Lean Marketing - Startup Marketing with Lean Startup Tactics
Why Lean Startup Matters
23
Intro to Lean Startup LUKE SZYRMER, LEAN STARTUP CIRCLE LONDON
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Transcript of Why Lean Startup Matters
Luke Szyrmer
@LaunchTomorrow (it’s easier to spell)http://www.launchtomorrow.com
Why Go Lean?
It’s the toolkit of choice for ambitious, smart, independent thinkers.
Not business plan authors.
Startup survival rate by year of existence (US)
[Source: Bureau of the Census]
0 1 2 3 4 5 6 7 8 9 100%
10%20%30%40%50%60%70%80%90%
100%
years in existence
Startups need 2-3x longer to validate their market than most founders expect
[source: Startup Compass]
Show me the data….