Why Social Media and LinkedIn?

WHY useSocial Media and LinkedIn ? Gain Exposure, Engage Customers, #Grow Your Business.

a Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 e [email protected] w TheMarketingNetwork.com.au

2

Contents

© www.TheMarketingNetwork.com.au

Marketing CommunicationsSocial Media MarketingHow Australians Use Social MediaAustralian Businesses (Don’t) UseSocial MediaCompetitive Advantage / BenefitsLinkedIn – You & Your Business

Profile, Network, News (Home), Jobs, Interests

© www.TheMarketingNetwork.com.au 3

“Embracing social media isn’t just a bit of fun, it’s a vital

way to communicate.” Sir Richard Branson


“Power to Connect”


Blogging...56% say that their blog has helped their company establish a positioning as a thought leader within the industry58% say that they are better-known in their industry because of their blog97% more inbound links for companies that blog55% more website visitors for companies that blog!


Facebook’s mission is to give people the power to share and make the world more open and connected.


LinkedIn’s mission is to connect the world's professionals to make them more productive and successful. When you join LinkedIn, you

get access to people, jobs, news, updates, and insights that help you be great at what you do.


Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news

about what you find interesting


Google's mission is to organise the world's information and make it universally accessible and useful.


YouTube allows billions of people to discover, watch and share originally-created videos.. provides a forum for people to connect, inform, and

inspire others .. acts as a distribution platform for original content creators and advertisers large and small.


The Audience


Internet access


Social Media UsedFacebook = 12m usersLinkedIn = 3.4m usersTwitter = 2.2m users


Frequency and time of use


Average number of friends, contacts and followers


Devices used to access


Increasingly mobile


Want consumers want from businesses/brands


Business use of social media


Sectors most active


How often are SMEs sharing


Average social media budgets


Measuring ROI


Benefits = Competitive Advantage


Why Are Businesses not using?

No Strategy?

Fear of Failure?

Lack of Knowledge?

Lack of Resources?


Pick the Right Channel(s)Impossible to do everything!Where are your customers?Where can you REACH them most cost effectively?


Time Commitment To Social Media Marketing


A “Sensible” Checklist

30

LinkedIn – “Facebook for Business”

© www.TheMarketingNetwork.com.au

Provides a meeting place where people expect to “do business”Leverages relationships by making connections visibleHelps maintain personal relationships and build new onesProvides a platform for the most effective form of Marketing - Word of MouthIt can link all other essential Social Media Tools


What Do You Want To DoGoogle Page Rank; Personal & CompanyAnswer Questions

Recruit / Head hunt

Get Head hunted

- Employer & Employee- Company Culture- Growth Potential- Staff Turnover

Lead Generation Sales Acceleration

- Speak to Successes & Failures- Opinions / Polls

- An Industry- Track Start-Ups - Groups

- Advanced Search- EventsResearch

Productivity

Find Experts,Partners

Ask forAdvice Sales

Job Search,Hire &

Interviews

Reference Check

Proactive Networking

Promote Personal

Brand

32

Profile - Develop and Maximise

Most Users utilize 5% of the functionality (benefits)© www.TheMarketingNetwork.com.au


Network – Connect with Colleagues, Clients, Suppliers & Prospects


Home - Share / Engage With Your Network


Jobs


Interests – Companies, Groups, Influencers...


www.InfluenceYourNetwork.com.au

38

Feel free to connect

a Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 e [email protected] w TheMarketingNetwork.com.au v1

The Marketing Network Power To Connect

m +61 418 362 181 e [email protected] w http://themarketingnetwork.com.au/l http://www.linkedin.com/in/stevehubbat https://twitter.com/stevehubba 22/2-6 New Street, Richmond Vic 3121t +61 3 9018 7224 f +61 3 9428 1823

West2East ReCreation more connections, better relationships

w http://west2eastrecreation.com.au/f https://www.facebook.com/West2EastRecreation

Why Social Media and LinkedIn?

Social Media

Transcript of Why Social Media and LinkedIn?