How Kellogg’s MorningStar Farms used WOMM to drive a 6% sales lift — and had fun doing it!
Why Womm R
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. . . Primarily With Friends, Family . . .
Family member25%
Spouse/Partner21%
Personal friend18%
Best friend8%
Co-worker13%
Other acquaintance7%
Aprofessional/expert
on the topic7%
Stranger1%
of brand conversations take place between spouses or other family members46%
Source: TalkTrack™, Keller Fay Group, 2006
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