Why the SMAC Stack is Going to Change the Word...Or has it Already?

WHY THE SMAC STACK IS GOING TO CHANGE THE WORLD…OR HAS IT ALREADY?

DIGITAL SOLUTIONS FOR MARKET LEADERSHIP

December 3, 2013

© Ayantek, LLC Confidential

About me and Ayantek

© Ayantek, LLC Confidential3

Who am I?

What does Ayantek do?

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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=JenoeKp8Hb17UM&tbnid=JxVVXVdwPAAYOM:&ved=0CAUQjRw&url=http://www.screened.com/news/is-netflix-silently-cropping-your-movies/4874/&ei=ziidUqH3LOupsATRu4CQAg&bvm=bv.57155469,d.cWc&psig=AFQjCNHoanCL9MlOFameke4nQr0hKCB-aQ&ust=1386117160302826

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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=rlrNChhWFGxuaM&tbnid=Onji2WP2w6B59M:&ved=0CAUQjRw&url=http://www.droid-life.com/2011/11/15/netflix-app-on-android-receives-tablet-ui-overhaul-ahead-of-ipad-version/&ei=2iadUtzoA4mrsQTCjIHQDQ&bvm=bv.57155469,d.cWc&psig=AFQjCNHoanCL9MlOFameke4nQr0hKCB-aQ&ust=1386117160302826

How Netflix Leverages the SMAC Stack


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zM_Xnbi4AqagTM&tbnid=PLdjRhHtTm0BcM:&ved=0CAUQjRw&url=http://mnwomenscenter.wordpress.com/2011/11/14/i-broke-up-with-netflix/&ei=3SmdUqG6DqahsQSboIGIAQ&bvm=bv.57155469,d.cWc&psig=AFQjCNHoanCL9MlOFameke4nQr0hKCB-aQ&ust=1386117160302826

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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=oEaAuu9wlr9YMM&tbnid=_0HeuP1eAQvcrM:&ved=0CAUQjRw&url=http://seekingalpha.com/article/1539942-netflix-spending-may-threaten-quality-television&ei=MSedUuv7G4nOsATov4G4CA&bvm=bv.57155469,d.cWc&psig=AFQjCNHoanCL9MlOFameke4nQr0hKCB-aQ&ust=1386117160302826

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A MASS MARKET STRATEGY

KEY TAKEAWAYS



DRIVE SCALE & LATITUDE

NAVIGATING SHARP CURRENTS

INNOVATE & STAND TALL

TOOLS & FRAMEWORKS



5 Questions: Is SMAC for you?


Question 1: Does my business involve people and data?

Question 2: Do my [users] care about my [products/service/solution]?

Question 3: Am I interested in collaborating with & learning from my [users]?

Question 4: Are my [users] adapting or will adapt multiple device paradigms?

Question 5: Would technology innovation help grow my business?

Persona


Responsible for managing his restaurant, hiring staff, advertising, promoting, and is personally invested.

HOW HIS COLLEAGUES DESCRIBE HIM: High energy guy, always on the run Passionate about the restaurant business

KEY JOB REQUIREMENTS: Hire quality chefs and wait staff Oversees menu selection Oversees financial management of the business

KEY SITE TASKS: Read up on products and services Uses products in the restaurant Asks support questions Reads blog

Gary, 32, Restaurateur

Personal InformationSelf-employedLives: San Jose, CA


In his spare time:• Spends time with his family• Uses social media for personal

communication

In his spare time:• Spends time with his family• Uses social media for personal

communication

Develop a SMAC Persona


Social: Uses social media for personal use Interacts with personal stories Takes multiple days to respond to messages

Mobile: Uses a smartphone Utilizes mobile apps to manage day-to-day operations Promote the restaurant via web site and mobile outlets,

other advertising

Analytics: Is responsible for generating new sales for the business

Cloud: Locally based but wants to increase foot traffic

Gary, 32, Restaurateur



In his spare time:• Spends time with his family• Enjoys bowling with friends

In his spare time:• Spends time with his family• Enjoys bowling with friends

DEVELOPING YOUR SMAC ROI


High ValueHigh Effort

High Value Low Effort

SMAC Adoption

SMAC ROI QUADRANT




SMAC Adoption

STAGES OF THE SMAC LIFECYCLE




SMAC Adoption

QUESTIONS?

THANK YOU!

Why the SMAC Stack is Going to Change the Word...Or has it Already?

Marketing

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