Why Perfection is a Hopelessly Imperfect Strategy (Products)
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Transcript of Why Perfection is a Hopelessly Imperfect Strategy (Products)
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WHY IMPERFECTIONS MAKE
A PERFECT PRODUCT
RAJESH SOUNDARARAJAN | TWITTER: @RAJESHSOUND LINKEDIN: SG.LINKEDIN.COM/IN/RAJESHSOUND
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IMPERFECT PERFECTS THROUGH HISTORY
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“HAVE NO FEAR OF PERFECTION - YOU'LL NEVER REACH IT.” ― SALVADOR DALÍ
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“TO BANISH IMPERFECTION IS TO DESTROY EXPRESSION, TO CHECK
EXERTION, TO PARALYZE VITALITY.” ― JOHN RUSKIN, THE STONES OF
VENICE
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“ORDINARY IMPERFECT PEOPLE, ALWAYS CHOOSE SIMILARLY IMPERFECT PEOPLE
AS FRIENDS.” ― HARUKI MURAKAMI, BLIND WILLOW,
SLEEPING WOMAN
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WHY THEN, SHOULD A
PRODUCT BE DIFFERENT?
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A PRODUCT IS, BUT A MICROCOSM
OF ITS UNIVERSE.
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LIKE THE UNIVERSE, IT HAS ITS
UNIQUE CHARACTER AND COMPLEX
RELATIONSHIPS.
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“THE MORE SHE TRIES TO BE
PERFECT-AT-EVERYTHING, THE
MORE UNNATURALLY-IMPERFECT
SHE APPEARS”
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A PRODUCT WITH ALL ITS IMPERFECTIONS
CAN JUST BE AS PERFECT
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"BETTER A DIAMOND WITH A FLAW THAN A PEBBLE WITHOUT."
—CONFUCIUS
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A PRODUCT HAS FIVE
CHARACTERISTICS -
THAT ENGAGE A BUYER
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1. PRICE
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2. SERVICE
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3. ACCESS
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4. QUALITY
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5. EXPERIENCE
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THREE RELATIONSHIP LEVELS -
THAT DEFINE THE DEPTH OF A
BUYER ENGAGEMENT.
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(LEVEL 1)
BE CONSIDERED
LITTLE EFFORT TO MAINTAIN LOYALTY.
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(LEVEL 2)
BE FAVORED.
DEEPER ENGAGEMENT, FAVORED OVER
COMPETITION
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(LEVEL 3)
BE DESIRED.
AN IDEAL STATE - FAVORED + DESIRED
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HUMANLY IMPOSSIBLE TO “BE
DESIRED” ON “ALL FIVE
CHARACTERISTICS”
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TO FOCUS WISELY ON RIGHT
PRIORITIES IS THE KEY
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PRICE?
THERE IS ONLY ONE PRICE - HONEST PRICE. AND
THAT IS THE PRICE A BUYER THINKS IS RIGHT.
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SERVICE?
BASIC LEVEL OF SERVICE IS EXPECTED. HOW
FARTHER WOULD YOU GO?
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ACCESS?
HOW EASY SHOULD IT BE TO ACCESS AND
NAVIGATE BOTH OFFLINE AND ONLINE?
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QUALITY?
CONSISTENTLY GOOD OR ONE-OFF-BEST? GOOD
ENOUGH IS GOOD ENOUGH FOR MOST.
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EXPERIENCE?
INTIMACY MATTERS. BUYERS DEMAND RESPECT
AND BEING CARED FOR.
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TOGETHER THEY DEFINE A
ENGAGEMENT PLAN AND HENCE THE
PRODUCT STRATEGY
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PICK YOUR BATTLES
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THE BEST IS THE ENEMY OF THE GOOD - VOLTAIRE
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CHARTING A PRODUCT STRATEGY
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CHARTING A PRODUCT STRATEGY
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A PRACTICAL PLAN IS BOUND TO HAVE CERTAIN
IMPERFECTIONS.
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“DON'T POINTLESS THINGS HAVE A PLACE, TOO, IN THIS FAR-FROM-
PERFECT WORLD? REMOVE EVERYTHING POINTLESS FROM AN IMPERFECT LIFE,
AND IT'D LOSE EVEN ITS IMPERFECTION.”
― HARUKI MURAKAMI, SPUTNIK SWEETHEART
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WE ARE PERFECTLY PERFECT, WITH
IMPERFECTIONS
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REMEMBER, THE PERFECT 5x3 PLAN
IS A PRACTICAL IMPOSSIBILITY
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MORE @SLIDESHARES FROM @RAJESHSOUND
- SIX THINGS TO REMEMBER WHILE WRITING FEEDBACK
- SIX THINGS TO REMEMBER WHILE RECEIVING FEEDBACK
- 8 SELLING SINS
- 8 SELLING VIRTUES
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WHY IMPERFECTIONS MAKE A
PERFECT PRODUCT
RAJESH SOUNDARARAJAN | TWITTER: @RAJESHSOUND LINKEDIN: SG.LINKEDIN.COM/IN/RAJESHSOUND
IF YOU LIKED THIS, PLEASE NOW AND HELP YOUR FRIENDS