Why Northern Europe?
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Transcript of Why Northern Europe?
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Why Northern Europe?
Exciting destinations Over 100 active cruise ports 22 countries and 3 territories Very profitable for cruise lines – Higher yields Plenty of base ports with good airlift Now nearly all-year-round More choices than other areas such as
Alaska or Caribbean
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Great variety of itineraries
Northbound Southbound Baltic (incl Gulf of Bothnia) Round Britain and Ireland Trans-Atlantic North Sea Norwegian Fjords, Faroes, Iceland and North Cape Channel and Bay of Biscay
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Cruise Europe
Founded in 1991 – Less than 25 ports in Northern Europe were interested in cruising.
Big increase came when former Iron Curtain was lifted, and Baltic became a popular cruising area – now 29 members.
Today Cruise Europe has 100 members from the Baltic and Iceland to Atlantic coast of Spain.
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Edinburgh
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Who cruises in Europe?
Virtually all cruise lines: Carnival, Costa, Holland-America, Princess, P&O Royal Caribean, Celebrity, Azamara, Pullman, Clipper, Crystal, Lindblad, Norwegian, Oceania, Orient, Regent
Seven Seas, Seabourn, Silversea, World of Residensea Cunard, Fred. Olsen, Hebridean, Island, Ocean Village, Page &
Moy, Saga, Thomson, Travelscope, Voyages of Discovery MSC, AIDA, Delphin, Hansa Kreuzfahrten, Hapag Lloyd,
Phoenix Reisen, Peter Deilmann, Plantours, Transocean Louis, NYK, Arcalia, Norwegian Coastal Voyages, Kristina, Iles
du Ponant, Star and and…...
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Major Turnaround Ports
Copenhagen
Rostock/Warnemunde, Kiel, Hamburg, Bremerhaven
Amsterdam, Rotterdam
Southampton, Dover, Tilbury, London, Harwich, Tyne, Greenock, Liverpool, Falmouth
and others
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Different types of cruise
Adventure/Expedition Family Mainstream Wildlife Special interest – Golf, gardens and drink etc Club cruising Ultra luxury Fun cruising Christmas cruises
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Different lengths of cruise
2/3 day taster cruises 7 day butterfly 11/12 days 14 days Longer cruises Europeans in general have longer holidays
than Americans or Japanese 7 day cruise and 7 days in resort
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Trends in cruising
Now a mainstream holiday No longer a big budget purchase Average age of passenger now 50 (and decreasing) Shorter cruises becoming popular People want more active shore excursions Cycling, hill walking, white-water rafting Whole families are cruising Europe was seen as being culture/destination rich, now
also seen as a “fun cruise” area European season is getting longer Ships are becoming larger and more of a destination in
their own right
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Product Development Opportunities
New areas – Gulf of Bothnia, Greenland, Bay of Biscay, Round Ireland.
Undiscovered ports/hidden gems, great scope for expansion – Aalborg, Barrow, Gijon, Klaipeda, L’Orient, Malmo, Milford Haven, Portree, Turku, Vigo, Ystad etc.
Sail cruising – Sea Cloud, Windstar. New products – Easy Cruise, Virgin. Christmas/shopping
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Northern Europe – Where next?
Bigger ships – yes Smaller ships – yes Medium ships – yes Niche products – yes Fun cruises – yes New companies – yes More consolidation – yes New products – yes Extend the season - yes
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Facts and Figures
In 2006, the top 100 ports in Northern and Western Europe (Iceland to Atlantic Spain) received 5,849 calls and had 6,077,492 passengers in total.
140 ocean-going liners regularly cruise in Europe. Currently 37 ships on order, with 99,000 lower
berths, valued at $21 billion. Northern & Western Europe now 3rd most important
cruising area after Caribbean and Mediterranean i.e. ahead of Alaska.
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What to do next
Choose - to Cruise Europe
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