The heart and soul of the American dining scene are independent restaurants and smaller chains. This is where entrepreneurs are born, innovation flourishes, and the next great multi-concept companies and regional chains get started. But it is a challenging business, where success goes only to the professional restaurateur.

That is the audience of Restaurant Hospitality (RH) magazine. With a circulation of more than 90,000, it has, by far, the greatest reach among foodservice publications. And with a pedigree that goes back to 1919, it has witnessed the American century.

Most importantly, its focus is on the best and brightest of America’s restaurateurs. In 2013, once again, every one of RH’s subscribers will come from a high-volume business doing in excess of $500,000 per year in sales. Each month, they turn to RH for the growth strategies and cutting-edge trends — in food, beverage, menu, operations, business and more.

From vanguard chefs like Jose Garces to multi-concept operators like Richard Melman and full-service growth chains like Yard House, RH is your key to reaching the $140+ billion market for these restaurateurs.

Read on to learn more about how Restaurant Hospitality can help you communicate with independent restaurants, local chains and regional chains.

Why Restaurant Hospitality?

Restaurant Hospitality

About our subscribers*

*Sou

rces

: BP

A Pu

blic

ation

Circ

ulati

on S

tate

men

t (De

c 20

12)

Te

chno

mic

, Inc

. (20

10)

RH

Sub

scrib

er S

tudy

(Jun

201

2)

BRAND PERCEPTIONRESTAURANT HOSPITALITY keeps me on top of foodservice industry trends (87%)

I learn something new in every issue of RESTAURANT HOSPITALITY (84%)

RESTAURANT HOSPITALITY keeps me on top of food trends (82%)

86% of subscribers work in Independent or Multi-Unit Independent restaurants

83% of Independent restaurants have sales of $500,000 or more

73% of Multi-Unit Independent restaurants have sales of $1 million or more

Of these operations:

70% of subscribers are comprised of Company Officers or Operations Management

91% of subscribers are involved with menu development and concepting

Over 88% of subscribers work in operations serving dinner (93%) and lunch (88%)

MENUMENUMENU MENUMENU

Over 80% of subscribers work in operations serving alcoholic beverages

5 pm - 9 pm 12 pm - 4 pm

Print | Magazine

REGULAR READERS*(at least 3 of every 4 issues)

91%

MINUTES PER ISSUE (AVG.)*51

GREATER REACH• Has a circulation of 90,025* that puts you in touch with far more independent and full-service

operators than any other foodservice magazine.• Dedicated to the success of independent, local and regional restaurant chains as well as hotels,

resorts and more.

LEADERSHIP POSITIONINGRestaurant Hospitality has been identifying and writing about hot, new trends, dynamic restaurant concepts and up-and-coming industry stars for decades:

• For 25+ years, the Rising Stars program has put the spotlight on hundreds of young chefs who have gone on to become major stars in the industry, including Emeril Lagasse,

Bobby Flay and Michael Symon.• Formed an alliance with industry great Richard Melman to create an award that honors the best and brightest restaurateurs in the land, including Danny Meyer and Jose Andres.• Showcases new restaurant concepts that the editors believed would someday become major forces in the industry, including Chipotle Mexican Grill, Dave & Buster’s, and Quaker Steak & Lube.• Complied one of the most comprehensive collections of useful and dynamic restaurant recipes.

BETTER, MORE RELEVANT AND USABLE IDEASProvides relevant editorial content and usable operationally-focused ideas, tips, techniques and insights directly applicable to its readers.

EDITORIAL EXCELLENCEOur award-winning editorial staff boasts a combined 90+ years of foodservice industry experience, delivering editorial excellence with personality and cutting edge information. Because of their experience, Restaurant Hospitality editors don’t merely report on what’s happening in the industry, they explain how the information will affect operators.

• BIZ SMARTS - offers solutions to a specific foodservice problem, through Tricks of the Trade or How-To’s.• FOOD / DRINK - features specific food and beverage recipes based on each month’s theme.• EQUIPMENT & FOOD SAFETY - focuses on back-of-the-house including specific pieces of equipment and food

safety best practices. *Sou

rces

: BP

A Pu

blic

ation

Circ

ulati

on S

tate

men

t (De

c 20

12)

RH

Sub

scrib

er S

tudy

(Jun

201

2)

Sign

et A

d Re

ader

ship

Stu

dy (F

eb 2

012)

Excellent print editorial coverage

What action(s) have you taken during the past year as a result of advertisements and/or articles seen or read in RESTAURANT HOSPITALITY?*

Used information to do their job more effectively 47%

Implemented a new recipe or menu suggestion 40%

Modified a menu or promotion 30%

Incorporated a new technique or method 27%

Discussed an ad/article with someone else in the company 64%

Subscriber Stats

Digital | Restaurant-Hospitality.com

Restaurant-Hospitality.com is a true operator resource providing trend coverage, big ideas, industry news and solutions for helping restaurateurs evaluate purchases, excel operationally, grow professionally, and improve their businesses.

In 2012, Restaurant-Hospitality.com made a big move — a complete renovation of the RH website. Not only does it have a sleek, new look, but the website’s navigation is speedier and information has been organized better, so visitors will find what they need — pronto.

With specialized features such as a dynamic restaurant recipe database and the long-running Rising Stars program — profiles on popular, up-and-coming chefs — Restaurant-Hospitality.com is the information choice of restaurateurs.

AVAILABLE OPPORTUNITIES• Run-of-Site Sponsorships• In-Article Ads• Homepage Takeover• White Paper Postings• Introstitial/Roadblock Ads• Mobile Site Banners• Custom Content Sponsorship• and more...

TOTAL PAGEVIEWS*(Jan 2012 to Dec 2012)vs 899,533 (Jan 2011 to Dec 2011)

21%1,084,688

TOTAL VISITS*(Jan 2012 to Dec 2012)vs 523,238 (Jan 2011 to Dec 2011)

5%547,050

TOTAL UNIQUE VISITORS*(Jan 2012 to Dec 2012)vs 445,788 (Jan 2011 to Dec 2011)

1%451,434

TIME ON SITE (AVG.)*(Jan 2012 to Dec 2012)

5.72

PAGES PER VISIT (AVG.)*(Jan 2012 to Dec 2012)

1.89

*Sou

rces

: O

mni

ture

(Jan

201

1 to

Dec

201

2)

Cutting-Edge Trends and Usable Ideas

NEW FOR 2013In 2013, Restaurant Hospitality added to its digital arsenal. In addition to a mobile website, Restaurant Hospitality released downloadable apps for the iOS and Android devices — bringing professional restaurateurs the information they need, however they want it.

Digital | RH eNewsletters

RH eNewsletters cover the specific areas and issues that full-service restaurant professionals need to know. With a portfolio of weekly, monthly, topic-focused or custom eNewsletters, RH can help you reach the right audience with your messaging.

AVAILABLE OPPORTUNITIES• Eat Beat - A weekly eNewsletter that covers food and beverage, growth

brands, and what restaurateurs need to know to run their businesses, from the front of the house to the back.

• Eat Beat Extra - A monthly report that digs deep into a top restaurant industry trend.

• Eat Beat Business - A weekly eNewsletter that identifies and aggregates the most relevant tips, ideas and more to help restaurateurs run their business.

• PRG Recipe Watch - A joint monthly eNewsletter (NRN/RH/FM) packed with recipes straight from the research and development kitchens of the foodservice industry’s leading players.

• PRG Product Watch - A joint monthly eNewsletter (NRN/RH/FM) that focuses on new production introductions.

• Custom eNewsletters - Our custom eNewsletters gives you the opportunity to reach out to foodservice operators with a customized message. We can help you target an audience or build a dedicated eNewsletter to tell your story and establish your company as a trusted industry resource.

ENEWSLETTERS DELIVERED PER MONTH (AVG.)*

683,472

*Sou

rces

: M

agne

tmai

l/Yes

mai

l (Ju

l 201

2 to

Sep

201

2)

RH S

ubsc

riber

Stu

dy (J

un 2

012)

OF PRINT SUBSCRIBERS READ EAT BEAT ENEWSLETTER*(at least 3 of every 4 issues)

45%

Best portfolio of eNewsletters

In 2013, Eat Beat became the second foodservice eNewsletter to be nominated by min’s Best of the Web for Best eNewsletter. (The first foodservice eNewsletter to be nominated for the category was sister publication Nation’s Restaurant News with NRN a.m.)

2013 Editorial Calendar | Print

Issue Month

Closing Date

Material Due Featured Theme Biz Smarts Food Drink

Equipment / Food Safety

Bonus Distribution

Jan 12/3 12/7 13 to Watch in 2013 Tricks of the Trade

Breakfast & Brunch

Master Mixologist

Food Safety NAFEM

Feb 1/4 1/9 Next Generation Street FoodAd Readership Study

How-To Sandwiches & Sides

Bar Business Well-Equipped

Mar 2/1 2/6 Maximize Your Marketing Dollars

Tricks of the Trade

Global Grains Paired w. Protein

Signature Drinks

Food Safety

Apr 3/1 3/5 What Customers Want How-To Asian Flavors Master Mixologist

Well-Equipped NRA Show

May 4/1 4/5 7 Traffic-Building Social Media Tactics

Tricks of the Trade

Appetizers & Compatible Drinks

Bar Business Food Safety NRA Show

Jun 5/1 5/6 The Best Sandwiches in America Contest

How-To Bar Food Signature Drinks

Well-Equipped

Jul 6/3 6/7 Design Tweaks to Refresh Your Restaurant

Tricks of the Trade

American Regional

Master Mixologist

Food Safety

Aug 7/1 7/8 The Power 25: Influential Multi-Concept Companies that Kick AssAd Readership Study

How-To Meat Lovers Meals

Bar Business Well-Equipped

Sep 8/1 8/6 Menu Engineer to Maximize Profits

Tricks of the Trade

Desserts Signature Drinks

Food Safety MUFSO

Oct 9/3 9/6 10 Ideas to Increase Beverage Profits

How-To Healthful Snacks Master Mixologist

Well-Equipped

Nov 10/1 10/7 Optimize Your Bottom Line Tricks of the Trade

Latin Cuisine Bar Business Food Safety

Dec 11/1 11/5 Food Trends You Should Embrace

How-To Mediterranean Food

Signature Drinks

Well-Equipped

NOTE: Departments and topics subject to change Green Title: Ad Readership Study

4/3/2013

Other monthly editorial features include: Fridge Raid • Rising Stars • Tech Talk • Debut • 10 Thoughts • Healthy Eats • Trendinista • Heroes • Kiosk • Book Report • Trend Talk

The latest audit statement for Restaurant Hospitality is available at: http://bit.ly/rhauditstmt

RESTAURANT HOSPITALITY

Frequency: Once a monthTotal Circulation: 90,025*Pass-Along Rate: 2.4 additional readers per issue**

2013 Rates | Print

4-Color 1x 6x 9x 12x 18x

1 Page $ 10,345 $ 9,725 $ 9,140 $ 8,685 $ 8,255

1/2 Page $ 5,850 $ 5,560 $ 5,285 $ 5,020 $ 4,765

1/3 Page $ 4,750 $ 4,550 $ 4,275 $ 4,065 $ 3,860

1/4 Page $ 3,620 $ 3,405 $ 3,200 $ 3,040 $ 2,890

Spread $ 17,905 $ 16,835 $ 15,825 $ 15,035 $ 14,290

Cover Premium

Cover (does not include additional printing and mechanical costs) $ 19,985 net

Supplied Inserts

2-Page $ 12,335

4-Page $ 17,270

6-Page $ 22,205

BRCs (Business Reply Cards)

Includes bind-in charge of $1,200 (net)For tip-in charge, please contact us. $ 3,965

MECHANICAL CHARGES:4/C Plate Change (Per Page) - $ 1,600 netInsert Tip-On (Full Run) - $ 2,900 netInsert Bind-In (Full Run) - $ 1,200 net

*BPA

Pub

licati

on C

ircul

ation

Sta

tem

ent (

Dec

2012

)**

Sign

et A

dStu

dy (F

eb 2

012)

Gross rates (unless otherwise indicated)

Frequency can be combined between Nation’s Restaurant News,Restaurant Hospitality andFood Management.

The latest audit statement for Restaurant Hospitality is available at: http://bit.ly/rhauditstmt

2013 Specs | Print

Send RH Files to:www.PentonDigitalAds.com, orDenise M. Walde, Sr. Production Managerdenise.walde@penton.comPhone: (913) 967-1696 | Fax: (913) 514-38159800 Metcalf Avenue, Overland Park, KS 66212

Non-Bleed Bleed Trim

Two Page Spread Gutter bleed only: 14.75” (w) x 10” (d)

15.75” (w) x 11” (d) 15.5” (w) x 10.75” (d)

Full Page 7” (w) x 10” (d) 8” (w) x 11” (d) 7.75” (w) x 10.75” (d)

1/2 Page Spread 15.75” (w) x 5.625” (d) 15.5” (w) x 5.5” (d)

1/3 Page Spread 15.75” (w) x 3.5” (d) 15.5” (w) x 3.25” (d)

2/3 Page 4.5” (w) x 10” (d)

1/2 Page Island 4.5” (w) x 7.5” (d)

1/2 Page Horizontal 7” (w) x 4.875” (d) 8” (w) x 5.625” (d) 7.75” (w) x 5.5” (d)

1/2 Page Vertical 3.25” (w) x 9.25” (d) 4” (w) x 11” (d) 3.75” (w) x 10.75” (d)

1/3 Page Square 4.5” (w) x 4.875” (d)

1/3 Page Horizontal 6.75” (w) x 2.625” (d) 8” (w) x 3.5” (d) 7.75” (w) x 3.25” (d)

1/3 Page Vertical 2.125” (w) x 9.25” (d) 2.875” (w) x 11” (d) 2.625” (w) x 10.75” (d)

1/4 Page 3.375” (w) x 4.875” (d) 4” (w) x 5.75” (d) 3.875” (w) x 5.625” (d)

Cover Contact us for more info

MAGAZINE TRIM SIZE: 7.75” x 10.75”

PRINTING PROCESS & BINDING METHOD• Web offset, Perfect-bound, Paper is White• Business reply cards/inserts jog to the head• Inserts tip to front of signature

COLOR PROOFSWOP approved color proof

NOTES:• Keep live matter 1/4” from trim• Keep crop marks out of bleed

areas• Gutter, face, foot, head trim: 1/8”

ADVERTISING MATERIALSOnly one solid color should be used in one area. Total density of all four colors should not exceed 280% in any area of the separation. Exaggerated contrast should be used for greater fidelity and impact. Allow for 5-7% gain, which occurs in web offset printing.

ADVERTISEMENT SUBMISSION GUIDELINES:

Penton Media, Inc. uses computer-to-plate technology for all printed material. We ask that our advertisers supply digital files using the standardized file formats as listed below.

1. Media: Mac or PC

2. Preferred Format: PDF Acceptable Formats: EPS, TIFF, JPG, PS

3. Advertisers should submit PDF and PDF/X1-Afiles that are prepared for press-optimized printing in CMYK with fonts embedded. It is highly recommended that PDFs be exported using the PentonExportPDF settings that can be found on our website (www.PentonDigitalAds.com). These export settings have been formatted using the printer specific guidelines for production. Please keep in mind that PDFs lack the ability to be edited or altered (i.e. phone numbers, address, etc.). Preferred Applications: Adobe InDesign®, Illustrator, Photoshop and QuarkXpress™. If submitting application files, provide all supporting graphics and fonts.

4. Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK. Please indicate all colors, including Pantone colors, on the checklist. Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered. Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided.

5. Photos: 300 dpi, actual size; CMYK color model;.tif or .eps format; no JPEG compression. Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In PhotoShop, black text should be created in black channel only to avoid registration problems.

6. Proofs: Text and element proof required to assist in preflighting digital ad files. For critical color match, a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.) is required. Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof. For additional information on SWOP requirements go to: www.SWOP.org. Penton Media, Inc. will not be held liable for the reproduction of any ad submitted without a SWOP certified proof.

7. Website upload: www.PentonDigitalAds.com (recommended), CD, DVD

8. Please make sure all digital ad files match the ad dimensions listed. Penton Media reserves the right to reduce and/or re-size any over-sized or incorrectly sized ads to fit the dimensions indicated. Penton Media, Inc. does not keep a copy of electronic files. Advertisers must retain the original copy.

All hard media & SWOP certified proof must be mailed to: Denise M. Walde (Restaurant Hospitality), 9800 Metcalf Avenue, Overland Park, KS 66212 USA

For instructions on creating electronic files visit our website at: www.PentonDigitalAds.com

For further technical assistance, email our Technical Support Team at: pageflow@penton.com

Send Insertion Orders to:orders@penton.comFax: (913) 514-7000

Two Page Spread1/2 Page Spread1/3 Page Spread

2/3 Page1/4 Page

1/2 Page Island1/3 Page Square

1/2 Page Vertical1/3 Page Vertical

1/2 Page Horizontal1/3 Page Horizontal

Full Page

2013 Rates | Classifieds

RH PRINT CLASSIFIEDS

Frequency: Once a month (RH frequency)Total Circulation: 90,025*Pass-Along Rate: 2.4 additional readers per issue**

1x 3x 6x 12x

Per Column Inch $ 230 $ 200 $ 180 $ 160

1/4 Page Square $ 1,565 $ 1,470 $ 1,390 $ 1,040

1/3 Page Square $ 2,085 $ 1,965 $ 1,855 $ 1,390

1/3 Page Vertical $ 2,085 $ 1,965 $ 1,855 $ 1,390

1/2 Page Vertical $ 3,125 $ 2,945 $ 2,780 $ 2,085

1/2 Page Horizontal $ 3,125 $ 2,945 $ 2,780 $ 2,085

2/3 Page $ 4,170 $ 3,930 $ 3,705 $ 2,780

Full Page $ 6,295 $ 5,885 $ 5,555 $ 4,170

Place your ad on our website (restaurant-hospitality.com) for an additional $125 per month

Mechanical Specs Ad Size (w x d)

Per Column Inch 2.125” x 1”

1/4 Page Square 3.25” x 4.875”

1/3 Page Square 4.5” x 4.875”

1/3 Page Vertical 2.125” x 10”

1/2 Page Vertical 3.25” x 10”

1/2 Page Horizontal 7” x 4.875”

2/3 Page 4.5” x 10”

Full Page 7” x 10”

Full Page 2/3 Page 1/3 Page Square1/4 Page Square1/2 Page Horizontal

1/2 Page Vertical1/3 Page Vertical

Rates

*BPA

Pub

licati

on C

ircul

ation

Sta

tem

ent (

Dec

2012

)**

Sign

et A

dStu

dy (F

eb 2

012)

RESTAURANT-HOSPITALITY.COM (Website)

Unique Visitors (monthly average): 37,620*Visits (monthly average): 45,589*Pageviews (monthly average): 90,391*Time on Site (monthly average): 5.72*Pages per Visit (monthly average): 1.89*

2013 Rates | Digital

Run-of-Site Sponsorships Cost

Leaderboard (728 x 90) $ 100 / CPM†

Premium Boom Box (300 x 250) - Position #1 $ 115 / CPM†

Premium Boom Box (300 x 250) - Position #2 $ 80 / CPM†

Trailerboard (728 x 90) $ 45 / CPM†

In-Article Ad (180 x 150) $ 75 / CPM†

NOTE: For Rich Media and Video Ad Units, additional $10 / CPM

† Minimum 7,500 impressions per month

Other Website Opportunities Cost

Homepage Takeover (limit: once a month) $ 3,375 / week

White Paper $ 9,375 / quarter

Introstitial/Roadblock $ 3,565 / week

Mobile Site Banner $ 1,000 / month

Custom Content Sponsorship $ 5,250 / quarter

*Om

nitu

re (J

an 2

012

to D

ec 2

012)

Net rates

EAT BEAT (eNewsletter)

Frequency: WeeklyGross Delivered: 80,500+ (estimated)

2013 Rates | Digital (cont.)

Gross rates Eat Beat Cost

Modified Leaderboard (670 x 90)† $ 3,150

Right Rectangle Ad

300 x 250 Top† $ 3,110

300 x 250 Mid† $ 2,900

300 x 250 Bottom $ 2,255

Left Text Ad

Text Ad Position #1 $ 2,420

Text Ad Position #2 $ 2,235

Custom Content

Cost of Text AdPosition #1 or #2 (1x rate) +

$1,000 (1st insertion) or$500 (each addt’l insertion)

Featured Product $ 710† Includes bonus impressions on Restaurant-Hospitality.com for a duration of 7 days

EAT BEAT BUSINESS (eNewsletter)

Frequency: WeeklyGross Delivered: 80,500+ (estimated)

Eat Beat BizWire Cost

Modified Leaderboard (670 x 90)† $ 3,150

Right Rectangle Ad

300 x 250 Top† $ 3,110

300 x 250 Mid† $ 2,900† Includes bonus impressions on Restaurant-Hospitality.com

Gross rates

Et ullupta pa nim eaque in cum in pra proribus et.Es seque sent quati as cum faceri velendist re illuptatem quibus, andis debitatur aliae perum id quias sa dis escipsae. Sed esedis dolor sum, ut faccum is ipsamet qui iusdania dolora qui dis et lit apis

Et ullupta pa nim eaque in cum in pra proribus et.Es seque sent quati as cum faceri velendist re illuptatem quibus, andis debitatur aliae perum id quias sa dis escipsae. Sed esedis dolor sum, ut faccum is ipsamet qui iusdania dolora qui dis et lit apis

2013 Rates | Digital (cont.)

PRG Recipe Watch Cost

Top Tier (Positions #1 to #8) $ 1,095 per box

Second Tier (Positions #9 to #16) $ 920 per box

Two Box Combo $ 1,750

Custom Four Box Combo $ 3,360

Third Tier (Positions #17 to #24) $ 770 per box

Modified Leaderboard + Two Box Combo $ 4,080

Single Sponsored $ 11,500

PRG RECIPE WATCH (eNewsletter)

Frequency: MonthlyGross Delivered: 128,500+ (estimated)

Gross rates

PRG PRODUCT WATCH (eNewsletter)

Frequency: MonthlyGross Delivered: 97,000+ (estimated)

Gross rates PRG Product Watch Cost

Top Tier (Positions #1 to #8) $ 875 per box

Second Tier (Positions #9 to #16) $ 690 per box

Two Box Combo $ 1,250

Custom Four Box Combo $ 2,400

Third Tier (Positions #17 to #24) $ 600 per box

Modified Leaderboard + Two Box Combo $ 3,600

Single Sponsored $ 8,500

RH DIRECT CONNECT (eBlast)

Frequency: On-demandTotal available contacts: 169,830

RH Direct Connect Cost

Exclusive Sponsorship $ 325 / CPM*

* Minimum spend of $1,000

Net rates

Joint effort between Nation’s Restaurant News, Restaurant Hospitality and Food Management

Joint effort between Nation’s Restaurant News, Restaurant Hospitality and Food Management

1 www.bpaww.com

Penton Media 1300 East 9th Street Cleveland, OH 44114 Tel. No.: (216) 696-7000 Fax No.: (216) 696-0836 www.restaurant-hospitality.com Official Publication of: None Established: 1919 Issues Per Year: 12

AVERAGE NON-QUALIFIED CIRCULATION

NON-QUALIFIED Not Included Elsewhere

Copies

Other Paid Circulation ___________ - Advertiser and Agency __________ 1,260 Rotated or Occasional __________ - Allocated for Trade Shows and Conventions______________ 88

Digital ________________________ - All Other ______________________ 487

TOTAL 1,835

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified Qualified Non-Paid Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual ______________________ 90,025 100.0 89,685 99.6 340 0.4

Sponsored Individually Addressed __ - - - - - -

Membership Benefit _____________ - - - - - -

Multi-Copy Same Addressee _______ - - - - - -

Single Copy Sales _______________ - - - - - -

TOTAL QUALIFIED CIRCULATION 90,025 100.0 89,685 99.6 340 0.4

No. N

EC/1

2-1

2

FIELD SERVED RESTAURANT HOSPITALITY serves commercial foodservice establishments including full servicerestaurants: hotels, motels and resorts with foodservice, clubs, caterers and other commercialfoodservice operations as reported in Paragraph 3a.

DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are company officers; foodservice management, operations management, designspecifiers; maintenance/sanitation operations management and purchasing operations personnel withinthe foodservice industry.

RESTAU

RAN

T HO

SPITALITY / Decem

ber 20

12

BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2012 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report.

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

2012 Issue

Print (A)

Digital (B)

Unique Total Qualified*

July ___________________________________________________________________ 90,025 5,028 90,025

August ________________________________________________________________ 90,025 5,275 90,025

September _____________________________________________________________ 90,025 5,461 90,025

October ________________________________________________________________ 90,025 5,491 90,025

November ______________________________________________________________ 90,025 6,264 90,025

December ______________________________________________________________ 90,025 6,221 90,025

*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

100 Beard Sawmill Road, Sixth Floor Shelton, CT USA 06484-6150 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.

RESTAURANT HOSPITALITY / December 2012

www.bpaww.com 2

ADDITIONAL DATA FOR THE ISSUE OF NOVEMBER 2012

ADDITIONAL DATA FOR THE ISSUE OF NOVEMBER 2012

Note 1: COMPANY OFFICERS Title include: President, Owner, Partner, CEO, VP, Treasurer, Director, Assist. to President/VP, and Other Officer. Note 2: OPERATIONS MANAGEMENT Title include: Operations/Facilities Dir/Mgr/Supervisor, General Mgr, Administrator, and Innkeeper. Note 3: FOOD SERVICE MANAGEMENT Title include: Restaurant/Food Service Dir/Mgr/Supervisor, Nutritionist, Menu/Food Planner, Dietitian and Chefs. Note 4: PURCHASING MANAGEMENT Title include: Buyer, and Purchasing/Materials Dir/Mgr/Supervisor. Note 5: OTHER TITLED AND NON-TITLED PERSONNEL which include DESIGN SPECIFIER titles such as Designer, Consultant, Design Engineer, Architect and MAINTENANCE/SANITATION OPERATIONS titles such as Housekeeping Manager, Maintenance Manager, Custodian, Engineer, and Housekeeper. Note 6: Casual Dining or Theme Restaurant, Drinking place with food (Bar ,etc.), Fast Casual Restaurant, and Polished Casual Restaurant. Note 7: Family Restaurants or Cafeteria/Buffet *Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

II. CLASSSIFICATION BY ANNUAL FOOD/BEVERAGE (Including Alcoholic Beverages)

Sales/Purchases

BUSINESS AND INDUSTRY TOTAL

QUALIFIED PERCENT OF TOTAL

Under $500,000

$500,000- $999,999

$1,000,000 $4,999,999

$5,000,000 and Over Not Available

A. RESTAURANTS

1. Casual Dining (Note 6) ________________________________________ 45,691 50.8 1,009 18,957 20,702 5,023 -

2. Family (Note 7) ______________________________________________ 25,299 28.1 552 12,802 9,957 1,988 -

3. Fine Dining _________________________________________________ 11,740 13.0 176 4,063 5,746 1,755 -

B. Hotels/Motels/Resorts/Spa/Casino ______________________________ 4,856 5.4 85 1,466 1,971 1,334 -

C. Clubs/Caterer ________________________________________________ 2,005 2.2 185 691 901 228 -

D. Central Commissary/Other Commercial Foodservice Operations _______ 100 0.1 6 26 29 39 -

OTHER PAID CIRCULATION:

Subscriptions ___________________________________________________ 334 0.4 - - - - 334

TOTAL QUALIFIED CIRCULATION 90,025 100.0 2,013 38,005 39,306 10,367 334

CLASSIFICATION BY OPERATION TYPE

BUSINESS AND INDUSTRY TOTAL

QUALIFIED PERCENT OF TOTAL

Independent (Note 1)

Multi-Unit Independent

(Note 2) Regional Chain

(Note 3) National Chain

(Note 4) Not

Available A. RESTAURANTS

1. Casual Dining (Note 6) ________________________________________ 45,691 50.8 31,990 9,091 4,381 229 -

2. Family (Note 7) ______________________________________________ 25,299 28.1 17,502 4,836 2,864 97 -

3. Fine Dining _________________________________________________ 11,740 13.0 9,279 1,968 465 28 -

B. Hotels/Motels/Resorts/Spa/Casino ______________________________ 4,856 5.4 3,082 1,271 451 52 -

C. Clubs/Caterer ________________________________________________ 2,005 2.2 1,648 307 37 13 -

D. Central Commissary/Other Commercial Foodservice Operations _______ 100 0.1 44 37 16 3 -

OTHER PAID CIRCULATION:

Subscriptions ___________________________________________________ 334 0.4 - - - - 334

TOTAL QUALIFIED CIRCULATION 90,025 100.0 63,545 17,510 8,214 422 334

Note 1: Independent: 1 operating unit. Note 2: Multi-Unit Independent: 2-9 operating units. Includes respondents to local chain 2-9 operating units. Note 3: Regional Chain: more than 9 units and under $150 Million sales. Note 4: National Chain: more than 50 units and over $150 Million sales.

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012 This issue is equal to the average of the other 5 issues reported in Paragraph two.

CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY UNIQUE TOTAL

QUALIFIED* PERCENT OF TOTAL

Print (A)

Digital (B)

Company Officers (Note 1)

Operations Management

(Note 2) Food Service Management

(Note 3) Purchasing

Management (Note 4)

Other Titled and Non-

Titled Personnel (Note 5)

A. RESTAURANTS

1. Casual Dining (Note 6) _____________________ 45,691 50.8 45,691 3,218 21,453 13,388 10,395 455 -

2. Family (Note 7) ___________________________ 25,299 28.1 25,299 1,445 11,131 7,260 6,638 270 -

3. Fine Dining ______________________________ 11,740 13.0 11,740 938 4,578 3,366 3,664 132 -

B. Hotels/Motels/Resorts/Spa/Casino ___________ 4,856 5.4 4,856 457 1,070 1,588 2,033 165 -

C. Clubs/Caterer _____________________________ 2,005 2.2 2,005 184 820 497 660 28 -

D. Central Commissary/Other Commercial Foodservice Operations ______________________ 100 0.1 100 11 48 19 30 3 -

OTHER PAID CIRCULATION:

Subscriptions ________________________________ 334 0.4 334 11 - - - - 334

UNIQUE TOTAL QUALIFIED CIRCULATION* 90,025 100.0 90,025 6,264 39,100 26,118 23,420 1,053 334

PERCENT 100.0 100.0 7.0 43.4 29.0 26.0 1.2 0.4

RESTAURANT HOSPITALITY / December 2012

3 www.bpaww.com

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012

State Print (A)

Digital (B)

Unique Total Qualified* Percent State

Print (A)

Digital (B)

Unique Total Qualified* Percent

Maine ______________ 739 42 739 New Hampshire ______ 664 48 664 Vermont ____________ 309 22 309 Massachusetts_______ 2,367 170 2,367 Rhode Island ________ 466 24 466 Connecticut _________ 1,301 89 1,301

NEW ENGLAND 5,846 395 5,846 6.5 New York ___________ 5,716 334 5,716 New Jersey __________ 2,264 142 2,264 Pennsylvania ________ 3,858 225 3,858

MIDDLE ATLANTIC 11,838 701 11,838 13.2 Ohio________________ 3,351 192 3,351 Indiana _____________ 1,666 95 1,666 Illinois ______________ 4,236 311 4,236 Michigan ____________ 3,179 180 3,179 Wisconsin ___________ 2,450 166 2,450

EAST NO. CENTRAL 14,882 944 14,882 16.5 Minnesota __________ 2,188 145 2,188 Iowa _______________ 1,096 69 1,096 Missouri ____________ 2,002 119 2,002 North Dakota ________ 291 12 291 South Dakota ________ 370 21 370 Nebraska ___________ 690 47 690 Kansas _____________ 787 81 787

WEST NO. CENTRAL 7,424 494 7,424 8.2 Delaware ___________ 338 18 338 Maryland ___________ 2,097 129 2,097 Washington, DC ______ 502 40 502 Virginia _____________ 2,171 155 2,171 West Virginia ________ 436 6 436 North Carolina _______ 2,915 176 2,915 South Carolina _______ 1,329 96 1,329 Georgia _____________ 2,318 160 2,318 Florida ______________ 6,271 433 6,271

SOUTH ATLANTIC 18,377 1,213 18,377 20.4 *Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012

MAILING ADDRESS Print (A)

Digital (B)

Unique Total Qualified* Percent

Individuals by name and title and/or function ________________________________________________________ 89,724 6,262 89,724 99.7 Individuals by name only _________________________________________________________________________ 15 - 15 - Titles or functions only ___________________________________________________________________________ 98 1 98 0.1 Company names only ____________________________________________________________________________ 188 1 188 0.2 Multi-Copy Same Addressee copies _________________________________________________________________ - - - - Single Copy Sales _______________________________________________________________________________ - - - -

UNIQUE TOTAL QUALIFIED CIRCULATION* 90,025 6,264 90,025 100.0 *Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2012

Qualified Within

QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print (A)

Digital (B)

Unique** Total

Qualified Percent

I. Direct Request: __________________________________________________________ 65,810 17,151 - 82,961 6,116 82,961 92.2 II. Request from recipient’s company: __________________________________________ 517 426 - 943 19 943 1.0 III. Membership Benefit:______________________________________________________ - - - - - - - IV. Communication from recipient or recipient’s company (other than request): ________ 409 - - 409 3 409 0.5 V. TOTAL – Sources other than above (listed alphabetically): _______________________ 5,712 - - 5,712 126 5,712 6.3

Association rosters and directories __________________________________________ - - - - - - - *Business directories ____________________________________________________ 5,712 - - 5,712 126 5,712 6.3 Manufacturer’s, distributor’s, and wholesaler’s lists ____________________________ - - - - - - - Other sources ___________________________________________________________ - - - - - - -

VI. Single Copy Sales: ________________________________________________________ - - - - - - - UNIQUE TOTAL QUALIFIED CIRCULATION** 72,448 17,577 - 90,025 6,264 90,025 100.0

PERCENT 80.5 19.5 - 100.0 7.0 100.0 *See Additional Data **Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

Kentucky ___________ 1,085 62 1,085 Tennessee __________ 1,599 102 1,599 Alabama ____________ 1,048 74 1,048 Mississippi __________ 609 35 609

EAST SO. CENTRAL 4,341 273 4,341 4.8 Arkansas ___________ 663 37 663 Louisiana ___________ 1,299 79 1,299 Oklahoma ___________ 882 67 882 Texas ______________ 5,771 478 5,771

WEST SO. CENTRAL 8,615 661 8,615 9.6 Montana ____________ 510 36 510 Idaho ______________ 553 36 553 Wyoming ____________ 300 27 300 Colorado ____________ 1,950 165 1,950 New Mexico _________ 624 34 624 Arizona _____________ 1,515 129 1,515 Utah _______________ 715 69 715 Nevada _____________ 770 61 770

MOUNTAIN 6,937 557 6,937 7.7 Alaska ______________ 122 11 122 Washington _________ 1,749 145 1,749 Oregon _____________ 1,204 98 1,204 California ___________ 8,317 735 8,317 Hawaii ______________ 274 37 274

PACIFIC 11,666 1,026 11,666 13.0 UNITED STATES 89,926 6,264 89,926 99.9

U.S. Territories ______ 48 - 48 Canada ____________ 19 - 19 Mexico _____________ 2 - 2 Other International ___ - - - APO/FPO ___________ 2 - 2 Email Only __________ 28 - 28

UNIQUE TOTAL QUALIFIED

CIRCULATION* 90,025 6,264 90,025 100.0

RESTAURANT HOSPITALITY / December 2012

www.bpaww.com

ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients who request the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 5,712 copies or 6.3%.

PUBLISHER’S AFFIDAVIT

We hereby make oath and say that all data set forth in this statement are true.

Randall Friedman, Group Publisher

Erica Duncan, Audience Development Manager

(At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.)

IMPORTANT NOTE:

This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed January 15, 2013

State New York

County New York

Received by BPA Worldwide January 15, 2013

Type PD

ID Number R037Y0D2

Copyright 2012 BPA Worldwide. All rights reserved. Recycled Paper

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – PRINT

Total Qualified Qualified Non-Paid Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual _______________________ 90,025 100.0 89,685 99.6 340 0.4

Sponsored Individually Addressed ___ - - - - - -

Membership Benefit ______________ - - - - - -

Multi-Copy Same Addressee ________ - - - - - -

Single Copy Sales ________________ - - - - - -

TOTAL QUALIFIED CIRCULATION 90,025 100.0 89,685 99.6 340 0.4

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – DIGITAL

Total Qualified Qualified Non-Paid Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual _______________________ 5,623 100.0 5,610 99.8 13 0.2

Sponsored Individually Addressed ___ - - - - - -

Membership Benefit ______________ - - - - - -

Multi-Copy Same Addressee ________ - - - - - -

Single Copy Sales ________________ - - - - - -

TOTAL QUALIFIED CIRCULATION 5,623 100.0 5,610 99.8 13 0.2

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – BOTH PRINT & DIGITAL

Total Qualified Qualified Non-Paid Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual _______________________ 5,623 100.0 5,610 99.8 13 0.2

Sponsored Individually Addressed ___ - - - - - -

Membership Benefit ______________ - - - - - -

Multi-Copy Same Addressee ________ - - - - - -

Single Copy Sales ________________ - - - - - -

TOTAL QUALIFIED CIRCULATION 5,623 100.0 5,610 99.8 13 0.2