Why Outsourcing Social

Media Is a Winning Strategy

Photo Credit: Ariana Gastelum

1. On average, business owners waste about 4 billion hours each year dealing

with tasks that could easily be delegated to vendors or other employees.

2. Business strategists recommend delegating as many non-critical tasks as

possible.

Outsourcing social media is a winning strategy

for maximizing the most of your time without

sacrificing the quality of your customer

engagement campaigns.

Work smarter, not harder!

Photo Credit: Ariana Gastelum

Good for budgets!

There’s scarcely a business owner on the planet

who isn’t watching the bottom line all the time.

Tight budgets mean every penny must be pinched

and every dollar squeezed, especially for startups

operating on a shoestring.

Unfortunately, in-house media teams are often besieged with runaway costs and

overages that eat away at their piece of the budgetary pie.

Whether it’s unplanned overtime to cover for a marketing department member

whose out sick or the unexpected cost of buying analytics tools to track your

progress across social channels, it’s easy to end up in the red before you’ve

posted your final Facebook update for the week.

Photo Credit: Crista Moreno

When you outsource your social media there are

• No surprise expenses

• No last-minute software purchases

• No scrambling to cover gaps in coverage.

You know what your costs are upfront and can

plan accordingly, knowing your social

accounts are in good hands.

Photo Credit: Pixabay.com/PixArc

Surround yourself with experts

You know that old adage, business owners don’t need to know everything if

they surround themselves with people who are experts in their own field?

Bringing in an outside social media team fits this concept perfectly.

Unless you’re running a social media firm,

your expertise probably lie in other areas.

Just as you’d hire an electrician to wire the fire alarms

in your office, so should you hire professionals to

handle this unique aspect of your marketing strategy.

Businesses that hand off important social media tasks to a new intern

or recent hire are brands that don’t fare as well in social marketing.

You don’t need to know everything about the nuts and bolts of

social media management as long as you hire a team that does.

Hang in there!

Social marketing takes momentum and time to build. It’s easy to get discouraged

when you don’t see immediate results, especially when you feel like your time

could be better spent working on other ways to grow your business.

- Dave Kerpen, founder and CEO of Likeable Media

“Too many small businesses that try social media marketing either don't do it right or don't do it long enough, or both, and then give up, thinking it doesn't work. You can absolutely use social media to drive and track new leads and sales, increased frequency of purchase from current customers, both very hard business metrics, but don't expect this to happen overnight, or over three weeks. Expect to see (and by all means track!) results within six to nine months.”

Hang in there

boy!

It takes a long time to see results, because business owners are pulled in

many directions and only have a limited time to devote to making it work.

Outsourcing teams have the expertise and ability

to groom your social media accounts for solid

growth in less time.

(559) 905-0956

http://www.realtimeoutsource.com/