Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One Learn How To Write...

Why these ads?Ads related to Google PPC

Google Ad Copy That Converts | Part Onewww.Google-PPC-Ads.com/Get-Conversions

Learn How To Write Ads That Get Noticed With These Five Simple Tips!

Margie SchneiderVice President

Ten Golden Rules

- Internet Marketing Consultancy

Experience- Involved with interactive medium

since 1994

- Strategy for developing, designing and delivering websites

- Online advertising, SEO, PPC mgmt, Social Media Strategy

www.TenGoldenRules.com

Stuart SmithStrategic Director

Ten Golden Rules

- Internet Marketing Consultancy

Experience- Involved with Online Marketing since

2000- Owned and operated top ecommerce site

for motorcycle parts, accessories, and apparel.

- Online advertising, PPC, SEO, Social Media

- Give me a little time, and there’s nothing I cannot do with a computer…www.TenGoldenRules.com



Learn How To Write Ads That Get Noticed With These Five Simple Tips!

PPC Full Cycle – the Key Is Testing

Keywords

Ads

Landing Pages

Conversion

Testing!

Campaigns…

• Use available tools to research keywords

• Do competitive research

• Plan your budget and bidding strategy

• Plan mix of media (Google, Yahoo/MSN, etc)

• Target: geographically, by keywords, with message, etc

• Jump in and start testing – it’s a real time, trial and error process

• Track, report, analyze, refine . . .

Where would you click?

Highlighted text Price

Discounts

Highly relevant organic results

Google Offers

Site Extensions

1. Relevant/Targeted Messaging

2. Use Available Real Estate Wisely

3. Dynamic Keyword Insertion

4. Display URL

5. Symbols & Numbers

Text Ads That Convert – Five Tips

Tip # 1: Relevant/Targeted Messaging

Tip # 2: Use Available Real Estate Wisely Character limits:Title = 25Line 1 = 35Line 2 = 35URL = 35

85% used!

Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase

Dynamic Keyword Insertion:

The searched phrase will appear as title and will be bold

If search phrase is too long, “default” phrase is displayed

Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase

Tip # 4: Use a Display URL

Character limits:Title = 25URL = 35Line 1 = 35Line 2 = 35

Tip # 4: Use a Display URL

Tip # 5: Include symbols and numbers

Dynamic keyword insertion!

Using available real estate wisely!

Time to Start Testing!

Display URL used!

Includes symbols & numbers!

OK – I’ve got creative ready to test, and a bidding strategy in place . . .

Now what?

Landing Pages – It’s About Conversions

What is a landing page?

Homepage?

Interior page?

Custom page?

The answer is Yes! (But, it really depends…)


Landing Page Success – a Word About Google

– Google reports 50-80% bounce rates for landing pages typical

– Landing page relevancy to keyword and ads = Google Quality Score

• Google Quality Score now determines your maximum CPC, impressions and position

So, What Works?

• Focus the visitor - create a funnel

• Add a UVP (have an incentive for call to action and conversion action to track)

• Testimonials speak volumes

• Offer more content upon conversion (give preview)

• A picture is worth 1000 words, but text is important

• Fulfill the promise in the ad copy

• Relevant content on landing page equals higher quality score and more impressions/lower cost

Homepage as landing page

custom page as landing page

Interior page as landing page

Testing – It Never Stops

Determine Key Metrics and Test

• Analyze keywords performance (CTR and CPC)

• Test variations of creative – tweak copy, offers, etc

• Test variations of landing page elements – images, CTAs, placement, etc

• Optimize for # of conversions and cost per conversion



Now Go Write Some Great Ad Copy – Track & Test – Good Luck!

Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One Learn How To Write...

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