WHY WORLD-CLASS LAW FIRMS OFFER SCHOLARSHIPS (AND WHY YOURS SHOULD, TOO!)

Joye Law Firm • Personal Injury

• Charleston, SC

• Multi-year Scholarship Campaign

https://www.youtube.com/watch?v=JXMMvc7Yhk8

Millar & Mixon • Personal Injury

• Atlanta, GA

• Two Year Scholarship Campaign

• Directly Assists The Student & Family

• Garners Publicity for School/Team

• Creates A Bonding Experience

Around The Firm

• Supports Locals

Scholarships &

Community

• Pure Self-Promotion

• ONLY a Links Strategy

• Poor Design

• ONLY for PR

Scholarship DON’TS

Scholarships are NOT simply a

links strategy or solely for PR.

Scholarships help law

firms in a variety of

ways.

Fulfilling A Need

Brand Awareness

Public Relations

Social Media

Exposure

Website, SEO Value,

and Links

THINGS YOU MUST

CONSIDER TO START

A SCHOLARSHIP

PROGRAM

Things You Must Consider to

Start a Scholarship Program

• Types of Scholarships

• Types of Scholarship Entries

(essays, videos, artwork)

• Determine Your Prizes

• What Will the Timeline Be?

• Which Students Will Be

Eligible?

• Outreach is the Key to

Success

Types of Scholarships

to Consider

• Law Firm Scholarships

• High School Scholarships

• Athletic Scholarships

• Memorial Scholarships

• Awareness Scholarships

• Get Creative!

CREATIVITY IS YOUR ONLY LIMIT!

Things You Must Consider to

Start a Scholarship Program

• Types of Scholarships

• Types of Scholarship Entries

(essays, videos, artwork)

• Determine Your Prizes

• What Will the Timeline Be?

• Which Students Will Be

Eligible?

• Outreach is the Key to

Success

Tips For Running A

Successful Campaign

• Complete Firm Awareness

• Best Time For A Scholarship

• Electronic Application

• Involve Your Social Channels

• Determining the Scholarship

Winners

• Awarding The Scholarships

Work At It it takes dedication to get it right

Robust outreach efforts, coupled

with lots of contact.

QUESTIONS

Consultwebs.com