Why is Qivana Different?
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Transcript of Why is Qivana Different?
Why is Qivana different
The vast market credibility of the industry of Relationship Marketing
• Relationship Marketing is a 50 year old business channel
• There are 7 companies in this space that exceed $1billion in annual sales
• The industry as a whole does in excess of $100 billion a year globally ($30 billion in the USA)
• Business icons like Warren Buffet, Donald Trump and Robert Kiyosaki extol the favorable attributes of developing an income through NM
• There are NM companies traded publically
The advent of technology proved to be a game changer
– Communication– Distribution
In Qivana’s case we have highly successful sports and business legends engaging in the building of Qivana as a business interest
– Mike Eruzioni– Nadia Comaneci– Bonnie Blair– Dan Jansen
Factors that separate Qivana from the crowd
Qivana’s mission…to become the most recognized and trusted brand in the natural products world and in so doing become the finest income opportunity for anyone who would like to own their own financial destiny
Management Team
Technology Platform
Comp Plan
Scientific Platform
Product Strategy
International Strategy
Corporate Locale
Field Leadership Model
Q’s Management Team• A company’s management team is the
single most critical factor that determines the future of a company
– Get this right everything else follows– Get this wrong and it is a disaster waiting to
happen
• Common mistakes that companies make in forming a management team
– They think that Network Marketing is like any other business
– They think that because they have success in another field that will transcend the NM field
– Field leaders decide that they can start their own company and then decide to manage it on a day to day basis
– Under capitalized and try to “bootstrap” their growth to launch sales
– Don’t make the proper investment in technology
– Piecing a management team together causes problems in implementation
• Q’s Management Team– Arguably the most experienced management team to
ever launch a new Network marketing company
– Our CEO has been CSO for a $20 billion per year Pharmaceutical company and has been the CEO and President for several Natural Products companies
– Our management team have been key executives in 3 of the 14 companies who have ever hit $500 million per year and have managed NM companies from start up through hyper growth to include over 60 foreign market expansions
– Our CSO, CFO, CMO and Chief Strategy Officers have been working together for the last 4 years
Qivana’s Product Strategy
Product Creation Strategy Identify the health issue Identify the top scientist in the world
in that area Partner with them in the formulation
of a product system based on years of research that addresses the health issue
Create Product Systems We don’t limit our intellectual capital
in product formulation to people on our payroll
Product Rollout Strategy
Don’t confuse the consumer with too many products…simplicity
Strategically rollout a new product system each year in each market
Develop product and brand loyalty and then add in new product system (The apple computer model)
Scientific Foundations Partner with the world’s leading scientist Not Doctor endorsed products…Doctor
formulated Invite them onto the Scientific Advisory Board
Dr. Donald K. Layman
Dr. Marcus Laux
Q’s Technology Platform
• Most companies do not understand the consequences of their initial investment in technology
• Most companies go on the cheap when it comes to their initial platform
• This leads to the need for upgrades and/or complete redo later which sets up potential of disaster
• In today’s world this is the single most important investment to make on the front end of your company
• Q’s technology Platform– Heavy investment at the beginning of
the company for a scalable platform
– World-Class web functions from day one with the ability to take that platform international immediately with no need for upgrades
– Compensation software does not see country borders or currencies…only points on product movement
– Every country is simply added to the bottom of the Binary Tree wherever the volume originated from
International Market Expansion Strategy
• International is huge in NM
• Of the $100 billion done each year in NM-70 billion done outside of the USA
• It is a key consideration when examining the potential of a NM company
• There are 12 highly profitable markets
• Common mistakes made by NM companies:– Too many markets too fast– Respond to field as guideposts as to where to
expand– Field leadership gets spread too thin and doesn’t
do a good job of creating leadership in new country
• Q’s International Market Strategy
– One new market per year– Expand into markets that have
proven highly profitable– All volume in International Markets
is added to the Binary Tree started in the USA
– Go into the markets with a product that fits the country
– Coordinate with Field leadership to be sure each market producers key field leadership groups implementing the same strategies that work in other Q markets
Corporate Locale
• Where a company locates their operations is a very important factor in their success potential
– Labor pool of talent specific to NM management
– Vendors specific to NM needs
– Distribution
– Favorable laws • Q’s locale
– In the heart of the “silicon valley” of NM…Provo/Salt Lake City
– Some of the industry’s largest most successful companies
Q’s Field leadership
• The sad model of today is that many companies “buy” leadership to get their company off the ground
• The problem is that if a leader is bought by one company…they will be bought by the next highest bidder
• Very few companies have a leadership base that is there SOLELY for the opportunity that is awaiting them for building the opportunity
• Field leadership starts making money on sales tools
• Q’s Field Leadership– No-one bought
– Average Master IBO has 20 years experience in NM
– Experienced in Domestic and International Expansion
– Understands the need to create systems that lead to duplication
– No money to made by field leaders on sales tools or web applications
Contact: David DugasEmail: [email protected]: (904) 945-1844