Why use the Internet to convey your message? Desirable Audience

Why use the Internet to convey your message?Desirable Audience

Internet users tend to be affluent, well-educated, white-collar employees with more disposable income. The Internet is the #1 medium for reaching the valuable at-work audience.

Always Accessible

The Internet is a 24/7 medium; a popular setting for your advertising platform.

Direct/One-to-One

Internet advertising allows you to connect directly with your customers.

Interactive

Internet advertising links you to the world and helps visitors gain familiarity, brand recognition and customer loyalty with your product, service or brand.

Synergistic

The Internet compliments traditional media offering a complete, synergistic marketing approach for an extended reach that targets more potential customers.

Measurable

Internet advertising is the most measurable advertising medium. You can track the success of your campaign.

Your advertising message can reach thousands of potential customers everyday with wbtw.com

wbtw.com gives you the competitive advantage you’ve been seeking:

Heavily promoted on WBTW television

One of the Eastern South Carolina and Lumberton, NC’s top online destinations for weather, news, information and entertainment

Driving new customers to your website, physical location, or products and services

Creating new sales opportunities for your business including exclusive sponsorships, e-mail marketing campaigns and banner ad packages

Exposing your brand, products and services to a wider, more affluent audience

wbtw.com Site Statistics

3,029,403

3,231,2053,500,000

2,700,000

2,800,000

2,900,000

3,000,000

3,100,000

3,200,000

3,300,000

3,400,000

3,500,000

Page Views

2003

2004

2005 forecast

Up 6.7%

Up 8.3%

290,390

381,593

385,000

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Unique Visitors

2003

2004

2005 forecast

wbtw.com Site Statistics

Up .9%

Up 31.4%

Source: MORI Research, March 2004

Your Audience is there.Are you reaching them?

Pew categorized the Southeast as a diverse user group with the second highest daily home access in the country at 80%.

The average income of a typical Internet user. MORI Research, March 2004.

$58,000

75%of the U.S. is now ONLINE!Certain groups of the Southeastern population were above the national average for internet usage.

64% of Southeasterners in the $30,000 to $50,000 household annual income were Internet users.

Reach a Desirable Audience

24%

24%20%

15%

12% 5%18-24

25-34

35-44

45-54

55-64

65+

Online advertising connects businesses with customers. By extending advertising to the world wide web, you can reach customers and enhance your relationship in an interactive environment. Nearly 100 million adults made purchases after going online for information. Experts predict that 4 years from now, 2/3 of all US retail spending will be done by consumers who research online.

Internet Users in the South, by age group

The At-Work Audience

Out of the total US workforce, 37% regularly go online at work

Between 43% and 52% of at work users earn approximately $75,000 annually

The vast majority of at work users (70%) have a college degree or higher

86% of at work users have high speed access at their workplace

At work users spend more time online than at home users

Business executives are particularly frequent users of the Internet

Over 60% of Internet users access news sites at work

At work users are making daytime the new “primetime” for Internet use

During the workday, no other medium can deliver at work audience numbers better than the Internet

Source: Online Publishers Association, The Internet First Consumer Media Consumption Study 2/7/02

Broadcast + Online Works

Have you ever visited an Have you ever visited an Internet site because you Internet site because you

saw an ad for it on saw an ad for it on Television?Television?

Have you ever visited an Have you ever visited an Internet site because you Internet site because you

saw an ad for it on saw an ad for it on Television?Television?

Have you ever visited an Have you ever visited an Internet site after it was Internet site after it was

mentioned on a TV mentioned on a TV program?program?

Have you ever visited an Have you ever visited an Internet site after it was Internet site after it was

mentioned on a TV mentioned on a TV program?program?

Have you ever Have you ever visited avisited a

Television Television program’s website?program’s website?

Have you ever Have you ever visited avisited a

Television Television program’s website?program’s website?

Source: bizrate.com; May ’00Number of Responses: 14,299

YES66.2

%

YES66.2

%

NO31.9

%

NO31.9

%

Don’t Don’t RemembRememb

erer1.2%1.2%

YES75.1

%

YES75.1

%

NO22.5

%

NO22.5

%


erer2.4%2.4%

YES66.1

%

YES66.1

%

NO29.3

%

NO29.3

%


erer4.64.6%%

For your company to reach a larger, more affluent audience, combined television/internet campaign on News 13 is the answer! With a customized campaign using the two mediums, your company will build its brand and increase its direct response results.

Why Internet/TV Convergence Package?

Grab readers’ attention with

horizontal banners.

Great for Run of Site Campaigns!

468 x 60 Rotating

Center BannerRun of site

Maximize potential by offering a great deal and branding your business to get noticed

online

Center Banner

Skyscraper Banner

Our largest banner is an eye-grabber

that gets your message in a prime spot


online

120 x 600 Rotating

Skyscraper Banner

Run of Site

Jr. Skyscraper Banner

120 x 300 Rotating Jr. Skyscraper

Banner

Run of Site


online

This cost-effective banner has plenty of room for your

message

Pillow Banner

High-impact ad that appears inside prime article pages


online

300 x 250 Rotating Pillow

BannerRun of Site

Video Banner

Now you can put your television commercial

online with tremendous impact


online

Innovative way to expand the reach of your commercial

Tile Banner


online

Great for first-time or small-budget

advertising

120 x 90 Rotating Tile

BannerRun of Site

Weather Sponsorship

Viewers depend on WBTW News 13 to provide them with the most accurate, dependable and trusted weather forecasts. wbtw.com provides up-to-the-minute weather information at the click of a mouse.

Key Sponsorship: Storm Tracker 13 and weather forecast pages- Company logo prominently featured on front page weather box, a 234 x 60 title bar on each weather page and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on each weather page to rotate throughout the weather section, up to 3 sponsors.Constant Brand

PresenceSponsor Title Bar

Sponsorship Skyscraper

Sponsor Weather Boxon Homepage

Infolert Sponsorship

Constant Brand Presence

Directly reach our valuable

subscribers


Every day, wbtw.com sends an informational email message with the day’s weather and breaking news to subscribers. Make your message part of wbtw.com’s daily Infolert. Infolert Sponsorship: 120 x 300 or 120 x 600 banner on each email.

Hurricane Center SponsorshipLog on to wbtw.com for the area’s most dependable and accurate information including the hurricane tracking chart, preparation check-lists, shelter openings and evacuation routes. We have all the information you need in the event of an approaching storm. Key Sponsorship: Company logo prominently featured in the 234 x 60 title bar on front page of the Hurricane Center, and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on the Hurricane Page to rotate the page, up to 10 sponsors.


234 x 60 Sponsor title bar


Education SponsorshipOur Education section has all the resources high school students need to gain entrance to college. There is information on college prep courses, applying for admission and financial aid, taking the SAT and other valuable items including details you may not have considered. Key Sponsorship: Company logo prominently featured in the 234 x 60 title bar on front page of the Education section, and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on each Education page to rotate throughout the Education section, up to 3 sponsors.


Sponsor title bar


Business & Finance Sponsorshipwbtw.com now has the most current and up-to-date Business and Financial news. The page includes the day’s top business stories, breaking business news, market commentary and stock market updates. Stock information is refreshed every 20 minutes. Key Sponsorship: Company logo prominently featured in the front Stock Market box, a 234 x 60 title bar on front page of the Business section, and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on each Business page to rotate throughout the Business section, up to 3 sponsors.


Sponsor title bar

Logo on front page Stock Market box

Sponsorship Product Key Secondary

Key Weather $750 N/A

Secondary Weather N/A $300

Hurricane Center $600 $150

News $450 $300

Count on Health $600 $450

Sports $450 $300

Infolert $450 $300

Education $450 $300

Movies $450 $300

Business $600 $300

Tax Break $400 $225

Sponsorships = Target Marketing!wbtw.com has many opportunities for advertisers to reach a select

audience.

Banner AdvertisingAd Size Gold Level (30k) Silver Level (20k) Bronze Level (10k)

Center (468) $360 $270 $225

Skyscraper (600) $450 $360 $270

Jr. Skyscraper (300) $360 $270 $225

Tile Ad (90) $180 $135 $90

Pillow Ad (275) $450 $360 $270

Video Pillow Ad: Autoload

$720 $540 $360

Video Pillow Ad: Demand

$495 $405 $315

Post-It Flash $625 Per/week Appears on home page

Post-It Video $575 Per/week Appears on home page

Production fee of $150 apply on initial standard banner contracts less than 6 months.

Production fee of $150 apply to all Video Banner and Post-It ads.

Why use the Internet to convey your message? Desirable Audience

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