Why Sun

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Sun Startup Essentials presentation

Transcript of Why Sun

  • Internet Company Technology ChallengesManaging Explosive GrowthAccelerating Time to Market with Open Source Software Overcoming Datacenter Constraints

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    Giving away servicesNo license feesTiny transactionsSharing intellectual propertyTrusting consumersWeb 2.0Breaking Every Rulein the B-School BookConsumercontentcreation

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    OpenSolaris, NetBeans,MySQL, Jruby, Innotek, Java, OpenOffice, etc.Pushing the envelopeMozilla, GNOME, etc.Projects: GlassFish, Looking Glass, Kenai, DarkStar, Blackbox,Thumper, etc.Open- sourcing the whole stackAjax, Ruby on Rails, etc.Contributing to core Web technologiesContributing to open standards

    Next-Generation WebWhat does Sun know about

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    Total Commitment to Open Standards1995200020052010TIMEUNIX SVR4NFS

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    MySQL Acquisition Changes the GameThe acquisition will...Drive market tipping change in the $15B database marketplacePosition Sun as the leading platform for the Web economyExpand Sun's reach into MySQL's extraordinary LAMP user baseExpand MySQL's capacity to deliver global service and supportAffirms Sun's position as the largest commercial open source contributorA Bold and Landscape Changing Move

  • Customers Across Web 2.0 Industry Segmentation Internet Services GamingNew MediaSocial Networkinge-CommerceOn-Line Marketing/ AdvertisingPortal/Search/Application ProvidersGaming/ SportsContent SharingInternet CommunitiesTransactional Sites

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    Sun Startup Essentialswww.sun.com/ startupIndustry-leading Systems and Software at Startup PricesConserve your cashSystems and storage for the OS of your choice at up to 60% offDeep discounts on partner Web hostingFree Sun softwareSpeed time to marketAMP optimized on SolarisFree advice from Sun ExpertsOn-line purchasingBuild communitiesStartup Camps

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    End-to-end, lifecycle servicesProgramming assistanceAMP supportTools and technologiesTraining and certificationAccelerate productivityReduce risk and control costsMaximize the power of JavaSunDeveloper ServicesDedicated help for cutting-edge technologiesInnovate with confidencedevelopers.sun.com/services

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    Sun Software:Does Your AMP Stack Up?Use the Web apps you know and love on a better OSEasy to move to a better environmentRun your AMP stack 30%200% fasterThe optimized AMP stack for Solaris 10

    US_Ops_Review_Template_FY08Q1_20070816.odpSun Internal / Confidential*

    A New Development Era...Introducing THREE Revolutionary PlacesSun Proprietary/Confidential Internal Use OnlyProject KenaiA Place toCollaborateon the Web.

    *

    *Thank You!

    This ain't your parent's information super highway. We all like to talk about the Information Age, explosive growth and change. The internet isn't a collection of pipes. It's a living, breathing, growing and shrinking global community and dialogue. This slide shows a few of today's startups. Some of them will be out of business before everyone has seen this presentation. News ones will have taken their place. The ratio of Home Runs like Google and Facebook is much like the ratio of actors to Academy Awards winners for Best Picture.

    So what is Sun trying to do (strategically speaking) to address this market ?

    Several years ago, Sun made some big bets in areas such as JAVA, Open standards, etc.These served us well, and positioned us for the internet explosion of the late '90s.

    Sun is still building on those ideas and investments, but we've reshaped our general strategyin last 2 years to focus on our customers' business needs -- and what we need to do therespecifically.

    We'll discuss each of these individually, but essentially we want to do 3 key things.

    1. Attach Cost: Cost is the enemy. How can we use our technology to drive YOUR cost down?

    2. Accel Network Deployment: How can we get services/applications onto the network more quickly. This move let's you take full advantage of the internet, advances in wireline and wireless technology,and high-tech security and visibility products.

    3. Provide network mobility and security: We all need information, secure information, when and where we want it. How do we get that?Take a quick look at how today's Web-based businesses operate and you'll see why they have B-school grads tearing their hair out.

    * They give away services. Users don't install anything, upgrade anything, license anything, subscribe to anything, or even buy anything. They just use the service. Free of charge. Whether it's a Google search or directions from Mapquest or an airline reservation on Travelocity. And talk about giving away the store: Amazon.com actually began offering free virtual shelf space to competitors, letting them sell their wares right alongside Amazon's. Wall Street thought Jeff Bezos had lost his mind. But Amazon's business took off as a result.

    * They actually trust consumers. They don't just offer you downloadsthey want you to interact with their content. Change it. Make it better. Who'd have believed Wikipedia would workyet its content is extremely reliable and used by millions today.

    * They share intellectual property rather than lock it away, guard it and protect it as a trade secret. Some Web-based companies actually encourage you to take their intellectual property, add value, and make money on it yourself.

    * They encourage tiny transactions, even transactions for a few pennies or, in some cases, a fraction of a centbecause they recognize that millions of pennies can still add up to big bucks. iTunes, for example, made the 99-cent credit card entry a standard line item, and Kiva uses a vast worldwide social network to let individuals lend as little as $25 to help fund small businesses run by low-income entrepreneurs around the world.Despite Wall Street angst, many next-generation Web companies are succeeding on a scale that's completely beyond the scope of traditional winners. From Google, eBay, and Amazon.com to thousands of newer entrants and startupsthere's plenty of proof that breaking the rules can pay.So let's address a question you're probably asking yourself right about now. What does a systems company like Sun really know about the next-generation Web?

    Fact is, we're not simply a systems company. We're also one of the world's largest software companies. And we have been involved in the development of the software that powers the Web since day one. And we're still deeply involved today. We have created, nurtured, enhanced, or collaborated on many of the core Web technologies in use today. Including the Ajax programming framework (stands for Asynchronous JavaScript and XML), the Ruby on Rails open source Web application framework, and more, as you'll see later on.

    We've also contributed more to open source and open standards than any other company, including Mozilla, the organization behind the Firefox browser, GNOME, and many others. Again, more about that later.We're the ONLY company to deliver the whole software stack to open source, including Solaris, Java technology, and critical development tools such as NetBeans that are integrated to cut overall development cost and complexity.

    And we continue to push the envelope with new innovations such as Project GlassFish, which is an open source development project that's building a high-quality app server; Project Looking Glass, a free software project that is bringing a richer, 3D user experience to the desktop; and many others.

    We've talked a little about Sun's commitment to open standards and open source but I want to drive this point home: No company has done more to promote industry standards than Sun. And no company has contributed more software to the open source community than Sun.

    People thought we were crazy back in 1982 when we based our workstations on BSD UNIX, the first open operating system. They thought we were crazy to open our NFS technology to the industry and even to our competitors. Since then we've opened up the whole development stackand helped with the development of many open standards, from Liberty Alliance federation standards to the Mozilla browser to OpenSPARC and OpenSolaris.

    And it's a funny thing. No one thinks we're crazy now.Sun announced the acquisition of MySQL, an open source icon and developer of the world's most popular and one of the fastest growing open source database. The acquisition accelerates Sun's position in enterprise IT to now include the $15 billion database market and makes Sun the leading provider of platforms for the web economy and the largest commercial open source software contributor. The purchase price approximately $1 billion in total consideration. The deal is expected to close in late Q3FY08 or early Q4FY08.

    So what is the industry look like

    PAUSE ABSORB

    Stories: - IP/SAAS- traditioinal customers like SF but smaller companies like NetSuite and Saasu

    - Ganz I have a aughter who spends time on...

    What I am scared of her starting to spend time on is Stardoll which makes money by selling them virtual things

    Now I want to spend a few minutes telling you about the key program we've put in place to help startups get to market faster while conserving cash. It's called Sun Startup Essentials. And the program offers eligible U.S.-based startups a range of Sun products and services, including the award-winning Sun Fire X64 servers and