Why List On Bdx Network
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3/13/2010 BDX Confidential 1
90%90%of homebuyers go online during
their home search
96%96%of the important 18 to 44 year old
demographic searched online
52%52%With numbers like these you need an With numbers like these you need an
effective online marketing strategy!effective online marketing strategy!
3/13/2010 BDX Confidential 2
96%96%
52%52%Of the 18-44 crowd did nothing
else until they went online
3/13/2010 BDX Confidential 3
3/13/2010 BDX Confidential 4
The Builders Digital Experience
Secure the Industry’s broadest &
deepest content1Over 100,000 listings, the nations Over 100,000 listings, the nations
largest online databaselargest online database
EverythingEverything a consumer is looking for: a consumer is looking for:
floor plans, pictures, videos, time floor plans, pictures, videos, time
sensitive promotions, narrative sensitive promotions, narrative
descriptions, spec homes, model descriptions, spec homes, model
3/13/2010 BDX Confidential 5
descriptions, spec homes, model descriptions, spec homes, model
homes, hours, contact info, driving homes, hours, contact info, driving
instructions, maps…..instructions, maps…..
Updated dailyUpdated daily
The NHS platform was The NHS platform was
designed to keep the user designed to keep the user
engaged and direct them to engaged and direct them to
take actions that builders take actions that builders
valuevalue
Calls, clicks, visits, email Calls, clicks, visits, email
Place it in an award winning site
designed for all of the right actions2
3/13/2010 BDX Confidential 6
Calls, clicks, visits, email Calls, clicks, visits, email
leadsleads
Yes
23.5%
No
76.5%
Have you clicked over to a builder's website, called a
builder, printed out driving directions or filled out a form
during this visit to NewHomeSource.com?
3/13/2010 BDX Confidential 7
76.5%
Source: NewHomeSource.com online consumer survey,
completed October 31, 2009. n=4245.
40% take
Globally across
eC0mmerce sites
conversion rates are
estimated at 3.3%*.
40% of our 40% take
Action
Source: Fireclick conversion index as of 1/11/2010. Numerous industries represented . Lowest conversions in electronics at 0.1% and highest among catalog vendors at 9.1%. http://index.fireclick.com/fireindex.php?segment=0
40% of our
participants said
they took action,
demonstrating the
quality of our
visitors.
NewHomeSource.com & Move.com NewHomeSource.com & Move.com
are the 2 largest most visited new are the 2 largest most visited new
home portals by farhome portals by far
Add a network of targeted Add a network of targeted
marketing sitesmarketing sites
Top it off with The BDX online Top it off with The BDX online
Present it to the industry’s largest
audience3
3/13/2010 BDX Confidential 9
Top it off with The BDX online Top it off with The BDX online
syndicated network syndicated network
over 22 million real estate over 22 million real estate
searches per monthsearches per month
When we say list once be When we say list once be
everywhere, we mean iteverywhere, we mean it
#1 & #2 organic (un#1 & #2 organic (un--paid) paid)
positions for “New Homes positions for “New Homes
[MarketName]” and “Home [MarketName]” and “Home
Builders [Builders [MarketNameMarketName]]
Target a wide range of longTarget a wide range of long--
tail termstail terms
Syndicate data with leading Syndicate data with leading Syndicate data with leading Syndicate data with leading
portals to dominate the page portals to dominate the page
so your content is found so your content is found
everywhereeverywhere
Drive quality sponsored (pay Drive quality sponsored (pay
per click) trafficper click) traffic
BDX dominates the results!BDX dominates the results!
3/13/2010 BDX Confidential
Below the Fold
10
Buyers are more than 562% more likely
to find Move New Homes or New
Homesource in the #1 search result
BDX is in the #1 organic search result spot across
major search engines more than any other company
Homesource in the #1 search result
spot on major search engines.
Source: Analysis of approximately 2,000 new home and new home builder related search terms across Google,
Yahoo!, and Bing on 12/11/2009.
3/13/2010 11BDX Confidential
The result is more than twice the direct traffic than the next guy
3/13/2010 12BDX Confidential
Website Traffic
Realtor.com 7,983Yahoo! Real Estate 6,664AOL RE 4,246Homes.com & ForRent 3,713MSN 3,401Zillow 3,021
Top 15 Home Listing Sites
Website Traffic
Realtor.com 7,983Yahoo! Real Estate 6,664AOL RE 4,246Homes.com & ForRent 3,713MSN 3,401Zillow 3,021
Those You Reach
Through BDX
3/13/2010 BDX Confidential
Zillow 3,021Trulia 2,940NCI Interactive 1,663Homegain 1,594Move.com 1,302RealEstate.com 1,022Homefinder.com 765ForSaleByOwner 576Frontdoor.com 569Homes & Land 471
Zillow 3,021Trulia 2,940NCI Interactive 1,663Homegain 1,594Move.com 1,302RealEstate.com 1,022Homefinder.com 765ForSaleByOwner 576Frontdoor.com 569Homes & Land 471
13
Source: comScore (August 2009) Including Realtor.com, total reach is 35,632
3/13/2010 14BDX Confidential