Guest Speaker: Libby Webb, BSBA MIS 1994 University of Alabama Huntsville Student Advertising Federation

Using Social Media to Grow Your Business

Technology Professional turned Entrepreneur

25 yrs in Mfg Sector - 10 yrs. in Information Technology

2008 We purchased New Market BBQ

2010 left corporate to be full time entrepreneur

2010 Helped with SJP Playground Project using a FB Page

Raised $130K in 7 months

Over 2,000 Fans

2011 Focused on restaurant business – grow the value of our

business by increasing our Fanbase and exposure locally.

“Helping other people is what comes naturally for me.”

Guest Speaker: Libby Webb, BSBA MIS 1994

That’s where customers are spending their time…

Over 50% of the world’s population is under 30-years-old

Social media is the #1 activity on the web

90% of consumers trust peer recommendations

Only 14% trust advertisements

The reality: We don’t have a choice on whether we do social media, the question is

how well do we do it.

Traditional marketing is no longer working like it used to

Even News is being consumed through Social Media

Purchasing decisions are being made & executed every minute on Social Media

Why Social Media in Business is Important

The backbone of the strategy we used is called

creating “Earned Media” or “Social Proof”

Earned media is having your customers and advocates talking favorably about your brand.

• Also known as: creating “Buzz” or positive “Word of Mouth”

According to Nielsen’s latest Global Trust in Advertising report

that surveyed more than 28,000 internet respondents in 56 countries, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.

That’s 9 out of 10 people!

Why Social Media

Accomplishments – New Market BBQ

June of 2008 bought existing restaurant

Established an online presence which did not exist

Website, Google, FB, Twitter, YouTube, Instagram

Warp speed – Focused & gained 1,000 fans on FB

Aug 2012 installed Fan Review App & launched Contest

Had 2,100 fans at this time – NO EMAIL LIST

Now at 14,300+ fans – Generated 250+ Fan Reviews, 900+

email subscribers & Revenue is up 40% from 2008

We have created a “destination” eatery & online

community of Raving Fans that help us grow every week!

Libby Webb

Libby Webb Keys to Success

Build Community Online around your cause, business

or purpose & build relationships

Host Google Hangouts and Contests to raise awareness

and deliver VALUE – integrated approach

Provide ways for your customers to engage with you

Work Fan Reviews into your process

Partner with other business’ to help cross promote each other

Build an Email List and continue to deliver value

Encourage sharing of your content / teach the behaviors your

want / need your fans to execute

Connect with me online at www.libbywebb.com and join me

at one or all of my Social Channels.

Join me LIVE every week at www.livewithlibby.com and

Hangout with me and learn some awesome Social Media &

Life Strategies that you can apply to your business.

THANK YOU!!!

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Libby Webb