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Why is a Digital Strategy Important?
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Transcript of Why is a Digital Strategy Important?
Digital Strategy
Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. A digital strategy is the foundation for successful integration across business units and customer touchpoints. A digital strategy identifies opportunities that align your business needs with your customer’s goals. The strategy is dependent on people, process, tools, and accountability. We bring all of this together into a clear and actionable roadmap to execute your digital strategy.
We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service.
“�Ciceron brought us to a whole new level in digital strategy. They are up for ALL challenges and were instrumental in developing and implementing successful search, social and third party marketing strategies. They are truly experts in Social Media Marketing and from measuring Social ROI to developing reputation management; they will bring revenue, engagement and success to your company.�”
Elizabeth Hankey Digital Marketing Manager MLT Vacations
Sole property of Ciceron, Inc.
Corporate Overview
Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.
Digital Ecosystem
Content may not be altered or reproduced without proper attribution to Ciceron.
BrandContent
Conversation
ConsumerInsights
BusinessObjectives
ExperiencesAdvocacy
Strategy
website
email architecture
branded communities
mobile
SEO / SEM
media
community management
influencer relationships
campaign integration
recognition program
reviews and stories
staff training
competitive positioning
industry positioning
target audiences
audience touchpoints
internal capabilities
key performance indicators
analytics
optimiz
atio
n insights
analytics
optimiz
atio
n insights
Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs.
Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy.
Too often, strategies fail because they do not consider all aspects of the organization when developing the strategy. Success will only come when you bring all these layers together into a robust, integrated strategy. How does Ciceron make this happen? Real Opportunities. Real Results. Opportunities become real only if your business objectives align with your customers’ needs and your ability to deliver on those needs. Internal Capabilities Drive Success. Understanding the maturity of your internal capabilities is an important consideration. The readiness of your people, technology, brand, and culture will shape a custom plan to help you realize your digital potential. Governance & Policy Support Scale. Scaling your digital efforts is one of the most challenging aspects of any digital strategy. Creating policies and governance models for your business is key to support your digital strategy and allow for growth.
OPPORTUNITY
Ciceron’s Strategic Framework
EFFORT
10% You
90% Ciceron
30% You
70% Ciceron
25% You
75% Ciceron
40% You
60% Ciceron
• Identify business and customer needs • Analyze market and competitive landscape • Determine internal capabilities and readiness to execute
Assess
• Align opportunities to objectives and strategies • Develop immediate action plan • Provide future state channel roadmap
Prioritize
• Realizing the opportunities by executing immediate action plan Launch
• Convert key learnings into meaningful and actionable insights • Apply insights to enhance performance Optimize
The Ciceron Approach
Source: ExactTarget 2014 State of Marketing
61% of marketers plan to increase or maintain their spend for data & analytics in
2014
57%
57%
58%
60%
61%
Content Management
Social Media Marketing
Email Marketing
Marketing Automation
Data & Analytics
Top 5 Areas for Increased Spending:
Why is a Digital Strategy Important? THE RISE OF DATA
Sources: IBM Global C-suite Study
CMOs want to put the components of a strong digital strategy in place.
16%
13%
20%
13%
11%
87%
83%
78%
73%
69%
Integration of Cross Channel Touchpoints
Analytics & Insights
Social Network Collaboration
Workforce Aligned to Opportunities
Digitally Enabled Supply Chain
CMO Digital Ambitions
3-5 Years Today
Why is a Digital Strategy Important? CONSUMER INSIGHTS & UNDERSTANDING
Source: The State of Social Marketing Study
57% of marketers state measuring ROI as their top challenge
Specific ROI Challenges Include: ü Tying efforts to actual business results ü Analyzing unstructured data ü Integrating data sources and CRM databases
25%
28%
30%
34%
34%
44%
57%
Lack of Budget
Lack of Resources
Integrate w/ Offline
Monitoring Social
Integrate w/ Sales
Grow Social Presence
Measure ROI
Top Challenges in Marketing
Why is a Digital Strategy Important? ROI – RETURN ON INVESTMENT
Due to the nature of this work, we are unable to share specific client examples. However, below is a list of clients Ciceron has worked with to develop a Digital Strategy: • AgStar • AmeriPride Services • CHS, Inc. • CSM Bakery Products • Delta Vacations • Hendricks Regional Health • Hollywood Fashion Secrets • Kona • MakeMusic • Meet Minneapolis • Minnesota Historical Society • National Institute for
Marriage & Family • TIAA-CREF
Digital Strategy Clients
Ciceron Strategy Services Include: ü Digital Strategy
ü Social Media Strategy
ü Advocacy Strategy
ü Content Marketing Strategy
ü Campaign Strategy
ü Channel Strategies
- Email Marketing
- Mobile
- Search (SEO/PPC)
- Paid Media
- Design & Website Usability
Contact Us Today [email protected] 612.204.1919
Get Your Digital Strategy Started Today