Winning the Elections

Charismatic Politician

Message for Hope

Modern Marketing Program

Marketing

Accounting

Operations

Finance

Financial Success depends on Marketing ability

Successful Marketing

Demand in Products

Many Companies now have a chief marketing officer (CMO) to put marketing on a more equal footing with other C-level executives such as the chief financial officer (CFO) or chief information officer (CIO).

What happens with negative publicity?

Brand will turn from Positive to Negative within a short time

Then they have to respond Swiftly and decisively

Example : Dominos

After a distasteful video wasposted online by two employees,Domino’s Pizza learned a valuablelesson about the power of socialmedia.

o 83% felt that marketing and sales capabilities were a top priority

oBut only 6% felt that they were doing an “extremely good” job

Make decisions in an Internet-fueled environment where

1. Consumers

2. Competition

3. Technology

4. Economic forces change rapidly.

eBay promoted its “Let’s Make a Daily Deal” holiday promotion by recreating the famous 1970s TV game show Let’s Make a Deal in Times Square,

Good marketers are always seeking new ways to satisfy customers and beat competition

Recap:

o Marketing is playing a key role in todays world

o Good marketing is no accident

o Financial success often depends onmarketing ability.

o Skillful marketing is a never-ending pursuit