Why Neighborhood Boundaries Matter

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802.649.8500 | www.maponics.com © 2011 Maponics, LLC

Transcript of Why Neighborhood Boundaries Matter

Page 1: Why Neighborhood Boundaries Matter

802.649.8500 | www.maponics.com© 2011 Maponics, LLC

Page 2: Why Neighborhood Boundaries Matter

802.649.8500 | www.maponics.com© 2011 Maponics, LLC

Why neighborhoods?

Neighborhood boundaries in action

Neighborhood dataset

About Maponics

Where to get more information

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2010: 50% of worldwide population live in metro areas

Expected to grow to 70% by 2050 (7.3 billion people)

Neighborhoods are:

The most common way people identify areas within metros

Defined locally by the people who live in them over time

Equated with important cultural and social attributes

Strongly tied to residents’ identity (ask 10 people where they live)

Neighborhood = Hyper-local context

For local geography, neighborhoods are common denominator

No good substitutes

• ZIP Code/Census boundaries are not socially/culturally relevant

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Real Estate: Trulia

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Local Search: Dexknows

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Mobile: Location Labs

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Mobile: HelloMetro

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HelloMetro credits Maponics data with half of its 30% growth per year – attributing it to the hyperlocal boundaries and associated content.

“We choose Maponics as our Neighborhood and ZIP Code provider due to the level of data accuracy. They also had the most complete neighborhood coverage within our cities.”—Clark Scott, CEO HelloMetro

“Integrating Maponics data was clean and easy, and works well with our other city data.”

—Tyler Queen, CTO HelloMetro

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© 2011 Maponics, LLC

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Created from multiple local sources

Includes boundaries, centroids and attributes*

Attributes data includes:

Alternate name, country, state, county, metro, Place, ZIP Code cross-ref., etc.

Hierarchy (Macro, Neighborhood and Sub-Neighborhood)

Maponics Neighborhood Classification Schema

Zoning, Dominant Features, and Social Use

Ongoing coverage expansion through quarterly updates

Worldwide geographic coverage

* Not all attributes available in all geographies.

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Company Information

Established in 2001

Leading provider of location-based data to industries such as:

real estate, search, social networking, mobile, direct marketing, government

Product Lines

Neighborhood Boundaries

School Boundaries

City Boundaries

ZIP Code and Carrier Route Boundaries

GIS Services

Custom Boundary Creation

Point Geotagging/Point-In-Poly Services

Spatial Data Processing/Maintenance

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© 2011 Maponics, LLC

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“Feedback and research has shown that offering the ability to search and compare properties by neighborhood is absolutely key to our customer base,”Emmanuel Fare, VP of Product & User Experience at Trulia

“We’re excited about this new partnership with Maponics, because it helps our users pull accurate, community-level information from our database of millions of properties nationwide.”John Hensley, Chief Product and Technology Officer for LPS Real Estate Group

"Urban dwellers think about locations in terms of neighborhoods. Adding Maponics neighborhood data to the Loopt platform will allow our users to easily view and share which neighborhood something is happening in with their friends.“Evan Tana, Director of Product Marketing at Loopt

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Live Mashups

Recovery.gov data by Neighborhood

School Boundaries

Video screencam

Using Neighborhoods to enhance real estate search

White Paper

Going Hyper-Local with Neighborhood-level Data

Case Study

HelloMetro Gets Hyper-Local with Maponics Neighborhoods

Visit us on the Web or call: 1-800-762-5158

Maponics.com

Spatial API