Why SEO needs to get Emotional #BrightonSEO
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Get EmotionalWhy SEO needs to@LisaDMyers@JamesFinlayson
Who uses one of these tools?
So lets talk about data - who doesnt use either Linkdex, SEMRush, LinkResearchTools, Searchmetrics etc?
same data same conclusionsWe all use theoften leading to the
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HumansAlgorithms
Limbic system
Frontal Cortex
Ventromedial Prefrontal Cortex
Antonio Damasio
For example, take the Apple watch - emotionally that feelings lust - and youve probably had it yourself that your mind starts filling with logic like well it would make certain things easier I havent bought myself something in a while etc. When you notice that happening, thats your brain stretching, struggling to apply logic to your decision.
Even for data nerds its not totally the case. Remember the last charity advert you saw. What do you remember from it? The sad dog or the emaciated child, right? Thats because you emotionally connected with that imagery rather than the statistics.
Feel Something
Create EmotionalConnections
Narvikhttps://blogg.expedia.no/slaget-om-narvik/en
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.2.
Emotional investment through collaboration makes outreach more successful
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.2.
https://accent-map.expedia.co.uk
https://accent-map.expedia.co.uk
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.2.
Historic London
http://www.expedia.co.uk/vc/historicLondon
Accent Map -
but how?
Historic London
http://www.expedia.co.uk/vc/historicLondon
Accent Map -
but how?
When your campaign is good enough to get TV coverage
How?
Luke:
Luke: I cant believe itYoda: That is why you fail.you sissy Luke
change the way you look at thingsthe things you look at changeif youWayne Dyer
Whats the biggest difference between Elon Musk and someone in a dead end job?
IQ?Upbringing?Education?Luck?
100 people theory
37
HOWYOUTHINK
4 Weeks Ago
Donald John Trump, Sr. is an American businessman, politician, television personality.
Sentiment
We are presenting
Thats why we built Lava.
8 million articles
Because we think journalists opinions matter more than anyone elses (theyre the gatekeepers, right) we crawled every major newspaper in the UK. Thats ... Articles dating back decades. With that unique data were able to classify
Most hated
Most loved
http://lava.vervesearch.com
Thank you!@LisaDMyers@JamesFinlayson