Impelsys – Ontotext: London Book Fair, 2016

WHY SEMANTICS MATTER?

ADDING THE SEMANTIC EDGE TO YOUR CONTENT,

RIGHT FROM AUTHORING TO DELIVERY

April 2016

We will talk about…

� Introduction

� About Impelsys and Ontotext

� Semantics & Technology

� Business Cases for Semantic Technology

� Semantic Solutions for Publishers

� Semantic Technology Adoption Roadmap

� Questions & Answers

Impelsys & Ontotext: Partnership

Publishing x Technology | Content x Semantics

Introduction

About Impelsys

15 YEARSYEARSYEARSYEARS

100% PUBLISHING &PUBLISHING &PUBLISHING &PUBLISHING &

EDUCATION EDUCATION EDUCATION EDUCATION

FOCUSFOCUSFOCUSFOCUS

250+EMPLOYEES EMPLOYEES EMPLOYEES EMPLOYEES

New York HEAD QUARTERSHEAD QUARTERSHEAD QUARTERSHEAD QUARTERS

• Digital Product Development

• Content Delivery Solution – iPublishCentraliPublishCentraliPublishCentraliPublishCentral

• Authoring & Editorial Workflows

• Mobility & Bespoke solutions

• DRM & Analytics

Bangalore R&DR&DR&DR&D

• Global team, local sales & accounts support

• Innovation Hub & Global Delivery Center at

Bangalore

• Technology partners

• Cutting-edge infrastructure on Amazon &

Rackspace

New York Bangalore London SFO

iPublishCentral – Global Reach

Millions Millions Millions Millions

Of B2BOf B2BOf B2BOf B2B

UsersUsersUsersUsersStudents

Instructors

Professionals

15,00015,00015,00015,000LIBRARIES

Million+Million+Million+Million+B2C Users

LIVE

PORTALS

100+100+100+100+

TITLES

250,000250,000250,000250,000

Global

Customer Presence

About Ontotext

16 YEARSYEARSYEARSYEARS

100% SEM.TECH. SEM.TECH. SEM.TECH. SEM.TECH. FOCUSFOCUSFOCUSFOCUS

350+ EMPLOYEES EMPLOYEES EMPLOYEES EMPLOYEES

Sofia HEAD QUARTERSHEAD QUARTERSHEAD QUARTERSHEAD QUARTERS

• Semantic graph database engine combined

with Content management solutions

• Interlinking text and data to unveil meaning

• Delivering unmatched search and exploration

Sofia R&DR&DR&DR&D

• Global team, local sales & accounts support

• R&D Center at Sofia, Bulgaria

• Serving BBC, FT, Wiley, Oxford UP, IET, …

• SaaS infrastructure on Amazon and on premise

New York Sofia London Frankfurt

Ontotext Capabilities

� Integrate proprietary databases and

taxonomies with Linked Data

� Infer facts and relationships

� Interlink text and with big data

� Better content analytics,

retrieval and

recommendation

Supporting Content Delivery For Global Brands

Impelsys - Ontotext Partnership

� Offer semantically enriched solutions to publishers

� Authoring & Editorial workflows

� Semantic Curation

� Transformation services

� Delivery solutions

� Through Impelsys’ iPublishCentral solution with

Ontotext’s Semantic Technologies

Concept + Relationship

Context + Constraints

Semantics Technology

Ontologies

Semantics

Mapping

Knowledge

Common Terminology

Idea, Notion

Concept

Connection /

associations between

concepts or entities

Relationship

Study of meaning

through context,

concepts & relationships

Semantics

Consistent model to represent concepts and

relationships within the context of the subject.

Like a dictionary running on steroids!

Ontology

Collection of facts based

on Ontology

Knowledgebase/

Semantic Repository

Semantics – Represented Using RDF and RDFS

RRRResource DDDDescription FFFFramework (RDFRDFRDFRDF):

- An infrastructure for encoding, exchanging and distributing metadata

RDFSRDFSRDFSRDFS is a schema language that allows us to create vocabularies

Subject Object

Predicate

RDF RDF RDF RDF TriplestoreTriplestoreTriplestoreTriplestore

ImpelsysImpelsysImpelsysImpelsys OntotextOntotextOntotextOntotextarePartners locatedInlocatedIn

BangaloreBangaloreBangaloreBangalore SophiaSophiaSophiaSophia

CompanyCompanyCompanyCompany

CityCityCityCity

typeOf typeOf

iPublishCentraliPublishCentraliPublishCentraliPublishCentral GraphDBGraphDBGraphDBGraphDBusedBy

productOf productOf

typeOf

typeOf

Bank

Person

JobPosition

Governor

Bankof Japan

MassakiShirakawa

Search forinformationabout bankgovernors

OntologyD

ocu

me

nts

Entities

Massaki Shirakawa

governor of

Bank of Japan, announced

0.1 percent growth...

within

within

has

has

The semantic

approach to

managing data

provides solutions

that fuse manual

content creation and

curation with smart

automated processes

for aggregating,

repurposing and

reusing content.

Semantic Asset Representation

XYZ announced profits in Q3, planning to build a$120M plant in BULGARIA , and more and more andmore and more text

Location

City

UK

London Bulgaria

Countrytype

type type

type

locOn

partOfestablOn

03/11/1978

Company

XYZ

Semantic Repository

With the help of structured data and other semantic web

technologies, content is sliced and diced into machine-readable chunks to

be further reassembled at the

publisher’s wish

Semantic Enrichment of Metadata

UnstructuredContent Content Asset

Semantics Drives Valuable Transformation

Contextual Authoring

Semantic Enrichment & Curation

Semantic Publishing & Delivery

Semantic Solutions for Publishers

User-specific

Personalized

Content Stream

Authored

Content

Common Publishing Problems

� Content Authoring

� How to speed-up the content authoring life-cycle with consistent quality?

� How to enable content re-use by providing Authors with relevant material?

� How to leverage Knowledge Base generated through SME interactions?

� How to create higher value content at less cost and time?

� Search and Discoverability

� How can the search results be more relevant?

� How content can be enriched on the fly?

� How to make the content more discoverable?

� Maximizing Asset Investments

� New ways of creating and consuming content

� Generating new revenue streams from existing content

� Leverage Linked Open Data and create solutions previously not possible

Bottom-line

impact

Strategic

impact

Top-line

impact

Semantic Publishing Workflow – End-to-End

Authoring Editorial Production Delivery

Lookup related

information

Add references & relationships

Add meanings &

contexts

Tag content with context & relations

Structure & organize –

improve flow

Link across products &

ancillary material

Create new products on

the fly

Transform content

Preserve tags and semantic information

Contextual semantic

search

Show related material

Personalized content streams

Typical publishing workflow

Editorial ProcessEditorial ProcessEditorial ProcessEditorial Process

Enrichment/ Tagging/ Enrichment/ Tagging/ Enrichment/ Tagging/ Enrichment/ Tagging/

Output GenerationOutput GenerationOutput GenerationOutput Generation

Semantic publishing workflow

Semantic Content Authoring

ar f ar away, behind the word

mountains, far from the countries

Vokalia and Consonant

a r far away, behind the word

mountains, far from the countries

Vokalia and Conso

ar far away, behind the word mountains, far from the

countries Vokalia and Consonantia, there live the blind

texts. Separated they live in Bookmarksgrove right at the

coast of the Semantics, a large language ocean.

A small river named Duden flows by their place and

supplies it with the necessary regelialia. It is a

paradisematic country, in which roasted parts of

sentences fly into your mouth.

a r far away, behind the word

mountains, far from the countries

Vokalia and Conso

Content Store

Semantic Database

WWW

writes

pulls relevantcontent

pulls relevantterms and entitites

Semantic Content Curation and Monitoring

Quality Assurance

Behavioural and

Contextual SimilarityReads

User Profile

Personalised Recommendation

Business Cases for Semantic Technology

Value Drivers

� Efficiency

� Your workflow, less cost and resources

� Increased productivity and bottom line

� Enhancement

� Your workflow, enhanced scalability and flexibility

� Increased quality and top line

� Strategic Advantage

� Your workflow, new revenue streams

� Improved competitiveness and top line

Value is a measure of worth or desirability

Product development

Innovative, industry-

leading products

Content delivery

Benefits for End userBenefits to End Users

� Just-in-time information from various authorized journal, textbooks and other resources

� Improved decision making

� Discovery of new knowledge through aggregation and synthesis

� Better discovery of information through

� Faceted search

� Task-specific results

� Personalized results

� Return useful data when things are looked up

� Document sections providing answers to a given query

Business Impact of Semantic Technology

Various studies over last decade have shown following figures:

Cost SavingsCost SavingsCost SavingsCost Savings Return on AssetsReturn on AssetsReturn on AssetsReturn on Assets Return on InvestmentReturn on InvestmentReturn on InvestmentReturn on Investment

20-80% less efforts,

20-90% less cycle time,

30-60% less inventory,

20-75% less OPEX,

20-85% less dev time

50-500% Quality gain,

2-50x Productivity gain,

20-10x Capacity gain,

2-25x Return on Assets

2-30x Revenue growth,

20-80% reduction in TCO,

3-12 month positive ROI,

2-300x ROI in 3 years

* Source: TopQuadrant

Use case: IET

� Challenges: IET have hard time: � managing their portfolio of journals, research

papers, articles

� leveraging content delivery for better search

products

� enable new revenue opportunities

� Solution� Semantic search using existing taxonomies

� Wider global knowledge graph and content

� Intelligent citations and data provenance

� Finer grain of understanding of content for

increased content availability

� Repurpose and repackage of content assets

dynamically and automatically

Semantic Technology Adoption Roadmap

Semantic Technology Adoption Roadmap

• Problem statement

• Identify and Analyze

requirements

• Derive Specifications

• Map Ontology

• Create business case

• Build Business Ontology

• Develop Semantic

solutions

• Connect resources

• Integrate and Test

• Deploy

• Use/ Operate

• Monitor

• Measure performance

• Maintain & Support

• Identify New Needs

• Add Capabilities

• Expand Scope

• Optimize

� Explicit business case,

Knowledge model,

Interrelated data

identified

� Legacy value preserved

� Make/Buy/Rent/Share

options

� Flexible, Federated

architecture

� Less time/ cost to

prototype

� Rapid integration through

Business Ontology

� Enterprise view through

integrated solutions

� Reduced TCO

� Faster time-to-market

� Rapid development

� Reduced Risk

� Faster and better

decision making

� Productivity gains

� Improved Quality and

Reliability

� Better UI and UX

� Reduced OPEX

� Reduced TCO

� Greater agility

� Strategic competitive

advantage

� Real-time

Optimization

� Rapid deployments

� Reduced Risks

� Enhanced ROI

DiscoverDesign & Develop

Operate & Maintain

Expand

On The Road To Delivering Smarter Content

Todays’ radical research and professional education demands advanced and intelligent content delivery

solutions.

Smart Content and Adaptive Learning

RDF

Ontologies

Vocabularies

Linked Data

SemanticSemanticSemanticSemantic AdaptiveAdaptiveAdaptiveAdaptive

Knowledge-Graphs

Learning Paths

Content-Analytics

Semantic Annotation and Enriched Search Personalized Recommendations

SMART CONTENT DELIVERY PLATFORM

Benefits for End userWe would love to meet you!

� You are most welcomed to visit us at the coming LBF

� Impelsys standImpelsys standImpelsys standImpelsys stand – Booth Number 3B11, Level 1, Tech AreaBooth Number 3B11, Level 1, Tech AreaBooth Number 3B11, Level 1, Tech AreaBooth Number 3B11, Level 1, Tech Area

� OntotextOntotextOntotextOntotext stand stand stand stand – Booth Number 3C10, Level 1, Tech AreaBooth Number 3C10, Level 1, Tech AreaBooth Number 3C10, Level 1, Tech AreaBooth Number 3C10, Level 1, Tech Area

� Join us for our speaking sessions:

� 12th April, 10:30am (Tue) – by Stefan Kend

� Transformation of publishing: Reading to Learning

� 13th April, 11:00am (Wed) – by Sameer Shariff & Georgi Georgiev

� Why semantics matter? Adding the semantic edge to your content, right from authoring to delivery

� 14th April, 11:30am (Thur) – by Georgi Georgiev

� Metadata Enrichment in Publishing: Boosting Productivity and Increasing User Engagement

Benefits for End userGet in touch with us!

� Impelsys:

� Corporate website: www.impelsys.com

� Product website: www.ipublishcentral.com

� Portals powered by iPublishCentral: www.elsevier-etextbooks.com ebooks.aao.org/

� Connect with us: twitter.com/impelsys www.linkedin.com/company/impelsys

� Ontotext:

� Corporate websites: www.ontotext.com

� Semantic News Portal Demo- http://now.ontotext.com

� Semantic Tagging Demo – http://tag.ontotext.com

� Start using GraphDB and text-mining with S4 in the cloud - http://s4.ontotext.com

� Connect with us: info@ontotext.com, @ontotext