Why Social Media? - Moncton
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Welcome
New Brunswick Moncton
tourism.moncton.ca
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Why Social Media?
• What Works Today• Meet the Social Media Leaders• Build a Shareable Online Success Story • Live Site Review• Powerful (and Free!) Online Tools• Filling the Funnel• Closing the Sale• Provincial Opportunities
Today’s Menu
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Why Social Media?Rob Swick
tourism.moncton.ca
New Brunswick Moncton
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Why Social Media?
His Funny Song on YouTube cost United Airlines $180M Dollars
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Why Social Media?
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Why Social Media?
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Why Social Media?
Rodd Vacations, in less than a year has 855 Twitter followers
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Why Social Media?
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Why Social Media?
St. Andrews by-the-Sea
✓Strong use of video✓Great audience feedback
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Why Social Media?
The Inn at Bay Fortune
✓Good photography✓Clear messaging✓Social Media Sharing Tools
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Why Social Media?
Tidal Bore RaftingPark & Cottages
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Why Social Media?
Tidal Bore RaftingPark & Cottages
✓Clear Call-to-Actions✓Use of Social Media
Channels including Blog✓Good photography
“The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ”
“One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.”
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Why Social Media?What Works Today
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Why Social Media?What Works Today
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Why Social Media?What Works Today
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Next Up
Meet the Social Media Leaders
Why Social Media?
http://upload.wikim
edia.org