WHY SOCIAL DATA DESERVES MORE

OF YOUR BUDGET.

Webinar

Courtney Gough Twitter

Mikael Lemberg Falcon Social

Marissa O’Connor Arizona Coyotes

#FalconED

Marissa O’Connor Social Media Manager,

Arizona Coyotes

Mikael Lemberg Director of Product Management,

Falcon Social

SPEAKERS.

Courtney Gough Senior Account Executive

for Data Sales, Twitter

SOCIAL INTELLIGENCE. A more meaningful way to think about social media.

Social media is a constantly aggregated stream of information about people interested in your brand.

500M tweets per day globally

4.5B Facebook likes

55M new Instagram posts

Data scarcity is no longer a problem.

THE FUTURE WILL BRING EVEN MORE INSIGHT

Facebook reaction buttons

Twitter data Social media listening

REAL-TIME OR NO-TIME.Social media moves fast, if you can’t keep up, you don’t exist.

76% marketers reported increased engagement and positive sentiment from real-time engagement.

Real-time data is an accurate measure of brand health.

BUILDING THE 360° VIEW.Optimize engagement at touch points

Unify social data with existing customer records

Map the customer life cycle

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USING SOCIAL DATA TO DRIVE GROWTH.Democratize your data: take social data outside of marketing

Product Development

Media buying decisions

PR

Sales

REAL-TIME INTELLIGENCE FROM TWITTER.

1,5M in Scandinavia

15M in the UK

65M in the USA

316M users worldwide

4M in Germany

MAXIMIZING DATA VALUE.89% marketers admit

managing social data is a challenge*

*Experian Marketing Services, 2015 Digital Marketer Survey

QUESTION.What’s your one compelling reason for investing in social data?

QUESTION.If you’re going all in and promise great customer service - how does

that play within your organisation?

QUESTION.How do you leverage data for small businesses?

QUESTION.Can you recommend some hands-on methods for

gathering social data?

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SOCIAL LISTENING INSIGHTS.

THANKS FOR LISTENING.Don’t forget our Twitter chat starts now - join at #FalconEd