WHY PIM? - Convert · efficiently with PIM (Product Information Management). PIM is a business...
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EXCELLENT PRODUCT INFORMATION IS ESSENTIAL Customers do more online research than ever before, exploring and investigating products they are looking to purchase. According to Forrester, even though only every tenth transaction is actually made online, more than 50% of total sales transactions are influenced by online. 71% of all adults in the US who research products online use multiple sources of product information as help in the purchase consideration process (Forrester report Polishing Up Your Products — Why PIM Really Matters). When researching online, customers expect a great and informative customer esperience, assuming that vendors will provide consistent, high-quality information about the products across channels - in several formats (texts, pictures, videos, documents, specifications, assembly sketches, comparisons etc.). Product information is now an essential part of this customer experience. MEET INFORMATION DEMANDS WITH PIM Managing the product information the customers are demanding, both online and offline, can be done efficiently with PIM (Product Information Management). PIM is a business application that is purpose-built for managing product information in one place, for all channels. With PIM, you can meet the customer demands for rich information in your omni-channel sales and marketing environment from one single source – providing consistent information everywhere your customer wants to meet you. With PIM, you can move away from having your product information in various sources, content in many places, spreadsheet management of products, and a setup where you have to produce new material on a product for each channel. PIM also makes the cumbersome process of introducing new products and making changes to existing assortments much faster and smoother. BENEFITS OF PIM PIM gives you in four steps a structured handling and management of all your product information: • Supply: Extracting product data from surrounding systems into the PIM system • Enrich: Creating the sellable product by adding texts, images, videos, sketches etc • Plan & Release: Creating assortments, campaigns and other product offerings • Publish: Pushing product information to all channels from one source B2B and B2C omni-channel marketers benefit from PIM: • Faster time-to-market for products in all channels, with more output using the same resources • Full control over product content, media and digital assets, produced in-house or coming from suppliers • Efficient, streamlined and collaborative process for creating product information • Consistent and easily searchable high-quality product information in all channels • Full control over entire product range for all markets and brands, in several languages With PIM, enterprises can: • Increase sales, and see fewer product returns • Reduce costs, and reach ROI quickly • See more happy, well-informed returning customers With PIM, enterprises can provide high quality product information in a timely manner. Having a single version on all products and a robust PIM process in place, organizations will gain full control over the entire product range. WHY PIM? PRODUCT INFORMATION MANAGEMENT ABOUT INRIVER inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 180+ customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm. www.inriver.com
Transcript of WHY PIM? - Convert · efficiently with PIM (Product Information Management). PIM is a business...
EXCELLENT PRODUCT INFORMATION IS ESSENTIAL
Customers do more online research than ever before, exploring and investigating products they are looking to purchase. According to Forrester, even though only every tenth transaction is actually made online, more than 50% of total sales transactions are influenced by online. 71% of all adults in the US who research products online use multiple sources of product information as help in the purchase consideration process (Forrester report Polishing Up Your Products — Why PIM Really Matters).
When researching online, customers expect a great and informative customer esperience, assuming that vendors will provide consistent, high-quality information about the products across channels - in several formats (texts, pictures, videos, documents, specifications, assembly sketches, comparisons etc.). Product information is now an essential part of this customer experience.
MEET INFORMATION DEMANDS WITH PIM
Managing the product information the customers are demanding, both online and offline, can be done efficiently with PIM (Product Information Management). PIM is a business application that is purpose-built for managing product information in one place, for all channels. With PIM, you can meet the customer demands for rich information in your omni-channel sales and marketing environment from one single source – providing consistent information everywhere your customer wants to meet you.
With PIM, you can move away from having your product information in various sources, content in many places, spreadsheet management of products, and a setup where you have to produce new material on a product for each channel. PIM also makes the cumbersome process of introducing new products and making changes to existing assortments much faster and smoother.
BENEFITS OF PIM
PIM gives you in four steps a structured handling and management of all your product information:• Supply: Extracting product data from surrounding systems into the PIM system• Enrich: Creating the sellable product by adding texts, images, videos, sketches etc• Plan & Release: Creating assortments, campaigns and other product offerings• Publish: Pushing product information to all channels from one source
B2B and B2C omni-channel marketers benefit from PIM:• Faster time-to-market for products in all channels, with more output using the same resources• Full control over product content, media and digital assets, produced in-house or coming from suppliers• Efficient, streamlined and collaborative process for creating product information• Consistent and easily searchable high-quality product information in all channels• Full control over entire product range for all markets and brands, in several languages
With PIM, enterprises can:• Increase sales, and see fewer product returns• Reduce costs, and reach ROI quickly• See more happy, well-informed returning customers
With PIM, enterprises can provide high quality product information in a timely manner. Having a single version on all products and a robust PIM process in place, organizations will gain full control over the entire product range.
WHY PIM?PRODUCT INFORMATION MANAGEMENT
ABOUT INRIVER inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 180+ customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.
inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm. www.inriver.com
