Why Use Social Media?
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Transcript of Why Use Social Media?
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Why Social Media?
Creating Strategy Tips, Tools &
Cheats!
William Gladhart, MBA-
M
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Why is Social Media Important to a Small Business or Entrepreneur?
300+ Million Users in North America1+ Billion Globally
95+ Trillion Email sent in 2009500+ Million Facebook Users Worldwide
126 Million Blogs & Online RSS Feeds10 Billion Tweets since 2006
10 Million Tweets already in 2010
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Social Media & Web 2.0
Two Way Communication & Interaction
Personal Dialogue & Communities
Mobile Devices & Smartphones
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What is Social Media Marketing?
Enables Others to Advocate FOR Your Business Through Compelling Content
Turning Passive Consumers into Active Participants
Causing Consumers & Followers to take Action (Buy Product/ Service)
Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams
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Facebook is Second Largest Online Community in US
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RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
Social Networks & RSS
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Blogging
Why Blog?
Online Metrics & Searchability
42% Adult Population Read Blogs Daily, Only 5% Actually Write
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Why Tweet?
Get Over It, Get on Twitter, Become @____
Analytics
Tracking Trending Topics #TT & #
Discussion Forums & Chat
Promoted Tweets
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Social Media News & Bookmark Sites
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Planning & Research
Consumer Interaction A Priority Over Products
Inventory of Online Assets
Identify Desired Outcomes
Start Small & Slow, with Strategy & Deliberation
Key Performance Indicators (KPI)
Crisis Management Plan
Road Map for Creating SM Strategy
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Start with the 5M’s
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Rings of Social Influence
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Tips for Managing Online Criticism
Try Not to be HURT
Differentiate Complaints vs. Venting
If you are WRONG, Apologize!
Share How You are Going to ‘Do It Better’ with Consumers
Seize the Opportunity
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Free SM Monitoring Tools
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Paid SM Monitoring Tools
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Social Media Resources in Kansas
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Tools & Trends
Social Media is a TOOL
Voice & Tone
Creating Friction in a Frictionless Environment
Build Quality, Real Relationships
Invest in Community
Make Consumers Happy
SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing
3 SM Trends 2010-11 CRM Customer Relationship Mgmt
Mobile Devices Velvet Rope Communities