Early stage internet was dial up

and ran through your land line,

took forever, and you paid by the

hour. At that time people even

said that the internet was just a

fad and that it would never fully

catch on. Now, it's hard to

imagine life without the internet,

and it's only been about 20

years!

In the early stages, we experienced what came to be called the "dot com boom".

People began to realize that the internet could be used as a powerful marketing

medium and websites for businesses started popping up as well as startups that

focused that were completely internet-centric. Now, some research shows that up to

51% of purchases are made online. However, the game has changed entirely from the

early days.

Early on all you essentially needed was a website. However, over time the search engine

algorithms changed, social media emerged, and people's attention began rapidly shifting to

the internet as a starting point. Seemingly overnight the value of hiring an internet strategy

consultant began to make more sense.

Early on all you essentially needed was a website. However, over time the search engine

algorithms changed, social media emerged, and people's attention began rapidly shifting to

the internet as a starting point. Seemingly overnight the value of hiring an internet strategy

consultant began to make more sense.

Simply having an online presence won't

cut it anymore. You can easily pay any

number of firms to develop a website for

you, but the value of simply building a

website has drastically diminished over

time. People are less likely to search

directly for your business; they are more

likely to search a related interest or service.

Print, radio, and television advertisements

have lost tremendous amounts of value,

simply because people's attention is online

and the traditional mediums no longer cut

it. In order to have a valuable online

presence, you need an internet strategy

consultant. Here's how they can help.

1. Clarity

Traditional marketing and storytelling methodologies don't translate the same online as they have

in older advertising mediums. An internet strategy consultant can help you make sense of your

businesses online identity and how to clearly represent your truths online.

2. Visibility

If you are not discoverable online then you're no better off than a backward billboard on a one-

way road. An internet strategy consultant knows what it takes to make your business discoverable

online. Consider this; there are currently over 100 different social media sites online. An internet

strategy consultant can help you identify which ones could provide the most value for your

business, and some of those you may have never known existed otherwise.

2. Ongoing Management

SEO is a constantly shifting landscape. What was relevant a year ago no longer is, and the work it

takes to stay on top of both awareness and implementation of those changes is crucial to your

success online. An internet strategy consultant is able to provide up-to-date expertise in a

complex and ever-changing field. Additionally, it takes continual management to stay ahead of the

changes required to maintain your visibility.

We can safely say by now that the internet is no fad. We are all living through the

early stages of one of the biggest events in human history. The impact, reach, and

value of the internet will only to continue to grow as the years go by. Don't hesitate,

contact an internet strategy consultant and get ready to grow your online presence

and your business.

Ingrid Gee, Internet Marketing

Consultant. Blue Dress® Marketing, an

Internet Marketing Company

headquartered in Knoxville, TN. Internet

Marketing Developed, Implemented and

Managed to Full Circle! Organic Internet

Search Engine Guru. Turn Key Internet

Optimization Programs Placing You

Everywhere and Anywhere You Need to

Be Online®

ingrid@bluedressinc.com

865-951-5887