Why It Pays to Be Likeable
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Why It Pays to Be #Likeable. How to grow your small business in the 21 st century. PRESENTED BY Dave Kerpen CEO and Founder Likeable Local [email protected] #likeablewebinar
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Transcript of Why It Pays to Be Likeable
Why It Pays to Be#Likeable.How to grow your small business in the 21st century.
PRESENTED BY Dave Kerpen CEO and Founder
Likeable [email protected]#likeablewebinar
OUR STORY
#likeablewebinar
Social Media 101
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1.3 billionmonthly active Facebook users
1 Facebook Fan
are the fastest growing demographic on social networks
45-54 year olds
Reaches 200 word of mouthrecommendations
84%of global consumers
believe recommendations from friends and family are
the most trustworthy sources of information
about products
#likeablewebinar
THE NEW WORD OF MOUTH
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The average Facebook user has a network of about
200 PEOPLE.
#likeablewebinar
1 Like =
200 RECOMMENDATIONS.
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100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
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THE NEW WAY TO BE FOUND
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WHATSOCIAL MEDIAWILL DO.
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Social Media Will
ALLOW YOU TO EASILY REACH NEW CLIENTS.
#likeablewebinar
Social Media Will
HELP YOUR BUSINESS STAY TOP OF MIND WITH CURRENT CLIENTS.
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Social Media Will
HELP BUILD LASTING RELATIONSHIPS WITH ALL CLIENTS.
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WHATSOCIAL MEDIAWON’T DO.
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SOCIAL MEDIA WON’T BE FREE.
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SOCIAL MEDIA WON’TBRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
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SOCIAL MEDIA WON’TMAKE UP FOR AN UNLIKEABLE BUSINESS.
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HOW TO USESOCIAL MEDIATO GROW YOUR BUSINESSIN 10 EASY STEPS
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1. GET STARTED
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2. PERSONALIZE YOUR PAGES
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3. GET CURRENTCLIENTS TO “LIKE” YOU
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4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS• Social context is everything
4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS• Targeting is everything, too
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5. USE CONTENT TO ENGAGE CLIENTS
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6. PROVIDE VALUEWITH EDUCATION
7. CONNECT BY ENTERTAINING
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8. CREATE INCENTIVES
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9.ENGAGE FANS WITH PROMOTIONS
• Promotions• Contests• Sweepstakes• Giveaways
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10. ACQUIRE NEW CLIENTS
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HOW CANLIKEABLE HELP?
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OFFLINE MARKETING SUPPORT
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HYPER-TARGETEDADVERTISING
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CONTENT SCHEDULEDAND MANAGED FOR YOU
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REFER A FRIEND FB APP AND MOBILE FRIENDLY WEBSITES
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LIKEABLE TRAININGAND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
#likeablewebinar
CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 1,056 LIKES
In 1 year
1,820% INCREASE
#likeablewebinar
WANT TO LEARN MORE?Go to: LikeableDemo.com E-mail: [email protected] Call: 212-359-4347!
Sign up for one year subscription and save over $400 (this week only!)!!
First five new customers using code #daveconsult gets a FREE one hour skype consultation with Dave Kerpen (a $1,000 value)!
#likeablewebinar
THANK YOU / GRAND PRIZE!CONTACTDave Kerpen
TWITTER@davekerpen
PHONE212-359-4355
QUESTIONS?#likeablewebinar
LikeableDemo.com
