VISUALIZATION matters to your project & community

why

Visualization images can transform your design projects.

Generating colored sketches that reflect place-making and excitement that comes with new development can drive the design process and

bring your work to life!

“Our Brighton City Council held a visioning workshop in which studioINSITE sketched ideas during the session and developed over 60 drawings visualizing the council’s goals for the city. Their quick sketches were valuable in establishing priorities for our city’s future.”

— marvin falconburg, Assistant City Manager | City of Brighton, CO

“Jim Leggitt on the studioINSITE team helped us illustrate a proposed transit- oriented development in the City of San Bernardino. The renderings brought the project to life, literally, as it helped the City’s staff to get approval for a multi-million dollar commitment from the City Council.”

— FAROOQ AMEEN AIA, RIBA, Principal |City Design Studio

“studioINSITE developed conceptual renderings for a series of community presentations that were profoundly impactful for generating public opinion and support for our controversial project. Without their visuals, it would have been nearly impossible for citizens to understand our company’s vision for environmental stewardship and commitment to improving the local infrastructure and economy.”

— Doug McQuide, Director of External Relations | Comstock Mining, Inc.

testimonials

Thumbnail Sketch. This quickly generated sketch is a visual record of first thoughts, ideas, and impressions often drawn with minimal detail and notes.

Concept Drawing. This more developed drawing reveals the basic character, scale, and design direction, with moderate detail and added color.

2-dimensional solutions

Design Advancement. This phase of design development requires finer detail, color, accuracy and site elements such as people, cars, and trees.

Presentation Visual. This highly developed and detailed rendering is often created for promoting projects and formal presentations.

2-dimensional solutions

Massing Model. Created with minimal shapes and detail, this type of study model is quick to build and effective for making initial design decisions.

Site Model. This type of study model reveals site topography, walls, elevation changes, and general 3-dimensional character of an exterior space.

3-dimensional solutions

Architectural Model. This fully articulated type of model includes materials, massing, architectural detail, overall site elements, and lighting.

Presentation Rendering. This formal illustrated model view is based on highly detailed 3D modeling, photo-realistic lighting, and materials.

3-dimensional solutions

Plan Diagram. This is a graphic representation of program elements, open spaces, vehicular circulation, pedestrian movement, and overall site layout.

Illustrative Plan. Landscape patterns are illustrated with planting typologies, parking, architectural and site plan, shadows, scale, construction materials, and color.

graphic strategies

Hand Drawn Perspective. These moderately detailed ink pen or pencil conceptual drawings illustrate basic design concept and context, and are often colored with markers and pens.

Presentation Rendering. Formal illustration is based on accurate 3D modeling, photo-realistic lighting, perspective view, material representation, and a high level of detail.

graphic strategies

digital watercolor

combining drawing and photography

hybrid hand drawings

Hand drawn work creates more character and authenticity.

Providing context is key — scenes should be full of life and activity.

To learn more about visualization techniques follow Jim Leggitt’s blog: jimleggitt.typepad.com

To learn more about studioINSITE and the visioning services we

provide visit our websitestudio-insite.com