture. Why doyou need such services? Keep reading this article to get the answers.

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When it comes to content, it should be unique, fresh, useful, and solveyour customer’s problems. Be it website copy, blog posts, infographicsor e-books, they should be valuable to your targeted audience. Thecontent should tell your brand’s story and how it will make yourcustomers lives simpler. If you create fluff content and stuff it withkeywords, you will only end up building a negative brand image. So,what is the kind of content that your business needs? Let’s find it out.

Informative Articles and Engaging Blog Posts: A professionalbusiness consulting firm experienced in digital marketing and searchengine optimization will create articles and posts that are useful andworth sharing. Blog posts can be about information related toproducts/services, industry focused news, and company events.Articles, on the other hand, will be more informative in nature andmeant to educate customers. The information is crafted in a mannerto make potential customers interested in your offerings and they willstart thinking positively about your brand.

SocialSocialSocialSocial Sharing:Sharing:Sharing:Sharing: All contents that are published on your blog arealso shared on major social networking sites to ensure that yourbrand is known.

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SEO is not just about links, rankings, traffic, and SERPs. It’s beyondthat. It’s about understanding your business, products, and yourcustomers. You have a web based business in Kolkata and to survive,you need an influx of customers who would love to buy your products.They would come back to your brand over and over again and alsorefer your products to their friends, family members andacquaintances. That’s how a professional digital marketing company’sapproach to SEO should be.

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Designing and optimizing your web pages is not simply about addinga few graphics, keywords and links. You should ensure that yourwebsite and URL have a proper structure making navigation andbrowsing super easy. Knowledgeable web and SEO experts willprovide you with an impeccable URL structure, user-friendlynavigation, and URL mapping to ascertain which of the web pagesshould be optimized for what keywords.

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To ensure that your site performs better in terms of major searchengine rankings, optimization of Meta tags, page descriptions, titles,and ALT texts (for images) is imperative. Appropriate coding will alsoenable Google and other search engines to index your web pagesquickly and rank them for the specific keywords.

We all know that content is king. And, quality content is bound toattract organic links. Authority websites on web designing anddevelopment, search engine optimization and digital marketing willlink back to your site if you have quality content. With more qualitylinks, you will get quality traffic. This will eventually result in leadgeneration or sales.

What is your take on this subject? Please share with us.

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