Why Social Influencers are the New Celebrities and How To Get Along With Them | Itamar Benedy
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Transcript of Why Social Influencers are the New Celebrities and How To Get Along With Them | Itamar Benedy
Why
Social InfluencersAre The NewCelebrities & How To
Get Along With Them
VP Strategy & Apps
Itamar Benedy
Overview
+550Global brands
& app dev.
1Active users/
month
400bAd impressions/
month2008Founded in
Berlin
7Offices
around the globe
180Countries with
active campaigns
b
What Happens In A 2016 Internet Minute?
Source: Excelacom
69,444hrs watched
2016
Digital
SnapshotTotal
populationInternet
usersActive socialmedia users
Unique mobile users
Mobile social users
8b
7b
6b
5b
4b
3b
2b
1b
www
51%
31%
Source: Wearesocial.com
2016
Annual
Growth
Internet users
Active socialmedia users
Unique mobile users
Active mobilesocial users
350m+
300m+
250m+
200m+
150m+
100m+
www+17%
+10%
Source: Wearesocial.com
What Goes Wrong?
$10B loss in mobile ads world due to transparency deficit
419M use ad blockers for smartphones
$7.2B is the estimated ad fraud cost in 2016
What Goes Right?
In 2015influencermarketing
yielded >$6.5for every $1
spent in paid campaigns
_
60% of marketers increase
spending on influencer marketing
22% saidit's their top tool
for customer acquisition
The top 10 richest Youtubers made
a combined $54M in 2015
Influencermarketing makes
people feel connected
to your product & less bombarded by ads
Why Does Influencer Marketing Work?
Highly valued
opinion
Powerful brand
advocates
Huge brand
awareness
High engagement
Targeted audiences
Influencer Marketing
Traditional Campaigns
vs.
Bigger volume and scale
StrongROI
High LTVusers
Chart position and visibility
Choosing The Right Channel
things to consider while building an effective influencer campaign
Engagement
or Audience Size?
1
Platform Type
is Crucial
2
3
Influencers are
Product Believers
Creative Freedomis a Must
4
WorkBetter
5Long-term
Relationships
Work Better
Geographies
Matter
6
Freedom Of Choice
What is ?
Transparent, hyper-native influencer solution
High value user acquisition at scale
Local market brand awareness & engagement
Community development & UGC creation
Advanced reporting and analytics
Discover
Connect
Engage
Recruit
Measure
Key Statistics
33K Influencers worldwide
SEA, LATAM, and BRIC market focus Full or partial management
$15M+ Investments in propriety techMobile focus
Performance approach
3k
6k
2k7k
6k
8k
2k
Goals:Boost downloads
Drive IAP
Showcase the app
Source: Boostinsider
Results:29 posts
65K likes & shares
800K impressions
Yotee Campaign
Goals:Increase brand’s reach
Boost sales
Acquire new followers
Source: Adage.com
Results:15 snaps
9K new followers
6K views
Wet Seal Campaign
Goals:Drive awareness
In-app engagement
Social shares during app launch
Results:16M gross FB impressions
35M gross impressions
Trended #Whipclip in the US
Source: influential.co
WhipClip Campaign
Is influencer campaign tracking flawless?
Are social media platforms FOR influencer marketing
or AGAINST?
Who really rules trending searches?
Are Social InfluencersThe New Celebrities?
1
7
2
KSI PewDiePie Nigahiga
4
Smosh
5
Vanoss Gaming
3
6
Markipilier
7
Bruno Mars Taylor Swift
8 9
The Fine Bros. Jenna Marbles
10Sky DoesMinecraft
11
Morgan Freeman
12
Jim Carrey
13
Will Smith
1514
Ray Johnson
Top Youtubers
vs.
HollywoodStars
Source: mediakix.com
