Why New Public Relations (PR) is Everybody's Business
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Transcript of Why New Public Relations (PR) is Everybody's Business
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www.inewmediaonline.net
New PRIS IT EVERYONE’S BUSINESS?
RUBEN B. LICERA JR.@rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
Agenda
• Definition
• The Old Public Relations
• The New Public Relations
• Takeaways
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“The New PR” by Ruben Licera Jr. | @rubenlicera
The Resource Person
RUBEN B. LICERA JR.Managing DirectorRLCOMM INTERNATIONAL
www.gplus.to/rubenlicera
www.twitter.com/rubenlicera
www.rubenlicera.com
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“The New PR” by Ruben Licera Jr. | @rubenlicera
Certified SEO Professional
ExpertRating.com (2012 – present)
Philippine Representative for IntFair XVII
Online Promotions Certification (Rotterdam, Netherlands)
Certified Inbound Marketing Professional
and Educator (IM University) (2010– present)
Managing Director
RLCOMM International (2009 – present)
Offline and Online PR and Marketing Specialists
Bluewater Resorts
President
Cebu Bloggers Society, Inc (2012 – present)
Community Manager
Google Developers Group (GDG) Cebu (2012 – present)
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“The New PR” by Ruben Licera Jr. | @rubenlicera
is the practice of managing the flow of information between an individual or an organization and the public.
SOURCE: http://en.wikipedia.org/wiki/Public_relations
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“The New PR” by Ruben Licera Jr. | @rubenlicera
SOURCE: http://ocean.otr.usm.edu
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“The New PR” by Ruben Licera Jr. | @rubenlicera
SOURCE: (Chia, J et al., (2009), An Introduction to Public Relations: From Theory to Practice, Oxford University Press, Melbourne, VIC.)
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
is the practice of understanding or influencing an individual's or business's reputation.
It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results.
SOURCE: http://en.wikipedia.org/wiki/Reputation_management
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
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“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
![Page 14: Why New Public Relations (PR) is Everybody's Business](https://reader036.fdocuments.net/reader036/viewer/2022081717/5445920aafaf9fef2a8b45ac/html5/thumbnails/14.jpg)
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
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“The New PR” by Ruben Licera Jr. | @rubenlicera "The New PR by Rob Marsh“ http://www.slideshare.net/brandstory/the-new-pr
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
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“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
![Page 17: Why New Public Relations (PR) is Everybody's Business](https://reader036.fdocuments.net/reader036/viewer/2022081717/5445920aafaf9fef2a8b45ac/html5/thumbnails/17.jpg)
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
![Page 18: Why New Public Relations (PR) is Everybody's Business](https://reader036.fdocuments.net/reader036/viewer/2022081717/5445920aafaf9fef2a8b45ac/html5/thumbnails/18.jpg)
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
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“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
![Page 20: Why New Public Relations (PR) is Everybody's Business](https://reader036.fdocuments.net/reader036/viewer/2022081717/5445920aafaf9fef2a8b45ac/html5/thumbnails/20.jpg)
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
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“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
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“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
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“The New PR” by Ruben Licera Jr. | @rubenlicera
Social mediarefers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
SOURCE: http://en.wikipedia.org/wiki/Social_media
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
Number of Filipinos in FACEBOOK
Source: SocialBaker.com 2012
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“The New PR” by Ruben Licera Jr. | @rubenlicera
18-44 YEAR OLD FILIPINOSSource: SocialNBaker 2013
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“The New PR” by Ruben Licera Jr. | @rubenlicera
Number of Overseas Filipino WorkersSource: http://www.census.gov.ph/content/total-number-ofws-estimated-22-million-results-2011-survey-overseas-filipinos
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“The New PR” by Ruben Licera Jr. | @rubenlicera
CEBUANOS 15-21Source: Rappler.com
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“The New PR” by Ruben Licera Jr. | @rubenlicera Source: Rappler.com and ComScore Media Metrix 2011
TIME SPENT ONLINE
3 hours per day
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
online reputation management
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“The New PR” by Ruben Licera Jr. | @rubenlicera
Takeaways• Google Your Self
• Content = Context and Connect
• Ensure Experience and Exposure
• Establish Online Reputation
• Practice Permission Marketing
• Stay for the Long Haul
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“The New PR” by Ruben Licera Jr. | @rubenlicera
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“The New PR” by Ruben Licera Jr. | @rubenlicera
Character is like a tree and
reputation like a shadow.
The shadow is what we think of it;
the tree is the real thing.
Abraham Lincoln
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“The New PR” by Ruben Licera Jr. | @rubenlicera
New PR is Everyone’s Business
RUBEN B. LICERA JR.Managing DirectorRLCOMM INTERNATIONAL
www.gplus.to/rubenlicera
www.twitter.com/rubenlicera
www.rubenlicera.com