Why We Use Perfect Audience for B2B Retargeting with HubSpot
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Transcript of Why We Use Perfect Audience for B2B Retargeting with HubSpot
Why We Use Perfect Audience for B2B Retargeting with HubSpot
2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
AGENDA
• Why Use Retargeting• Why Perfect Audience• Results• Perfect Audience v The Other Guys
2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
Why Use Retargeting
Make Every Visit Count
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Why Use Retargeting
Avoid Growing Channel Divergence
Image: Wikimedia Commons
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Why Use Retargeting
Connect with Busy Buyers
photo credit: Busy on Flickr - CC
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Why Retargeting
Low Cost Barrier
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Why Perfect Audience
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Cross-channel retargeting in one platform
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Why Perfect Audience
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Forward thinking platform updates
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Why Perfect Audience
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Easy, sensible ad buys
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Why Perfect Audience
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Fast, no-nonsense campaign approvals:
Campaign Submitted
CampaignLive in 24 Hrs.
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Our Campaigns
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Platform: Web Banners & Facebook Newsfeed
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Our Campaigns
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• Highly Targeted, Based on Blog Post URLs and Pages Visited
• Cross-Channel, The Buyer Sees It Wherever the Go Online (We’re Adding Twitter Next!)
• Top Funnel, Not Going Directly to Consultation Page.
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Results
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• Cost per conversion: $9.19
• Cost per new contact: $17.54
• Cost per MQL: TBD (still nurturing)
All Clients Cost-Per-Conversion Average: $12
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The Other Guys
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Self-Service Retargeting Platforms:•Difficult Approvals•Too Simple or Too Complex•High Maintenance
Managed Programmatic Platforms:•High Cost of Entry ($3,000/month to Start)•Literally… 0 Conversions Generated for One Client•A Single Conversion for Another… After Months
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Perfect Audience
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Vs. Self-Service Retargeting Platforms:•Quick Approvals•Balances Complexity and Ease of Use (like HubSpot!)•Low (to Medium) Maintenance
Vs. Managed Programmatic Platforms:•Campaigns Start at $25/Week•Easy to Track Conversions and Prove Value