Why UX is Imperative to Your Mobile Strategy · User experience (UX) involves a person's behaviors,...
Transcript of Why UX is Imperative to Your Mobile Strategy · User experience (UX) involves a person's behaviors,...
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• My background
• Definition of (mobile) UX
• UX component
• Consumer app examples
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User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular
product, system or service.
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Elements of Good Mobile UX
• Consideration of...
• form factor
• user input
• content presentation
• context
• data
• performance
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Gartner: “...a great UX is about design. It's agnostic to technology.”
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Observe
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Ruthlessly refactor
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Reorganization of content
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Process
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Works great!
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I think you guys are a great app and I love OSU and hope to go there when I graduate
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The map is not usable as a campus map. It needs to have the buildings on the map. A PDF of the old printed maps would be better
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you suck
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It would be the best thing ever if there were a part of the app that would let you access and send your OSU email.
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this is the best app evas
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Why is school not cancelled tomorrow?! This is bull shit
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Consumer App Examples
• YouTube
• Vine
• Google Maps
• Facebook/Paper
• Amazon
• Pandora
• Spotify
• eBay
• Calendar
Adjectives?
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Gartner: By 2018, 25% of large organizations will have an explicit strategy to make the corporate
computing environment similar to a consumer computing experience.
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Gartner: IT must work more closely with line of business (LOB) teams and embrace the idea that user experience
(UX) is the overriding measure of success for virtually every mobility project.
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Will this be a good UX?